what musician should know about mobile app
DESCRIPTION
This is my presentation at #Unresolved 2, monthly event on Music, Enterpreneurship & Technology community https://plus.google.com/communities/103701340631553541395 Explain about music/artist app service on the Internet and it's related service in Indonesia. Mentions about technology and digital campaign that relate with music and its industries. Encourage musician and artist to start making a mobile apps as a new channel for promotion and interact with their fans.TRANSCRIPT
WHAT MUSICIAN SHOULD KNOW
ABOUT MOBILE APP Oon Arfiandwi#Unresolved 2
Music, Enterpreneurship & Technology
ME :)my name is Oon Arfiandwi http://about.me/oon
i’m a geek who know nothing about music industry and trying to find out anything about them
the founder of 7Langit, mobile apps developer & agency
MOBILE APP OR MOBILE WEB?
Both of them are mobile friendly, so what’s the different?
App must be installed first, so it will be permanent on the phone & start “sniffing” the phone user activities
Pro-active using App notification
App content caching to handle limited connection
MOBILE APP DEVELOPMENT
programming or not programming, that’s the question
we’ll start the discussion with the “not programming” section
make the app > distribute the app > maintain the users base
MUSIC/ARTIST APP SERVICES
ReverbNation
MobileRoadie (sony music ent using MobileRoadie)
Songpier, Shoutem, MusicTapp, iLike*(shutdown)
Custom Made
any Indonesian music app service?http://evolver.fm/2010/11/24/why-drop-50k-artists-labels-build-their-own-apps-for-less/
APP FEATURESBioNewsTour, ConcertMusic + LyricVideosPhotosCareer, DiscographySocial NetworkFansNotifications
image courtesy of mobile roadie apps
DEVELOP AN APPNative Development: iOS using Objective-C, Android using Java, Nokia using JavaME, BlackBerry10 using C++ (the old one using Java), Windows Phone using C#Web based Mobile Development: HTML5, CSS3, JSUser Experience (UX)Backend (servers), CMS, API
APP DISTRIBUTIONApp Store (how to buy, how to sell, black market)
Support by Phone Manufacturer, Telco
via Artist’s Social Network
Events or Concerts
Paid Ads & Audience
MAINTAIN THE USERS BASE
Artist ask fans to install apps
App update, Contents update, send notifications
Exclusive contents only at mobile app
Freebies & Gamification
BEHIND THE SCENEanalytics: which features they love
social network integration: to comment, spread the news
gamification rules: points, redeem, achievement levels
RELATED DIGITAL CAMPAIGN
incorporated with gamepowerpopgamemagic pianotyping karaokesame area (location based)
digital concert (augmented reality, streaming)
“API” TO PLAY *WITH* MUSIC
Encourage developers to use your valueable contents (song, video, photo)Start to experiment with mobile apps, and help developer and the app to get more fans ;)App for promotion first then monetization is the lext challenging levelFull feature app is a bit costly, you can either pay or find-out another way