Download - What Happened? By Jessica Bowman
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What happened? What
happened?
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Insert story telling pics
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Gap Analysis Explains What Happened
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SM
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© 2014 SEOinhouse.com. All rights reserved.�
SEO Tactics & strategies
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SEO OperationsSEO Tactics & strategies
© 2014 SEOinhouse.com. All rights reserved.�
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SEO OperationsSEO Tactics & strategies
�
Crawl & Indexing�
© 2014 SEOinhouse.com. All rights reserved.�
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SEO OperationsSEO Tactics & strategies
�
Crawl & Indexing�
�
Content �
© 2014 SEOinhouse.com. All rights reserved.�
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SEO OperationsSEO Tactics & strategies
�
Crawl & Indexing�
�
Content �
�
Internal Links �
© 2014 SEOinhouse.com. All rights reserved.�
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#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
SEO OperationsSEO Tactics & strategies
�
Crawl & Indexing�
�
Content �
�
External Links &
Mentions �
�
Internal Links �
© 2014 SEOinhouse.com. All rights reserved.�
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© Searchmetrics Inc. All rights reserved. Do not distribute without permission.
#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
SEO OperationsSEO Tactics & strategies
�
Crawl & Indexing�
�
Content �
�
External Links &
Mentions �
�
Social Activity�
�
Internal Links �
© 2014 SEOinhouse.com. All rights reserved.�
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#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
SEO OperationsSEO Tactics & strategies
�
User Experience�
�
Crawl & Indexing�
�
Content �
�
External Links &
Mentions �
�
Social Activity�
�
Internal Links �
© 2014 SEOinhouse.com. All rights reserved.�
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#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
SEO Operations
�
SEO Team�
SEO Tactics & strategies
�
User Experience�
�
Crawl & Indexing�
�
Content �
�
External Links &
Mentions �
�
Social Activity�
�
Internal Links �
© 2014 SEOinhouse.com. All rights reserved.�
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#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
SEO Operations
�
SEO Team�
�
Non-SEO Teams�
SEO Tactics & strategies
�
User Experience�
�
Crawl & Indexing�
�
Content �
�
External Links &
Mentions �
�
Social Activity�
�
Internal Links �
© 2014 SEOinhouse.com. All rights reserved.�
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#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
SEO Operations
�
SEO Team�
�
Non-SEO Teams�
�
Processes�
SEO Tactics & strategies
�
User Experience�
�
Crawl & Indexing�
�
Content �
�
External Links &
Mentions �
�
Social Activity�
�
Internal Links �
© 2014 SEOinhouse.com. All rights reserved.�
16
© Searchmetrics Inc. All rights reserved. Do not distribute without permission.
#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
SEO Operations
�
SEO Team�
�
Non-SEO Teams�
�
Processes�
SEO Tactics & strategies
�
User Experience�
�
Crawl & Indexing�
�
Content �
�
External Links &
Mentions �
�
Social Activity�
�
Internal Links �
�
Metrics �
© 2014 SEOinhouse.com. All rights reserved.�
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SM
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#SMX #XXa @JessicaBowman
What happened? What
happened?
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SUPER SIMPLE Strategy Gap Analysis
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© 2014 SEOinhouse.com. All rights reserved.�
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SM
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One-Slide Explanation SEO Strategy Scorecard
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© 2014 SEOinhouse.com. All rights reserved.�
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© 2014 SEOinhouse.com. All rights reserved.�
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© 2014 SEOinhouse.com. All rights reserved.�
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© 2014 SEOinhouse.com. All rights reserved.�
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SM
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© 20
14 SE
Oinh
ouse
.com.
All r
ights
reser
ved.�
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© 20
14 SE
Oinh
ouse
.com.
All r
ights
reser
ved.�
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#SMX #XXa @JessicaBowman
© 20
14 SE
Oinh
ouse
.com.
All r
ights
reser
ved.�
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#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
© 20
14 SE
Oinh
ouse
.com.
All r
ights
reser
ved.�
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#SMX #XXa @JessicaBowman
© 20
14 SE
Oinh
ouse
.com.
All r
ights
reser
ved.�
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© 20
14 SE
Oinh
ouse
.com.
All r
ights
reser
ved.�
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The
HARDEST Part
© 20
14 SE
Oinh
ouse
.com.
All r
ights
reser
ved.�
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© 20
14 SE
Oinh
ouse
.com.
All r
ights
reser
ved.�
Check out Searchmetrics’
SEO Page Forecasting
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What happened? What
happened?
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Yessss!!!
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Visit the booth for the templates
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THANK YOU!
Join us @SMX East
NEW YORK CITY
Sept. 29th – Oct. 1st 2015
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Title of PresentaXon SubXtle of PresentaXon
Presenter 2 Name Title Company
Presenter 1 Name Title Company
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Title of PresentaXon SubXtle of PresentaXon
Presenter 2 Name Title Company
Presenter 1 Name Title Company
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Contents
1 SecXon One
2 SecXon Two
3 SecXon Three
4 SecXon Four
5 SecXon Five
6 SecXon Six
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Headline—Calibri 24 Point Bold
• Headlines should always be in Title Case
• Keep text points short, to one line if at all possible
• Level 1 bullet point — Calibri 20 point font -‐ Level 2 bullet point — Calibri 18 point font
-‐ Level 3 bullet point — Calibri 16 point font
Note: This is an example of a note. You can copy this text box and paste it into your slide.
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Sample—Two Columns, Text/Image
• Lorem ipsum dolor sit amet, consectetur adipiscing elit.
• Phasellus justo purus, loborXs a nisi nec, mollis aliquam arcu.
• Mauris ipsum neque, trisXque in dui eget, vesXbulum preXum erat.
52
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Sample—Two Columns, Image/Text
• Curabitur bibendum arcu sit amet quam molesXe interdum.
• Morbi eleifend at felis sit amet feugiat.
• Cras eu mauris dolor. Cras libero purus, sodales in purus at, luctus interdum ante.
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Sample—Two-‐column VerXcal Half, Image/Text
• In lorem ante, sagifs sit amet volutpat vitae, ultricies non leo. -‐ Nunc Xncidunt, ligula eget volutpat bibendum, eros purus trisXque . -‐ Morbi finibus nec libero feugiat consequat. Nunc aliquam auctor justo ac faucibus.
• Lorem, eget maximus lorem est quis neque.
• Pellentesque volutpat metus a nibh varius efficitur.
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Sample—Two-‐column VerXcal Half, Text/Image
• In lorem ante, sagifs sit amet volutpat vitae, ultricies non leo. -‐ Nunc Xncidunt, ligula eget volutpat bibendum, eros purus trisXque . -‐ Morbi finibus nec libero feugiat consequat. Nunc aliquam auctor justo ac faucibus.
• Lorem, eget maximus lorem est quis neque.
• Pellentesque volutpat metus a nibh varius efficitur.
55
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Sample—Top Horizontal Half
• Curabitur luctus vel dui ut convallis. -‐ Maecenas libero purus, iaculis et urna eget, laoreet congue eros. -‐ Proin sapien nunc, scelerisque sit amet dictum consectetur, ultricies sed sem.
• EXam nec mi ornare leo imperdiet bibendum ut sed massa.
• Aliquam erat volutpat preXum porta vitae
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Sample—Bojom Horizontal Half
• Curabitur luctus vel dui ut convallis. -‐ Maecenas libero purus, iaculis et urna eget, laoreet congue eros. -‐ Proin sapien nunc, scelerisque sit amet dictum consectetur, ultricies sed sem.
• EXam nec mi ornare leo imperdiet bibendum ut sed massa.
• Aliquam erat volutpat preXum porta vitae.
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Sample—Two-‐Column Text
• Nullam non lacus magna.
• Pellentesque mafs nisl quis enim euismod, non venenaXs ante pharetra. Nulla facilisi. -‐ Integer vel mi eget diam aliquet varius -‐ Nullam et accumsan erat, ac trisXque est sagifs
• In nibh nulla, rhoncus ut ex sed, varius semper urna.
• In lorem ante, sagifs sit amet volutpat vitae, ultricies non leo.
• Nunc Xncidunt, ligula eget volutpat bibendum, eros purus trisXque lorem, eget maximus lorem est quis neque.
• Morbi finibus nec libero feugiat consequat. Nunc aliquam auctor justo ac faucibus.
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Sample—Two-‐Column List
• Auris vulputate arcu et cursus malesuada. Donec congue enim et massa rhoncus gravida. -‐ EXam faucibus leo vel dignissim sodales mollis -‐ Sed facilisis sit amet ipsum egestas pulvinar
• Donec leo quam, luctus preXum porta vitae, varius ac est.
• Nullam fringilla a velit vel eleifend. -‐ EXam vitae orci sed mauris accumsan placerat
• Quisque sodales malesuada nunc, quis cursus dolor trisXque tempor.
• Duis ut imperdiet est, pulvinar rhoncus neque.
List One List Two
59
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Sample—List with Categories
CATEGORY 1 Aenean ligula ligula, viverra at trisXque at, mollis sit amet massa.
CATEGORY 2 Duis at diam sit amet urna interdum dignissim.
CATEGORY 3 Curabitur lacinia, elit venenaXs convallis dapibus, enim diam commodo mauris, nec sollicitudin tellus ex id felis.
