Download - WellDone Vision (Read in Fullscreen)
A GLOBAL CRISIS
From human beings to living creatures, ecological habitats
to built environments, environmental processes to industrial
enterprise, water sustains and fuels every life form and
activity on the planet. It grows the food we eat, supports
the manufacturing of goods we consume, facilitates the
production of the energy we utilize, disposes of the waste
we produce, provides pathways for the goods we trade. It is,
without a doubt, the single most important natural resource
for the continued welfare of people and the planet. Yet,
our interaction with water on a daily basis, as individuals,
businesses, and governments would drastically seem to
indicate otherwise. It is mismanaged and misallocated,
wasted and contaminated, undervalued and disregarded.
Most tragically of all, its lack of availability and distribution
threatens the livelihoods of nearly 1 billion people through-
out the developing world.
Wateris precious.
The area of the photo above represents the 575 liters of
water the average American uses everyday...
...compared to the 19 liters the average person who lacks
adequate water access uses.
575 Liters 19 Liters
Wateris precious.
A GLOBAL CRISIS
What does 1,000,000,000 mean?
What does 1,000,000,000
Imagine if the entire population of New York City lacked access to clean water.
Plus the populations of Los Angeles, São Paulo, Chicago, Mexico City, Toronto, Lima, Houston, Montreal, Bogotá, Phoenix, Rio de Janeiro, Philadelphia, San Antonio, Calgary, San Diego, Dallas, Detroit, Ottawa, Santiago, Indianapolis, San Francisco, Columbus, Austin, Guayaquil, Memphis, Buenos Aires, Miami, Tijuana, Caracas, Minneapolis, Halifax, San Salvador, Baltimore, Boston, Quito, Vancouver, Managua & Seattle.
A GLOBAL CRISIS
Plus the populations of Los Angeles, São Paulo, Chicago, Mexico City, Toronto, Lima, Houston, Montreal, Bogotá, Phoenix, Rio de Janeiro, Philadelphia, San Antonio, Calgary, San Diego, Dallas, Detroit, Ottawa, Santiago, Indianapolis, San Francisco, Columbus, Austin, Guayaquil, Memphis, Buenos Aires, Miami, Tijuana, Caracas, Minneapolis, Halifax, San Salvador, Baltimore, Boston, Quito, Vancouver, Managua & Seattle.
Plus the population of every other city, town, neighborhood, street and house in all of the Americas.And still that would not equal the number of people worldwide who do not have access to clean water. 1/6
A GLOBAL CRISIS
Plus the population of every other city, town, neighborhood,
in all of the Americas.
1/6thof the entire world population lacks access to clean water.
2/3
A GLOBAL CRISIS
4,800 people die every day
from diseases associated
with lack of access to safe
drinking water, inadequate
sanitation and poor hygine.
The world population has
increased three-fold since
the start of the previous
century. In the same time-
frame, water usage has
increased six-fold.
Amount of human waste
disposed of in water courses
around the world everyday.
Fraction of people estimated
to be living under water-
stressed conditions by 2025.
Average distance women
in Africa and Asia walk in
a day to collect water.
Miles
Population vs Water
of WorldPopulation
Tons
Deaths
2,000,000
4,800
3.7
Population growth, climate change, demographical shifts, & uncontrolled pollution are all expected to increasingly exacerbate the situation.
The longer we wait to collectively act, the more severe the water crisis will become
A GLOBAL CRISIS
First, we strive to shift the global community’s perception
of water. We believe all meaningful, lasting change begins
with individual awareness, an awareness that ultimately
translates into the personal choices individuals take, the
manner of conduct by which businesses operate, and the
policies that governments and municipalities enact. Water
scarcity, the intersection of energy and water, water conser-
vation, the impacts of climate change, water and global
OUR VISION
food supply - just a few of the water issues that we must
begin to address as an international community, but ones
that we will continue to ignore until a radical, global shift
occurs in our collective perception of water. We hope to be
a leading voice that initiates such a change – a voice that
resonates among the general public and stirs up a much
needed global awareness on the critical water issues that
imminently face our generation and threaten our planet.
1
Amidst the current landscape we have a twofold vision at WellDone.
Awareness
Secondly, we strive to practically ground ourselves in the
most immediate global water issue of all, the work to bring
clean drinking water to communities without access to this
life-sustaining resource. The reality of communities lacking
a clean water supply, of thousands of children dying on a
daily basis due to water-related disease, of mothers and
daughters relegated to the daily task of hauling buckets of
dirty water home to their families, is one we must address
today. We believe that access to clean drinking water is
fundamental in the fight against poverty, hunger, and sick-
ness in the developing world, and we work towards provid-
ing clean water for those throughout the world in need of
this critical resource.
2
Access
Water is indeed precious.
OUR VISION
From the suburbs of Silicon Valley to the villages of rural Africa,
we’re raising water awareness to save the planet for tomorrow,
OUR VISION
providing clean water to save communities today.
