![Page 1: Winter Weather Communications Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February](https://reader035.vdocuments.net/reader035/viewer/2022062619/551698ba550346f6208b499b/html5/thumbnails/1.jpg)
Winter Weather Communications
Bruce Howard, Director of Customer Services and Marketing
Metro Transit - Serving the Minneapolis / St. Paul Area
February 26, 2013
![Page 2: Winter Weather Communications Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February](https://reader035.vdocuments.net/reader035/viewer/2022062619/551698ba550346f6208b499b/html5/thumbnails/2.jpg)
• 81 million rides in 2012• Serves 60 cities• 127 routes
• 125 bus• 1 light rail line• 1 commuter rail line
• 941 vehicles• 2,800 employees• $323 million budget• METRO Green Line LRT to begin service in 2014
Metro Transit at a Glance
“We at Metro Transit deliver environmentally sustainable transportation choices that link people, jobs and community conveniently, consistently and safely.”
![Page 3: Winter Weather Communications Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February](https://reader035.vdocuments.net/reader035/viewer/2022062619/551698ba550346f6208b499b/html5/thumbnails/3.jpg)
Minnesota at a Glance – Dec. 9 Blizzard
![Page 4: Winter Weather Communications Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February](https://reader035.vdocuments.net/reader035/viewer/2022062619/551698ba550346f6208b499b/html5/thumbnails/4.jpg)
Preparing for the Storm
• Winter Weather Team• Tracks storms• Operational readiness• Communications
• On-time performance• Number of stuck buses• Incidents…
![Page 5: Winter Weather Communications Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February](https://reader035.vdocuments.net/reader035/viewer/2022062619/551698ba550346f6208b499b/html5/thumbnails/5.jpg)
Communicating with Customers and Media
![Page 6: Winter Weather Communications Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February](https://reader035.vdocuments.net/reader035/viewer/2022062619/551698ba550346f6208b499b/html5/thumbnails/6.jpg)
The Marketing Opportunity
![Page 7: Winter Weather Communications Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February](https://reader035.vdocuments.net/reader035/viewer/2022062619/551698ba550346f6208b499b/html5/thumbnails/7.jpg)
Transit to the Rescue
![Page 8: Winter Weather Communications Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February](https://reader035.vdocuments.net/reader035/viewer/2022062619/551698ba550346f6208b499b/html5/thumbnails/8.jpg)
The Results
• Ridership• Northstar• Light Rail • Bus Routes
• Social Media
• Media Coverage• Positive testimonials
![Page 9: Winter Weather Communications Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February](https://reader035.vdocuments.net/reader035/viewer/2022062619/551698ba550346f6208b499b/html5/thumbnails/9.jpg)
Completing the Circle
![Page 10: Winter Weather Communications Bruce Howard, Director of Customer Services and Marketing Metro Transit - Serving the Minneapolis / St. Paul Area February](https://reader035.vdocuments.net/reader035/viewer/2022062619/551698ba550346f6208b499b/html5/thumbnails/10.jpg)
Contact Information
Bruce HowardDirector of Customer Services and [email protected]
John SiqvelandManager of Public [email protected]