2012 Portfolio

YU-JUNG, CHEN/ DESIGN OXIDATION

Oxidation has many di�erent usages; di�erent circumstances

will have di�erent results; sometimes it bene�ts the object, but

sometimes it damages the object. I think designing is very much

like oxidation. It can bene�t us or it can bring upon potential

harm, depending on the designer’s perspectives and practices.

/ DESIGN OXIDATION

Design is like chemical reactions, although they are creative and

innovative, but they have structures, and every element a�ects

the result. As a designer, you need to know every element and

every step of the process, to create shocking yet wonderful

outcome.

/ INDEX

RELY / needs of survivors

SHADOWS UP / redesign

PAPER STORY / material

CRAZY ABOUT COOKING / brand extend

SEED / human factors

LOGOS / branding

FRANCIS / branding

COOLER MASTER / market analysis

4

10

16

20

25

28

30

33

needs of survivors/ RELY

tarpaulin , pearl board , stainless steel

tube, ABS, foam, cushion

750*350*350 mm

2100*1300*350 mm when flat

Refuges gather the survivors and collect

needing resource after disaster. "Rely"

gathers all survivors' needs inside.

Everyone has a sleeping bag, a bottle of

water, a lighting tool, a stool, tableware

and toiletries. Gathering all of the

survivors'needs to make them feel warm,

safety and

comfortable. The front of sleeping bag is

cover the light whenever the survivor at

sleep.

RELYOutdoor Furniture Design

Needs Of Sur vivors

DESIGN OXIDATION4

DESIGN OXIDATION 5RELY/ needs of survivors

It has to be efficient and immediate to help settle

down and comfort the survivors after the disaster

Conclusion

Refuges + Needing resources

Signs of disasterDisaster Standard Operating Procedure of New Taipei City- Flow Chart

1.

2.

3.

4.

5.

6.

7.

Prevention of disaster

stage 1

Integrated preparation

stage 2

Disaster happening

First Responder to Emergencies

stage 3

Handle the aftermath

stage 4

Arrangement and Management

To comfort suvivors, make them feel warm,

safety, and convenient after disaster.

Concept

Stage 3:prepare and collect needing resources.

After disaster, Department of social welfare

arranges refuges and deliver needing

sources to survivors.

Stage 4:Short-term -

Distribute refugers to survivors.

Draw up a plan to help survivors settle down.

Long-term

Department of Social Welfare

needs of survivors/ RELY

Typhoon Morakot

08.10 - 08.15, 2009 Supplying and distributing

goods and materials list

Needs (number )Date Place

08.11 Sleeping bag ( 702 ) Clothing ( 300 )

Kaohsiung

08.12

Sleeping bag ( 702 ) Flashlight+battery ( 2000 )Small generator ( 20 )Candle and Camp ( 1000 )

Kaohsiung

08.13Battery ( 200 ) Ethanol ( 500 )

Kaohsiung

08.14 Intercom ( 300 )Kaohsiung

08.15Instant noodle ( 700 ) bottled water ( 700 )

Kaohsiung

08.10Instant noodle ( 700 ) bottled water ( 700 )

Tainan

08.10

bottled water ( 300 ) Canned food ( 100 )Instant noodle ( 5600 )Milk powder ( 50 )Diaper ( 70 )

Pingtung

08.11 Canned food ( 200 ) Flashlight+battery ( 200 )

Taitung

08.11

Sleeping bag ( 20000 ) Sleeping bag ( 200 )Blanket ( 215 )Disinfectant ( 200 )Sleeping bag ( 10 )

Tainan

08.11

Flashlight+battery ( 500 ) Milk powder ( 300 )Napkin ( 200 )Candle and Camp ( 1000 )

Chiayi

08.13

Instant noodle ( 100 ) Bottled water (100 )Shampoo ( 50 )Shower gel ( 50 )Towel ( 2500 )Toothpaste ( 2500 )Toothbrush ( 2500 )

Tainan

Needs (number )Date Place

Collected in RELY

Extra collected in RELY( Its depends )

Developing Process

DESIGN OXIDATION6

RELY/ needs of survivors

Water

Tableware

Toileries

Towel

Survivor can get all he need

by opening two sides of the

sleeping bag.

