Download - YU-JUNG, CHEN / 2012 Portfolio
2012 Portfolio
YU-JUNG, CHEN/ DESIGN OXIDATION
Oxidation has many di�erent usages; di�erent circumstances
will have di�erent results; sometimes it bene�ts the object, but
sometimes it damages the object. I think designing is very much
like oxidation. It can bene�t us or it can bring upon potential
harm, depending on the designer’s perspectives and practices.
/ DESIGN OXIDATION
Design is like chemical reactions, although they are creative and
innovative, but they have structures, and every element a�ects
the result. As a designer, you need to know every element and
every step of the process, to create shocking yet wonderful
outcome.
/ INDEX
RELY / needs of survivors
SHADOWS UP / redesign
PAPER STORY / material
CRAZY ABOUT COOKING / brand extend
SEED / human factors
LOGOS / branding
FRANCIS / branding
COOLER MASTER / market analysis
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10
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needs of survivors/ RELY
tarpaulin , pearl board , stainless steel
tube, ABS, foam, cushion
750*350*350 mm
2100*1300*350 mm when flat
Refuges gather the survivors and collect
needing resource after disaster. "Rely"
gathers all survivors' needs inside.
Everyone has a sleeping bag, a bottle of
water, a lighting tool, a stool, tableware
and toiletries. Gathering all of the
survivors'needs to make them feel warm,
safety and
comfortable. The front of sleeping bag is
cover the light whenever the survivor at
sleep.
RELYOutdoor Furniture Design
Needs Of Sur vivors
DESIGN OXIDATION4
DESIGN OXIDATION 5RELY/ needs of survivors
It has to be efficient and immediate to help settle
down and comfort the survivors after the disaster
Conclusion
Refuges + Needing resources
Signs of disasterDisaster Standard Operating Procedure of New Taipei City- Flow Chart
1.
2.
3.
4.
5.
6.
7.
Prevention of disaster
stage 1
Integrated preparation
stage 2
Disaster happening
First Responder to Emergencies
stage 3
Handle the aftermath
stage 4
Arrangement and Management
To comfort suvivors, make them feel warm,
safety, and convenient after disaster.
Concept
Stage 3:prepare and collect needing resources.
After disaster, Department of social welfare
arranges refuges and deliver needing
sources to survivors.
Stage 4:Short-term -
Distribute refugers to survivors.
Draw up a plan to help survivors settle down.
Long-term
Department of Social Welfare
needs of survivors/ RELY
Typhoon Morakot
08.10 - 08.15, 2009 Supplying and distributing
goods and materials list
Needs (number )Date Place
08.11 Sleeping bag ( 702 ) Clothing ( 300 )
Kaohsiung
08.12
Sleeping bag ( 702 ) Flashlight+battery ( 2000 )Small generator ( 20 )Candle and Camp ( 1000 )
Kaohsiung
08.13Battery ( 200 ) Ethanol ( 500 )
Kaohsiung
08.14 Intercom ( 300 )Kaohsiung
08.15Instant noodle ( 700 ) bottled water ( 700 )
Kaohsiung
08.10Instant noodle ( 700 ) bottled water ( 700 )
Tainan
08.10
bottled water ( 300 ) Canned food ( 100 )Instant noodle ( 5600 )Milk powder ( 50 )Diaper ( 70 )
Pingtung
08.11 Canned food ( 200 ) Flashlight+battery ( 200 )
Taitung
08.11
Sleeping bag ( 20000 ) Sleeping bag ( 200 )Blanket ( 215 )Disinfectant ( 200 )Sleeping bag ( 10 )
Tainan
08.11
Flashlight+battery ( 500 ) Milk powder ( 300 )Napkin ( 200 )Candle and Camp ( 1000 )
Chiayi
08.13
Instant noodle ( 100 ) Bottled water (100 )Shampoo ( 50 )Shower gel ( 50 )Towel ( 2500 )Toothpaste ( 2500 )Toothbrush ( 2500 )
Tainan
Needs (number )Date Place
Collected in RELY
Extra collected in RELY( Its depends )
Developing Process
DESIGN OXIDATION6
RELY/ needs of survivors
Water
Tableware
Toileries
Towel
Survivor can get all he need
by opening two sides of the
sleeping bag.
In the right side, there are bottle
of water, a lighting tool, a stool,
tableware and toiletries.
Lighting tool is not only lamps
but also the flashlight charging
with handing kinetic energy.
Push to charge
DESIGN OXIDATION 7
needs of survivors/ RELY
The direction of zippers
Open two side of bag
Stool and small cupboard
Light
Put down the inside blanket
Using Process
DESIGN OXIDATION8
RELY/ needs of survivors / DESIGN OXIDATION 9
redesign/ SHADOWS UP
Obstructive elements can be transformed into part
of the whole by using light and shadows, which manifest
uniquely on different shapes, angles, and mediums.
THE interpretation of light and shadows can lead to
beauty in objects.
“Shadows Up” use photo catalyst to entice the insect
then kill them. The old bug zappers create scaring
explosions upon catching a fly. “Shadows Up” causes
a sudden change of lighting in the environment,
signaling the catch of the insect. The burst of light,
form the close flash to fading subtle, is like a
Venus’s-flytrap relaxing the grip of its leaves after
devouring its victim.
ABS
350*200 mm
SHADOWS UPHome Appliance Design
DESIGN OXIDATION10
Asia has a lot of mosquitoes, with the economic growth; the demand for improvemenin the quality of life is rising.
Every household owns an electrical mosquito catcher. But very few have taken into account the function and
aesthetics that a mosquito capture lamp has.
Observation
SHADOWS UP/ redesign
Products strengths and weakness comparison
Functionand
use mode
Operatingprincipal
Strength
Weakness
Bug Zapper (old type) Bug Zapper (old type) Bug Zapper (new type)Bug Zapper (Swatter)
Insects fly into the net in contact with high voltage shock, it uses short circuit electric shock to killthe insects.
Kill insectsput on the floor
Insects fly into the net in contact with high voltage shock, it uses short circuit electric shock to killthe insects.
Kill insectsput on the floor
Users can know if it catch the insect by hearing the voice.
1. Users can know if it catch the insect by hearing the voice.2. Having more area to catch insect because of the shape.
1. The sound of the shock can scare someone. 2. The high voltage electric shock generatesparks and also easy to hurt users. 3. have to be storage at a well-ventilated place
Handheld Swatting kill insects
User hold swatter, push the button swatting insects ,and kill itby the high voltage shock.
Users can kill insects right awaywhen they see them.
1. Users have to catch insects themselves. 2. The high voltage electric shock generatesparks and also easy to hurt users. 3. It is not efficient becauseinsects are hard to find by human’s eyes.
Put on the table
1. The moist carban dioxide and the UV-light stimulates insects2. Sucking Fan: It generates the airflow and controls the insects within it and sucked to die.
1. Have no shocking voice and the dangerous sparks.2. More inducement to catch more insects.3. safety
1. The sound of the shock can scare someone. 2. The high voltage electric shock generatesparks and also easy to hurt users. 3. have to be storage at a well-ventilated place
Users cannot know whether it catch the insects because ofno sounds notice.
aesthetics
aesthetics
+
-
Old Type New Type
New type has more advantages, but the current market does
not have as many products that can have both the function
and aesthetics.
Conclusion
New + Aesthetics
DESIGN OXIDATION 11
redesign/ SHADOWS UP
Four sharp swords attracting and killing mosquitoes :
1. The moist carban dioxide: it imitates the breath of
human beings and stimulates mosquitoes to fly
close to the zapper.
2. 365nm Technology: Mosquitoes prefer the UV-light
with 365nm wave length.
3. Biological Information Technology (optional): specially
made ointment releases attractive information that
makes mosquitoes fly to it.
4. Sucking Fan: It generates the airflow and controls the
mosquitoes within it. The mosquitoes are sucked into
a net by the strong swirled wind and dehydrated to die.
