Download - Written Communication Portfolio
Sabrina Salvatierra/Q79777040/CAC026
Sabrina Salvatierra
Communications in Action
Individual portfolio
Public Relations and Communications
Level 4
Penny Syddall
SSU
28/04/11
Page 1 of 7
Sabrina Salvatierra/Q79777040/CAC026
Element 1
Southampton attracts Cheryl Cole as well as Talent.
Southampton Television announced that they were launching sister talent contest to Britain’s
Got Talent as Southampton’s Got Talent. The launch of the new talent show is meant to be a
complete make-over for Southampton Television, as well as heightening its long history of
entertaining Southampton people by attracting new viewers.
Auditions will take place at the beginning of Easter at Solent University’s performance hall,
and finalists will then compete against one another in front of the judges every Friday night
at the Mayflower theatre. All eyes will be on Cheryl Cole as it has been announced that she
will be the head judge for the talent contest, co-staring with two unrevealed judges.
Mayflower theatre manager Angela Jennings said: “It is a great opportunity for us to find new
talent in the city and I urge anyone with a special skill to enter.” Tickets will also be
affordable, allowing the community to watch the live shows and enjoy viewing their
neighbours perform.
If you are interested in applying then information is available at Solent University, you can
also sign up to enter by emailing auditions@southamptongotstalent or by calling 02380
111111. Visit the Southampton Television website to see the terms and conditions of the
show.
Page 2 of 7
Sabrina Salvatierra/Q79777040/CAC026
Drink driving strikes again.
A mother of four young children has died after a hit and run involving a suspected drunk
driver.
Primary school teacher Amanda Jones, 34, was struck by a black BMW M2 convertible on
Hill Lane yesterday around 6pm on her way home from work. The driver is believed to have
been drinking at The Kings Oak pub just before the accident.
Bartender Mark Porter said the unidentified man had downed seven pints of bitter. He
added: “I was leaving work and saw the BMW fly out of the car park as the woman was
crossing the road. She didn’t stand a chance. He drove off without even stopping to see if
she was OK.”
Amanda, whose four children are under five, was rushed to Southampton General Hospital
suffering with severe head injuries. She was pronounced dead four hours later with her
husband Mike by her side.
Detective Sgt Jim Handley the police officer head of the case has said “This car hit Mrs
Jones with such for that it must have been damaged.” The driver is believed to be aged 18-
20 with short dark hair, wearing a distinctive yellow and pink spotted baseball cap.
Anyone with information is asked to come forward and call 0800 123 456.
Page 3 of 7
Sabrina Salvatierra/Q79777040/CAC026
Element 2
Press Release by Happiness of PR
Revlon are launching a new range of ‘hypoallergenic eye shadows.’ The products will be
released in the middle of May 2011. They are designed to help eczema suffers to wear
fabulous make-up products that they may have previously felt could irritate their skin. These
hypoallergenic eye shadows will aid people that experience sensitive or dry eyelids, allergies
or eczema.
Canadian actress Rachel McAdams will be the face of Revlon’s new line, and will help
promote the launch party by sharing her struggle with eczema and the her embarrassment it
caused her. She said: “Beauty doesn’t always have to be painful, with these eye shadows
you can look your best without harming your skin.”
The unique selling point of these eye shadows is that the ingredients used are natural, and
the entire product is non-offensive, allowing the eye shadows not to irritate eyelids. It is
unlike most eye products on the market where the odour, consistency and ingredients
overall can be strong, leading to sensitive and aggravated skin for the wearer.
The launch party will take place at 3pm on the 14th May 2011 at the Devere venue in
London.
YouTube beauty gurus and bloggers will be invited to the launch party, they will then be
asked to test the products and review them. The process will be able to increase promotion
of the eye shadow range, and raise awareness of the advantages of utilizing these products
instead of other branded make-up.
Page 4 of 7
Sabrina Salvatierra/Q79777040/CAC026
Element 3
Rachel McAdams’ Biography
The beautiful Canadian actress, Rachel McAdams was born November 17th 1978. In her
early life she started acting at the age 12 at a summer theatre camp named ‘Original Kids’.
She continued acting as well as graduating from York University in Toronto with Honors and
a BFA in Theatre in 2001.
A year later she was worked alongside Rob Schneider on the comedy ‘The Hot Chick’. Then
just 2 years later Rachel got her breakout role in 2004 portraying the “Queen Bee” Regina
George in ‘Mean Girls’. She later received numerous amazing acting offers, including the
film adaptation of the famous Nicholas Sparks romantic novel ‘The Notebook’. She later
expanded her filmography by portraying romantic roles such as ‘Wedding Crashers’ as well
as comedies like ‘The Time Traveler’s Wife’
Rachel received numerous awards for her acting skills, including MTV Movie Award for best
female performance. She is known as a teen icon, for her acting, personality and beauty.
Rachel is recognized for her fair natural glowing skin; however she has openly admitted that
she suffers from eczema. For that reason Rachel was the ideal candidate to be the celebrity
face of the new range of ‘Hypoallergenic Eye shadows’.
