A GLOBAL CRISIS

From human beings to living creatures, ecological habitats

to built environments, environmental processes to industrial

enterprise, water sustains and fuels every life form and

activity on the planet. It grows the food we eat, supports

the manufacturing of goods we consume, facilitates the

production of the energy we utilize, disposes of the waste

we produce, provides pathways for the goods we trade. It is,

without a doubt, the single most important natural resource

for the continued welfare of people and the planet. Yet,

our interaction with water on a daily basis, as individuals,

businesses, and governments would drastically seem to

indicate otherwise. It is mismanaged and misallocated,

wasted and contaminated, undervalued and disregarded.

Most tragically of all, its lack of availability and distribution

threatens the livelihoods of nearly 1 billion people through-

out the developing world.

Wateris precious.

The area of the photo above represents the 575 liters of

water the average American uses everyday...

...compared to the 19 liters the average person who lacks

adequate water access uses.

575 Liters 19 Liters

Wateris precious.

A GLOBAL CRISIS

What does 1,000,000,000 mean?

What does 1,000,000,000

Imagine if the entire population of New York City lacked access to clean water.

Plus the populations of Los Angeles, São Paulo, Chicago, Mexico City, Toronto, Lima, Houston, Montreal, Bogotá, Phoenix, Rio de Janeiro, Philadelphia, San Antonio, Calgary, San Diego, Dallas, Detroit, Ottawa, Santiago, Indianapolis, San Francisco, Columbus, Austin, Guayaquil, Memphis, Buenos Aires, Miami, Tijuana, Caracas, Minneapolis, Halifax, San Salvador, Baltimore, Boston, Quito, Vancouver, Managua & Seattle.

A GLOBAL CRISIS

Plus the populations of Los Angeles, São Paulo, Chicago, Mexico City, Toronto, Lima, Houston, Montreal, Bogotá, Phoenix, Rio de Janeiro, Philadelphia, San Antonio, Calgary, San Diego, Dallas, Detroit, Ottawa, Santiago, Indianapolis, San Francisco, Columbus, Austin, Guayaquil, Memphis, Buenos Aires, Miami, Tijuana, Caracas, Minneapolis, Halifax, San Salvador, Baltimore, Boston, Quito, Vancouver, Managua & Seattle.

Plus the population of every other city, town, neighborhood, street and house in all of the Americas.And still that would not equal the number of people worldwide who do not have access to clean water. 1/6

A GLOBAL CRISIS

Plus the population of every other city, town, neighborhood,

in all of the Americas.

1/6thof the entire world population lacks access to clean water.

2/3

A GLOBAL CRISIS

4,800 people die every day

from diseases associated

with lack of access to safe

drinking water, inadequate

sanitation and poor hygine.

The world population has

increased three-fold since

the start of the previous

century. In the same time-

frame, water usage has

increased six-fold.

Amount of human waste

disposed of in water courses

around the world everyday.

Fraction of people estimated

to be living under water-

stressed conditions by 2025.

Average distance women

in Africa and Asia walk in

a day to collect water.

Miles

Population vs Water

of WorldPopulation

Tons

Deaths

2,000,000

4,800

3.7

Population growth, climate change, demographical shifts, & uncontrolled pollution are all expected to increasingly exacerbate the situation.

The longer we wait to collectively act, the more severe the water crisis will become

A GLOBAL CRISIS

First, we strive to shift the global community’s perception

of water. We believe all meaningful, lasting change begins

with individual awareness, an awareness that ultimately

translates into the personal choices individuals take, the

manner of conduct by which businesses operate, and the

policies that governments and municipalities enact. Water

scarcity, the intersection of energy and water, water conser-

vation, the impacts of climate change, water and global

OUR VISION

food supply - just a few of the water issues that we must

begin to address as an international community, but ones

that we will continue to ignore until a radical, global shift

occurs in our collective perception of water. We hope to be

a leading voice that initiates such a change – a voice that

resonates among the general public and stirs up a much

needed global awareness on the critical water issues that

imminently face our generation and threaten our planet.

1

Amidst the current landscape we have a twofold vision at WellDone.

Awareness

Secondly, we strive to practically ground ourselves in the

most immediate global water issue of all, the work to bring

clean drinking water to communities without access to this

life-sustaining resource. The reality of communities lacking

a clean water supply, of thousands of children dying on a

daily basis due to water-related disease, of mothers and

daughters relegated to the daily task of hauling buckets of

dirty water home to their families, is one we must address

today. We believe that access to clean drinking water is

fundamental in the fight against poverty, hunger, and sick-

ness in the developing world, and we work towards provid-

ing clean water for those throughout the world in need of

this critical resource.

2

Access

Water is indeed precious.

OUR VISION

From the suburbs of Silicon Valley to the villages of rural Africa,

we’re raising water awareness to save the planet for tomorrow,

OUR VISION

providing clean water to save communities today.

We started WellDone as a small group of young individuals

- by no means experts in the field, yet driven by the convic-

tion that we could collectively utilize our talents to make a

difference. We continue to hold onto this spirit, and aspire to

empower and support other individuals and groups in their

grassroots efforts to address the global water crisis.

