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You Are What You Market:Marketing 101
2013 YO Program:It’s YO World – Jumpstart Your Career
AAO 2013New Orleans, LA
Randall V. Wong, M.D.Medical Marketing Enterprises, LLC
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Financial Disclosure
I have the following financial interests or relationships to disclose: Co-Founder: Medical Marketing Enterprises, LLC
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What is Marketing? Not a synonym for advertising or promotion
“Business function that identifies unfulfilled needs and wants…..”
Understanding the problems of your customer
Problem: Customers want credible health information
Solution: Become a source of information
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Patients Expectations Searchable
Exhibit Transparency
Provide Value
You need a website
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3 Types of Websites1. Resource
2. Marketing (appears on Google Rankings)
3. Engagement (attracts and engages patients)
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Scarcity Marketing is Over Doctors no longer sole source of information
Doctors no longer as “special”
Learn to compete by distinguishing ourselves
We are knowledgeable
Transparency
“People Who are Doctors”
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Starting Now Start your own website…now
Build trust with Google
Establish your own web presence
Gives you versatility, unique marketing plan
Added value to your next practice
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What About Social Media? Can be a great tool to build your practice
Difficult to maintain
Must have a website first
Google + and Facebook
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Thank You andTo Your Success!
Randall V. Wong, M.D.Medical Marketing Enterprises, LLC