Page 5 of 7
Sabrina Salvatierra/Q79777040/CAC026
Sabrina Salvatierra’s Biography
Sabrina Salvatierra born and raised in Bournemouth began her beauty blogging career at
the age of 17. With fashion and beauty as a hobby, she began reviewing products sent by
PR companies asking for opinions and feedback, as well as studying Public Relations and
Communications at Southampton Solent University.
Sabrina had always been fascinated with the communications side of PR, and wanted to
work for a well-established cosmetics company. At just the tender age of 23 an opportunity
occurred at Revlon, Sabrina’s favourite drugstore make-up brand. She began working as a
PR consultant, as well as working as a blogger for their website. She also briefly helped out
with contacting beauty bloggers and Youtube gurus to help raise awareness of new products
launched by Revlon, which was convenient as she had previously made many contacts
through her blogging years.
Her job then transferred to events management, where she helped organise a variety of
large events, where Revlon would invite the chic celebrity faces of the company: Jessica
Alba, Jessica Biel and Halle Berry to promote new products such as the ‘Customeyes’
mascara and the ‘Colorburst’ lipglosses.
Sabrina will continue working in events management, planning launch parties, as well as
charitable events, allowing her to grow within the company in addition to widening her
contacts and succeeding at her career.
Page 6 of 7
Sabrina Salvatierra/Q79777040/CAC026
Element 4
Newsletter 1
NEW! Revlon Colorburst lipgloss
This Spring Revlon will be introducing a
new range of colour-bursting lipglosses;
the unique range includes 15 vibrant and
on-trend shades ideal for every individual.
The Colorburst lipglosses are exclusive
compared to other collections, as the
colours range from nudes to brights,
enabling all skin tones to wear them.
The lipglosses are designed with a micro-
crystal formula allowing for 5X the shine of
patent leather. The glosses will contain a
unique curved applicator, perfect to shape
lips, as well as improving precision when
applying.
Unlike other lipglosses, the Colorburst is
non-sticky, weightless and contains anti-
oxidants and moisturizers, such as vitamin
E and sweet almond oil, to prevent
dryness and improve lip texture.
The celebrity face of the new range will be
Jessica Alba, who will be photographed
wearing a variety of the glosses. The
collection will be sold at both drugstores
Boots and Superdrug throughout the UK.
Page 7 of 7
Sabrina Salvatierra/Q79777040/CAC026
Newsletter 2
NEW! Revlon Customeyes
Mascara
This April Revlon is launching the unique
‘Customeyes’ mascara. This mascara is
unlike any others on the market. With new
technologies and ideas, Revlon has
created the first mascara that offers two
gorgeous lash looks with the one genius
brush.
Unlike other mascaras that are on the
market, the Customeyes mascara
provides two different types of lashes,
allowing people to wear a subtle lash look
during the day, as well as a more dramatic
look during the evening.
Actress Jessica Biel will be promoting the
Customeyes mascara, she will be
photographed using the ‘length and
drama’ as well as ‘all-out length and
drama’ to display the outcome of the
innovative brush. The mascara can be
found in both drugstores Boots and
Superdrug for just £9.99 in the colours
blackened brown, black and blackest
black.
Boots are promoting the launch with a
three for two offer on all Revlon cosmetics.
Grab ‘Customeyes’ now and enjoy two
mascaras in one!
Page 8 of 7
Sabrina Salvatierra/Q79777040/CAC026
Newsletter 3
Profits to Japan
Revlon announced this week that they
would be working with the Red Cross to
help raise donations for the victims of the
tsunami and earthquake that unfortunately
occurred in Japan on the 11th March 2011.
Revlon decided to select 15 must-have
products from a variety of their collections
and create a limited edition range; with the
decision that all profits from the limited
edition collection will be donated to the
Red Cross.
Black Eyed Peas singer Fergie Ferguson
will be the celebrity face of the Revlon
limited edition cosmetics. She will be seen
in news interviews discussing the project,
raising awareness and appealing to the
public to buy from the collection, in order
for the full amount to be donated to Japan.
Fergie will also be speaking at the
launching event on the 11th of May 2011.
All limited edition products will be priced at
the original RRP. The collection will be
sold at both drugstores Boots and
Superdrug for a month.
Page 9 of 7
Sabrina Salvatierra/Q79777040/CAC026
Newsletter 4
NEW! Revlon Photoready
compact makeup
This Summer Revlon are introducing the
compact version of their most raved facial
product in 2010 Revlon Photoready
foundation.
The compact is different to others on the
market. The unique foundation contains
light-reflecting pigments for flawless
looking skin in any light. The compact is
perfect for special occasions such as
weddings, where photographs are
constantly being taken.
The compact is oil free and fragrance free,
therefore it is perfect for people with
sensitive skin, with full coverage yet
virtually undetectable. The compact also
includes a SPF of 20, just to ensure that
skin is kept healthy and safe from UV
rays.