The success of any clean water project is directly related to the

level of involvement the host community plays in the plan-

ning, implementation, and maintenance of the actual work.

From developing community water committees to supporting

local water enterprises, we strive to meaningfully engage our

target groups in every phase of the project process.

Grassroots Empowerment

Local Involvement

GUIDING PRINCIPLES

1

2

Guiding Principles

From effectively communicating a message to simply cap-

turing a person's attention, we believe design has the power

to change the world. WellDone strives to utilize design in

stimulating awareness on global water issues and changing

people's perception of this critical resource - the very foun-

dation of lasting change.

The clean water crisis is vast and complex, and accordingly

will not be solved by any single individual or entity. That in-

cludes ourselves. We wholeheartedly believe in the power of

partnerships in creating global impact, and aim to develop

a synergy between organizations, governments, and busi-

nesses committed to collaboratively addressing the various

facets of the global water crisis.

We believe that increased impact comes through progressive

innovation - a progression that is only achieved through persis-

tent trial and error. As such, we aim to launch a host of projects

frequently, learning from our mistakes and improving upon them.

In this spirit, we also focus on developing partnerships with

organizations on the forefront of innovative technologies and

solutions to scale clean water access in the developing world.

Design

Partnership

Innovate, Iterate3

4

5

As graduates fresh out of college, we traveled to Africa during

the Summer of 2005, during which we observed the critical

need for safe drinking water in communities throughout rural

Ghana. We wanted to make a difference, so we launched

WellDone. We’ve long since accomplished our original goal,

having successfully seen through the funding, construction,

and long-term management of six wells in villages throughout

OUR HISTORY

rural Ghana, and in the process having developed partner-

ships with a diversity of water organizations, small businesses,

and leading experts in the field. In one sense, the literal

realization of our project name has been accomplished long

ago. In a much greater sense, WellDone has taken on new

meanings for our team.

WellDone began with a humble aim - To impact lives through the drilling of one well in one village.

The work just as significantly involves educating and em-

powering communities to develop holistic, on the ground

solutions that can be readily implemented and locally

sustained. It involves forming meaningful and fruitful part-

nerships between non-profit organizations, governmental

agencies, and private businesses that all play a unique role

in developing real-world solutions to a complex problem.

It involves utilizing creative media and informative publica-

tions to raise awareness of an issue that is far too important

to be forgotten or ignored. The work is neither isolated to a

single locale nor a single issue, but extends across the globe

and over a diversity of water issues. The work is ever-engag-

ing, immensely challenging, and broadly encompassing.

Accordingly, WellDone, and the concept that title signifies,

is only as engaging, challenging, and encompassing as we

are committed to making it become.

We’ve since come to realize that the work involves far more than drilling a well in a single location and leaving the rest to be.

100,000

Since our start, we’ve implemented projects in several communities throughout rural Ghana,

Two cyclists ride across the

country in support of clean

water awareness

Raising over $4,000 and receiv-

ing design accolades through

AIGA’s cause/affect awards.

Gather together through

Project10, collectively raising

support to drill a clean water

well in Mekoda, Ghana.

Launch high school clubs in

their respective schools, rais-

ing awareness and garnering

support for projects in Africa.

Gathered at Wine to Water, an

event to raise support for the

Kamancheli village in Ghana.

Learn about WellDone and

the clean water crisis through

an in-store residency at Red

Rock Coffee in San Francisco

over a 6-month period

4,000 x 2200

10150

4

30

350

OUR HISTORY

People Partners

Customers

Miles

Students T-shirtsSold

creatively connecting our supporters at home with projects abroad.

Approximately 1,500 people

in these communities now

have access to a clean

water source.

Mobilized into village water

committees, empowered

to effectively operate and

maintain the wells.

Freed from the task of walking

miles each day to collect water.

New clean water wells

are drilled in rural villages

throughout Ghana.

1,500

30

350Women & Children

CommunityMembers

Wells

People

6

OUR PROJECTS

From implementing clean water wells in West Africa, to exploring scaleable water solutions in peri-urban India, to promoting water conservation in suburban America, WellDone aims to creatively and cross-cuttingly address the diverse facets of the global water crisis.

Raising Global Awareness, Providing Clean Water.

Locally, we strive to raise awareness on the critical water issues of our day through creative awareness campaigns, student-led initiatives and innovative fundraising programs. Some existing and upcoming programs include:

Student Leaders ProgramA student-led initiative to raise awareness of global water issues in schools

across the U.S.. Several student leaders are currently pioneering the launch

of clubs throughout high schools in Southern California, challenging and

empowering their peers to meaningfully address the global water issues

of our generation.

Water for WaterA cross-cutting awareness and fundraising program connecting donors at

home with clean water projects abroad. Through the pledges of local water

users, financial savings from targeted water reductions are applied towards

the implementation of clean water projects abroad. Water for Water aims

to address the opposing ends of the global water crisis by connecting two

vastly different, yet equally problematic modes of interacting with water –

wasteful use here at home versus lack of access abroad.

