what happened? by jessica bowman

1

© Searchmetrics Inc. All rights reserved. Do not distribute without permission.

#SMX #XXa @SpeakerName #SMX #XXa @SpeakerName

#SMX #XXa @JessicaBowman

What happened? What

happened?

2




Insert story telling pics

3




Gap Analysis Explains What Happened

4




SM

5




© 2014 SEOinhouse.com. All rights reserved.�

SEO Tactics & strategies

6




SEO OperationsSEO Tactics & strategies


7





�

Crawl & Indexing�


8





�

Crawl & Indexing�

�

Content �


9





�

Crawl & Indexing�

�

Content �

�

Internal Links �


10





�

Crawl & Indexing�

�

Content �

�

External Links &

Mentions �

�

Internal Links �


11





�

Crawl & Indexing�

�

Content �

�

External Links &

Mentions �

�

Social Activity�

�

Internal Links �


12





�

User Experience�

�

Crawl & Indexing�

�

Content �

�

External Links &

Mentions �

�

Social Activity�

�

Internal Links �


13




SEO Operations

�

SEO Team�


�

User Experience�

�

Crawl & Indexing�

�

Content �

�

External Links &

Mentions �

�

Social Activity�

�

Internal Links �


14




SEO Operations

�

SEO Team�

�

Non-SEO Teams�


�

User Experience�

�

Crawl & Indexing�

�

Content �

�

External Links &

Mentions �

�

Social Activity�

�

Internal Links �


15




SEO Operations

�

SEO Team�

�

Non-SEO Teams�

�

Processes�


�

User Experience�

�

Crawl & Indexing�

�

Content �

�

External Links &

Mentions �

�

Social Activity�

�

Internal Links �


16




SEO Operations

�

SEO Team�

�

Non-SEO Teams�

�

Processes�


�

User Experience�

�

Crawl & Indexing�

�

Content �

�

External Links &

Mentions �

�

Social Activity�

�

Internal Links �

�

Metrics �


17




SM

18




What happened? What

happened?

19




SUPER SIMPLE Strategy Gap Analysis

20





21




SM

22




One-Slide Explanation SEO Strategy Scorecard

23





24





25





26





27





28




SM

29




© 20

14 SE

Oinh

ouse

.com.

All r

ights

reser

ved.�

30




© 20

14 SE

Oinh

ouse

.com.

All r

ights

reser

ved.�

31




© 20

14 SE

Oinh

ouse

.com.

All r

ights

reser

ved.�

32




© 20

14 SE

Oinh

ouse

.com.

All r

ights

reser

ved.�

33




© 20

14 SE

Oinh

ouse

.com.

All r

ights

reser

ved.�

34




© 20

14 SE

Oinh

ouse

.com.

All r

ights

reser

ved.�

35




The

HARDEST Part

© 20

14 SE

Oinh

ouse

.com.

All r

ights

reser

ved.�

36




© 20

14 SE

Oinh

ouse

.com.

All r

ights

reser

ved.�

Check out Searchmetrics’

SEO Page Forecasting

37





38





39




What happened? What

happened?

40




Yessss!!!

41




42




Visit the booth for the templates

43




THANK YOU!

Join us @SMX East

NEW YORK CITY

Sept. 29th – Oct. 1st 2015


Title of PresentaXon SubXtle of PresentaXon

Presenter 2 Name Title Company

Presenter 1 Name Title Company

46




Contents

1  SecXon One

2  SecXon Two

3  SecXon Three

4  SecXon Four

5  SecXon Five

6  SecXon Six

Segue Slide SubXtle

Segue Slide—Alternate SubXtle

50




Headline—Calibri 24 Point Bold

•  Headlines should always be in Title Case

•  Keep text points short, to one line if at all possible

•  Level 1 bullet point — Calibri 20 point font -‐  Level 2 bullet point — Calibri 18 point font

-‐  Level 3 bullet point — Calibri 16 point font

Note: This is an example of a note. You can copy this text box and paste it into your slide.

51




Sample—Two Columns, Text/Image

•  Lorem ipsum dolor sit amet, consectetur adipiscing elit.

•  Phasellus justo purus, loborXs a nisi nec, mollis aliquam arcu.

•  Mauris ipsum neque, trisXque in dui eget, vesXbulum preXum erat.

