written communication portfolio

Sabrina Salvatierra/Q79777040/CAC026

Sabrina Salvatierra

Communications in Action

Individual portfolio

Public Relations and Communications

Level 4

Penny Syddall

SSU

28/04/11

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Element 1

Southampton attracts Cheryl Cole as well as Talent.

Southampton Television announced that they were launching sister talent contest to Britain’s

Got Talent as Southampton’s Got Talent. The launch of the new talent show is meant to be a

complete make-over for Southampton Television, as well as heightening its long history of

entertaining Southampton people by attracting new viewers.

Auditions will take place at the beginning of Easter at Solent University’s performance hall,

and finalists will then compete against one another in front of the judges every Friday night

at the Mayflower theatre. All eyes will be on Cheryl Cole as it has been announced that she

will be the head judge for the talent contest, co-staring with two unrevealed judges.

Mayflower theatre manager Angela Jennings said: “It is a great opportunity for us to find new

talent in the city and I urge anyone with a special skill to enter.” Tickets will also be

affordable, allowing the community to watch the live shows and enjoy viewing their

neighbours perform.

If you are interested in applying then information is available at Solent University, you can

also sign up to enter by emailing auditions@southamptongotstalent or by calling 02380

111111. Visit the Southampton Television website to see the terms and conditions of the

show.

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Drink driving strikes again.

A mother of four young children has died after a hit and run involving a suspected drunk

driver.

Primary school teacher Amanda Jones, 34, was struck by a black BMW M2 convertible on

Hill Lane yesterday around 6pm on her way home from work. The driver is believed to have

been drinking at The Kings Oak pub just before the accident.

Bartender Mark Porter said the unidentified man had downed seven pints of bitter. He

added: “I was leaving work and saw the BMW fly out of the car park as the woman was

crossing the road. She didn’t stand a chance. He drove off without even stopping to see if

she was OK.”

Amanda, whose four children are under five, was rushed to Southampton General Hospital

suffering with severe head injuries. She was pronounced dead four hours later with her

husband Mike by her side.

Detective Sgt Jim Handley the police officer head of the case has said “This car hit Mrs

Jones with such for that it must have been damaged.” The driver is believed to be aged 18-

20 with short dark hair, wearing a distinctive yellow and pink spotted baseball cap.

Anyone with information is asked to come forward and call 0800 123 456.

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Element 2

Press Release by Happiness of PR

Revlon are launching a new range of ‘hypoallergenic eye shadows.’ The products will be

released in the middle of May 2011. They are designed to help eczema suffers to wear

fabulous make-up products that they may have previously felt could irritate their skin. These

hypoallergenic eye shadows will aid people that experience sensitive or dry eyelids, allergies

or eczema.

Canadian actress Rachel McAdams will be the face of Revlon’s new line, and will help

promote the launch party by sharing her struggle with eczema and the her embarrassment it

caused her. She said: “Beauty doesn’t always have to be painful, with these eye shadows

you can look your best without harming your skin.”

The unique selling point of these eye shadows is that the ingredients used are natural, and

the entire product is non-offensive, allowing the eye shadows not to irritate eyelids. It is

unlike most eye products on the market where the odour, consistency and ingredients

overall can be strong, leading to sensitive and aggravated skin for the wearer.

The launch party will take place at 3pm on the 14th May 2011 at the Devere venue in

London.

YouTube beauty gurus and bloggers will be invited to the launch party, they will then be

asked to test the products and review them. The process will be able to increase promotion

of the eye shadow range, and raise awareness of the advantages of utilizing these products

instead of other branded make-up.

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Element 3

Rachel McAdams’ Biography

The beautiful Canadian actress, Rachel McAdams was born November 17th 1978. In her

early life she started acting at the age 12 at a summer theatre camp named ‘Original Kids’.

She continued acting as well as graduating from York University in Toronto with Honors and

a BFA in Theatre in 2001.

A year later she was worked alongside Rob Schneider on the comedy ‘The Hot Chick’. Then

just 2 years later Rachel got her breakout role in 2004 portraying the “Queen Bee” Regina

George in ‘Mean Girls’. She later received numerous amazing acting offers, including the

film adaptation of the famous Nicholas Sparks romantic novel ‘The Notebook’. She later

expanded her filmography by portraying romantic roles such as ‘Wedding Crashers’ as well

as comedies like ‘The Time Traveler’s Wife’

Rachel received numerous awards for her acting skills, including MTV Movie Award for best

female performance. She is known as a teen icon, for her acting, personality and beauty.

Rachel is recognized for her fair natural glowing skin; however she has openly admitted that

she suffers from eczema. For that reason Rachel was the ideal candidate to be the celebrity

face of the new range of ‘Hypoallergenic Eye shadows’.

