Download - What is Social Media
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Social Media
I have all accounts..but now what do I do!?
Social Media is
• Consumer generated media. It is the media that is designed to be shared– sharing means that it is easy to comment on, – that it is easy to send, – there are no costs associated with viewing the media and – last but not least it is always available.
• Social media enables people to share information with friends and colleges using the Internet
Social Networking
• Social Networking is the use of communities to engage with others through: – Facebook, – MySpace, – LinkedIn, – Twitter, etc.
Peer Endorsement
• The vast majority of people report the opinion they trust most is from ‘someone like me’.
• For the first time in our history, peers have bested the wisdom of experts.
• Peer endorsement is the single greatest decision-making accelerant.
• Through Social Media, peer influence cycles are happening at a velocity never before seen.
• Decision making is clearly becoming more social
The Asian Market
• The most three most trusted forms of advertising are:• Recommendations from people I know - 90%• Consumer opinions posted online - 70%• Branded websites - 70%
What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS TO THIS
The question is, how do we engage the guy with the megaphone?
Word of Mouth Goes Viral
Social Media IS NOT• A replacement for traditional advertising• The first step• The magic bullet• FREE• All about YOU • A fad
So..Social Media is..
Social Media IS• A big deal• Going where your customers already are or where they want to be• Applicable to most companies in some way or another• Time-consuming• All about THEM
Facebook Twitter
BloggingLinkedInYouTube
The BIG FIVE
Mobile. Mobile. Mobile.
Geolocation
Corporate policy & procedures
Diaspora
The end of email marketing?
Trends for the Future
• Work closely with your already existing marketing staff to understand your marketing strategy and goals.
• Research the most appropriate social media channels for your business.
• Help you set up your accounts.
• Determine with the best tools to manage those accounts.
• Train internal staff how to manage those accounts using the tools.
• Develop metrics and institute tracking devices to gauge return on investment.
• Advise on how to deliver promotional content and campaigns through the channels.
• Monitor changes in social media technology, channels, and tools and make adjustments and provide training.
What Does A Social Media Strategist Do?
1. Formalize your brand strategy.2. Put together a comprehensive marketing plan.3. Take a critical look at your current website.4. Set benchmarks
Google Analytics; Alexa5. SEO Ranking
Make a decision on time investment.6. Set up your accounts.7. Take some time learning the tools and the lingo.8. SHARE9. CARE
What do I do next? (10 steps)
This presentation is based on data analyzed through manual trackingfor the highest possible efficiency and least possibility of error.
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Autumn Services
Social Media Monitoring & Analytics:
Brand AuditCompetitor AuditInfluencer TrackingSocial Media Participative TrackingDemographics trackingGeography TrackingSentiment AnalysisTime and Volume TrackingBlog Moderation
Social Media Outreach:
Social Media Consulting and StrategySocial Media CampaignsIntegrated Online-Offline CampaignsContent Architecture Management Website/ PortalsCreation of Assets -Audio/ Video
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Social Media Monitoring | Social Media Analytics | Social Media Outreach
autumnworldwide.com email [email protected]
AUTUMN ADVERTISING PVT. LTD.S. B. Mansion, # 3/2, 2nd Floor,
Berlie Street Cross,Langford Town
Bangalore - 560025
t +91 80 4028 9916
Thank you for your time.
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