52




Sample—Two Columns, Image/Text

•  Curabitur bibendum arcu sit amet quam molesXe interdum.

•  Morbi eleifend at felis sit amet feugiat.

•  Cras eu mauris dolor. Cras libero purus, sodales in purus at, luctus interdum ante.

53




Sample—Two-‐column VerXcal Half, Image/Text

•  In lorem ante, sagifs sit amet volutpat vitae, ultricies non leo. -‐  Nunc Xncidunt, ligula eget volutpat bibendum, eros purus trisXque . -‐  Morbi finibus nec libero feugiat consequat. Nunc aliquam auctor justo ac faucibus.

•  Lorem, eget maximus lorem est quis neque.

•  Pellentesque volutpat metus a nibh varius efficitur.

54




Sample—Two-‐column VerXcal Half, Text/Image

•  In lorem ante, sagifs sit amet volutpat vitae, ultricies non leo. -‐  Nunc Xncidunt, ligula eget volutpat bibendum, eros purus trisXque . -‐  Morbi finibus nec libero feugiat consequat. Nunc aliquam auctor justo ac faucibus.

•  Lorem, eget maximus lorem est quis neque.

•  Pellentesque volutpat metus a nibh varius efficitur.

55




Sample—Top Horizontal Half

•  Curabitur luctus vel dui ut convallis. -‐  Maecenas libero purus, iaculis et urna eget, laoreet congue eros. -‐  Proin sapien nunc, scelerisque sit amet dictum consectetur, ultricies sed sem.

•  EXam nec mi ornare leo imperdiet bibendum ut sed massa.

•  Aliquam erat volutpat preXum porta vitae

56




Sample—Bojom Horizontal Half

•  Curabitur luctus vel dui ut convallis. -‐  Maecenas libero purus, iaculis et urna eget, laoreet congue eros. -‐  Proin sapien nunc, scelerisque sit amet dictum consectetur, ultricies sed sem.

•  EXam nec mi ornare leo imperdiet bibendum ut sed massa.

•  Aliquam erat volutpat preXum porta vitae.

57




Sample—Two-‐Column Text

•  Nullam non lacus magna.

•  Pellentesque mafs nisl quis enim euismod, non venenaXs ante pharetra. Nulla facilisi. -‐  Integer vel mi eget diam aliquet varius -‐  Nullam et accumsan erat, ac trisXque est sagifs

•  In nibh nulla, rhoncus ut ex sed, varius semper urna.

•  In lorem ante, sagifs sit amet volutpat vitae, ultricies non leo.

•  Nunc Xncidunt, ligula eget volutpat bibendum, eros purus trisXque lorem, eget maximus lorem est quis neque.

•  Morbi finibus nec libero feugiat consequat. Nunc aliquam auctor justo ac faucibus.

58




Sample—Two-‐Column List

•  Auris vulputate arcu et cursus malesuada. Donec congue enim et massa rhoncus gravida. -‐  EXam faucibus leo vel dignissim sodales mollis -‐  Sed facilisis sit amet ipsum egestas pulvinar

•  Donec leo quam, luctus preXum porta vitae, varius ac est.

•  Nullam fringilla a velit vel eleifend. -‐  EXam vitae orci sed mauris accumsan placerat

•  Quisque sodales malesuada nunc, quis cursus dolor trisXque tempor.

•  Duis ut imperdiet est, pulvinar rhoncus neque.

List One List Two

59




Sample—List with Categories

CATEGORY 1 Aenean ligula ligula, viverra at trisXque at, mollis sit amet massa.

CATEGORY 2 Duis at diam sit amet urna interdum dignissim.

CATEGORY 3 Curabitur lacinia, elit venenaXs convallis dapibus, enim diam commodo mauris, nec sollicitudin tellus ex id felis.

60




Sample—Column Chart

4.3

2.5

3.5

4.5

2.4

4.4

1.8

2.8

2 2

3

5

3.8

5

2

2.6

5.3

4

1.5

3

0

1

2

3

4

5

6

Category 1 Category 2 Category 3 Category 4

Series 1

Series 2

Series 3

Series 4

Series 5

61




Sample—Stacked Column Chart

4.3 2.5 3.5 4.5

2.4 4.4 1.8

2.8 2 2

3

5 3.8

5

2

2.6 5.3

4

1.5

3

0

2

4

6

8

10

12

14

16

18

20


Series 5

Series 4

Series 3

Series 2

Series 1

62




Sample—100% Stacked Column Chart

4.3 2.5

3.5 4.5

2.4 4.4

1.8 2.8

2 2

3 5 3.8

5

2 2.6 5.3

4 1.5 3

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


Series 5

Series 4

Series 3

Series 2

Series 1

63




Sample—Clustered Bar Chart

4.3

2.5

3.5

4.5

2.4

4.4

1.8

2.8

2

2

3

5

3.8

5

2

2.6

5.3

4

1.5

3

0 1 2 3 4 5 6

Category 1

Category 2

Category 3

Category 4

Series 5

Series 4

Series 3

Series 2

Series 1

64




Sample—Stacked Bar Chart

4.3

2.5

3.5

4.5

2.4

4.4

1.8

2.8

2

2

3

5

3.8

5

2

2.6

5.3

4

1.5

3

0 2 4 6 8 10 12 14 16 18 20

Category 1

Category 2

Category 3

Category 4

Series 1

Series 2

Series 3

Series 4

Series 5

65




Sample—100% Stacked Bar Chart

4.3

2.5

3.5

4.5

2.4

4.4

1.8

2.8

2

2

3

5

3.8

5

2

2.6

5.3

4

1.5

3

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Category 1

Category 2

Category 3

Category 4

Series 1

Series 2

Series 3

Series 4

Series 5

66




Sample—Marked Line Chart

0

1

2

3

4

5

6


Series 1 Series 2 Series 3 Series 4 Series 5

67




Sample—Stacked Marked Line Chart

0 2 4 6 8

10 12 14 16 18 20


Series 1 Series 2 Series 3 Series 4 Series 5

68




Sample—Pie Chart

60% 20%

5%

5% 10%

Category 1

Category 2

Category 3

Category 4

Category 5

69




Sample—Doughnut Chart

60% 20%

5% 5%

10%

Category 1

Category 2

Category 3

Category 4

Category 5

70




Table

Column Title Column Title Column Title Column Title

XX XX XX XX

XX XX XX XX

XX XX XX XX

XX XX XX XX

XX XX XX XX

71




Comparison Table

Column Title Column Title Column Title

Row Title XX XX XX

Row Title XX XX XX

Row Title XX XX XX

Row Title XX XX XX

Row Title XX XX XX

Table Xtle or slide subXtle

72




Color Paleje

Header/Xtle

Subtle

Body Highlight

Body

Typography Color Paleje

These are the colors that the chart and table will default to, from leo to right. More than six categories in a chart will cause the colors to automaXcally adjust to different shades of these six colors.

R 104

G 102

B 99

R 96

G 198

B 89

R 81

G 181

B 224

R 243

G 138

B 0

R 204

G 45

B 48

R 45

G 41

B 38

R 255

G 255

B 255

R 127

G 86

B 197

R 247

G 206

B 60

73




How to Use the Grid

•  The grid is to be used as a guide for layout -‐  Images don’t have to match dimensions exactly—this is a guide

•  You can copy/paste the grid onto any slide to help arrange and align elements, then delete it when you’re done -‐  To select the grid, click on any of the red lines outside the margin

74




Layout Grid

Red lines indicate safe area — all text and images should stay

within this boundary Dark gray lines indicate thirds

Blue lines indicate halves

75




Sample—Grid Usage

•  In lorem ante, sagifs sit amet volutpat vitae, ultricies non leo.

•  Nunc Xncidunt, ligula eget volutpat bibendum, eros purus trisXque lorem, eget maximus lorem est quis neque.

•  Morbi finibus nec libero feugiat consequat.

76




Sample—Timeline

Q1 Q2 Q3 Q4

Mauris vulputate arcu et cursus malesuada mauris

accumsan placerat.

EXam faucibus leo vel dignissim mollis sodales

malesuada nunc.

Sed facilisis sit amet ipsum egestas pulvinar dolor trisXque tempor.

Donec leo quam, luctus preXum porta vitae, varius ac est.

MAURIS VULPUTATE ETIAM FAUCIBUS SED FACILISIS DONEC LEO

77




Devices Resize as needed

78




Sample—Screen Shot

79




Sample—Screen Shot, No Device

80




Icon Examples

QuesXons?

Thank you

what happened? by jessica bowman

Internet

jessicabowman sm

social activity internal

jessicabowman gap analysis