New Type
Form:
The proportion is like the Venus’s-flytrap but more sense
of technology. It is like a beautiful sculpture.
Lights:
“Shadows Up” causes a sudden change of lighting
in the environment, signaling the catch of the insect.
The burst of light, changing the still and soft light into
short and intense light, is like a Venus’s-flytrap relaxing
the grip of its leaves after devouring its victim.
Aesthetics
DESIGN OXIDATION12
SHADOWS UP/ redesign
Top cover
Supports with the light tubes
Electric fan
Bottom cover
Power button
The tray gathering the insect
A mosqito is enticed by the light
and photocatalyst.
Then flies into “Shadows Up”.
A fan with suction
Stuck in the box tray
then die.
DESIGN OXIDATION 13
TRASH CAN
The trap where the insect bodies lay has a notch for removal
and cleaning. The feet at the bottom reduce heat and allows
easy carrying.
Detail
Insect is enticed by inducements, and flies into “Shadows Up”.
It goes throught the fan with suction, stuck in the box tray, and
dies.
The user just needs to clearn and remove the insect bodies
regularly.
The notch make user easy to hold the tray.
Using Process
redesign/ SHADOWS UP DESIGN OXIDATION14
SHADOWS UP/ redesign
“Shadows Up” causes a sudden change of lighting in the environment,
signaling the catch of the insect.
The burst of light, changing the still and soft light into short and intense light,
is like a Venus’s-flytrap relaxing the grip of its leaves after devouring its victim.
Obstructive elememts can be transformed into the object which can beautify
the environment.
Scenario
Normal Catching of the insect
DESIGN OXIDATION 15
material / PAPER STORY
Paper pulp is better for environment, light, ecyclable,
plasticity and supportable. Book, shelf and book stall
all made by paper pulp become a circulation of
paper.
Book stall which is the slipcase form can be written
down reading schedule, classify books and change.
The whole is a bedside cupboard or a side table.
Wood, News paper, Wood glues, Paper
A STORY OF PAPERFurniture Design
DESIGN OXIDATION16
PAPER STORY/ material
Paper pulp, vegetable fibers, even newspaper or recycled paper
can be used as raw material, and made into various shapes
depending on function requirements.
Material Research
The current market pulp mold, material supply, and demand
can be divided into two categories:
Pulp
Characteristics
Density
Range of Use
Normal Type Precise Type
Recycle paper pulp : Corrugated boxes, books, recycled paper, newspaper
All types of plant fiber pulp
High impact resistant,cushioning
Loose texture, rough
As fruit tray, egg tray, cushion, or sheet lining
Moldable and precise structure and appearancep
Tight texture, flat
Precise instruments packing, high-end industrial products, disposable tableware, medical supplies, and food trays
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3 4
5 6
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9 10
1. Take shredded newspaper
and soak in water
2. Blend it in a blender
3. Drain it
4. Paste on glue
5. Piece by piece slap onto
the mold. Use a mode that is
aluminum coated so it’s easier
to strip off
6. When ready try to suck dry
the water
7.8. pieces aluminum is bendable
so it’s easier to strip off.
9. when dried completely, cut off
the edges neatly
Handmade paper pulp
DESIGN OXIDATION 17
material / PAPER STORY
1. concave and convex; up and down,
The convex part is book file
The concave part is storage
2. whether if the bottom has hard material integrated
3. Many layers to add to strength and intensity
4. Engage on desktop
5. Combine with desktop
6. Use pulp-made book cover as book file
Process
1
2
3 4
5 6
3D Render
DESIGN OXIDATION18
PAPER STORY/ material
1. Can put books inside, engage on paper rack.
2. can record reading progress or classifications
right on the book cover.
3. Purchase and replace book covers in the future.
4. Paper structure can strengthen the supporting force
5. You can also place additional book covers.
Function
Book Paper
Shelf News paper
Stand Wood
A circulation of paper
DESIGN OXIDATION 19
brand extend/ CRAZY ABOUT COOKING
acrylic, PP board, cutting sheet
Vivienne’s designs are always stunning and
nontraditional way of doing things.