We started WellDone as a small group of young individuals
- by no means experts in the field, yet driven by the convic-
tion that we could collectively utilize our talents to make a
difference. We continue to hold onto this spirit, and aspire to
empower and support other individuals and groups in their
grassroots efforts to address the global water crisis.
The success of any clean water project is directly related to the
level of involvement the host community plays in the plan-
ning, implementation, and maintenance of the actual work.
From developing community water committees to supporting
local water enterprises, we strive to meaningfully engage our
target groups in every phase of the project process.
Grassroots Empowerment
Local Involvement
GUIDING PRINCIPLES
1
2
Guiding Principles
From effectively communicating a message to simply cap-
turing a person's attention, we believe design has the power
to change the world. WellDone strives to utilize design in
stimulating awareness on global water issues and changing
people's perception of this critical resource - the very foun-
dation of lasting change.
The clean water crisis is vast and complex, and accordingly
will not be solved by any single individual or entity. That in-
cludes ourselves. We wholeheartedly believe in the power of
partnerships in creating global impact, and aim to develop
a synergy between organizations, governments, and busi-
nesses committed to collaboratively addressing the various
facets of the global water crisis.
We believe that increased impact comes through progressive
innovation - a progression that is only achieved through persis-
tent trial and error. As such, we aim to launch a host of projects
frequently, learning from our mistakes and improving upon them.
In this spirit, we also focus on developing partnerships with
organizations on the forefront of innovative technologies and
solutions to scale clean water access in the developing world.
Design
Partnership
Innovate, Iterate3
4
5
As graduates fresh out of college, we traveled to Africa during
the Summer of 2005, during which we observed the critical
need for safe drinking water in communities throughout rural
Ghana. We wanted to make a difference, so we launched
WellDone. We’ve long since accomplished our original goal,
having successfully seen through the funding, construction,
and long-term management of six wells in villages throughout
OUR HISTORY
rural Ghana, and in the process having developed partner-
ships with a diversity of water organizations, small businesses,
and leading experts in the field. In one sense, the literal
realization of our project name has been accomplished long
ago. In a much greater sense, WellDone has taken on new
meanings for our team.
WellDone began with a humble aim - To impact lives through the drilling of one well in one village.
The work just as significantly involves educating and em-
powering communities to develop holistic, on the ground
solutions that can be readily implemented and locally
sustained. It involves forming meaningful and fruitful part-
nerships between non-profit organizations, governmental
agencies, and private businesses that all play a unique role
in developing real-world solutions to a complex problem.
It involves utilizing creative media and informative publica-
tions to raise awareness of an issue that is far too important
to be forgotten or ignored. The work is neither isolated to a
single locale nor a single issue, but extends across the globe
and over a diversity of water issues. The work is ever-engag-
ing, immensely challenging, and broadly encompassing.
Accordingly, WellDone, and the concept that title signifies,
is only as engaging, challenging, and encompassing as we
are committed to making it become.
We’ve since come to realize that the work involves far more than drilling a well in a single location and leaving the rest to be.
100,000
Since our start, we’ve implemented projects in several communities throughout rural Ghana,
Two cyclists ride across the
country in support of clean
water awareness
Raising over $4,000 and receiv-
ing design accolades through
AIGA’s cause/affect awards.
Gather together through
Project10, collectively raising
support to drill a clean water
well in Mekoda, Ghana.
Launch high school clubs in
their respective schools, rais-
ing awareness and garnering
support for projects in Africa.
Gathered at Wine to Water, an
event to raise support for the
Kamancheli village in Ghana.
Learn about WellDone and
the clean water crisis through
an in-store residency at Red
Rock Coffee in San Francisco
over a 6-month period
4,000 x 2200
10150
4
30
350
OUR HISTORY
People Partners
Customers
Miles
Students T-shirtsSold
creatively connecting our supporters at home with projects abroad.
Approximately 1,500 people
in these communities now
have access to a clean
water source.
Mobilized into village water
committees, empowered
to effectively operate and
maintain the wells.
Freed from the task of walking
miles each day to collect water.
New clean water wells
are drilled in rural villages
throughout Ghana.
1,500
30
350Women & Children
CommunityMembers
Wells
People
6
OUR PROJECTS
From implementing clean water wells in West Africa, to exploring scaleable water solutions in peri-urban India, to promoting water conservation in suburban America, WellDone aims to creatively and cross-cuttingly address the diverse facets of the global water crisis.
Raising Global Awareness, Providing Clean Water.
Locally, we strive to raise awareness on the critical water issues of our day through creative awareness campaigns, student-led initiatives and innovative fundraising programs. Some existing and upcoming programs include:
Student Leaders ProgramA student-led initiative to raise awareness of global water issues in schools
across the U.S.. Several student leaders are currently pioneering the launch
of clubs throughout high schools in Southern California, challenging and
empowering their peers to meaningfully address the global water issues
of our generation.
Water for WaterA cross-cutting awareness and fundraising program connecting donors at
home with clean water projects abroad. Through the pledges of local water
users, financial savings from targeted water reductions are applied towards
the implementation of clean water projects abroad. Water for Water aims
to address the opposing ends of the global water crisis by connecting two
vastly different, yet equally problematic modes of interacting with water –
wasteful use here at home versus lack of access abroad.
