your online brand
DESCRIPTION
How to create and manage an on-line brand for the job search.TRANSCRIPT
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Assess Your Brand
Do you have both a social brand and a separate professional brand?
If you have only a social brand – how does this brand represent you professionally?
If you have a professional brand – what tools are you using to create your brand?
What does your professional brand say about you?
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Your Online Brand
Building and maintaining your online presence to give you an edge in your job search.
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Ideas for Creating Your Professional Online Brand
Using LinkedIn to create a profile and build your personal brand
Using a blog to give you an edge Maintaining your presence How this all connects to networking
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What is LinkedIn?
I recommend using it as the hub for your professional on-line presenceInformation about your experiencesRecommendations about your workYour blog and presentationsShare information about yourselfFind people to connect with
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How to set up your LinkedIn Profile Overview of what you are doing now and
your past work experience and education Your summary
Your professional experiences & goals Your specialties
Applications What are you reading? Amazon Reading List What have you created? Google
Presentations What are you writing? Wordpress Blog
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Profile Cont.
Experience Section – providing more details about your experiences
Recommendations – what people think of you and your work
Additional Info about youInterestsLinkedIn GroupsWebsites
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Blogging
Writing and keeping a blog can help you:
Build and maintain a professional online presence
Stand out in the interview process Help you expand your knowledge about your
career field Be perceived as enthusiastic Let employers in on who you are professionally
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How to Blog
Sign up for a free blog at wordpress Write about topics related to your
major, your career field, your interests, and the industry you want to work in
Keep your blog posts short Write consistently Add pictures
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Making Connections
Connect with:Friends and FamilyProfessors, Staff & TA’sCoworkers & SupervisorsPeople you meet at Organization
Meetings, Career Fairs, Etc.Ask these people to introduce you to
others on LikedIn
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Connecting to Someone You Know
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How Connect via Introductions
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How to Find People on LinkedIn
Use the Search to zero in on people and companies
Why?Ask for introductionsLearn about companies you are
interested in or will be interviewing with
Prep for meetings with people
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Maintaining Your Connections
Read and respond to LinkedIn Updates
Write and Ask for Recommendations Follow reading lists
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How this connects to networking Key to network success – build it before you
need it LinkedIn profile provides you with an easy
way to share information about yourself And an easy way for people to find you LinkedIn can help you find people to
connect with to build your network – school connections, groups, employers, etc.
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Random Ideas
Repurpose your work Maintain your presence Always use the same image of yourself on
your profiles Get the most out of your LinkedIn profile
Link to your blog List what you are reading Share your presentations
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What is your current online presence?
Look at what you already share with everyone online and ask yourself if helps or hinders your search for an internship or job
Google yourself