you are what you market: young ophthalmologists, aao by randall wong, m.d
DESCRIPTION
I presented this to the Young Ophthalmologists (aka "The YO's) at the American Academy of Ophthalmology meeting in New Orleans, 2013. The message is simple. All doctors of today, but especially those just starting in practice need to understand the needs of their patients. Marketing, communicating, engaging on the Internet and transparency are now required by the American public. Viable medical practices must engage by maintaining a website, communicating digitally and be willing to exhibit both personal transparency and a willingness to operate a transparent small business.TRANSCRIPT
You Are What You Market:Marketing 101
2013 YO Program:It’s YO World – Jumpstart Your Career
AAO 2013New Orleans, LA
Randall V. Wong, M.D.Medical Marketing Enterprises, LLC
Financial Disclosure
I have the following financial interests or relationships to disclose: Co-Founder: Medical Marketing Enterprises, LLC
What is Marketing? Not a synonym for advertising or promotion
“Business function that identifies unfulfilled needs and wants…..”
Understanding the problems of your customer
Problem: Customers want credible health information
Solution: Become a source of information
Patients Expectations Searchable
Exhibit Transparency
Provide Value
You need a website
3 Types of Websites1. Resource
2. Marketing (appears on Google Rankings)
3. Engagement (attracts and engages patients)
Scarcity Marketing is Over Doctors no longer sole source of information
Doctors no longer as “special”
Learn to compete by distinguishing ourselves
We are knowledgeable
Transparency
“People Who are Doctors”
Starting Now Start your own website…now
Build trust with Google
Establish your own web presence
Gives you versatility, unique marketing plan
Added value to your next practice
What About Social Media? Can be a great tool to build your practice
Difficult to maintain
Must have a website first
Google + and Facebook
Thank You andTo Your Success!
Randall V. Wong, M.D.Medical Marketing Enterprises, LLC