drc locums visual identity guidelines
TRANSCRIPT
DRC Locums
Visual identity
guidelines
2
Contents
SECTION 1Introduction
SECTION 2Brand identity
SECTION 3Brand visualisation examples
SECTION 4Additional information
DRC Locums is one of the leading framework agencies to the NHS & Private sector, giving clients the opportunity to
around the UK, all at excellent rates. We are a registered ISO 9001, Recruitment & Employment Confederation and Independent Healthcare Advisory Services agency working closely with the NHS to constantly improve & develop our service using a mixture of modern technology and personalised services.
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Introduction
This section introduces the purpose of the guidelines, and
SECTION 1
About the guidelines
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These guidelines help you understand & apply the brand to your own marketing materials in a consistent way across all mediums.
About the guidelines
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Brand identity
the new DRC Locums identity
SECTION 2
The logotype
Colours
Divisions
Palette
Use on backgrounds
Photography
Spacing
Size
Positioning
Mistakes to avoid
Typography - general rules
Standard typesets
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The logotype has been created to represent the more modern nature of the brand, giving us better visibility and legibility on all communications.
The logo is :
FreshModern & clear
Clean
Lower caseApproachability
StrongTrusted
The logotype communicates who we are as a business and what we stand for. We are modern. We speak with
maintain a level of trust.
The typeface used is Myriad Pro Light, a font exhibiting clarity, professionalism & approachability.
The logotype
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locumsdrc
londondrc
nursesdrc
The logotype colours are the strongest asset of the brand. The green for locums has remained consistent through all iterations of the brand. Bold, bright and medical it provides a balance to the brand emphasising the link to the old logo. The orange, black and purple attributed to Nurses, London and AHP's bring colour and life to each of the sub divisions of the overall brand.
These are the primary, and preferred options for use on all communications materials and should only be used on white backgrounds or on very light regions of photographic imagery. The primary logo is separated into two versions. The one below and one where the colours are all reversed out (see page 14). This can be used in some instances in particular when used against the original pantone.
The secondary version is monochrome version which can be reversed out onto any colour or region of photography (mid-level to dark)(see page 14).
If you are in any doubt about which version of each logo to use, please contact the DRC Group marketing team.
Colours
Pantone 137RGB 249 155 28CMYK 0 46 100 0HEX #f59a00
Pantone Process BlackRGB 0 0 0CMYK 0 0 0 100HEX #2a2723
Pantone 339RGB 0 177 144CMYK 84 0 54 0HEX #00a786
Pantone 219RGB 234 545 146CMYK 1 92 1 0HEX #de1cb5
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mental healthdrc
psychiatrydrc
psychologydrc
gpsdrc
emergency medicinedrc
anaestheticsdrc
accident & emergencydrc
surgerydrc
women & childrendrc
trauma & orthopaedicsdrc
radiologydrc
otolaryngologydrc
ophthalmologydrc
medicinedrc
dermatologydrc
microbiologydrc
cardiologydrc
oncologydrc
general medicinedrc
histopathologydrc
neurologydrc
elderly caredrc
gastroenterologydrc
respiratorydrc
nephrologydrc
rheumatologydrc
haematologydrc
Once the major departments of the business are separated, it becomes simple to understand the sub divisions of the brand.
All locums divisions (of which there are many) would be listed in the same way the DRC Locums logo is detailed but
departments would always been green. Nurses would always be orange etc.
Divisions
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Primary brand colours
Secondary brand colours
Gradient blocks
Colour is an important element of the DRC Locums brand, with the palette for our communications materials carefully chosen to ensure they support our the brand across all mediums.
Palette
Pantone 137
RGB 248 155 28
CMYK 0 46 100 0
HEX #f59a00
Pantone 2593
RGB 115 60 151
CMYK 67 92 0 0
HEX #83389b
Pantone Process Black
RGB 0 0 0
CMYK 0 0 0 100
HEX #2a2723
Pantone 339
RGB 0 177 144
CMYK 84 0 54 0
HEX #00a786
Pantone 431
RGB 73 89 101
CMYK 45 25 16 59
HEX #5f6a72
C 84M 0Y 54K 0
C 67M 92Y 0K 0
C 0M 46Y 100K 0
C 100M 0Y 30K 2
C 1M 92Y 1K 0
C 0M 14Y 100K 0
Pantone 3115
RGB 82 198 218
CMYK 60 0 14 0
HEX #00c4d9
Pantone 219
RGB 234 545 146
CMYK 1 92 1 0
HEX #de1cb5
Pantone 2995
RGB 32 179 232
CMYK 83 1 0 0
HEX #00a8e1
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When applying the logo to your own materials, choose from either the original green, reversed out version and monochrome of the logo to ensure maximum legibility of the brand. This is imperative and is why in some situations, (see red and purple, blue and green) the monochrome versions are preferred even when the primaries are possible. Legibility and clarity is always more important compared to colour.
Use on backgrounds
locumsdrc locumsdrc
locumsdrc
locumsdrc
locumsdrc
locumsdrc
locumsdrc
locumsdrc locumsdrc
locumsdrc
locumsdrc
locumsdrc
locumsdrc locumsdrc
locumsdrc
locumsdrc locumsdrc
locumsdrc locumsdrc
locumsdrc locumsdrc
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Below are examples of logo use on photographic backgrounds. As before, of the four versions available (the original, reversed, monochrome and monochrome reversed), it is imperative you use the logotype that provides the most clarity
place; if light, in the darkest area and vice versa.