In the right side, there are bottle

of water, a lighting tool, a stool,

tableware and toiletries.

Lighting tool is not only lamps

but also the flashlight charging

with handing kinetic energy.

Push to charge

DESIGN OXIDATION 7

needs of survivors/ RELY

The direction of zippers

Open two side of bag

Stool and small cupboard

Light

Put down the inside blanket

Using Process

DESIGN OXIDATION8

RELY/ needs of survivors / DESIGN OXIDATION 9

redesign/ SHADOWS UP

Obstructive elements can be transformed into part

of the whole by using light and shadows, which manifest

uniquely on different shapes, angles, and mediums.

THE interpretation of light and shadows can lead to

beauty in objects.

“Shadows Up” use photo catalyst to entice the insect

then kill them. The old bug zappers create scaring

explosions upon catching a fly. “Shadows Up” causes

a sudden change of lighting in the environment,

signaling the catch of the insect. The burst of light,

form the close flash to fading subtle, is like a

Venus’s-flytrap relaxing the grip of its leaves after

devouring its victim.

ABS

350*200 mm

SHADOWS UPHome Appliance Design

DESIGN OXIDATION10

Asia has a lot of mosquitoes, with the economic growth; the demand for improvemenin the quality of life is rising.

Every household owns an electrical mosquito catcher. But very few have taken into account the function and

aesthetics that a mosquito capture lamp has.

Observation

SHADOWS UP/ redesign

Products strengths and weakness comparison

Functionand

use mode

Operatingprincipal

Strength

Weakness

Bug Zapper (old type) Bug Zapper (old type) Bug Zapper (new type)Bug Zapper (Swatter)

Insects fly into the net in contact with high voltage shock, it uses short circuit electric shock to killthe insects.

Kill insectsput on the floor

Insects fly into the net in contact with high voltage shock, it uses short circuit electric shock to killthe insects.

Kill insectsput on the floor

Users can know if it catch the insect by hearing the voice.

1. Users can know if it catch the insect by hearing the voice.2. Having more area to catch insect because of the shape.

1. The sound of the shock can scare someone. 2. The high voltage electric shock generatesparks and also easy to hurt users. 3. have to be storage at a well-ventilated place

Handheld Swatting kill insects

User hold swatter, push the button swatting insects ,and kill itby the high voltage shock.

Users can kill insects right awaywhen they see them.

1. Users have to catch insects themselves. 2. The high voltage electric shock generatesparks and also easy to hurt users. 3. It is not efficient becauseinsects are hard to find by human’s eyes.

Put on the table

1. The moist carban dioxide and the UV-light stimulates insects2. Sucking Fan: It generates the airflow and controls the insects within it and sucked to die.

1. Have no shocking voice and the dangerous sparks.2. More inducement to catch more insects.3. safety

1. The sound of the shock can scare someone. 2. The high voltage electric shock generatesparks and also easy to hurt users. 3. have to be storage at a well-ventilated place

Users cannot know whether it catch the insects because ofno sounds notice.

aesthetics

aesthetics

＋

－

Old Type New Type

New type has more advantages, but the current market does

not have as many products that can have both the function

and aesthetics.

Conclusion

New + Aesthetics

DESIGN OXIDATION 11

redesign/ SHADOWS UP

Four sharp swords attracting and killing mosquitoes :

1. The moist carban dioxide: it imitates the breath of

human beings and stimulates mosquitoes to fly

close to the zapper.

2. 365nm Technology: Mosquitoes prefer the UV-light

with 365nm wave length.

3. Biological Information Technology (optional): specially

made ointment releases attractive information that

makes mosquitoes fly to it.

4. Sucking Fan: It generates the airflow and controls the

mosquitoes within it. The mosquitoes are sucked into

a net by the strong swirled wind and dehydrated to die.

