Download - Why mobile matter ppt 1.1
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Why mobile matters
Rob Borleywww.robborley.com
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The internet changed everything
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Mobile changes it all again
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Mobile usage growth
45% of people use mobile devices to access the internet while out and about. Up from 37% last year.
75% of 16-25s22% of mobile internet users are infrequent desktop users.
71% of smartphone users respond to TV advertising by searching on their mobile.366m units up 11.7%Features phones down 4%Of the 4 billion active
mobiles. 1.1 billion are smart phones.
It’s estimated that by 2014 mobile internet user will overtake desktop use.
Half of all local searches are performed on a local device.
86% of mobile internet users do so while watching TV.
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Driven by youth
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Online behavior has changed
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Location, location, location
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More than just a mobile website
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Changing the way we do business
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Mobile has changed everything