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Lessons from the Field
REorganize: Building Support Through
ChampionsSpeakers:Annalisa AmicangeloManager, Corporate Social ResponsibilityHoughton Mifflin Harcourt
Wendy HersheyPrincipalMercer Investment Consulting
Daniella LippertProgram Manager, Volunteering & Engagement, Corporate Social ResponsibilityMarsh & McLennan Companies
MARSH & McLENNAN COMPANIES
VolunteerMatch Summit 2014
Reorganizing: Building Support Through Champions
#VMCS14
MARSH & McLENNAN COMPANIES
VolunteerMatch Summit 2014 Introductions
• Introduce topic and discussion agenda: Overview Best practices / key learnings Takeaways Q&A
• Individual Introductions: Annalisa Daniella Wendy
• Brief background, current role, and Company.
MARSH & McLENNAN COMPANIES
Houghton Mifflin HarcourtExtending CSR influence through CICs
• Twofold HMH Corporate Social Responsibility goal:– Internal: Increase employee pride and engagement– External: Elevate HMH’s status as an education leader and community partner
• How CICs help the CSR team fulfill these goals:– Employee-driven model focuses on their values and passions within the CSR framework– Each location has a unique culture and community profile that they know best– Decentralized model extends CSR reach and influence in markets we don’t have
bandwidth to focus on
MARSH & McLENNAN COMPANIES
Houghton Mifflin HarcourtThe genesis of CICs
• Key considerations
• Timeline– March 2011: Performed CSR resources/needs assessment with local leaders from every office – March – May 2011: Met with internal stakeholders to secure budget, identify executive champions,
determine goals– June 2011: Launched CIC pilot across three locations (Lewisville, TX; Orlando, FL; Dublin, Ireland)– December 2011/January 2012: Gathered/analyzed data and feedback from pilot locations– March 2012: Launched full CIC program across 10 locations (including the three pilot locations)– January 2013: Expanded CIC program to two additional locations– January 2014: Expanded CIC program to one additional location
Build internal support at the executive AND
middle-manager level
Communicate clear mission and goals to
employees
Provide adequate training and support to
employees
Balance CSR policies/procedures
with employee passions
MARSH & McLENNAN COMPANIES
Marsh & McLennan CompaniesBuilding a CSR infrastructure within a matrix organization
Operating Companies
Marsh Mercer Oliver Wyman Guy Carpenter
Marsh & McLennan Companies (MMC)
(Corporate)
• How to organize a CSR champion structure to help engage a global multi-operating company to further support its CSR mission and impact.
• Marsh & McLennan Companies — Corporate
- Establishing a clear mission, strategy, and goals. - Creating programs, policies, and platforms that can be utilized cross operating
company.- Utilizing VolunteerMatch’s reporting function for quarterly reporting, goal setting,
and evaluating and creating new incentives. - Established cross-operating company CSR Committee.
MARSH & McLENNAN COMPANIES
MercerBuilding a CSR structure aligned with parent Company’s mission
“Community Cares”
Local Chapter Champions
Mercer
MMC
MERCER CaresGlobal Steering Committee
Optimize strategy, programs, and policies by:
- Strategically using Global Steering Committee.
- Engaging leaders.
- Empowering local chapters.
− Collaborating with other operating companies.
− Maximizing visibility and engagement.
Regional MERCER Cares Champions / Local Chapters
MARSH & McLENNAN COMPANIES
Key Takeaways and Q&A
• CSR programs function when a matrix organization’s components are aligned with a clear strategy, initiatives, support, and communication. - Create a centralized strategy that can then be implemented and communicated throughout
multiple companies. - Empowering and engaging CSR champions through strategic programs, policies, and
platforms.
• Executive leadership support AND middle-manager support for a network of local champions is critical
• After training your champions, embed the CSR team in the network so you can continue to provide guidance and foresee challenges
• Launching a network of local champions is an exercise in letting go!
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For more information about the
VolunteerMatch Client Summit:
solutions.volunteermatch.org/summit
