Download - What Musician Should Know About Mobile App
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WHAT MUSICIAN SHOULD KNOW
ABOUT MOBILE APP Oon Arfiandwi#Unresolved 2
Music, Enterpreneurship & Technology
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ME :)my name is Oon Arfiandwi http://about.me/oon
i’m a geek who know nothing about music industry and trying to find out anything about them
the founder of 7Langit, mobile apps developer & agency
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MOBILE APP OR MOBILE WEB?
Both of them are mobile friendly, so what’s the different?
App must be installed first, so it will be permanent on the phone & start “sniffing” the phone user activities
Pro-active using App notification
App content caching to handle limited connection
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MOBILE APP DEVELOPMENT
programming or not programming, that’s the question
we’ll start the discussion with the “not programming” section
make the app > distribute the app > maintain the users base
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MUSIC/ARTIST APP SERVICES
ReverbNation
MobileRoadie (sony music ent using MobileRoadie)
Songpier, Shoutem, MusicTapp, iLike*(shutdown)
Custom Made
any Indonesian music app service?http://evolver.fm/2010/11/24/why-drop-50k-artists-labels-build-their-own-apps-for-less/
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APP FEATURESBioNewsTour, ConcertMusic + LyricVideosPhotosCareer, DiscographySocial NetworkFansNotifications
image courtesy of mobile roadie apps
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DEVELOP AN APPNative Development: iOS using Objective-C, Android using Java, Nokia using JavaME, BlackBerry10 using C++ (the old one using Java), Windows Phone using C#Web based Mobile Development: HTML5, CSS3, JSUser Experience (UX)Backend (servers), CMS, API
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APP DISTRIBUTIONApp Store (how to buy, how to sell, black market)
Support by Phone Manufacturer, Telco
via Artist’s Social Network
Events or Concerts
Paid Ads & Audience
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MAINTAIN THE USERS BASE
Artist ask fans to install apps
App update, Contents update, send notifications
Exclusive contents only at mobile app
Freebies & Gamification
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BEHIND THE SCENEanalytics: which features they love
social network integration: to comment, spread the news
gamification rules: points, redeem, achievement levels
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RELATED DIGITAL CAMPAIGN
incorporated with gamepowerpopgamemagic pianotyping karaokesame area (location based)
digital concert (augmented reality, streaming)
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“API” TO PLAY *WITH* MUSIC
Encourage developers to use your valueable contents (song, video, photo)Start to experiment with mobile apps, and help developer and the app to get more fans ;)App for promotion first then monetization is the lext challenging levelFull feature app is a bit costly, you can either pay or find-out another way