2012 vp mga “what i want us to do this year” howard e michel, ph.d., smieee (sounds like...
TRANSCRIPT
2012 VP MGA “What I Want us to do This Year”
Howard E Michel, Ph.D., SMIEEE(sounds like Michelob)[email protected]
21 January 2012Minneapolis, MN
MGA Mission & VisionVision: Ensure Quality Member Opportunities Through Continuous EngagementMission: Inspire, Enable, Empower and Engage Members of IEEE
For the purpose of…- Fulfilling the mission of IEEE- Enhancing the member’s growth
and development through their life cycle
- Providing a professional home
2
MGA Mission & VisionVision: Ensure Quality Member Opportunities Through Continuous EngagementGoals•Increase member engagement.•Improve relationships with and between members.
•Increase operational efficiency and effectiveness.
•Enhance collaboration with other business units.
•Increase membership.3
The Landscape - 2011
Tactical– Continuity—delivering value in 2011
In between– Conferences
Strategic– Re-invigorate and re-invent geo units
Define in 2011 Bring together in 2012 Implement in 2013
MGA in 2011How Did We Do?
04/19/235
Tactical/Continuity—delivering value in 2011
Solidify the Membership Message– www.ieee.org/benefits
Membership growth—400K+– 415,989
Center for Leadership Excellence– How many have used it?
vTools– How many have used it?
SC11
How the Member Experiences IEEE
04/19/237
IEEE Region 10 – India Industry Day March 2011
04/19/238
Region 1-6 Metro Area Workshops
Austin TX – Oct 21-22
Huntsville AL – Nov 4-5
One component of a larger strategy to look at Region 1-6 Collaborative event with societies, councils, region,
sections & IEEE USA Members regard IEEE membership as an investment in
their career
IEEE Day Celebrated Worldwide
IEEE Engaging members everywhere
in a single day!
7-8 October 2010 75 units participating
6 October 2011
Start your plan to participate now!
The IEEE Center for Leadership Excellence (CLE) develops the member as a volunteer and future leader
Apr 19, 202311
04/19/2312
Student Branches
AffinityGroups
Section
Society
Volunteering
Local leaders efficiently interact and communicate with their members
Gives back time to the volunteer to focus on their activities and members
Collaborative effort by volunteers and IEEE Professional Core to build solutions to more easily perform their roles
Supports voting, meeting registration, reporting, web conferencing, section website construction and more
Providing better data and higher level of member engagement
SC 2011 – The Numbers
1,133 attendees– 139 Professional Core– 84 Presenters
92 Countries60% attending for the first time17% of attendees are GOLD Members13% of GOLD members attending SC2011 for first time294 Sections/88% represented41 Technical Societies/Councils
13
SC 2011 – The Program
33 Breakout Topics – 84 speakers32 Breakout topics recorded for inclusion in IEEE Center for Leadership Excellence3 Sessions recorded for ieee.tv2 Breakout Session broadcasted live via ieee.tvBreakout Session averaged 45 attendees per session – 50 total sessions
04/19/2314
Pre-University Long Term Strategy
Recommendation #1:
IEEE to develop a comprehensive long-term strategy to increase the number of next generation youth pursuing science and engineering careers.
MGA Board Member: Vice Chair Member Development
Professional Partner Member: Jamie Moesch
15
Global Fidelity Program
Recommendation #2:
As members maintain their IEEE membership over their years, IEEE must reward them for their loyalty. Rewards ought to be tangible and useful and can be done simply and inexpensively. Create Global Fidelity Programs including: (a) Continue membership Recognition 5-10-15-20 years of membership (b) Bonus for specific Benefits (e.g., reduced fee, IEEE merchandise, etc).
MGA Board Member: Treasurer
Professional Core Member: Bill Cook/Larry Bolsch16
Bundled Society Membership
Recommendation #3:
IEEE membership (including e-Membership) should include a Society membership as part of the basic membership fee.
MGA Board Member: MGA Chair
Professional Core Member: Jamie Moesch
17
Student Grants
Recommendation #4:
Increased support to students in technical activities with grants to attend conferences and organization of technical competitions.
MGA Board Member: Treasurer
Professional Core Member: Larry Bolsch
18
Pre-University Periodical
Recommendation #5:
To encourage interest in pre-university students in engineering careers, IEEE to publish a subscription periodical (paper or electronic) targeted to high school students that highlights engineering activities of interest to those students. The periodical should also have articles promoting the benefits of an engineering career and what the students can do in college to get involved with IEEE.
MGA Board Member: Vice Chair Member Development
Professional Core Member: Jamie Moesch19
In Between --Conference Tiger Team
Develop mutually supportive relationships with other IEEE OUsStrategies to grow and broaden the conference program – conferences relevant to geographic units
and working professions– emerging cross-disciplinary fields of
interest.
Provide input on an MGA conference business strategy
20
StrategicMember is important, and now…
Re-Invigorate and Re-Invent Geo Units
Agree on a set of functions and processes, & empower geo units to achieve them
Central Thought
Define SuccessReward Good BehaviorEmpower Innovation
Define Success – 2011
Develop a comprehensive set of Region and Section functions – that support the new paradigm
Establish a baseline at the Region level
VC Geographic Units Operational Support Committee to take the lead
Reward Good Behavior – 2011
Look at all the money coming into MGA, what type of activities generate income, and where it goes
Region Finance ad hoc committee to take the lead
Empower Innovation – 2011
Operationalize Regional Geographic Strategy that empowers innovation and collaboration – that supports the new paradigm
VC Strategic Development and Environmental Assessment Committee to take the lead
MGA in 2012Continue the progress
04/19/2326
MGA in 2012Continue the progress
– Implement Membership Planning and Strategy—work collaboratively with other OU’s and departments
– Building on MGA strengths for integration into IEEE Conferences business strategy
04/19/2327
MGA in 2012Continue the progress
– Geounit Vitality– Establish financial planning that
will enable MGA (board, volunteer leaders and professional core) to prioritize use of resources to successfully achieve annual goals and long term objectives
04/19/2328
Together We Can Create the Future
Engaged Members
Future Vision
Improve Member satisfaction which will result in increased membership Higher volunteer recruitment,
training and satisfaction
Measured successes in regions, sections, chapters, and affinity groups is rewarded
Members can easily engage and communicate with one another
Members regard IEEE membership as an investment in their career
Together We Can Create the Future
Engaged Members
IEEE SupportLocal Leadership
Future Vision
Ensures the right services, tools, products, and programs are provided.
Creates the member experience and engagement opportunities in the local area
Getting There: IEEE Support
IEEE Support is provided at every touch point of the member experience
Goal: Ensure that the member and volunteer have quick and easy access to current information & data to remain continuously engaged with IEEE
04/19/2331
IEEE Support
Getting There: Local Leadership
Local Leadership create a personalized experience for members through local activities
Goal: Support local volunteers to become effective leaders in their local units and take steps to improve the vitality of their local units
04/19/2332
Local Leadership
Getting There: Engaged Members
IEEE is the professional home for the engaged member throughout their life cycle.
Goal: Create a meaningful IEEE member experience that is personally engaging and enhances their technical profession and interests during each life stage they enter.
04/19/2333
Engaged Members
What will Success Look Like?
Improve Member satisfaction which will result in increased membershipHigher volunteer recruitment, training and satisfactionMeasured successes in regions, sections, chapters, and affinity groups is rewardedMembers regard IEEE membership
as an investment in their careerMembers can easily engage and communicate with one another
04/19/2334
