Download - What is Inbound Marketing?
![Page 1: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/1.jpg)
1 © 2015 Amanda Calhoun. All rights reserved.
What is Inbound Marketing?
![Page 2: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/2.jpg)
2
© 2016 Amanda Calhoun. All rights reserved.
SO WHAT IS INBOUND MARKETING?
![Page 3: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/3.jpg)
3
© 2016 Amanda Calhoun. All rights reserved.
INBOUND MARKETING REFERS TO MARKETING ACTIVITIES (SEO, CONTENT MARKETING, ETC.) THAT BRING USERS TO YOU.
INBOUND GENERATES INTEREST AND ENGAGEMENT BY PROVIDING VALUE TO YOUR POTENTIAL CUSTOMERS
http://en.wikipedia.org/wiki/Inbound_marketing
![Page 4: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/4.jpg)
4
© 2016 Amanda Calhoun. All rights reserved.
OR IN A SIMPLER FORM
![Page 5: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/5.jpg)
5
© 2016 Amanda Calhoun. All rights reserved.
WHY SHOULD I INCLUDE INBOUND MARKETING IN MY CAMPAIGNS IF
I ALREADY HAVE OUTBOUND?
![Page 6: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/6.jpg)
6
© 2016 Amanda Calhoun. All rights reserved.
http://www.mosaichub.com/resources/resource/inbound-vs-outbound-marketing
![Page 7: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/7.jpg)
7
© 2016 Amanda Calhoun. All rights reserved.
INBOUND MARKETING:o INCREASES REACHo CREATES BRAND AWARENESS
o BUILDS RELATIONSHIPSo GENERATES LOWER COST LEADS
www.hubspot.com
![Page 8: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/8.jpg)
8
© 2016 Amanda Calhoun. All rights reserved.
There no longer is a separation between inbound and outbound
IF YOU THINK ABOUT IT THOUGH – IT’S NOT ABOUT INBOUND VS. OUTBOUND MARKETING ANYMORE
![Page 9: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/9.jpg)
9
© 2016 Amanda Calhoun. All rights reserved.
SEO
Marketing Automation
Email &
Nurture
Analytics
Social Media
PPCContent
Marketing
Paid Media
Marketing
IT’S ABOUT CREATING A HOLISTIC MARKETING APPROACH FOR CLIENTS
![Page 10: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/10.jpg)
10
© 2016 Amanda Calhoun. All rights reserved.
HOW DO WE DO THAT?
![Page 11: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/11.jpg)
11
© 2016 Amanda Calhoun. All rights reserved.
MAP CONTENT TO THE BUYER’S JOURNEY
![Page 12: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/12.jpg)
12
© 2016 Amanda Calhoun. All rights reserved.
CREATE AND RE-PURPOSE CONTENT TO:o FILL ANY CONTENT GAPS IN
THE SALES FUNNELo DELIVER VALUE TO USERo INCREASE USER ENGAGEMENT
o PROVIDE USERS SEARCHABLE, SNACKABLE, AND SHAREABLE CONTENT
![Page 13: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/13.jpg)
13
© 2016 Amanda Calhoun. All rights reserved.
GET IT OUT THERE!PROMOTE AND DISTRIBUTE CONTENT ACROSS: o SOCIALo EMAILo SEARCH/PPCo SEOo PAID MEDIAo LEAD GENo …..
![Page 14: What is Inbound Marketing?](https://reader031.vdocuments.net/reader031/viewer/2022032216/55a6dd4d1a28aba67e8b4669/html5/thumbnails/14.jpg)
14 © 2015 Amanda Calhoun. All rights reserved.
Thoughts?
Connect with me: