Package Simplification

and

Priority Mail Enhancements

September 17th, 2013

Your Presenters

Paul Kovlakas

Pitney Bowes Inc

Director, Postal Relations

Karen Key

United States Postal Service

Manager, Shipping Products

Vicki Stephen

United States Postal Service

Brand Manager, Shipping

Package Simplification & Priority Mail

Enhancements

Effective July 28th, 2013

Changes to Priority and Express Mail

Domestic and International

Slide Source: USPS Media Webinar

What’s Changing?

Express Mail becomes Priority Mail Express

Date Specific Delivery

Enhanced Tracking

Automatic Insurance Included

New Logos

New Packaging Flat Rate boxes

Regional Boxes

Pre-July 28 packaging can still be used until stock is depleted

Priority Mail International uses same packaging/ logos

New Labels

Branding Changes to Priority Mail®

New packaging and labels for these services are available online at:

The Postal Store®

Priority Mail Express

Label 11-B

Priority Mail Express International

Label 2976-B

Changes to Express Mail Re-branded as “Priority Mail Express™”

New Logos

New labels Label 11B re-branded

New Packaging

Flat Rate box/envelope • Pre-July 28 packaging can still be

used until stock is depleted

Priority Mail Express International

uses same packaging/ logos

New packaging and labels for these

services are available online at:

The Postal Store®

Changes to Express Mail Other services re-branded

“Express Mail Hold For Pickup” will be “Priority Mail

Express Hold For Pickup”

“Express Mail Open and Distribute” will be “Priority Mail

Express Open and Distribute.”

Express Mail Corporate Account (EMCA) will be renamed

USPS Corporate Account™ (USPSCA). Features will not change

New packaging and labels for these services

are available online at:

The Postal Store®

Will continue as an urgent service

(overnight).

Guaranteed delivery Select locations

12 noon or 3:00 p.m.

Money back for non performance

$100 automatic Insurance included

Extra Services offered are unchanged Return Receipt

Priority Mail Express Insurance

Collect on Delivery

Priority Mail Express™

What hasn’t changed?

Express Mail International re-

branded as “Priority Mail

Express International®”

New Shipping Label

New Integrated Customs form Simplified data entry for Retail

mailers

Same packaging as ‘Priority Mail

Express’

Changes to Express Mail International®

Changes to Priority Mail

Estimated service 1, 2 or 3 day Not Guaranteed

Based on origin and destination ZIP Codes

2013 pricing remains unchanged

Service estimate indicated on Payment receipt (Retail)

Shipping label

Track and Confirm site

Date Specific Delivery

https://www.usps.com/priority-mail/map/

Changes to Priority Mail Date Specific Delivery

http://postcalc.usps.com/

Changes to Priority Mail Date Specific Delivery

Changes to Priority Mail Date Specific Delivery

POS Retail Receipt

New Language

Service Expectation

Tracking Number

Claims Information

Changes to Priority Mail Date Specific Delivery

New Tracking

Enhanced Tracking

$50 free insurance included when shipping with Retail

Tracking barcode or Intelligent Mail Package Barcode (IMpb) $100 free insurance for Commercial Plus mailers using

Intelligent Mail Package Barcode (IMpb)

Changes to Priority Mail Free insurance expanded to Priority Mail

Additional insurance, up to

a maximum coverage of

$5,000.00, may be

purchased for

merchandise valued at

more than either $50.00 or

$100.00

$50 free insurance with Retail Tracking barcode Paid with IBI, stamps and/or USPS Tracking paid at PO (eg ‘Retail USPS Tracking’)

Changes to Priority Mail®

Sue Yu Legal Eagle LLC 123 MAIN ST SOMETOWN ST 00000

Liddy Gates

321 Civil Ct

Mytown ST 00000

$50 free insurance with Intelligent Mail Package Barcode (IMpb)

e.g. Paid with pbSmartPostage, SendSuite Live and Electronic USPS Tracking

Changes to Priority Mail®

NATIONAL TV Starting August 19

NATIONAL PRINT Starting August

Digital Starting August 19

NATIONAL MAILER B2B July 30; B2C Sept 9

Retail & USPS.com July 29

Sales Materials August 1

Customizable

Presentation

Visual Map

Job Aids

Videos

PR Early August

Media Webinar

Press Tour

360-Degree Multi-Media Campaign Integrated Messaging across Multiple Media Channels: Reliability!

USPS.com and Related Digital

Updated content/images on usps.com

Includes web banners and “carousel” on both

usps.com and the Postal Store

Digital Map to display new service standards

Include in Sales presentations

Include in iPad app

eMail distributions to both consumer and business

users of current eReg users (7/22 and 8/21)

USPS.COM Updates - Phase I

Home Page

Campaign Landing Page

USPS.com Changes

USPS.COM DAY SPECIFIC MAP

• Phase 1 – Origin Zip on 7/28

• Phase 2 – Origin & Destination ZIP

• Also available via Sales iPad app

Interactive Map Tool

Other Digital Assets

• B2B Mailing Landing Page

& Form for Free Supplies

• QR Code Mobile App

Landing Page

Digital Support Tools

The Priority:You Campaign:

Seeks to provide information about improvements to

Priority Mail, and to drive home Reliability message

Supports Sales Revenue targets

Will transition from Fall to Holiday over the coming

months

Engages ongoing analyses to assess media mix and

inform future campaign investment decisions

~~~

We are appreciative of the opportunity to share

information and work mutually to grow the business of

our partners and of Priority Mail!

Recap and Questions

Thank You!

Questions?