DIGITAL Hot Spot

Winter 2016 Edition

FEELING COLD? Check out the hottest ways to grow in 2016

©2016 Xerox Corporation. All rights reserved. Xerox®, Xerox and Design®, Versant®, iGen® and Rialto® are trademarks of Xerox Corporation in the United States and/or other countries. PANTONE® is a trademark of Pantone, Inc. BR16980

Hit more PANTONE® colors faster. With the Xerox® iGen® 5 Press.The all-new Xerox iGen 5 Press brings speed and accuracy together. No more turning to offset to match tricky brand and PANTONE colors. A fifth color station lets you switch between additional green, blue and orange in under 30 minutes. Plus, with automated and time-saving feeding and finishing options, multiple print speeds and leading uptime, the iGen 5 is always moving forward. Ready to hit colors on-target?

xerox.com/iGen5

A Xerox Magazine For Leading Print Providers

The metallic movement

TAKES OFF

N O R T H A M E R I C A N F - 5 1 A S F L O W N B Y T H E S O U T H D A K O T A A I R N A T I O N A L G U A R D , S I O U X F A L L S V E T E R A N ’ S M E M O R I A L P A R K E D I T I O N

Xerox® Commemorative Edition

N O R T H A M E R I C A N F - 5 1 A S F L O W N B Y T H E S O U T H D A K O T A A I R N A T I O N A L G U A R D , S I O U X F A L L S V E T E R A N ’ S M E M O R I A L P A R K E D I T I O N

Xerox® Commemorative Edition

The challenge hasn’t changed—it’s only gotten harder. We live in an over-stimulated world, where we’re inundated with posters, social media, signage, streaming video, texts, emails and direct mail. So what is a print provider to do?

Here’s one solution: Shine through the clutter with digitally produced metallic effects at rated press speed for static and variable jobs. With the Xerox® Color 1000i Press and available specialty dry inks you can deliver true metallic silver or gold colors and tints without the cost and time involved in traditional processes.

Turn Heads. Without the Headaches.Production costs are lower thanks to the elimination of custom materials and dyes, less wasteful processes and an in-line digital workflow that reduces staff time and increases productivity. Add an extra layer of sparkle and shine to mailers, invitations, advertisements and a wide variety of variable information applications, opening up lucrative opportunities for you and your customers.

Astound Clients with Speed and Quality.As Mark Serbin of Serbin Printing in Sarasota, Florida stated, “Meeting deadlines with these presses is very easy.” The metallic and clear dry ink turnarounds for printed output match those of CMYK digital printing applications. How? Robust automation with the unique Xerox Full Width Array featuring the Automated Color Quality Suite for outstanding image quality and consistency.

Turn Up Your In-House Innovation. With the Xerox® Color 1000i Press and a wide range of coated, uncoated and specialty stock capabilities, you can add premium effects to official documents, personalized communications, menus, point-of-sale signage, packaging and image overlays on photos and logos—all in-house.

So are you ready to stand out in 2016? The Xerox® Color 1000i Press is a great place to start.

Want a sample of what the Xerox® Color 1000i Press is capable of? You’re looking at one—this edition of the Digital Hot Spot was printed on the press with metallic silver dry ink.

More noise. More clutter. More distractions. If you want to stand out in 2016 you’ll need to be radically different.

2 Digital Hot Spot | Winter 2016

©2015 John Mollison

Image courtesy of Electronics for Imaging

What’s hot in 2016?

Discover more about the power of paper. xerox.bz/papertips

Purposeful PaperPaper is finally getting the respect it deserves. More and more printers are convincing clients that paper selection is just as important as the content. Start the paper conversation early with customers so you can understand what they are trying to say and help them communicate with intent.

