Online Analytics

Agenda• Objectives• Growth

• Target Market• Translating Brand Online

• Engagement Online • Blog Traffic

• Success Of Campaign

Growth (in the last 12 months)

1-Jan

1-Feb

1-Mar

1-Apr

1-May

1-Jun

1-Jul

1-Aug1-Se

p1-O

ct1-N

ov1-D

ec0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

Organic search

Post conversation

Content & Engagement

Audience Engagement

Audience Demographics

Page: Audience EngagementPage: Audience Engagement

Page: Impressions

Content sharingContent

Page: Audience EngagementPage: Audience Engagement

Target Market• Andiswa

Mkhosi• 1990• Photographer

• Modisa Sekgothe

• 1991• UJ student

• Sakhile Ndlazi

• 1978• Business

Owner

• Marie Eksteen

• 1986• Mother

Translate Brand Online TARGETING

• Understanding their interest.• Engage more with followers (comment back)

• Optimize your Social Media account using Keywords.

RETURN ON INVESTMENT

• Add social media icons to your emails/create news letters.

• Poetry related trivia games.

ENGAGEMENT

• Provide a benefit to audience • Ask follower to comment and like.• Have a Q&A before and after an event

Engagement online

• Creating polls• Content layout

• Social tweets• Content layout• Relevant trends

• Social captions• Feature posting• Collaborating

FACEBOOK

TWITTER

Blog traffic

• Statistics• Back-end • Front-end

Statistics

#WCW #MCM #FBF

Consistent posting

#TBT

Statistics

#WCW #MCM #FBF

Consistent posting

#TBT

#SFYLPERFECTPOEMCOMPETITION

2015 2016

Improve your brand visibility by using Favicons

Front-end

Disable pop-ups for social media

H ref : “back-links” ;

POET PROFILES

Back-end

Use up-to :150-160 characters.

ALT Attribute all your images

Fix broken links

Budget