Costas
*Managing director
Mindworks.The leading Search Marketing agency.
.SEO
.Paid Search
.Usability
.eMetrics
A Great team of experts! 8 brilliant individuals.
*3 Google Adwords Qualified Professionals
Great Results*
*Proven results
Vodafone case
Vodafone saw the potential in Search marketing.
We did the rest.
What we did?
Search Engine Optimization
9 months of hard work...
Onsite Optimization• Title tags
• Meta tags
• Internal linking
• Html Optimization
• SEO copywriting
• Content Development
Onsite Optimization
Offsite Optimization
• Directories
• Blogs
• Forums
• Social networking sites
• Social bookmarking sites
Offsite Optimization
~15.000 inbound links Dec 2008~ 3.500 inbound links Mar 2008
“However beautiful the strategy, you should occasionally look at the results.”
Winston Churchill
Results
new optimized site
2.000% increase in organic search trafficsince March ʻ08
Top listings for 10.654 Keywords during November
*In March ʼ08 search traffic was coming from 141 keywords
Search Traffic is 25,45% of the total traffic in vodafone.gr
*Until March ʼ08 Search was only 1,71% of the total traffic.
Top listings for every single new Vodafone product
* Weeks before August 22 Vodafone.gr was ranking for “iPhone”
Same for Blackberry
Our strategy was to focuson new services and products
and rank well even before they launch!
Can we do all that only with SEO?
NO!
Sponsored Listings* gave us a hand!
*Google Adwords
We created a Huge Paid Search Campaign
16 Campaigns
481 Ad Groups
1.298 Ad Texts
42.257 Keywords
Where?
• Search Network (Google.gr)
• Content Network (Everywhere)
So what?
7,17% Click Through Rate*
*Search network only
158.644 targeted thirsty users
Numbers talk
Mindworks. Delivering results.
P.S. Thank you Vodafone