Get the full Xerox inkjet innovation story. xerox.bz/innovation

Innovative InkjetInkjet’s time has come and it holds the key to the next giant leap forward in the print industry. As it proliferates in placements and popularity, Xerox is leading the way with breakthrough innovation built on more than 50 years of experience. Want proof? The Xerox® Rialto® 900 Inkjet Press recently received an industry accolade, 2015 Must See ‘Ems Best of Category, for its roll-to-cut sheet design—an industry first.

See how Unique Litho gained an edge with envelopes. xerox.bz/envelopes

Engaging EnvelopesEnvelope printing is a big deal. Consider this: Color text and graphics on envelopes increase open-rates by 69 percent. More print providers are helping their clients realize the power of engaging envelopes. Take Unique Litho, for instance. After installing the Xerox® Versant® 2100 Press they printed color variable data on envelopes in a single pass, reducing envelope printing costs by as much as 60 percent and transforming open-rates. Not to mention, productivity gains led to a 15 percent increase in digital print volume without adding staff.

Check out what else the Xerox® BrandSecure Packaging solution has to offer. xerox.bz/brandsecure

Productive PackagingBetween constantly shifting serialization requirements, counterfeiting threats and security concerns, the packaging process is only getting more complex. You need an all-in-one solution. The Xerox® BrandSecure Packaging solution for the Xerox® iGen® family of presses delivers, helping you produce packaging that meets the FDA’s unique serialization guidelines for prescription drugs while incorporating anti-counterfeiting and security measures. So you have an effective and productive solution, even for short runs.

Digital Hot Spot | Winter 2016 3

Why the Xerox® iGen® 5 Press is your ticket to growth in 2016

1. Beautiful Digital Color By loading orange, green or blue as a supplement to

CMYK, the Xerox® iGen 5 Press can match 90 percent of the PANTONE® Plus Coated Library within 3 delta E. Now you can easily hit your clients’ unique and distinctive brand colors while keeping the job digital.

2. Instant Color Matching With the press’s Gamut Extension Tool, you can quickly find

out whether a job can be accurately run in standard CMYK or if it will benefit from using a five-color workflow. Simply enter the desired PANTONE code and you’ll immediately see just how accurately that color can be hit by using a fifth color.

3. Fast Switch Muscles It only takes 30 minutes to swap out the additional fifth color

station. With practice and experience, it is easy to cut that time down to under 20 minutes.

4. Mistake-Free Productivity Delivering 25 percent more productivity than the competition,

the Xerox® iGen 5 Press automates everything from color management to system profiling to real-time streak detection. Get the quality you need—without the errors that typically come with rushed jobs.

5. Scalable Speed and Color Built on a single, configurable platform, choose the speed

point and number of color stations that best fit your print shop’s needs. If those needs change in a few years, you can easily upgrade.

The days of having to pick productivity over accuracy, speed over quality or outsourcing over in-house are in the past with the Xerox® iGen 5 Press.

Color is king in the print world. But so too is productivity. How can both reign supreme in your print environment? The Xerox® iGen 5 Press and its fifth color station give you five ways:

Get the equivalent of five extra months of production time with the iGen 5.

Digital Hot Spot | Winter 2016 54 Digital Hot Spot | Winter 2016

Knights of Columbus Turns to Digital; Experiences Productivity Gains with Xerox® iGen 5 Press

As a fraternal benefit society and volunteer organization, the Knights of Columbus is a dominant force in the insurance industry, producing thousands of printed promotional and insurance materials weekly for more than 1,500 agents.

Several years ago, the organization turned to digital as the demand for short-run, print-on-demand applications increased. After enjoying initial success the Knights of Columbus purchased the Xerox® iGen 5 Press to ramp up productivity, quality and capacity even more.

“The digital print space opened a wealth of opportunities for our print center. We are now equipped to better handle the print needs of our customers while positioning the center for future growth and expansion,” said Knights of Columbus Printing Plant Manager, Richard Maloney.

With the Xerox® iGen 5 Press, the Knights of Columbus experiences all the benefits of excellent image quality, unprecedented productivity and automation features to handle higher print volumes and maximum output.