Globally, we strive to provide clean water for those without access by equipping grassroots individuals and local organiza-tions to implement water projects in their target communities, while also supporting those organizations working on the fore-front of clean water innovations in the developing world. Some existing and upcoming projects include:

OUR PROJECTS

Storage Solutions in KenyaA recently launched project to provide water storage solutions for commu-

nities in Kenya. WellDone has partnered with local organizations to provide

storage solutions for the Hamza ward of Nairobi and for schools in the

Mathare Valley, one of the largest informal settlements in the world.

Well Drilling in West AfricaAn ongoing effort in partnership with Pioneers-Africa, a local Ghanaian

organization, to provide clean water through the drilling of wells in villages

throughout West Africa. To date, the program has seen through the imple-

mentation of six clean water wells in rural Ghana, with expansion into Benin,

Togo, and Burkina Faso expected for 2010.

Small Scale Water Enterprise in IndiaAn anticipated effort to improve clean water delivery through locally sus-

tained enterprise. WellDone seeks to explore opportunities to scale clean

water solutions in an urban and peri-urban context through sparking and

supporting local entrepreneurship.

OUR PROJECTS

Ardy Ghanbar

Head of Operations, is a Certified Public Accountant who currently works full-

time for WellDone, with professional experience in both public accounting

and the private sector. Ardy is also an avid mountaineer, with a recent

summit of Mount Denali, the highest peak in North America. Ardy combines

his financial know-how with his focused tenacity in laying the organizational

foundation from which the team can effectively operate.

Jim Yoon

Head of Projects, works as a water resources engineer for MWH, dealing with

Southern California water supply and management issues. Through WellDone,

Jim utilizes his background to explore the technological and institutional

mechanisms that can most effectively and sustainably improve clean water

access in the developing world.

James Buyayo

Head of Design, works as an Art Director for Sapient Interactive, designing

various marketing materials for initiatives on the Sony Electronics account.

James is keenly interested in the role design can play in raising awarness

of critical issues and sparking social change.

OUR TEAM

Core Members

Joshua To

Head of Development, works as a Program Manager in Business Operations

for Google in Mountain View, CA overseeing internal product development

and global e-mail marketing initiatives. Josh loves to connect the dots, bring-

ing together individuals with diverse talents to work towards a unified goal.

Dr. Frank R. Rijsberman

Program Director at Google.org, the philanthropic arm of Google Inc.,

oversees the global public health initiative, Predict and Prevent, among

other programmatic responsibilities. Prior to joining Google, Frank was

Director General (CEO) of the non-profit research institute International

Water Management Institute (IWMI.org). He co-founded and managed

an environmental consultancy firm in the Netherlands, Resource Analysis BV.

Dr. Rijsberman holds a BSc and MSc from Delft University of Technology in

Civil Engineering (Fluid Mechanics) and a PhD from Colorado State Univer-

sity in Civil Engineering (Water Resources Planning and Management).

Dr. Willem Henri Lucas

An award winning Dutch designer, serves as educator and Chair of the

Design | Media Arts Deptartment at University of California, Los Angeles.

Willem studied at the Academy of Visual Arts in Arnhem in the Netherlands

under guidance of Karel Martens and worked as an intern and apprentice

for Max Kisman. He works for clients primarily in the field of Culture and Art.

From 1990 to 2002 he served as a professor and chair of the Utrecht School

of the Arts’ Graphic Design department. In 1998 he designed holiday post-

age stamps for the PTT (Dutch Post and telecom company), and in 2003

and 2004, won a ‘Best Book’ award and a nomination from the Art Director’s

Club in the Netherlands.

BRUTE LABS is a small group of young individuals dedicated to collective ac-

tion. Focusing on the world around them, they embody the notion that it’s

much better to try and fail than to have never tried at all. BRUTE LABS serves

as a launching pad from which social initiatives can be launched in quick

succession. WellDone was originally founded as a BRUTE LABS initiative, hav-

ing since grown into an autonomous organization.

Pioneers-Africa, a subsidiary of Pioneers International, is a Christian missions

and aid organization working among some of the most remote regions of

West Africa. In 2008, WellDone developed a partnership with Pioneers-Africa,

utilizing their strong relationships with remote villages in rural Ghana to bring

clean water to communities in dire need of a critical resource. WellDone’s

partnership with Pioneers-Africa continues to grow, with expansion into

Benin, Togo, and Burkina Faso anticipated in 2010.

Red Rock is a not-for-profit coffee shop located in Mountain View, CA. From

serving fresh coffee, to hosting arts and music events, to providing a meet-

ing space for local interest groups, Red Rock exists to bring together and

strengthen the very community that supports it. WellDone was featured at

Red Rock for a 6-month period, during which over 100,000 customers were

exposed to the clean water crisis in the developing world.

Advisors Partners

welldone.org

info@welldone.org

650.450.WELL (9355)

23020 Hamlin Street

West Hills, CA 91307

A view from the Grand Canyon of the Colorado River,

a major source of water for the American Southwest.