Package Simplification
and
Priority Mail Enhancements
September 17th, 2013
Your Presenters
Paul Kovlakas
Pitney Bowes Inc
Director, Postal Relations
Karen Key
United States Postal Service
Manager, Shipping Products
Vicki Stephen
United States Postal Service
Brand Manager, Shipping
Package Simplification & Priority Mail
Enhancements
Effective July 28th, 2013
Changes to Priority and Express Mail
Domestic and International
Slide Source: USPS Media Webinar
What’s Changing?
Express Mail becomes Priority Mail Express
Date Specific Delivery
Enhanced Tracking
Automatic Insurance Included
New Logos
New Packaging Flat Rate boxes
Regional Boxes
Pre-July 28 packaging can still be used until stock is depleted
Priority Mail International uses same packaging/ logos
New Labels
Branding Changes to Priority Mail®
New packaging and labels for these services are available online at:
The Postal Store®
Priority Mail Express
Label 11-B
Priority Mail Express International
Label 2976-B
Changes to Express Mail Re-branded as “Priority Mail Express™”
New Logos
New labels Label 11B re-branded
New Packaging
Flat Rate box/envelope • Pre-July 28 packaging can still be
used until stock is depleted
Priority Mail Express International
uses same packaging/ logos
New packaging and labels for these
services are available online at:
The Postal Store®
Changes to Express Mail Other services re-branded
“Express Mail Hold For Pickup” will be “Priority Mail
Express Hold For Pickup”
“Express Mail Open and Distribute” will be “Priority Mail
Express Open and Distribute.”
Express Mail Corporate Account (EMCA) will be renamed
USPS Corporate Account™ (USPSCA). Features will not change
New packaging and labels for these services
are available online at:
The Postal Store®
Will continue as an urgent service
(overnight).
Guaranteed delivery Select locations
12 noon or 3:00 p.m.
Money back for non performance
$100 automatic Insurance included
Extra Services offered are unchanged Return Receipt
Priority Mail Express Insurance
Collect on Delivery
Priority Mail Express™
What hasn’t changed?
Express Mail International re-
branded as “Priority Mail
Express International®”
New Shipping Label
New Integrated Customs form Simplified data entry for Retail
mailers
Same packaging as ‘Priority Mail
Express’
Changes to Express Mail International®
Changes to Priority Mail
Estimated service 1, 2 or 3 day Not Guaranteed
Based on origin and destination ZIP Codes
2013 pricing remains unchanged
Service estimate indicated on Payment receipt (Retail)
Shipping label
Track and Confirm site
Date Specific Delivery
https://www.usps.com/priority-mail/map/
Changes to Priority Mail Date Specific Delivery
http://postcalc.usps.com/
Changes to Priority Mail Date Specific Delivery
Changes to Priority Mail Date Specific Delivery
POS Retail Receipt
New Language
Service Expectation
Tracking Number
Claims Information
Changes to Priority Mail Date Specific Delivery
New Tracking
Enhanced Tracking
$50 free insurance included when shipping with Retail
Tracking barcode or Intelligent Mail Package Barcode (IMpb) $100 free insurance for Commercial Plus mailers using
Intelligent Mail Package Barcode (IMpb)
Changes to Priority Mail Free insurance expanded to Priority Mail
Additional insurance, up to
a maximum coverage of
$5,000.00, may be
purchased for
merchandise valued at
more than either $50.00 or
$100.00
$50 free insurance with Retail Tracking barcode Paid with IBI, stamps and/or USPS Tracking paid at PO (eg ‘Retail USPS Tracking’)
Changes to Priority Mail®
Sue Yu Legal Eagle LLC 123 MAIN ST SOMETOWN ST 00000
Liddy Gates
321 Civil Ct
Mytown ST 00000
$50 free insurance with Intelligent Mail Package Barcode (IMpb)
e.g. Paid with pbSmartPostage, SendSuite Live and Electronic USPS Tracking
Changes to Priority Mail®
NATIONAL TV Starting August 19
NATIONAL PRINT Starting August
Digital Starting August 19
NATIONAL MAILER B2B July 30; B2C Sept 9
Retail & USPS.com July 29
Sales Materials August 1
Customizable
Presentation
Visual Map
Job Aids
Videos
PR Early August
Media Webinar
Press Tour
360-Degree Multi-Media Campaign Integrated Messaging across Multiple Media Channels: Reliability!
USPS.com and Related Digital
Updated content/images on usps.com
Includes web banners and “carousel” on both
usps.com and the Postal Store
Digital Map to display new service standards
Include in Sales presentations
Include in iPad app
eMail distributions to both consumer and business
users of current eReg users (7/22 and 8/21)
USPS.COM Updates - Phase I
Home Page
Campaign Landing Page
USPS.com Changes
USPS.COM DAY SPECIFIC MAP
• Phase 1 – Origin Zip on 7/28
• Phase 2 – Origin & Destination ZIP
• Also available via Sales iPad app
Interactive Map Tool
Other Digital Assets
• B2B Mailing Landing Page
& Form for Free Supplies
• QR Code Mobile App
Landing Page
Digital Support Tools
The Priority:You Campaign:
Seeks to provide information about improvements to
Priority Mail, and to drive home Reliability message
Supports Sales Revenue targets
Will transition from Fall to Holiday over the coming
months
Engages ongoing analyses to assess media mix and
inform future campaign investment decisions
~~~
We are appreciative of the opportunity to share
information and work mutually to grow the business of
our partners and of Priority Mail!
Recap and Questions
Thank You!
Questions?