New Type

Form:

The proportion is like the Venus’s-flytrap but more sense

of technology. It is like a beautiful sculpture.

Lights:

“Shadows Up” causes a sudden change of lighting

in the environment, signaling the catch of the insect.

The burst of light, changing the still and soft light into

short and intense light, is like a Venus’s-flytrap relaxing

the grip of its leaves after devouring its victim.

Aesthetics

DESIGN OXIDATION12

SHADOWS UP/ redesign

Top cover

Supports with the light tubes

Electric fan

Bottom cover

Power button

The tray gathering the insect

A mosqito is enticed by the light

and photocatalyst.

Then flies into “Shadows Up”.

A fan with suction

Stuck in the box tray

then die.

DESIGN OXIDATION 13

TRASH CAN

The trap where the insect bodies lay has a notch for removal

and cleaning. The feet at the bottom reduce heat and allows

easy carrying.

Detail

Insect is enticed by inducements, and flies into “Shadows Up”.

It goes throught the fan with suction, stuck in the box tray, and

dies.

The user just needs to clearn and remove the insect bodies

regularly.

The notch make user easy to hold the tray.

Using Process

redesign/ SHADOWS UP DESIGN OXIDATION14

SHADOWS UP/ redesign

“Shadows Up” causes a sudden change of lighting in the environment,

signaling the catch of the insect.

The burst of light, changing the still and soft light into short and intense light,

is like a Venus’s-flytrap relaxing the grip of its leaves after devouring its victim.

Obstructive elememts can be transformed into the object which can beautify

the environment.

Scenario

Normal Catching of the insect

DESIGN OXIDATION 15

material / PAPER STORY

Paper pulp is better for environment, light, ecyclable,

plasticity and supportable. Book, shelf and book stall

all made by paper pulp become a circulation of

paper.

Book stall which is the slipcase form can be written

down reading schedule, classify books and change.

The whole is a bedside cupboard or a side table.

Wood, News paper, Wood glues, Paper

A STORY OF PAPERFurniture Design

DESIGN OXIDATION16

PAPER STORY/ material

Paper pulp, vegetable fibers, even newspaper or recycled paper

can be used as raw material, and made into various shapes

depending on function requirements.

Material Research

The current market pulp mold, material supply, and demand

can be divided into two categories:

Pulp

Characteristics

Density

Range of Use

Normal Type Precise Type

Recycle paper pulp : Corrugated boxes, books, recycled paper, newspaper

All types of plant fiber pulp

High impact resistant,cushioning

Loose texture, rough

As fruit tray, egg tray, cushion, or sheet lining

Moldable and precise structure and appearancep

Tight texture, flat

Precise instruments packing, high-end industrial products, disposable tableware, medical supplies, and food trays

1 2

3 4

5 6

7 8

9 10

1. Take shredded newspaper

and soak in water

2. Blend it in a blender

3. Drain it

4. Paste on glue

5. Piece by piece slap onto

the mold. Use a mode that is

aluminum coated so it’s easier

to strip off

6. When ready try to suck dry

the water

7.8. pieces aluminum is bendable

so it’s easier to strip off.

9. when dried completely, cut off

the edges neatly

Handmade paper pulp

DESIGN OXIDATION 17

material / PAPER STORY

1. concave and convex; up and down,

The convex part is book file

The concave part is storage

2. whether if the bottom has hard material integrated

3. Many layers to add to strength and intensity

4. Engage on desktop

5. Combine with desktop

6. Use pulp-made book cover as book file

Process

1

2

3 4

5 6

3D Render

DESIGN OXIDATION18

PAPER STORY/ material

1. Can put books inside, engage on paper rack.

2. can record reading progress or classifications

right on the book cover.

3. Purchase and replace book covers in the future.

4. Paper structure can strengthen the supporting force

5. You can also place additional book covers.

Function

Book Paper

Shelf News paper

Stand Wood

A circulation of paper

DESIGN OXIDATION 19

brand extend/ CRAZY ABOUT COOKING

acrylic, PP board, cutting sheet

Vivienne’s designs are always stunning and

nontraditional way of doing things.

