draft v3, 26 may 2011 · 2015. 9. 11. · optimal level bcc focuses on collective behavior change...

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Findings from 56 Districts and 12 States in India Draft v3, 26 May 2011

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Page 1: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Findings from 56 Districts and 12 States in India

Draft v3, 26 May 2011

Page 2: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Overview

Rationale

Objective

Methodology

Proof of Concept

Results – Comparing State Performance

Gaps and Recommendations – What works in high

performers?

Page 3: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Rationale

Common TSC Guidelines but outcomes vary across

states and districts

Within advanced states, some districts perform

poorly…

…and within weak states also, some districts do very

well

What explains the difference in outcomes across

advanced/weak states and districts?

Page 4: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Assessment Objectives

Assess the range of program approaches and

performance outcomes

Where are the key barriers?

in the catalyzing policy environment? or

in implementing on the ground? or

in sustaining outcomes?

Which approaches perform better?

Which approaches are likely to be sustainable?

Identify practical solutions to motivate districts and states

to adopt the processes that are linked to better

performance

Page 5: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Concept

Quality of Processes drives

Outcomes Achieved and their

Sustainability

Page 6: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Implementi

ng

Demand

Supply

Scale up

Catalyzing

Strategy

Institutions

Finance

Sustaining

Subsidy

Delivery

Monitoring

Rewards

How to Measure Quality of Processes?

Goal

Nirmal

Bharat

Processes adopted by a district to implement

TSC are grouped into 3 Components

Page 7: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Process Rating Scale

Each Component is

divided into 3 sub-

components

Each subcomponent

comprises 5 indicators

Each indicator is

assigned a score

Max score = 100

Scoring weight in favor

of sustainability

Catalyzing Implementing Sustaining

Page 8: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Methodology

In 2010, DDWS commissioned a study on impact

and sustainability of NGP

Key Question: To what extent has Nirmal status of

award winning PRIs been sustained?

WSP used the same sample to ask: what processes

are linked to higher sustainability of Nirmal status in

award winning PRIs at district and GP level?

Page 9: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Primary

12 states

56 districts

112 NGP

winning GPs

Through DDWS

9960 hh

>50k persons

Sample

24

2

2

4

15

3

2

5

9

5

3

Sample

Page 10: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Proof of Concept: Quality of Processes has a Strong

+ve Correlation with Sustainability of Nirmal Status

Strong

Processes and

High Usage Weak

Processes and

Low Usage

Page 11: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Individual Components also show strong +ve

Correlation with NGP Sustainability; Catalyzing

Strong

Catalyzing

Processes and

High Usage

Weak

Catalyzing

Processes and

Low Usage

Page 12: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Individual Components also show moderate +ve

Correlation with NGP Sustainability - Implementing

Strong

Implementation

and High Usage Weak

Implementati

on and Low

Usage

Page 13: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Individual Components also show strong +ve

Correlation with NGP Sustainability - Sustaining

Strong Sustaining

Processes and

High Usage Weak

Sustaining

Processes and

Low Usage

Page 14: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Results

How have Sample States

Performed on Quality of TSC

Processes?

Page 15: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Sample States Average Score on Quality of

TSC Processes = 58 on 100

6761

48

58

0

10

20

30

40

50

60

70

80

Catalyzing Implementing Sustaining Total Process Score

%

Process Components

TSC is increasing

coverage but

processes to

prevent slippage

are weak

Page 16: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Sample States Average Score on Quality of

TSC Processes = 58 on 100

6468 69

52

73

6460

47

32

0

10

20

30

40

50

60

70

80

Stra

tegy

Inst

itu

tio

ns

Fin

anci

ng

De

man

d

Sup

ply

Scal

ing

Up

Sub

sid

y D

eliv

ery

Mo

nit

ori

ng

Rew

ard

s

%

Catalyzing SustainingImplementing

Page 17: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

What do high performers do differently in

terms of quality of processes?

Results of Comparing 3 States

selected from

High, Average and Low Performers

Page 18: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Comparing State Performance:

Quality of TSC Processes

0.0

20.0

40.0

60.0

80.0

100.0

120.0

ST

RA

TE

GY

INS

TIT

UT

ION

S

FIN

AN

CIN

G

DE

MA

ND

SU

PP

LY

SC

AL

ING

UP

SU

BS

IDY

MO

NIT

OR

ING

RE

WA

RD

S

Low Performer Average Performer High Performer

Largest gaps

b/w high and

low performers

Catalyzing SustainingImplementing

Page 19: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Comparing State Performance:

Strategy

0

20

40

60

80

100

120

TSC Guidelines

understood &

implemented by

the core group

Strong political &

administrative will

exists

TSC implemented

by related depts

Common

understanding of

strategy at

different levels

Strategy

emphasizes

collective behavior

change

High Performer Average Performer Low Performer

Inter-dept

coordination is

a weakness

Low

performers

tend to focus is

on hh toilet

coverage

rather than

achieving

100% ODF

status

Page 20: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

0

20

40

60

80

100

120

Nodal agency is

functional and

effective

Coordination

mechanisms are

effective

Village level

institutions take

the lead

Dedicated TSC

cell exists at

district level and

is effective

Adequate staff

and capacity

exists at block

and sub-block

level

High Performer Average Performer Low Performer

Comparing State Performance:

Institutional Structure and Capacity

At district level, TSC competes for

priority with other programs. There

is a provision to get staff on

deputation/contract but many

positions were found vacant

Page 21: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

0

20

40

60

80

100

120

Additional

instalments

asked for on

time

There are no

funding

bottlenecks

Funding is used

to address all

components of

total sanitation

Funding is used

for short and

long term goals

Households

invest own

resources in

toilet

construction

High Performer Average Performer Low Performer

Comparing State Performance:

Financing

HH own

investment

indicates felt

need for safe

sanitation

Outcomes depend on

HOW money is spent

rather than HOW

MUCH money is

available

Page 22: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

0

20

40

60

80

100

120

BCC messaging includes personal

hygiene and a clean

environment

Mass media is used to the

optimal level

BCC focuses on collective

behavior change

BCC is not seen as a one-time activity

Motivators are used to the

optimal level

High Performer Average Performer Low Performer

Comparing State Performance:

Facilitating Demand for Safe Sanitation

Sanitation is a habit and

high performers focus on

collective behavior

change rather than toilet

construction

Using all IEC

channels

effectively must

accompany

development of

content of BCC

messaging

Page 23: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

0

20

40

60

80

100

120

Multiple

technology

options are

promoted

Technology

choices reflect

community

preferences and

are affordable

Technology

adopted are

safe/improved

Sanitary products

and services are

easily available

Trained masons

are available for

construction

High Performer Average Performer Low Performer

Comparing State Performance:

Supply and Technology Promotion

Tendency is to

focus on a

particular

technology

option rather

than a menu of

choices

Page 24: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Comparing State Performance:

Scaling up

0

20

40

60

80

100

120

TSC is implemented as a district-

wide campaign in phases

Motivators are provided

logistic and other support

to reach all parts of a

district

Supply chain extends to

hard-to-reach, difficult terrains

Strategy includes

moving from ODF to ODF+

ODF goal focuses on HH

and institutions

High Performer Average Performer Low PerformerSupply of

products

and

services is

not a

problem!

Spread too thin? Tendency to

to tackle as many GPs as

possible at once rather than

take up implementation in

phases

Page 25: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

0

20

40

60

80

100

120

Subsidy is given

as a post-

construction

incentive after

usage is verified

Subsidy is not

treated as a unit

cost for toilet

construction

HH that would

otherwise be

unable to afford

a toilet receive

subsidy

Subsidy is not

given to Private

contractor, NGO

etc to build toilets

Subsidy is given

to GP/community

as an incentive

after 100% ODF

High Performer Average Performer Low Performer

Comparing State Performance:

Delivery of Subsidy

High

performers tend

to follow TSC

Guidelines in

letter and spirit

Page 26: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Comparing State Performance:

Monitoring

0

10

20

30

40

50

60

70

80

90

Monitoring

results are fed

back to lower

levels; used in

planning and

management

Monitoring

systems are

available at the

village, block and

district levels to

track usage of

APL, BPL, public

and institutional

toilets

Systems are in

place to ensure

quality of data

reported

NGP applications

are thoroughly

checked before

being forwarded

to higher levels

Monitoring of

NGP/ODF villages

is undertaken

regularly

High Performer Average Performer Low Performer

Checking NGP

applications

before

forwarding

would improve

the success rate

Page 27: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

0

20

40

60

80

100

120

Incentives exist

for motivators

and pradhans

linked to 100%

ODF status

Incentives exist

for Block and

District level

officials to

prioritise TSC

outcome

achievemnt

Incentives exist to

sustain NGP

status post-award

Incentives exist to

move to ODF+

activities

Competition

based annual

rewards for

cleanest GP have

been introduced

High Performer Average Performer Low Performer

Comparing State Performance:

Rewards are the Weakest Link

Rewards and

recognition for

officials

working on

TSC can be a

powerful

motivator

Page 28: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Gaps - Catalyzing

- “Once a village reaches 80%, we recommend for

NGP”

- “At district level, there is one PO and one MIS

Operator. After APO retired, the position was not

filled. No consultants have been engaged for IEC or

monitoring as I do all that on my own.”

Page 29: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

What has worked in High Performers?

Catalyzing

Strategy Focus on 100% ODF – no family left behind

Emphasis on habit change rather than construction

Coordination mechanisms used effectively

Institutions Dedicated unit at district level to coordinate TSC

Vacant posts filled by hiring from open market/staff on

deputation

Staff with mobilization skills available at block and sub-block

level

Financing Utilization of funding for long term usage/quality

HH invest own resources

Page 30: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Gaps – Implementing

- “ Under IEC, we have done wall painting, camps

and pamphlets”

- “District has put pressure to promote single leach

pit only”

- “We will achieve 100% ODF by end of this fiscal

year” (2 months away)

Page 31: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

What has worked in High Performers?

Implementing

Demand IEC focus on reaching the target audience

Mass media is used effectively

Network of motivators to facilitate IEC at ground level

Supply Choice in technology option promoted based on

community preference

Scale TSC implemented as district-wide campaign in phases

Phasing targets are strategically planned

Motivators provided with logistic and other support to

reach all parts of a district

Page 32: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Gaps - Sustaining

- “We release subsidy in 2 installments – the 1st

installment is released when the platform and

one pit is ready. The 2nd installment is released

when walls and roof are there. Door is not

necessary”

- “4 days before the team comes for verification, we

clean up everything” [in a village that has been

recommended for NGP by the district]

Page 33: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

What has worked in High Performers?

Sustaining

Subsidy

Delivery

TSC Guidelines followed

Incentive is not treated as unit cost to which type of toilet model is

fit

Incentive is not paid upfront w/o demand

Incentive released after verification of usage

Monitoring Use results to improve performance and not just report upwards

Checks on quality of data reported

NGP applications checked before forwarding

NGP status is monitoring to check slippage

Rewards &

Recognition

State level competition for ‘cleanest GP’ means NGP villages are

not forgotten

Strategically plan to move from ODF to waste management

Page 34: Draft v3, 26 May 2011 · 2015. 9. 11. · optimal level BCC focuses on collective behavior change BCC is not seen as a one-time activity Motivators are used to the optimal level High

Thank you

Open for Questions