Strong feminist ideas of women have be
self-liberation and pleasure. Colorful works
often works with street graffiti elements. She
also represents rebellion Crazy, fun, bring,
punk, and unrestrained is her synonymous.
Feminism as her starting point. To extend her
brand, want to design something to make the
kitchen more lively. Cooking can be a fun yet
crazy thing to do. Try to carve the surface to
look like the ice melting.
CRAZY ABOUT COOKINGKitchenware Design
DESIGN OXIDATION20
CRAZY ABOUT COOKING/ brand extend
Brand Research - Vivienne Westwood
The Pirate Collection of 1981 was Westwood
and McLaren’s first catwalk show. This
offered a romantic look which burst onto the
London fashion scene and ensured this
collection’s place in history.
�e early years 1981-1987 �e Pagan years 1988 – 1992
During this period Vivienne’s heros changed
from punks and ragamuffins to ‘Tatler’ girls
wearing clothes that parodied the upper
class. A chance encounter inspired one of
her most important and influential collections,
the Harris Tweed collection of
Autumn/Winter 1987.
Anglomania 1993 – 1999
Vivienne believes that fashion is a combination
and exchange of ideas between France and
England; “On the English side we have tailoring
and an easy charm, on the French side that solidity
of design and proportion that comes from never
being satisfied because somethingcan always be
done to make it better, more refined.”
Exploration 2000 – present
Beginning to put historicism to one side,
Westwood returned to a more asexual cut,
exploring the natural dynamic of the fabric
by treating it like a living mass.
DESIGN OXIDATION 21
brand extend/ CRAZY ABOUT COOKING
Feminism as the starting point, how to make kitchen more lively and cooking more fun?
Scenario
Chopping board and knife inserted in the ice feel like crazy and conflict.
Seeing the effect through the transparent ice.
DESIGN OXIDATION22
CRAZY ABOUT COOKING/ brand extend
Four different chopping are boards discriminated
by colors and classified by different ingredients
which are represent by graphic.
every different type of board with different knife.
every group of board and knife has the same
direction to insert.
Chopping board and Knife
the texture of meat represent.
Red --- raw food and meat
the vein represent.
Green --- vegetable
the vein of orange represent.
Orange --- fruit
the vein of onion represent.
Blue --- other ingredient( garlic, onion... )
DESIGN OXIDATION 23
brand extend/ CRAZY ABOUT COOKING
1
2 3
4
5
1. Surface looks like a lump of ice.
2. Insert of the color dicrimination.
3. Has the weephole and the skidproof
mat
4. Insert the silicone to skid-proof into
the chopping board.
5. Logo
DESIGN OXIDATION24
SEED/ human factor / DESIGN OXIDATION
Sit And Read = Seed
Reading is like seeding. Chairs have not only
the function of sitting and bookshelves have
not only the function of books storage. Through
redefinition of reading and sitting, make this more
interesting and different from before.
Wood
SEEDFurniture Design
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human factor/ SEEDDESIGN OXIDATION
Thinking how to make chairs become a bookshelf
and easy to transform as well.
There are two type of shape, both can engage with
each other.
Up and down, right and left, depend on user’s choice.
1. A bookshelf
2. Bookshelf and chair
3. A bench
Process
Observe the posture of human
when they are reading and sitting.
Thinking about how combine these
two things.
Observation
1 2 3
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SEED/ human factor DESIGN OXIDATION
Push and Pull to transform the chair.
Users can make the structure depend
on their mood.
Using Process
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Wild GooseCANAAN
如新迦雁Wild Goose of Canaan CR
ITIC
AL SUCCESS SEL
LIN
G
C S S Critical Success Selling
LIN POWER林力興業有限公司
Co., Ltd
C S S groupCritical Success Selling
branding /LOGOS DESIGN OXIDATION28
LOGOSBranding
A spa & resort company in Thailand. The idea was from Lotus flower which is
one of Thailand’s iconic image towards international reputation. Ashcarya is
the name of this project and it means the only star in Nepalese and because
the resort is located at the middle west near Burma of Thailand, it is a very fair
tropical valley, mountain spot where people like to go there for relaxing holiday
or hiking in the forest, by polishing every significant into one united symbol is
a blooming flower which has petals pointing different directions like stars, a
warm white in the middle represents the warm-welcome, and Lotus flower
shape of course for representing Thailand.
