Download - Yrals Digital Marketing Product Suite
Digital MarketingThe Future is Now!
About YRALS• Set up to create social media campaigns for brands on an ROI Basis in 2008
• YRALS was founded by Jaideep Bir along with an angel investor and has a 30 member team in Mumbai
• YRALS executes SMO in two formats: – Qualitative Engagement– Quantitative Traffic
• YRALS also specializes in creation of web properties for Brands that enhance interactivity and build Brand loyalty
• The company has executed Social Media campaigns for over 50 clients across sectors including:
Media | BFSI| Automobiles | FMCG| Mobile|Technology | Food & Beverage
Products & Services
Product Suite
• Websites
• Banners
Product Suite
Dramarama – Desperate Housewives Website
Product Suite
Dramarama – Desperate Housewives• Interactive micro-site for STAR WORLD to promote the different shows in India• The concept was unique in that the various shows were seen as different
billboards at times square• Clicking on a billboard takes the users to a unique experience based on the
show
Dramarama – Knight Rider Website
Product Suite
Dramarama – Knight Rider• Interactive micro site for STAR WORLD to promote the different shows in India• The concept was engaging as an experience of sitting inside the Knight Rider
car• The steering moves as the navigation & some of the in – car gadgets (stereo,
LCD, etc) came to life• Videos played on the windscreen of the car as the perspective moved upwards
Revival of the Tata Indica Vista
Product Suite
Tata Indica Vista – Revival
• Launch of the Indica vista included a 3D model of the car which came on & zooms towards the user
• The reveal launches as user initiates by ‘changing’ gears
THE INDICA VISTA ‘CHANGES EVERYTHING’
3D Tata Indica Vista Website
Product Suite
Tata Indica Vista – Site
• 3D model of the car in the centre with 4 bubbles around• The 3D experience takes users around the car in a fluid
motion revealing a certain angle & section of the site• Site included feature lists, social connect & a virtual T.D
HDFC Faster ATM’s Website
Product Suite
HDFC Bank – Faster ATM’s• A micro site around the new brand campaign ‘FASTER ATMS’ allowing users to
execute their favorite (most used) ATM transaction • The site included videos, games, animated spoofs & a topical quiz all within the
experience of an ATM machine
Websites - Pricing
Features Small Medium LargePages / Sections / Tabs < 6 < 10 < 15
Analytics No Yes YesBlog No No YesFlash No No YesHTML Yes Yes OptionalCMS No No Yes
Design Customization No Yes YesFB Fan Page No No Yes
Twitter Account No No YesTimelines (Working Days) 4 6 8 - 10
Pricing INR 50,000 100,000 200,000
Pricing $ 1,070 2,140 4,280
Product Suite
Tata Tea Banner – Yahoo (160 x 600)
Product Suite
Tata Tea Banner – Yahoo (300 x 250)
Product Suite
Tata Tea Banner – in.com (728 x 90)
Product Suite
Channel [V] Exhausted Banner – Yahoo (160 x 600)
Product Suite
Channel [V] Exhausted Banner – Yahoo (300 x 250)
Product Suite
Channel [V] Exhausted Banner – in.com (160 x 600)
Product Suite
Product Suite • Applications
• Games
Applications
• Applications are tactical engagement vehicles brands can use within social media to enhance their communication with the TG• Since this is a permission medium, apps can play a vital role in maintain relationships with consumers and don’t have the typical thresold barriers of registraion• The ability to laser TARGET further enhances the potency of the applicaiton
Product Suite
Product Suite
Axe Ur Ex is a Facebook application for users to play a game based on the show concept. Application has virality built in
Channel V - Axe Ur Ex
Product Suite
Channel V - Axe Ur Ex
3 Steps:
1. User selects Ex from his/her Facebook friends list2. Selects a picture to post as the target3. Shoots axes to hit Bulls Eye
Product Suite
• Facebook application for users to play a game fantasy league around show participants (PROFESSIONAL SINGERS)
• The application had several tasks built in making a deep SOCIAL GAME
• Played by over 10,000 users in 3 weeks
Music Ka Maha Muqqabla Application
Product Suite
• Create team and select members
Music Ka Maha Muqqabla Application
Select Your Leader Select Your Team Members
Product Suite
• Invite friends and manage team
Music Ka Maha Muqqabla Application
Check the Leader Board
for your teams’ performance
Product Suite
Music Ka Maha Muqqabla Application
• Tasks Games, Quizzes to enhance score
Memory Game Quiz on Players
Product Suite
• User would select a friend & ask them provocative questions and make them tell the truth
• Mutual friends would be invited to verify the same and the Truth Quotient of the Friend being tested would be published to all the newsfeeds
• The App reached 40,000 users over 3 months across the brand site, Facebook and Orkut
Sach Ka Saamna Honesty Quiz Application
Product Suite
Sach Ka Saamna Honesty Quiz Application
Step 1: Select a FriendStep 2: Select QuestionsStep 3: Select mutual friends to verify
Product Suite
• Application created around Valentine’s Day Theme targeting Young Women• The App was a typical Personality Quiz format for users to find out what kind of Valentine
they were and publish their Type• The application cleverly plugged in the product to help girls pick the right color shades
from Maybelline to COLOR THEIR VALENTINE• The App reached 6,000 users over 7 days before Valentines day
Maybelline Color My Valentine
Product Suite
Maybelline Color My Valentine
Step 1: Answer QuestionsStep 2: Get Results & Publish to newsfeedStep 3: Invite Friends
Zee TV – Dance India Dance Reality Show
Product Suite
• Image Tagging App that auto tags a users friends• The Creative used was a collage of 30+ Bollywood stars in their BEST known Dancing Poses• The names for the various characters we appropriately chose, so users could tag friends according to
their unique style• Notifications and Newsfeed posts were enabled to help the app viral further• The app reached 20,000 users during a month long promotion
Zee TV – Dance India Dance Reality Show
Product Suite
Step 1: Add application and select friendsStep 2: Tag friends as different charactersStep 3: Publish & Invite Friends
Applications - Pricing
Sr No
Application Type Cost of Applications INR
Cost of Applications $
Timelines
1 Quiz Application (Tata Manza, Dance India Dance)
150,000 3,200 12 Days
2 Application that involves ratings, aggregation of scores and heavy logic (Sach Ka Saamna, DPL)
300,000 6,400 30 Days
3 Applications that involves random result. (Fortune Cookie, photo of the day, friend of the day)
175,000 3,750 18 Days
4 Application that involves image and video mashups (slide.com)
500,000 10,700 25 Days
5 Application that involve adver-games 200,000 4,280 25 Days
6 Action based Applications (Gifts, Challenges)
200,000 4,280 15 Days
Product Suite
Channel V – Exhausted
Product Suite
• Channel [V] launched a new show called exhausted that needed participants to perform several tasks continuously within limited time
• The game was created to simulate this experience by making a user click on the ticking clocks that are dimmed and brighten them
• The more the clocks ticked, the greater the score and position on the leader board
• The game was played by 15,000 users during the 3 week activity
Game-play: Clicking on the dimmed clocks within 60 seconds.
Zee TV – Jhansi Ki Rani
Product Suite
• Game created to engage users around TV show Jhansi Ki Rani on Zee TV• Each level was based on the different stages of the life of the historical figure with a relevant
game-play and challenge• The game engaged over 30,000 users playing it during the month of the activity
Zee TV – Jhansi Ki Rani
Level 1
Level 2
Product Suite
Level 1: Early signs of identifying the Warrior within. Spotting weapons in places like the kitchen. Users had to find different weapons in an intricate creative of Jhansi being for to learn cooking in the kitchen
Level 2: Training as a warrior, Jhansi would often sneak away to learn the art of using various weapons. Users need to collect various weapons as Rani, on a horseback, symbolic of her training
Zee TV – Jhansi Ki Rani
Level 3
Level 4
Product Suite
Level 3: Being an administrator as she was pushed into the role. Users need to identify the true advisors in a court of ministers by matching the right pairs
Level 4: The Finale War where Jhansi Ki rani leads the charge against the British. A chance for users to reverse the history books and shoot the opposing soldiers with arrows
Star Movies – Indiana Jones
• Game created to engage users around 3 Indiana Jones films being aired on Star Movies• Each level was based on a different film with a unique Gameplay and challenge• The game was a great success with over 40,000 users playing it during the month of the activity
Product Suite
Star Movies –Indiana Jones
Level 1
Level 2
Level 3
Level 1: Indiana Jones and the raiders of the lost arc. The user will need to overtake the enemy and avoid obstacles in the path which will slow the user
Level 3: Indiana Jones and the Kingdom of the Crystal Skull. Users had to kill all the skeletons before time runs out to escape the self-destructive structure.
Level 2: Indiana Jones and the Temple of Doom. The user would need to acquire the chankara stones by matching the coloured pairs. (Memory Game)
Online Game for HDFC Faster ATM’s
Product Suite
• HDFC Bank launched a new facility for users to execute their favorite transactions in one one step process
• The game brought out this feature as a user needs to drive to the airport with limited time and needing to stop at the ATM
• Depending on the choice of transaction at the ATM the user could reach the airport in time• The game was played by 20,000 users in a month
Game-play: Driving around the city, maneuvering around pedestrians
Games - Pricing
Features Small Medium LargeLevels 1 1 4
Game plays 1 2 4Scoring Static Dynamic Dynamic
Leader board Yes Yes YesAnalytics No Yes yes
Game hosted on FB Fan Page No Yes YesGame Promotion 1,000 clicks 2,500 clicks 5,000 clicks
Timelines (Working Days) 8 12 15 - 20Optimization and browser
compatibility No Yes Yes
Pricing INR 1,50,000 2,50,000 5,00,000
Note: All games will be made using Flash
Pricing $ 3,200 5,300 10,700
Product Suite
Product Suite
•Viral
•Comic
Zee TV - Dance India Dance
Product Suite
• Zee TV launched a new dance show called Dance India Dance for enthusiasts to execute their talent
• The Video Viral brought out this feature of the Dance Show
Online Comic Strips For Star Plus - Perfect Bride
Product Suite
• Star TV launched a new reality show called Perfect Bride in which contestants male and female would find their perfect match at the end of the show
• Created an online comic strip, that had funny conversions between the Mother & Son
Video Virals - Pricing
Features Small Medium LargeSeconds 45 - 60 90 - 100 150 - 180
Activation of video on all Video sharing sites Yes Yes Yes
Video View Report No No YesVideo Viral Promotion 1,000 views 2,500 views 5,000 views
Analytics No Yes YesViral hosted on FB Fan Page No Yes Yes
Timelines (Working Days) 10 15 20Optimization and browser
compatibility Yes Yes Yes
Pricing INR 1,50,000 3,00,000 5,00,000
Pricing $ 3,200 6,400 10,700
Product Suite
Product Suite
• Fan Page Maintenance
Fan Based - Orkut & Facebook Groups & Twitter
Product Suite
Sach Ka Saamna – Fan Page
Product Suite
Sach Ka Saamna – Group
Product Suite
Tere Mere Beach Mein
Fan
Page
GroupProduct Suite
Zee TV- Jhansi ki Rani
Fan
Page
GroupProduct Suite
Fa – Feel Good Freshness
Fan
Page
Product Suite
Fresh & Honest
Fan
Page
Product Suite
Pepsi What’s Your Way?
Fan
Page
Product Suite
Rock & Hills - Lavasa
Fan
Page
Product Suite
The Vista Surprise
Fan
Page
Product Suite
Cadbury Dairy Milk Silk
Fan
Page
Product Suite
Toyota Etios
Fan
Page
Product Suite
Pass the Josh
Fan
Page
Product Suite
Jaago Re! Khilana Bandh Pilana Shuru
Fan
Page
Product Suite
Zara Nachke Dilkha
Fan
Page
Product Suite
Fan Based - Orkut & Facebook Groups & Twitter Pricing
No. of Fans 1 month 2 months 3 months
INR USD INR USD INR USD
2000 56 1.20 51 1.10 NA
3500 60 1.30 56 1.20 51 1.10
5000 65 1.40 60 1.30 56 1.20
10,000 NA 65 1.40 60 1.30
Timelines
Product SuiteProduct Suite
•Cost Per Click - CPC
Product Suite
Process Flow on Social Media
Product Suite
CPC – Cost Per Click
Online Report
If you have a landing page/Website and want to drive traffic and create awareness, a CPC campaign is the right choice for you
Product Suite
• Traffic Generated is Targeted using keywords, for the brand, competition and the TG• Reports are real time and online• The seeding process also helps SEO via link-backs to the site on other sites
Brand Name: Guten Appetit India Campaign Name: GAICampaign Duration: 1 Month
Brand Name: Kingfisher WorldCampaign Name: IPLCampaign Duration: 38 DaysClicks: 30,000
Brand Name: Tata IndicomCampaign Name: Second LifeCampaign Duration: 1 MonthClicks: 7,000
Brand Name: ACSCampaign Name: ACSCampaign Duration: 1 MonthClicks: 12,500
Brand Name: BajajCampaign Name: Bajaj XCD 135Campaign Duration: 1 MonthClicks: 7,000