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Sabrina Salvatierra’s Biography

Sabrina Salvatierra born and raised in Bournemouth began her beauty blogging career at

the age of 17. With fashion and beauty as a hobby, she began reviewing products sent by

PR companies asking for opinions and feedback, as well as studying Public Relations and

Communications at Southampton Solent University.

Sabrina had always been fascinated with the communications side of PR, and wanted to

work for a well-established cosmetics company. At just the tender age of 23 an opportunity

occurred at Revlon, Sabrina’s favourite drugstore make-up brand. She began working as a

PR consultant, as well as working as a blogger for their website. She also briefly helped out

with contacting beauty bloggers and Youtube gurus to help raise awareness of new products

launched by Revlon, which was convenient as she had previously made many contacts

through her blogging years.

Her job then transferred to events management, where she helped organise a variety of

large events, where Revlon would invite the chic celebrity faces of the company: Jessica

Alba, Jessica Biel and Halle Berry to promote new products such as the ‘Customeyes’

mascara and the ‘Colorburst’ lipglosses.

Sabrina will continue working in events management, planning launch parties, as well as

charitable events, allowing her to grow within the company in addition to widening her

contacts and succeeding at her career.

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Element 4

Newsletter 1

NEW! Revlon Colorburst lipgloss

This Spring Revlon will be introducing a

new range of colour-bursting lipglosses;

the unique range includes 15 vibrant and

on-trend shades ideal for every individual.

The Colorburst lipglosses are exclusive

compared to other collections, as the

colours range from nudes to brights,

enabling all skin tones to wear them.

The lipglosses are designed with a micro-

crystal formula allowing for 5X the shine of

patent leather. The glosses will contain a

unique curved applicator, perfect to shape

lips, as well as improving precision when

applying.

Unlike other lipglosses, the Colorburst is

non-sticky, weightless and contains anti-

oxidants and moisturizers, such as vitamin

E and sweet almond oil, to prevent

dryness and improve lip texture.

The celebrity face of the new range will be

Jessica Alba, who will be photographed

wearing a variety of the glosses. The

collection will be sold at both drugstores

Boots and Superdrug throughout the UK.

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Newsletter 2

NEW! Revlon Customeyes

Mascara

This April Revlon is launching the unique

‘Customeyes’ mascara. This mascara is

unlike any others on the market. With new

technologies and ideas, Revlon has

created the first mascara that offers two

gorgeous lash looks with the one genius

brush.

Unlike other mascaras that are on the

market, the Customeyes mascara

provides two different types of lashes,

allowing people to wear a subtle lash look

during the day, as well as a more dramatic

look during the evening.

Actress Jessica Biel will be promoting the

Customeyes mascara, she will be

photographed using the ‘length and

drama’ as well as ‘all-out length and

drama’ to display the outcome of the

innovative brush. The mascara can be

found in both drugstores Boots and

Superdrug for just £9.99 in the colours

blackened brown, black and blackest

black.

Boots are promoting the launch with a

three for two offer on all Revlon cosmetics.

Grab ‘Customeyes’ now and enjoy two

mascaras in one!

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Newsletter 3

Profits to Japan

Revlon announced this week that they

would be working with the Red Cross to

help raise donations for the victims of the

tsunami and earthquake that unfortunately

occurred in Japan on the 11th March 2011.

Revlon decided to select 15 must-have

products from a variety of their collections

and create a limited edition range; with the

decision that all profits from the limited

edition collection will be donated to the

Red Cross.

Black Eyed Peas singer Fergie Ferguson

will be the celebrity face of the Revlon

limited edition cosmetics. She will be seen

in news interviews discussing the project,

raising awareness and appealing to the

public to buy from the collection, in order

for the full amount to be donated to Japan.

Fergie will also be speaking at the

launching event on the 11th of May 2011.

All limited edition products will be priced at

the original RRP. The collection will be

sold at both drugstores Boots and

Superdrug for a month.

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Newsletter 4

NEW! Revlon Photoready

compact makeup

This Summer Revlon are introducing the

compact version of their most raved facial

product in 2010 Revlon Photoready

foundation.

The compact is different to others on the

market. The unique foundation contains

light-reflecting pigments for flawless

looking skin in any light. The compact is

perfect for special occasions such as

weddings, where photographs are

constantly being taken.

The compact is oil free and fragrance free,

therefore it is perfect for people with

sensitive skin, with full coverage yet

virtually undetectable. The compact also

includes a SPF of 20, just to ensure that

skin is kept healthy and safe from UV

rays.

Halle Berry will be the face of the new

range, promoting the unique compact.

