dr. qudsia huda eha who emro. who and the h1n1 pandemic
TRANSCRIPT
Dr. Qudsia HudaEHAWHO EMRO
Main message
Main message
Get a SOCOSingle
OverarchingCommunication
Objective
1. Focus on your area of concern
2. Identify one specific problem to address NOW
3. What is the change you want to see?
Active Resisters
Blockers
Active Supporters
Champions
Passive Resisters
Avoiders
Passive Supporters
Silent Boosters
Ener
gy in
vest
ed
Common interest
Communicating risk is risky!
We don't all understand risk the same way
Experts: Decide what is risky based on analysis of the hazardPublic: Decides what is risky based on their values, emotions.
Opportunity
for control
Risk Communication for PHEs
CRISIS
Preparation
Start of emergency
Response and Control Recovery
Evaluation
Assess Coordinate: committee Crisis and media plan Listening mechanisms Message development Training
Activate crisis plan Social mobilization Don’t forget: decision-makers &
health professionals Message Development
Evaluate strategy & plan Document & share lessons
learned Identify actions/plan better Use documents developed
as templates for future
Risks that KILL people and risks that ALARM them are often completely different.
Risk = Hazard + Outrage
Concept from Vicent Covello and Peter Sandman
1. Precaution Advocacy2. Outrage Management3. Crises Communication4. Health Education and Stakeholder
Relations
Outrage management
Precaution Advocacy
Crises Communication
Health Education;Stakeholder Relations
Out
rage
& F
ear
Hazard
Precaution Advocacy
Out
rage
& F
ear
Hazard
Outrage them to your levels of concern so that they take action
Arouse emotionsRequired to prevent secondary crisisWATCH OUT!
Outrage management
Out
rage
& F
ear
Hazard
Listen, acknowledge truthApologise for errorsShare control and credit"CALM DOWN…..respectfully"
Health Education;Stakeholder relations
Out
rage
& F
ear
Hazard
Communications surveillanceIdentify and address outrage early on
Crises Communication
Out
rage
& F
ear
Hazard
Explain what is happening, but do not over-reassure
Deal with emotionsGive something to doWE ARE ALL IN THIS TOGETHER
National Security