Download - word n sound analytics
Online Analytics
Agenda• Objectives• Growth
• Target Market• Translating Brand Online
• Engagement Online • Blog Traffic
• Success Of Campaign
Growth (in the last 12 months)
1-Jan
1-Feb
1-Mar
1-Apr
1-May
1-Jun
1-Jul
1-Aug1-Se
p1-O
ct1-N
ov1-D
ec0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Organic search
Post conversation
Content & Engagement
Audience Engagement
Audience Demographics
Page: Audience EngagementPage: Audience Engagement
Page: Impressions
Content sharingContent
Page: Audience EngagementPage: Audience Engagement
Target Market• Andiswa
Mkhosi• 1990• Photographer
• Modisa Sekgothe
• 1991• UJ student
• Sakhile Ndlazi
• 1978• Business
Owner
• Marie Eksteen
• 1986• Mother
Translate Brand Online TARGETING
• Understanding their interest.• Engage more with followers (comment back)
• Optimize your Social Media account using Keywords.
RETURN ON INVESTMENT
• Add social media icons to your emails/create news letters.
• Poetry related trivia games.
ENGAGEMENT
• Provide a benefit to audience • Ask follower to comment and like.• Have a Q&A before and after an event
Engagement online
• Creating polls• Content layout
• Social tweets• Content layout• Relevant trends
• Social captions• Feature posting• Collaborating
Blog traffic
• Statistics• Back-end • Front-end
Statistics
#WCW #MCM #FBF
Consistent posting
#TBT
Statistics
#WCW #MCM #FBF
Consistent posting
#TBT
#SFYLPERFECTPOEMCOMPETITION
2015 2016
Improve your brand visibility by using Favicons
Front-end
Disable pop-ups for social media
H ref : “back-links” ;
POET PROFILES
Back-end
Use up-to :150-160 characters.
ALT Attribute all your images
Fix broken links
Budget