Strong feminist ideas of women have be

self-liberation and pleasure. Colorful works

often works with street graffiti elements. She

also represents rebellion Crazy, fun, bring,

punk, and unrestrained is her synonymous.

Feminism as her starting point. To extend her

brand, want to design something to make the

kitchen more lively. Cooking can be a fun yet

crazy thing to do. Try to carve the surface to

look like the ice melting.

CRAZY ABOUT COOKINGKitchenware Design

DESIGN OXIDATION20

CRAZY ABOUT COOKING/ brand extend

Brand Research - Vivienne Westwood

The Pirate Collection of 1981 was Westwood

and McLaren’s first catwalk show. This

offered a romantic look which burst onto the

London fashion scene and ensured this

collection’s place in history.

�e early years 1981-1987 �e Pagan years 1988 – 1992

During this period Vivienne’s heros changed

from punks and ragamuffins to ‘Tatler’ girls

wearing clothes that parodied the upper

class. A chance encounter inspired one of

her most important and influential collections,

the Harris Tweed collection of

Autumn/Winter 1987.

Anglomania 1993 – 1999

Vivienne believes that fashion is a combination

and exchange of ideas between France and

England; “On the English side we have tailoring

and an easy charm, on the French side that solidity

of design and proportion that comes from never

being satisfied because somethingcan always be

done to make it better, more refined.”

Exploration 2000 – present

Beginning to put historicism to one side,

Westwood returned to a more asexual cut,

exploring the natural dynamic of the fabric

by treating it like a living mass.

DESIGN OXIDATION 21

brand extend/ CRAZY ABOUT COOKING

Feminism as the starting point, how to make kitchen more lively and cooking more fun?

Scenario

Chopping board and knife inserted in the ice feel like crazy and conflict.

Seeing the effect through the transparent ice.

DESIGN OXIDATION22

CRAZY ABOUT COOKING/ brand extend

Four different chopping are boards discriminated

by colors and classified by different ingredients

which are represent by graphic.

every different type of board with different knife.

every group of board and knife has the same

direction to insert.

Chopping board and Knife

the texture of meat represent.

Red --- raw food and meat

the vein represent.

Green --- vegetable

the vein of orange represent.

Orange --- fruit

the vein of onion represent.

Blue --- other ingredient( garlic, onion... )

DESIGN OXIDATION 23

brand extend/ CRAZY ABOUT COOKING

1

2 3

4

5

1. Surface looks like a lump of ice.

2. Insert of the color dicrimination.

3. Has the weephole and the skidproof

mat

4. Insert the silicone to skid-proof into

the chopping board.

5. Logo

DESIGN OXIDATION24

SEED/ human factor / DESIGN OXIDATION

Sit And Read = Seed

Reading is like seeding. Chairs have not only

the function of sitting and bookshelves have

not only the function of books storage. Through

redefinition of reading and sitting, make this more

interesting and different from before.

Wood

SEEDFurniture Design

25

human factor/ SEEDDESIGN OXIDATION

Thinking how to make chairs become a bookshelf

and easy to transform as well.

There are two type of shape, both can engage with

each other.

Up and down, right and left, depend on user’s choice.

1. A bookshelf

2. Bookshelf and chair

3. A bench

Process

Observe the posture of human

when they are reading and sitting.

Thinking about how combine these

two things.

Observation

1 2 3

26

SEED/ human factor DESIGN OXIDATION

Push and Pull to transform the chair.

Users can make the structure depend

on their mood.

Using Process

27

Wild GooseCANAAN

如新迦雁Wild Goose of Canaan CR

ITIC

AL SUCCESS SEL

LIN

G

C S S Critical Success Selling

LIN POWER林力興業有限公司

Co., Ltd

C S S groupCritical Success Selling

branding /LOGOS DESIGN OXIDATION28

LOGOSBranding

A spa & resort company in Thailand. The idea was from Lotus flower which is

one of Thailand’s iconic image towards international reputation. Ashcarya is

the name of this project and it means the only star in Nepalese and because

the resort is located at the middle west near Burma of Thailand, it is a very fair

tropical valley, mountain spot where people like to go there for relaxing holiday

or hiking in the forest, by polishing every significant into one united symbol is

a blooming flower which has petals pointing different directions like stars, a

warm white in the middle represents the warm-welcome, and Lotus flower

shape of course for representing Thailand.

