dr. catherine kilfedder

Corporate Social Responsibility and Worker’s Health

Catherine KilfedderBT Group Health Adviser5/6 May 2010

CSR and the promotion of Health and Wellbeing at work

© British Telecommunications plc

About BT

UK

Western Europe

Asia Pac

Middle East and Africa

Russia / CEE

105,200 FTE BT employees147,400 FTE with contractors

2008/09 revenues: £21.3 billion

North America

Latin America

4,500102,800

1,100

10,900

500

200

27,400

BT organisation

BT Retail *BT WholesaleBT Global Services * BT Operate *BT Design Openreach

* Global operations


The BT business case

• Improving the health of our people

• Mitigating the effects of organisational

change/restructuring and the recession

• Maximising the opportunities afforded through

technological innovation

• Accommodating changes in workforce demographics

and population health risk profile

• Enhancing employee engagement and productivity

• Feeding into brand image and CSR credentials

• Reducing costs


Approach

• Strategic vision

• Robust metrics analysis

• Engagement through all levels of the organisation

• Portfolio of activities aligned with the strategy

• Organisational and individual level interventions


Creating a healthy and diverse environment

where excellence prospers

BT People Strategy


TrainingTraining

EducationEducation

ManagementManagement

LeadershipLeadership

The jobThe job

The workplaceThe workplace

BT PEOPLEBT PEOPLE

Primary


Impact of health promotion programmes

• Cardiovascular

– 16,366 registered, average weight loss 2 kg

– 54% made lifestyle changes during programme

• Smoking

– 1,000 participants signed up, 30% quit rate

• Mental Health

– 68% learned new ways to look after their MH

– 56% implemented recommendations and continued at follow-up

– 51% improvements in mental well-being

• Cancer

– Knowledge improved up to 12%

– 61% planned to change physical activity, diet, weight

• Diabetes

– Up to 25% improvement in knowledge

– 2/3rds took action to reduce their risk


Current physical health trial

• Online health assessment

and fitness

• Graduates and Apprentices

• Health risk profiles

• Behaviour change

• Social media, e.g. Blog


Maximisesupport

Identify &address early

Action plan

Buildresilience

Enhancecoping

Secondary


Secondary initiatives

DECISION MADE TO COMPLETE STREAM ASSESSMENT

STREAM ASSESSMENT COMPLETED ON LINE

RED AMBER GREEN

STREAM REPORT EMAILED TO USER AND NOMINATED LINE MANAGER

EMAIL REPORT INCLUDES ADVICE ON MANAGINGTOP FOUR STRESSORS, TAILORED TO EACHUSER - SENT TO USER AND NOMINATED LINE

MANAGER

NOMINATED LINE MANAGER HOLDS121 TO DISCUSS REPORT AND

AGREE ACTIONS

OUTPUT FROM STREAM USED TO GUIDE CONTINUING ACTIONPLAN

EMAILREPORT SENTTO USER ANDNOMINATED

LINEMANAGER

DECISION MADE TO COMPLETE STREAM ASSESSMENT

STREAM ASSESSMENT COMPLETED ON LINE

RED AMBER GREEN

STREAM REPORT EMAILED TO USER AND NOMINATED LINE MANAGER

EMAIL REPORT INCLUDES ADVICE ON MANAGINGTOP FOUR STRESSORS, TAILORED TO EACHUSER - SENT TO USER AND NOMINATED LINE

MANAGER

NOMINATED LINE MANAGER HOLDS121 TO DISCUSS REPORT AND

AGREE ACTIONS

OUTPUT FROM STREAM USED TO GUIDE CONTINUING ACTIONPLAN

EMAILREPORT SENTTO USER ANDNOMINATED

LINEMANAGER

•Personal resilience

•STREAM/STRIDE

•Passport scheme


HRLM

MH 1st

Aid

GuidedSelf-help

Couns.

CCBT

CBTTel, F2F

Rehab

Stay at WorkGet back to Work

Move on with dignity

“OHS”

Tertiary


Tertiary initiatives

• Self help• Occupational Health

Service• Employee Assistance

Programme• Employee Assistance

Management

• Mental Health First Aid training

• Cognitive Behavioural Therapy

• Physiotherapy service• Managing changing

capabilities


New metrics – H,S & WB performance Index• Lag (50%)

– Lost time injury rate– Notices/prosecutions for H&S breaches– Work related OH referrals– Work related clinical EAP referrals– SA rate

• Lead (50%)– Safety plan completion & ISO 18001 compliance– Health surveillance undertaken– STREAM Red/Amber actioned within timescales– % RTW after 6 months absence & average SA length for

LT cases (over 14 days)– Self reported wellness (WEF) & participation in wellbeing

initiatives


Challenges

• Creating the right environment

• Reflecting diversity• Obtaining buy in at all

levels• Sustaining momentum

Enablers

• Establishing partnerships• Keeping it simple• Using multiple

communications channels• Evaluating and

demonstrating impact


Investing in workplace health can:

• Help to improve employee engagement and motivation

• Improve employees’ emotional resilience and their ability to cope with stress

• Improve employee productivity

• Help ensure the organisation is fitter for purpose

• Help the organisation to weather changing economic conditions over the long-term

dr. catherine kilfedder

Real Estate