Halle Berry will be the face of the new
range, promoting the unique compact.
Photos of her wearing the foundation will
be displayed on adverts, as well as
billboards.
Sold in four different shades and suitable
for any skin tones. The product can be
found at both drugstores Boots and
Superdrug, in the colours vanilla, shell,
natural beige, and medium beige.
Newsletter 5
Page 10 of 7
Sabrina Salvatierra/Q79777040/CAC026
Rachel McAdams will be the face of the
fabulous new eye shadow range launched
by Revlon cosmetics. The new range will
be launched in the middle of May 2011,
being sold at both drugstores Boots and
Superdrug, as well as online stores, and
internationally.
The products are unique from any other
eyes shadows on the market; they cater
for people with sensitive and eyelids prone
to skin conditions. The eye shadows’
unique selling point is that they are hypo-
allergenic meaning they are suitable for
everyone.
Rachel McAdams is a known eczema
sufferer, who has always been open about
her struggle with the skin condition. She
will be helping Revlon promote and raise
awareness of the range, by talking to the
press about her suffer with eczema, and
her lack of confidence she had with
wearing make-up. Rachel will also be
shown in adverts and billboards,
displaying the eye shadows and the
tagline: “Beauty doesn’t always have to be
painful, with these eye shadows you can
look your best without harming your skin.”
Revlon decided to create the range, as
they currently sell hypo-allergenic
foundations, and received great reviews
and raved about products. Their new aim
is to widen their market, and make it
easier and more accessible for customers
who suffer from mild skin conditions to be
able to have the confidence and ability to
use Revlon’s products.
Make-up that is suitable for skin condition
sufferers is hard to find on the market. The
dermatologists offer products, however
they can be overpriced. Revlon have
taken that into consideration, now
providing make-up that is suitable for
everyone and that is reasonably priced for
a high-end drugstore brand.
The collection will consist of 20 different
eye shadows, ranging from neutral colours
to brights. Look out for the collection and
read Rachel McAdams’ story on Revlon’s
website: www.revlon.com
Element 5
Page 11 of 7
Sabrina Salvatierra/Q79777040/CAC026
Web log
“Bournemouth, the town filled with oldies” A statement that most of my university friends
seem to stand by.
If you were to be following the stereotypical view of Bournemouth or even the county Dorset,
then you would probably imagine it to be the idyllic location to bag yourself a granny, or
replace a dodgy arthritically affected hip joint.
Is this true? As a local Bournemouth citizen I can say no. There may have been a time
where this was partially true, but come on now get with the times. Bournemouth is constantly
attracting youthful, ambitious people in search of new careers or paths of education.
Bournemouth is now filled with a large amount of international students, which is all down to
the increase of English language schools over the past 10 – 20 years. This has allowed
many families to earn extra income through renting out rooms for around £120 a week
during the summer, including my parents.
Having many language schools around has now transformed Bournemouth from being one
of the most racist towns in the Dorset, to one of the most multicultural towns within the south
of the UK. In my opinion it has saved Bournemouth from being just a town filled of chavy
youths, teenagers are now meeting people from around the world and finally learning about
culture, geography and history, moving them away from some of their ignorant and childish
views.
When visiting London I can easily state that it is a city that is constantly alive, with
multicultural people rushing around, tourists visiting museums and locals going to work and
school. I love London; it is a completely different lifestyle from living in a town, so many
opportunities, such an independent city, with everything available. When visiting I love the
experience, however when I get back to Dorset, I just cannot help but feel relieved. Being
able to walk through the streets without being pushed and pulled around, it is just so much
Page 12 of 7
Sabrina Salvatierra/Q79777040/CAC026
more relaxed and laid back living in Dorset. That is without doubt the reason why I heart
Bournemouth, and the reason why people feel the need to move or go for holidays in
Bournemouth. It is now the tranquil town that has began to lure copious amounts of people,
changing it for the better.
When I think of Bournemouth or Poole I visualise beautiful beaches, expensive houses,
hundreds of tourists and youthful teens. Walking through the beach on a summer’s day, you
can witness a variety of people, locals walking their dogs, tourists sunbathing, and students
having bbqs.
The pier is constantly surrounded by joyful teenagers; it has also attracted surfers to the
area who have certainly strengthened the local economy, by staying in hotels or
experiencing the lively nightlife in the town centre in the wee hours.
If you take something from this blog, it will be: do not just go by the stereotype, go look at the
new and improved Bournemouth. Relax, take a walk on the beach and have a bbq, it will
definitely brighten your day up!
Bibliography
Page 13 of 7
Sabrina Salvatierra/Q79777040/CAC026
Web pages:
Google Images for photos.
http://www.canadiancontent.net/people/actors/Rachel-McAdams.html Visited on the
20/04/11
http://commons.wikimedia.org/wiki/File:Red_Cross.png
Visited on the 20/04/11
www.revlon.com
Visited on the 20/04/11
Page 14 of 7