Rationale

Visual Inspiration

Ashcarya

Ashcaryaresort & spa

resort & spa Boutique Resort

Ashcarya

Logo Construction

Arabic Typese�ingABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

!@#$%&*()_+{}:”<>?[];’./~

0123456789

Typeface

#831820 #333333 #FFFFFF #000000

RGB -131, 27, 32

CMYK -48%, 100%,

100%, 22%

RGB -51, 51, 51

CMYK -0%, 0%,

80%

RGB -255, 255, 255

CMYK -0%, 0%, 0%,

0%

RGB - 0, 0, 0

CMYK - 100%, 100%,

100%, 100%

Logo Developments

Color Application Color Code

LOGOS/ branding DESIGN OXIDATION 29

branding / FRANCIS DESIGN OXIDATION

Dessert chef, Francis, went from Boston, USA

Le Cordon Bleu back to Taiwan, infused East

and West baking techniques and concepts, in

hope to give a brand new positioning of the

brand and bring to consumers a whole new

consumer experience, she focused on dessert

gift boxes that can be enjoyed in the store as well.

Brand Original

Competitors- brand Language

Competitors- with gift set

Unisex

Feminine

Chinese Traditional(brand image)

WesternStyle(brand image)

Sunny Hlls

Chinesetraditional

(Food)

Westernstyle

(Food)

DesignQuality

Moricaca Cha Cha �e Vigor FrancisPaul Jean paul

Competitors- Target Group Conclusion

Mor

icac

aFr

anci

sPa

ulJe

an p

aul

25 - 35Female

30 - 45Male Female

25 - 35Male Female

25 - 35Female

Main competitor: Moricaca

Target group: 25 - 35 Female

Because of the conclusion above,

this target group think highly of

quality and scenaio of the brand

image.

They are romantic and attracted

from cute and beautiful things.

Thus, the brand image will be

cute, romantic, and imaginative.

FRANCISThe pastry shop- branding

30

FRANCIS/ branding DESIGN OXIDATION

Brand Image Concept

Tasting dessert is like taking Merry-Go-Round. Even though time goes and people

grow up, we still have a romantic and childlike innocence when we are tasting the

dessert.

The chinese traditional dessert, pineapple cake, combine with the most romantic

french style that make Francis different from other brands and an amazing explosion.

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branding / FRANCIS DESIGN OXIDATION

1

2

3

4

5

6

7

8

9

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COOLER MASTER/ market analysis DESIGN OXIDATION

Competitor

Trends

Target Group User Scenarin

Conclusion

Competitor - Brand Overview Trends

Product Line:

All competitors have nearly the same product line like Cooler Master.

Group 1

Progressive:

Cooler Master

Antec

Thermaltake

NZXT

Conclusion

Group 2

Sedate:

Silver Stone

Corsair

Lian Li

Product Price Overview Design Language in USD 150 - 200

Comparison by Brand in USD 150 - 200 Definition

COOLER MASTERMarket Analysis

33

market analysis / COOLER MASTER DESIGN OXIDATION

Target Groups

User Scenarios

Conclusion

User Overview

Selling Point Check

Senior Programmer30 -40 years oldProfessional software programmer. By selling self designed software to big company, he earned large amount of money in short time.Fascinate high quality gadgets. Since he don’t need to work all the time, DIY the PC become one of his hobby.

Engineer20 - 30 years oldSpent 90% of free time on gaming. Every gadget he bought is to level upthe gaming performance. He knowsthe best quality of 3C stuff. Since hissalary can’t afford all, he can give upthe appearance of a product but choose one with better functionality.

Direction Development

Direction Position

Direction A & B

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