Rationale
Visual Inspiration
Ashcarya
Ashcaryaresort & spa
resort & spa Boutique Resort
Ashcarya
Logo Construction
Arabic Typese�ingABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
!@#$%&*()_+{}:”<>?[];’./~
0123456789
Typeface
#831820 #333333 #FFFFFF #000000
RGB -131, 27, 32
CMYK -48%, 100%,
100%, 22%
RGB -51, 51, 51
CMYK -0%, 0%,
80%
RGB -255, 255, 255
CMYK -0%, 0%, 0%,
0%
RGB - 0, 0, 0
CMYK - 100%, 100%,
100%, 100%
Logo Developments
Color Application Color Code
LOGOS/ branding DESIGN OXIDATION 29
branding / FRANCIS DESIGN OXIDATION
Dessert chef, Francis, went from Boston, USA
Le Cordon Bleu back to Taiwan, infused East
and West baking techniques and concepts, in
hope to give a brand new positioning of the
brand and bring to consumers a whole new
consumer experience, she focused on dessert
gift boxes that can be enjoyed in the store as well.
Brand Original
Competitors- brand Language
Competitors- with gift set
Unisex
Feminine
Chinese Traditional(brand image)
WesternStyle(brand image)
Sunny Hlls
Chinesetraditional
(Food)
Westernstyle
(Food)
DesignQuality
Moricaca Cha Cha �e Vigor FrancisPaul Jean paul
Competitors- Target Group Conclusion
Mor
icac
aFr
anci
sPa
ulJe
an p
aul
25 - 35Female
30 - 45Male Female
25 - 35Male Female
25 - 35Female
Main competitor: Moricaca
Target group: 25 - 35 Female
Because of the conclusion above,
this target group think highly of
quality and scenaio of the brand
image.
They are romantic and attracted
from cute and beautiful things.
Thus, the brand image will be
cute, romantic, and imaginative.
FRANCISThe pastry shop- branding
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FRANCIS/ branding DESIGN OXIDATION
Brand Image Concept
Tasting dessert is like taking Merry-Go-Round. Even though time goes and people
grow up, we still have a romantic and childlike innocence when we are tasting the
dessert.
The chinese traditional dessert, pineapple cake, combine with the most romantic
french style that make Francis different from other brands and an amazing explosion.
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branding / FRANCIS DESIGN OXIDATION
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2
3
4
5
6
7
8
9
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COOLER MASTER/ market analysis DESIGN OXIDATION
Competitor
Trends
Target Group User Scenarin
Conclusion
Competitor - Brand Overview Trends
Product Line:
All competitors have nearly the same product line like Cooler Master.
Group 1
Progressive:
Cooler Master
Antec
Thermaltake
NZXT
Conclusion
Group 2
Sedate:
Silver Stone
Corsair
Lian Li
Product Price Overview Design Language in USD 150 - 200
Comparison by Brand in USD 150 - 200 Definition
COOLER MASTERMarket Analysis
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market analysis / COOLER MASTER DESIGN OXIDATION
Target Groups
User Scenarios
Conclusion
User Overview
Selling Point Check
Senior Programmer30 -40 years oldProfessional software programmer. By selling self designed software to big company, he earned large amount of money in short time.Fascinate high quality gadgets. Since he don’t need to work all the time, DIY the PC become one of his hobby.
Engineer20 - 30 years oldSpent 90% of free time on gaming. Every gadget he bought is to level upthe gaming performance. He knowsthe best quality of 3C stuff. Since hissalary can’t afford all, he can give upthe appearance of a product but choose one with better functionality.
Direction Development
Direction Position
Direction A & B
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