Brand Name: Aloo Chaat MovieCampaign Name: Aloo ChaatCampaign Duration: 45 DaysClicks: 26,000
Product Suite Cost Per Click
Brand Name: FoxCampaign Name: Slumdog MillonaireCampaign Duration: 1 MonthClicks: 5,000
Brand Name: Tata IndicomCampaign Name: Photon Plus (Giz Guru)Campaign Duration: 1 MonthViews: 12,000 Visitors
Brand Name: Tata IndicomCampaign Name: Hello HelloCampaign Duration: 1 MonthClicks: 3,000
Brand Name: IntelCampaign Name: Intel RockstarCampaign Duration: 1 MonthClicks: 40,000
Brand Name: IdeaCampaign Name: Cricket FeverCampaign Duration: 1 MonthClicks: 5,000
Brand Name: BajajCampaign Name: Pulsar 220 DTSiCampaign Duration: 1 MonthClicks: 20,000
Product Suite
Cost Per Click
Brand Name: Tata IndicomCampaign Name: Photon Plus/ Speed Ka Baap Viral VideoCampaign Duration: 1 MonthClicks: 8,000
Brand Name: Star PlusCampaign Name: Sach Ka SaamnaCampaign Duration: 1 MonthClicks: 40,000
Product Suite Cost Per Click
Brand Name: MicrosoftCampaign Name: Windows Live PlanetCampaign Duration: 1 Month
Windows Live Planet - Microsoft
Registrations of 33,250 Users
Product Suite Cost Per Lead
Brand Name: Star WorldCampaign Name: Dramarama - Knight RidersCampaign Duration: 1 MonthClicks: 40,000
Brand Name: Tata TeaCampaign Name: Jaago Re - KBPSCampaign Duration: 1 MonthClicks: 10,000
Brand Name: Zee TVCampaign Name: JKRCampaign Duration: 45 DaysClicks: 25,000
Brand Name: HPCampaign Name: Green NovationCampaign Duration: 2 MonthsClicks: 50,000
Brand Name: Star PlusCampaign Name: Star PlayerCampaign Duration: 45 DaysClicks: 12,000
Brand Name: HPCampaign Name: Green Novation P2CCampaign Duration: 2 MonthsClicks: 50,000
Product Suite Cost Per Click
Ad Unit – Comparison
Typical Site Layout
Typical Banner Ads
Social Marketing Ads
ROI - Comparison
Typical Media PlanAssuming Spends of Rs. 600,000
CPMCPM 100 X INR 100,000 = 1 million impressions X 0.5%
CTR = 5,000 Clicks CPC = 20
Assuming Google CPC• Average Campaign CPC = Rs. 10• Typically only 75% of views reflect as VISITS on
analytics. 25% Bounce off.• Hence average Cost / Visitor rises to Rs. 15.4
Social MarketingAssuming Spends of Rs. 600,000
CPCCPC 10 X INR 100,000 = 10,000 Clicks X 80 (Non Bounce)
= 8,500 CPC = 12.5
CPC – Pricing
Product Suite
Clicks Gross CPCIndian Traffic
(INR)
Gross CPCInternational Traffic
($)
Up to 50000 10 $0.40
50001 - 99999 9 $0.30
100000 - 199999 8 $0.20
200000 - 399999 6 $0.10
Product Suite
•Online Video Views
Online Video Views
Product Suite
Videos are optimized & uploaded to all video sites1
2Appropriate and catchy Titles, Descriptions & Tags
Optimization
Titles Descriptions Tags
Online Video Views
Product Suite
Online Video Analytics - Yrals Proprietary Tool3
4Promote On Relevant Sites
How does it work on • Promotions:
• Video Reponses• Add comments (Post) to related videos• Send videos to most Subscribed users
• Add Annotations:• Track (Stats):
Product Suite
Online Video AnalyticsYrals Proprietary Tool
Product Suite
Product Suite
Online Video AnalyticsYrals Proprietary Tool
Video Views – Pricing
• A Video View Campaign would include 2 parts
- Activation of videos across all video sharing sites - Promotion of the videos to increase video views
• Pricing of a Video View Campaign is dependent on the following factors- Number of videos- Type of video (Viral, TVC, Episodic videos, etc.)
• Video Views are in the range of INR 8 per view
Product Suite
Our Clients
Product Suite
Our Clients
Product Suite
AUTO
BFSI
EVENTS EDUCATION
Our Clients
Product Suite
FOOD & BEVERAGE
FMCG
Our Clients
Product Suite
FILM & TV
MOBILE
Our Clients
Product Suite
TECHNOLOGY
MISC.
Connect With Yrals
Address:D1, Pioneer Heritage II, Daulat NagarOff S V Road, Santa Cruz(W)Mumbai - 400 054. Maharashtra
Call : +91-22-2661 5764
Mail : [email protected]
CEO: Name: Jaideep BirMail: [email protected]
Social Media Head:Name: Rochelle PereiraMail: [email protected]
Business Development Team:Name: Nabeel MerchantMail: [email protected]