Use on photography
locumsdrc locumsdrc
locumsdrc
locumsdrc locumsdrc
locumsdrc
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locumsdrc s
easy to lay out.
Spacing
loX
X
X
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locumsdrc
locumsdrc
locumsdrc
locumsdrc
35mm
45mm
55mm
65mm
online so therefore shouldn't be made any smaller other than in exceptional circumstances such as screen printing for merchandise and other small screen print items.
information.
Size
Sizing guide
Minimum size
locumsdrc
35mm
Up to A6
A5 and above to A4
A4 and above to A3
A3 and above
35mm
45mm
55mm
65mm
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The way the logo has been constructed must remain consistent throughout all marketing materials. The circular section must always be ranged right with locums following. This layout must not change under any circumstances.
If the logo becomes too small, then please use the circle on its own.
Examples are below :
Positioning
locumsdrc drc
Standard Badge
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DRC Group Marketing Team.
Common mistakes are below :
Mistakes to avoid
Scale
Colour
Size
Skew and rotation
Arrangement
locumsdrc
locumsdrc
locumsdrc
locumsdrc
locumsdrc locumsdrc
locumsdrc locumsdrc
locumsdrc locumsdrc
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We are DRC Locums
etc.
Capitalisation
written in any other format, it should always be written with DRC in full caps with Initial capitalisation of the area - be it Locums, Nurses or AHP's.
Typography - general rules
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Good typography ensures clarity of communication. Our fonts are typical of what our brand represents and is trusted to uphold. Our primary brand font is Interstate Mono Light and Interstate Mono Bold. This must be used for all titles, headlines which should be in capitals and branded messaging in normal sentence case for external use. Headings and
%
Our secondary font is Futura LT Book Bold. As a rule tracking is set as +50 and all type should be in capitals. This is used as an alternative to the primary font but in general, is designed for use for headlines externally as well as internal headlines, titles and messaging, no smaller than 12pt. Titles and headlines are allowed to be in any typeface however, they must be legible.
Where Interstate Mono and Futura LT Book are not available, for example eFlyers and eMails, Arial or Lucida Sans may be used as an alternatives.
Interstate Mono LightABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@£$%
Interstate Mono BoldABCDEFGHIJKLMNOPQRSTUVWXYZ1 2 3 4 5 6 7 8 9 0 ! @ £ $ ^ & * ( ) _ + { } " | < > ?
FUTURA LT BOOK BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@£$%^&*()_+{}"|<>?
Lucida SansABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@£$%^&*()_+{}"|<>?
ArialABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@£$%^&*()_+{}"|<>?
Standard typesets
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Brand visualisation examples
This section shows how various communications channels can use the visual identity, colour palette, font family and photography guidelines (outlined in the Marketing Guide for DRC Group) to present a cohesive look and feel which reinforces the values of the brand.
SECTION 3
Examples - brochures
Examples - powerpoint
Examples - posters
Advertising
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Here we show how the guidelines have been used to visualise a brochure cover and spread.
Publications - brochures
locumsdrc
Welcome to
DRC LOCUMS
locumsdrc
With the extensive range of events available and ideas submitted to
Marketing throughout the year, there are a number of ways in which we are
able to convey the message to our candidates and clients. This form will help
MUS, EICIATUSDA QUIANDA NDIPSANDIGNI COMMOLO RUPTAMUS QUAEPUDIGNI SIN NUSCIA VEL EX EIUM EOSAM
M e n ta l H ea l t h
With the extensive range of events availab
Marketing throughout the year, there are a nu
able to convey the message to our candidates a
MUS, EICIATUSDA QUINDIPSSANDIGNI COMMRUPTAAMUS QUAEPUDINUSCIIA VEL EX EIUM
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Examples - powerpoint
THANK YOUFeel free to ask any
questions
locumsdrc locumsdrc
locumsdrc
INTRODUCING A NEW WAVE OF RECRUITMENT
Joe BloggsJob title, Division
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Examples - posters
Whether you are looking for your next full time locum or a full time employee looking for ad-hoc shifts to fit in with your weekly work, our dedicated team are in the perfect position to find you the right opportunities alongside a rate you’ll love.
LOOKING FOR A FRESH PERSPECTIVE?
Phone+44 (0)1908 545 999
Webwww.drclocums.com
JULY
102013
Meet us in the Doctors Mess at King’s College Hospital from 12pm to speak to some of our most experienced recruiters about how they can help you.
Alternatively, contact us today on +44 (0)1908 545 999 providing your details and availability. or email us at [email protected].
locumsdrc
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Additional information
Additional information and contacts that will help you effectively use the DRC Locums brand in your communications.
SECTION 4
Approval procedures
Useful contacts
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As an employee, you may use the name and logo and any descriptive text (found within the marketing guidelines). All
manager.
on +44 (0)1908 545 999 or email [email protected].
Ensure you have the latest version of these guidelines by regularly checking our section on the DRC Group intranet.
For general Information about DRC Locums, contact us :
8:30am to 5:30pm Monday to Friday
T +44 (0)1908 545 999E [email protected] www.drclocums.com
Partis HouseDavy AvenueKnowlhillMilton Keynes MK5 8HJ
Approval procedures
Useful Contact NumbersMia BryantMarketing manager & Revalidation project manager
T : +44 (0)1908 545 817
Bhupinder KandolaGraphic & Digital Designer
T : +44 (0)1908 545 917
DRC Group is part of DRC Holdings Limited registered in England No. 06550485.