Photos of her wearing the foundation will

be displayed on adverts, as well as

billboards.

Sold in four different shades and suitable

for any skin tones. The product can be

found at both drugstores Boots and

Superdrug, in the colours vanilla, shell,

natural beige, and medium beige.

Newsletter 5

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Rachel McAdams will be the face of the

fabulous new eye shadow range launched

by Revlon cosmetics. The new range will

be launched in the middle of May 2011,

being sold at both drugstores Boots and

Superdrug, as well as online stores, and

internationally.

The products are unique from any other

eyes shadows on the market; they cater

for people with sensitive and eyelids prone

to skin conditions. The eye shadows’

unique selling point is that they are hypo-

allergenic meaning they are suitable for

everyone.

Rachel McAdams is a known eczema

sufferer, who has always been open about

her struggle with the skin condition. She

will be helping Revlon promote and raise

awareness of the range, by talking to the

press about her suffer with eczema, and

her lack of confidence she had with

wearing make-up. Rachel will also be

shown in adverts and billboards,

displaying the eye shadows and the

tagline: “Beauty doesn’t always have to be

painful, with these eye shadows you can

look your best without harming your skin.”

Revlon decided to create the range, as

they currently sell hypo-allergenic

foundations, and received great reviews

and raved about products. Their new aim

is to widen their market, and make it

easier and more accessible for customers

who suffer from mild skin conditions to be

able to have the confidence and ability to

use Revlon’s products.

Make-up that is suitable for skin condition

sufferers is hard to find on the market. The

dermatologists offer products, however

they can be overpriced. Revlon have

taken that into consideration, now

providing make-up that is suitable for

everyone and that is reasonably priced for

a high-end drugstore brand.

The collection will consist of 20 different

eye shadows, ranging from neutral colours

to brights. Look out for the collection and

read Rachel McAdams’ story on Revlon’s

website: www.revlon.com

Element 5

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Web log

“Bournemouth, the town filled with oldies” A statement that most of my university friends

seem to stand by.

If you were to be following the stereotypical view of Bournemouth or even the county Dorset,

then you would probably imagine it to be the idyllic location to bag yourself a granny, or

replace a dodgy arthritically affected hip joint.

Is this true? As a local Bournemouth citizen I can say no. There may have been a time

where this was partially true, but come on now get with the times. Bournemouth is constantly

attracting youthful, ambitious people in search of new careers or paths of education.

Bournemouth is now filled with a large amount of international students, which is all down to

the increase of English language schools over the past 10 – 20 years. This has allowed

many families to earn extra income through renting out rooms for around £120 a week

during the summer, including my parents.

Having many language schools around has now transformed Bournemouth from being one

of the most racist towns in the Dorset, to one of the most multicultural towns within the south

of the UK. In my opinion it has saved Bournemouth from being just a town filled of chavy

youths, teenagers are now meeting people from around the world and finally learning about

culture, geography and history, moving them away from some of their ignorant and childish

views.

When visiting London I can easily state that it is a city that is constantly alive, with

multicultural people rushing around, tourists visiting museums and locals going to work and

school. I love London; it is a completely different lifestyle from living in a town, so many

opportunities, such an independent city, with everything available. When visiting I love the

experience, however when I get back to Dorset, I just cannot help but feel relieved. Being

able to walk through the streets without being pushed and pulled around, it is just so much

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more relaxed and laid back living in Dorset. That is without doubt the reason why I heart

Bournemouth, and the reason why people feel the need to move or go for holidays in

Bournemouth. It is now the tranquil town that has began to lure copious amounts of people,

changing it for the better.

When I think of Bournemouth or Poole I visualise beautiful beaches, expensive houses,

hundreds of tourists and youthful teens. Walking through the beach on a summer’s day, you

can witness a variety of people, locals walking their dogs, tourists sunbathing, and students

having bbqs.

The pier is constantly surrounded by joyful teenagers; it has also attracted surfers to the

area who have certainly strengthened the local economy, by staying in hotels or

experiencing the lively nightlife in the town centre in the wee hours.

If you take something from this blog, it will be: do not just go by the stereotype, go look at the

new and improved Bournemouth. Relax, take a walk on the beach and have a bbq, it will

definitely brighten your day up!

Bibliography

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Web pages:

Google Images for photos.

http://www.canadiancontent.net/people/actors/Rachel-McAdams.html Visited on the

20/04/11

http://commons.wikimedia.org/wiki/File:Red_Cross.png

Visited on the 20/04/11

www.revlon.com

Visited on the 20/04/11

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http://www.revlon.com/

http://commons.wikimedia.org/wiki/File:Red_Cross.png

http://www.canadiancontent.net/people/actors/Rachel-McAdams.html

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