Scan to watch how. xerox.bz/tonerswitch

Scan to try it. xerox.bz/gamut

1. “20 Cloud Computing Facts for 2015.” Jim Walsh: 2015 2. “One In Four Enterprises See ‘Surprise’ Cloud Benefits, Survey Finds.” Joe McKendrick: 2015 3. “Why Move to the Cloud? 10 Benefits of Cloud Computing.” Salesforce: 2015

80%chance of reduced IT costs.1

47%chance of lower operating costs.1

75%chance of improved service availability.1

65%chance of improved business flexibility.3

67%chance of reduced turnaround times.2

94%chance of added security benefits.1

64%chance of reduced waste.1

100% guarantee of more accessible workflow solutions with cloud-based solutions from Xerox.

6 Digital Hot Spot | Winter 2016

The Cloud ForecastHow the cloud is changing the print shop climate.

As more and more cloud solutions form over the printersphere, the benefits of making the shift are becoming crystal clear. Strong savings. Extreme flexibility. High-speed turnarounds. Just to name a few.Let’s take a look at the complete cloud report.

BUSINESS BOOSTERS: Ways to boost profits in 2016

Adopt cloud-based workflowIf implementing advanced workflow solutions has been a challenge, cloud-based workflow is your ticket in. The cloud is an attractive option for organizations that don’t have dedicated IT staff or just don’t want the responsibility of maintaining software solutions locally. And, best of all, it’s flexible. So whether technologies, customer needs or your shop’s objectives change, your workflow can change with you. That’s the luxury of the cloud.

Learn about moving to the cloud with Xerox.

Automate color managementAchieving color consistency across an entire fleet doesn’t have to be an insurmountable task. By maximizing automation for inline, nearline and offline workflows, Xerox® IntegratedPLUS Automated Color Management makes it easy. This innovative, cloud-based solution combines Xerox and partner tools to help you monitor and update the activity of all your devices including Xerox and non-Xerox digital presses and offset presses. You can even manage the process remotely.

Watch how Xerox® IntegratedPLUS Automated Color Management increases workflow efficiency.

Come to drupa 2016When technology and workflow are in harmony, the work just flows. Experience this first-hand at the Xerox booth at drupa. Application-focused, the booth will demonstrate the power of automation and integration in driving more printed pages and growth.

Get a Xerox booth preview.

Partner with confidenceLooking to join forces with a global partner to deliver high-quality, on-time jobs? Would you like to supplement your print services capabilities or expand your international reach? Check out the Xerox® Premier Partners Global Directory and use the Find-a-Partner search tool, giving you access to a network of leading print providers.

Find a Xerox Premier Partner.

Read how Sir Speedy of Houston utilized the Xerox® Premier Partners Global Network to grow their international business.

xerox.bz/cloudvideo

xerox.bz/consistent xerox.bz/drupa

xerox.bz/sirspeedy

xerox.bz/directory

Digital Hot Spot | Winter 2016 7

DIGITAL Hot Spot

Winter 2016 Edition

FEELING COLD? Check out the hottest ways to grow in 2016

©2016 Xerox Corporation. All rights reserved. Xerox®, Xerox and Design®, Versant®, iGen® and Rialto® are trademarks of Xerox Corporation in the United States and/or other countries. PANTONE® is a trademark of Pantone, Inc. BR16980

Hit more PANTONE® colors faster. With the Xerox® iGen® 5 Press.The all-new Xerox iGen 5 Press brings speed and accuracy together. No more turning to offset to match tricky brand and PANTONE colors. A fifth color station lets you switch between additional green, blue and orange in under 30 minutes. Plus, with automated and time-saving feeding and finishing options, multiple print speeds and leading uptime, the iGen 5 is always moving forward. Ready to hit colors on-target?

xerox.com/iGen5

A Xerox Magazine For Leading Print Providers