Assess Your Brand

Do you have both a social brand and a separate professional brand?

If you have only a social brand – how does this brand represent you professionally?

If you have a professional brand – what tools are you using to create your brand?

What does your professional brand say about you?

Your Online Brand

Building and maintaining your online presence to give you an edge in your job search.

Ideas for Creating Your Professional Online Brand

Using LinkedIn to create a profile and build your personal brand

Using a blog to give you an edge Maintaining your presence How this all connects to networking

What is LinkedIn?

I recommend using it as the hub for your professional on-line presenceInformation about your experiencesRecommendations about your workYour blog and presentationsShare information about yourselfFind people to connect with

How to set up your LinkedIn Profile Overview of what you are doing now and

your past work experience and education Your summary

Your professional experiences & goals Your specialties

Applications What are you reading? Amazon Reading List What have you created? Google

Presentations What are you writing? Wordpress Blog

Profile Cont.

Experience Section – providing more details about your experiences

Recommendations – what people think of you and your work

Additional Info about youInterestsLinkedIn GroupsWebsites

Blogging

Writing and keeping a blog can help you:

Build and maintain a professional online presence

Stand out in the interview process Help you expand your knowledge about your

career field Be perceived as enthusiastic Let employers in on who you are professionally

How to Blog

Sign up for a free blog at wordpress Write about topics related to your

major, your career field, your interests, and the industry you want to work in

Keep your blog posts short Write consistently Add pictures

Making Connections

Connect with:Friends and FamilyProfessors, Staff & TA’sCoworkers & SupervisorsPeople you meet at Organization

Meetings, Career Fairs, Etc.Ask these people to introduce you to

others on LikedIn

Connecting to Someone You Know

How Connect via Introductions

How to Find People on LinkedIn

Use the Search to zero in on people and companies

Why?Ask for introductionsLearn about companies you are

interested in or will be interviewing with

Prep for meetings with people

Maintaining Your Connections

Read and respond to LinkedIn Updates

Write and Ask for Recommendations Follow reading lists

How this connects to networking Key to network success – build it before you

need it LinkedIn profile provides you with an easy

way to share information about yourself And an easy way for people to find you LinkedIn can help you find people to

connect with to build your network – school connections, groups, employers, etc.

Random Ideas

Repurpose your work Maintain your presence Always use the same image of yourself on

your profiles Get the most out of your LinkedIn profile

Link to your blog List what you are reading Share your presentations

What is your current online presence?

Look at what you already share with everyone online and ask yourself if helps or hinders your search for an internship or job

Google yourself