Globally, we strive to provide clean water for those without access by equipping grassroots individuals and local organiza-tions to implement water projects in their target communities, while also supporting those organizations working on the fore-front of clean water innovations in the developing world. Some existing and upcoming projects include:
OUR PROJECTS
Storage Solutions in KenyaA recently launched project to provide water storage solutions for commu-
nities in Kenya. WellDone has partnered with local organizations to provide
storage solutions for the Hamza ward of Nairobi and for schools in the
Mathare Valley, one of the largest informal settlements in the world.
Well Drilling in West AfricaAn ongoing effort in partnership with Pioneers-Africa, a local Ghanaian
organization, to provide clean water through the drilling of wells in villages
throughout West Africa. To date, the program has seen through the imple-
mentation of six clean water wells in rural Ghana, with expansion into Benin,
Togo, and Burkina Faso expected for 2010.
Small Scale Water Enterprise in IndiaAn anticipated effort to improve clean water delivery through locally sus-
tained enterprise. WellDone seeks to explore opportunities to scale clean
water solutions in an urban and peri-urban context through sparking and
supporting local entrepreneurship.
OUR PROJECTS
Ardy Ghanbar
Head of Operations, is a Certified Public Accountant who currently works full-
time for WellDone, with professional experience in both public accounting
and the private sector. Ardy is also an avid mountaineer, with a recent
summit of Mount Denali, the highest peak in North America. Ardy combines
his financial know-how with his focused tenacity in laying the organizational
foundation from which the team can effectively operate.
Jim Yoon
Head of Projects, works as a water resources engineer for MWH, dealing with
Southern California water supply and management issues. Through WellDone,
Jim utilizes his background to explore the technological and institutional
mechanisms that can most effectively and sustainably improve clean water
access in the developing world.
James Buyayo
Head of Design, works as an Art Director for Sapient Interactive, designing
various marketing materials for initiatives on the Sony Electronics account.
James is keenly interested in the role design can play in raising awarness
of critical issues and sparking social change.
OUR TEAM
Core Members
Joshua To
Head of Development, works as a Program Manager in Business Operations
for Google in Mountain View, CA overseeing internal product development
and global e-mail marketing initiatives. Josh loves to connect the dots, bring-
ing together individuals with diverse talents to work towards a unified goal.
Dr. Frank R. Rijsberman
Program Director at Google.org, the philanthropic arm of Google Inc.,
oversees the global public health initiative, Predict and Prevent, among
other programmatic responsibilities. Prior to joining Google, Frank was
Director General (CEO) of the non-profit research institute International
Water Management Institute (IWMI.org). He co-founded and managed
an environmental consultancy firm in the Netherlands, Resource Analysis BV.
Dr. Rijsberman holds a BSc and MSc from Delft University of Technology in
Civil Engineering (Fluid Mechanics) and a PhD from Colorado State Univer-
sity in Civil Engineering (Water Resources Planning and Management).
Dr. Willem Henri Lucas
An award winning Dutch designer, serves as educator and Chair of the
Design | Media Arts Deptartment at University of California, Los Angeles.
Willem studied at the Academy of Visual Arts in Arnhem in the Netherlands
under guidance of Karel Martens and worked as an intern and apprentice
for Max Kisman. He works for clients primarily in the field of Culture and Art.
From 1990 to 2002 he served as a professor and chair of the Utrecht School
of the Arts’ Graphic Design department. In 1998 he designed holiday post-
age stamps for the PTT (Dutch Post and telecom company), and in 2003
and 2004, won a ‘Best Book’ award and a nomination from the Art Director’s
Club in the Netherlands.
BRUTE LABS is a small group of young individuals dedicated to collective ac-
tion. Focusing on the world around them, they embody the notion that it’s
much better to try and fail than to have never tried at all. BRUTE LABS serves
as a launching pad from which social initiatives can be launched in quick
succession. WellDone was originally founded as a BRUTE LABS initiative, hav-
ing since grown into an autonomous organization.
Pioneers-Africa, a subsidiary of Pioneers International, is a Christian missions
and aid organization working among some of the most remote regions of
West Africa. In 2008, WellDone developed a partnership with Pioneers-Africa,
utilizing their strong relationships with remote villages in rural Ghana to bring
clean water to communities in dire need of a critical resource. WellDone’s
partnership with Pioneers-Africa continues to grow, with expansion into
Benin, Togo, and Burkina Faso anticipated in 2010.
Red Rock is a not-for-profit coffee shop located in Mountain View, CA. From
serving fresh coffee, to hosting arts and music events, to providing a meet-
ing space for local interest groups, Red Rock exists to bring together and
strengthen the very community that supports it. WellDone was featured at
Red Rock for a 6-month period, during which over 100,000 customers were
exposed to the clean water crisis in the developing world.
Advisors Partners
welldone.org
650.450.WELL (9355)
23020 Hamlin Street
West Hills, CA 91307
A view from the Grand Canyon of the Colorado River,
a major source of water for the American Southwest.