why mobile matter ppt 1.1
DESCRIPTION
Wht mobile matters, delivered by Rob Borley at the eBusiness Club's Mobile Marketing & Apps ConferenceTRANSCRIPT
Why mobile matters
Rob Borleywww.robborley.com
The internet changed everything
Mobile changes it all again
Mobile usage growth
45% of people use mobile devices to access the internet while out and about. Up from 37% last year.
75% of 16-25s22% of mobile internet users are infrequent desktop users.
71% of smartphone users respond to TV advertising by searching on their mobile.366m units up 11.7%Features phones down 4%Of the 4 billion active
mobiles. 1.1 billion are smart phones.
It’s estimated that by 2014 mobile internet user will overtake desktop use.
Half of all local searches are performed on a local device.
86% of mobile internet users do so while watching TV.
Driven by youth
Online behavior has changed
Location, location, location
More than just a mobile website
Changing the way we do business
Mobile has changed everything