“State of the art Tech for survey and polling at worldwide scale”
NPolls © 2011, All rights reserved
Atlanta – July 2011
Tech, Problems and benefits
NPolls © 2011, All rights reserved
AGENDA
① How does the Npolls tech works
② Comparison with web survey
③ Market research done of the system after 6 months of operation
④ Case study:
① Media and political surveys
Using a High engaging tool to get answers in 24h
With little or no incentive…
§ Technology overview of the system
On iPhone,
iPod, iPad
200 M devices in 2011
NPolls © 2011, All rights reserved
Survey backoffice
server
Panel
members
Reward Panel
Android Phones
Android Tablets
150 M devices in 2011
Survey APP Server side
Available
Smartphone OS
Choose a model
Step 1: Choose a Title
Step 2: Select a Target
Step 3: Create questions
NPolls © 2011, All rights reserved
Check our app
CREATE
BASIC POLL
CREATION
Research companies take 30m to implement a survey
Get complete results & data
by email in excel ready to
go to SPSS
Check the evolution of your
results in real-time!
NPolls © 2011, All rights reserved
Check our app
CREATE
Choose a poll you like
Answer the poll
Submit it
$Get reward$
NPolls © 2011, All rights reserved
Check our app
ANSWER
Users take on average less then a minute to answer
§ Comparison with Web survey
systems
NPolls © 2011, All rights reserved
Comparison Npolls Normal Web Survey
Sample initial deformation People with smartphones People with web access
Reliability More difficult to fool, we use GPS, phone settings, velocity of fulfill, unique ID of phone
Cookies and IP are a much weaker tool to trust and easy to fool
Velocity Faster, get results in hours Get results in few days
Make pool On web or phone On Web
Response rate… 50% of panel 2% of panel
Geo localized surveys Can use GPS, on spot Just IP information
Where you can do it? In the traffic, on shopping, in front of the TV, everywhere
In front of the computer
NPolls © 2011, All rights reserved
Panel community
In 6 months operation
① 75,000 people community in 60 different countries, targeted by age,
profession, place, language, GPS, sex
② 570 Market research studies done so far
③ 650,000 results collected so far…
④ Average time it takes to collect all the answers = 27h
⑤ Maximum sample size chosen = 6,000
⑥ Average size of survey is 9 questions
⑦ Average time spent on answering is 58s
⑧ Average 2,8 surveys available per day per user
NPolls © 2011, All rights reserved
How our users see our
survey tech?
Based on 6000 answers,
collected on February 2011
NPolls © 2011, All rights reserved
Market Research community
In 6 months operation
① 570 different surveys made
② 260 different makers from companies to individual researchers
③ From 18 different countries (most of them being US, French, German, Italian, English,
Spanish)
④ 89% plan do do another Research using Npolls tech in the future
⑤ Results after 3 to 48 hours
⑥ Writing the Survey takes from 30m to 1 hour, after conception
⑦ You can make it, on the phone, IPAD, Web. So you can make it during a airplane flight, just
using your phone
NPolls © 2011, All rights reserved
What survey makers think
Of the system
Based on 198 answers,
collected on July 2011
① Expresso is the biggest News weekly newspaper of Portugal with more then 100 years in history and with more then 900,000 different people reading the newspaper every week
② Subject: National elections Challenge: Get a daily feed of Polls on different political issues of the campaign with controlled costs
③ They launched the APP – “voteExpresso” – Meaning: “Expresso – Vote” and in 15 days got the following results: ① 6000 downloads of the app with no advertising at all
② 3800 people filled at least 1 answer putting their profile inside the app
③ More then 25 Polls were finished with at least 1000 answers
④ APP got 180 Reviews with 4,5 start – making it one of the best News Media APPs in the store, with 3% of people deciding to make a voluntary good comment
⑤ Polls are created and finish almost in 24 hours
⑥ Every day more then 2000 different people access the APP, making it highly engaging with most of the people being returning users.
NPolls © 2011, All rights reserved
Case Study - Expresso
Expresso Paper Edition
Expresso Website
APP Icon
NPolls © 2011, All rights reserved
Case Study - Expresso
STORE RANKS
STORE REVIEWS
APP DAILLY ACCESS
App Icon
App went on tops in Media category, with no
advertising
App Reveals daily repeated participation as well as
high fidelity
Better rated APP in media category in the local store
NPolls © 2011, All rights reserved
Case Study - Expresso
Target profile
Age %
15-24 10%
25-39 56%
40-54 26%
55-65 6%
65+ 2%
Device Used %
Android phone 14%
Ipads 28%
Iphones 51%
Ipods 7%
Involvement %
Active Push 88%
Fulfilled Email 28%
Gender
Men 90%
Women 10%
Income %
No income 10%
1 to 10,000€ 12%
10,000 to 25,000€ 29%
25,000 to 50,000€ 28%
50,000€ to 100,000€ 15%
> de 100,000€ 5%
Nº of polls answered %
Just 1 7%
2 to 5 25%
6 to 20 40%
More then 20 29%
Last answered polls %
Answered last 3 days 42%
Answered last 7 days 54%
Answered last 15 days 80%
Do not answer more 15 days 20%
Profession %
General Management 17%
Computer and IT 14%
Student 10%
Medicine and healthcare 6%
Financial and accounting 6%
Architecture and civil engineering 5%
Education 5%
Marketing and communication 5%
Office and administrative support 4%
Sales and customer services 3%
Legal and related 3%
Unemployed 3%
Arts and design 2%
Restaurant, lodging and tourism 1%
Police, army and Protective service 1%
Show business and artists 1%
Construction, installation, maintenance and repair 1%
Transportation and material moving 1%
Production and factory manufacturing 1%
Pharmaceutical and science industry 1%
Others 11%
NPolls © 2011, All rights reserved
Evaluate my speech,
right now, using Npolls
1 - Download it from the APP store (search for npolls) – on both Android
store or Apple app store
2 – I have today just made a poll on my phone using a GPS coordinate of
the place we are
3 – So you are able to see it while you are here…and only you, so only
attenders will be able to do it
4 – Give me your honest evaluation and check in for a free trial run…
Thanks
And:
Evaluate me now…
I have finished!
Presented at:
Market Research in the Mobile World 2nd International Conference | July 19 & 20, 2011 Atlanta
Organized by: Thank you to sponsors:
LinkedIn Group: Mobile MR
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