60
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Sample—Column Chart
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2 2
3
5
3.8
5
2
2.6
5.3
4
1.5
3
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1
Series 2
Series 3
Series 4
Series 5
61
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Sample—Stacked Column Chart
4.3 2.5 3.5 4.5
2.4 4.4 1.8
2.8 2 2
3
5 3.8
5
2
2.6 5.3
4
1.5
3
0
2
4
6
8
10
12
14
16
18
20
Category 1 Category 2 Category 3 Category 4
Series 5
Series 4
Series 3
Series 2
Series 1
62
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Sample—100% Stacked Column Chart
4.3 2.5
3.5 4.5
2.4 4.4
1.8 2.8
2 2
3 5 3.8
5
2 2.6 5.3
4 1.5 3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Category 1 Category 2 Category 3 Category 4
Series 5
Series 4
Series 3
Series 2
Series 1
63
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#SMX #XXa @JessicaBowman
Sample—Clustered Bar Chart
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2
2
3
5
3.8
5
2
2.6
5.3
4
1.5
3
0 1 2 3 4 5 6
Category 1
Category 2
Category 3
Category 4
Series 5
Series 4
Series 3
Series 2
Series 1
64
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Sample—Stacked Bar Chart
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2
2
3
5
3.8
5
2
2.6
5.3
4
1.5
3
0 2 4 6 8 10 12 14 16 18 20
Category 1
Category 2
Category 3
Category 4
Series 1
Series 2
Series 3
Series 4
Series 5
65
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Sample—100% Stacked Bar Chart
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2
2
3
5
3.8
5
2
2.6
5.3
4
1.5
3
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Category 1
Category 2
Category 3
Category 4
Series 1
Series 2
Series 3
Series 4
Series 5
66
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Sample—Marked Line Chart
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3 Series 4 Series 5
67
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Sample—Stacked Marked Line Chart
0 2 4 6 8
10 12 14 16 18 20
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3 Series 4 Series 5
68
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Sample—Pie Chart
60% 20%
5%
5% 10%
Category 1
Category 2
Category 3
Category 4
Category 5
69
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Sample—Doughnut Chart
60% 20%
5% 5%
10%
Category 1
Category 2
Category 3
Category 4
Category 5
70
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Table
Column Title Column Title Column Title Column Title
XX XX XX XX
XX XX XX XX
XX XX XX XX
XX XX XX XX
XX XX XX XX
71
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Comparison Table
Column Title Column Title Column Title
Row Title XX XX XX
Row Title XX XX XX
Row Title XX XX XX
Row Title XX XX XX
Row Title XX XX XX
Table Xtle or slide subXtle
72
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Color Paleje
Header/Xtle
Subtle
Body Highlight
Body
Typography Color Paleje
These are the colors that the chart and table will default to, from leo to right. More than six categories in a chart will cause the colors to automaXcally adjust to different shades of these six colors.
R 104
G 102
B 99
R 96
G 198
B 89
R 81
G 181
B 224
R 243
G 138
B 0
R 204
G 45
B 48
R 45
G 41
B 38
R 255
G 255
B 255
R 127
G 86
B 197
R 247
G 206
B 60
73
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How to Use the Grid
• The grid is to be used as a guide for layout -‐ Images don’t have to match dimensions exactly—this is a guide
• You can copy/paste the grid onto any slide to help arrange and align elements, then delete it when you’re done -‐ To select the grid, click on any of the red lines outside the margin
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Layout Grid
Red lines indicate safe area — all text and images should stay
within this boundary Dark gray lines indicate thirds
Blue lines indicate halves
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#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
Sample—Grid Usage
• In lorem ante, sagifs sit amet volutpat vitae, ultricies non leo.
• Nunc Xncidunt, ligula eget volutpat bibendum, eros purus trisXque lorem, eget maximus lorem est quis neque.
• Morbi finibus nec libero feugiat consequat.
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© Searchmetrics Inc. All rights reserved. Do not distribute without permission.
#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
Sample—Timeline
Q1 Q2 Q3 Q4
Mauris vulputate arcu et cursus malesuada mauris
accumsan placerat.
EXam faucibus leo vel dignissim mollis sodales
malesuada nunc.
Sed facilisis sit amet ipsum egestas pulvinar dolor trisXque tempor.
Donec leo quam, luctus preXum porta vitae, varius ac est.
MAURIS VULPUTATE ETIAM FAUCIBUS SED FACILISIS DONEC LEO
77
© Searchmetrics Inc. All rights reserved. Do not distribute without permission.
#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
Devices Resize as needed
78
© Searchmetrics Inc. All rights reserved. Do not distribute without permission.
#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
Sample—Screen Shot
79
© Searchmetrics Inc. All rights reserved. Do not distribute without permission.
#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
Sample—Screen Shot, No Device
80
© Searchmetrics Inc. All rights reserved. Do not distribute without permission.
#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName
#SMX #XXa @JessicaBowman
Icon Examples