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Social Media Marketing for MarketersCory Hartlen, Marketing Cloud, Product Marketing Manager@coryhartlen

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Your Customers Share More than Ever Before

Great article on

Love the new

Having a problem with

Looking for recs...

Hiring a CTO Cool video

Product review

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But Enterprises Are Not Prepared to Engage in Social Conversations70%of companies ignore customer complaints on Twitter268%of CMOs feel unprepared to deal with social media11 IBM Global CMO Study 2011 2 Maritz and evolve24 Twitter Study, September 201138%of CMOs are tracking social media metrics1

Only 38%

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Social is Disrupting the Entire Enterprise

Service

Recruiting

Sales

R&D

Marketing

Executives

Lead genCustomer serviceMarketing & PRRecruitingR&DC-Suite

Social Media Has Changed Marketing Forever

EngagingTransparentTargetedUnsolicitedOne to manyUntargetedThe Largest Shift in 60 YearsOld WayNew Way

The Five Cs of Social Marketing

Content is King! Build a CommunityIts all about the Conversation Now lets Collaborate Leverage your Connections

IT ALL STARTS WITH LISTENING, BUT FOR WHAT?

ComplimentsIdeasComplaintsNeedsCompetitionCampaignCrisisInfluencersSales Leads

| Align your department and corporate goals

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Listen/AnalyzeMeasureEngage/ContentYour BrandYour CompetitorsYour Industry

Love the new Product review

Great article on View Counts

Share of Voice

How many Shares?

Hiring a CTO Blogger Outreach

Having a problem with

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| Avoid the SilosMarketingPRHR SalesCust. Serv.BlogsForumsFacebookTwitterYouTube

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| social media councilMarketingPRHR SalesCust. Serv.BlogsForumsFacebookTwitterYouTube

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| Hub and spoke modelMarketingPRHRSalesCust. Serv.BlogsForumsFacebookTwitterYouTubeCommunity Team

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How Companies Are Approaching Social Media

Dont get hung up on titles Bonin Bough Frank Eliason

A Social Business creates an enterprise wide collaborative communityBoth internal and external communities must provide shared value

| Tools to aid the enterprise

Ineffective MarketingResultsMost Companies Struggle With Social MarketingFragmentedConversationsNo Unified DataToo Many SystemsMultiple groups engagingMixed messagesCustomers only see one brand

Campaigns and engagement disconnectedMultiple measurement dashboardsNo customer record or profileMultiple point solutionsDisconnected from the enterpriseInefficient & uncoordinated

Turn insights into actions and connections into Customers for Life.

Worlds Only Unified Social Marketing Platform

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Cory HartlenPMM Marketing Cloud@Coryhartlen Demo

We want to show you today one really critical message, how to delight your customers in a whole new way.

Salesforce.com was born cloud. We were born cloud in 1999. But we have been reborn social, and we're going to show you today our vision for the social enterprise and what salesforce.com is doing to help create that social enterprise.17

Social Monitoring to Drive Marketing EffectivenessDan Zucker, Autodesk, Social Media Manager@djzucker

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Influencer IdentificationAutodesk software leading the world in the ALL TIME WORST CUSTOMER SUPPORT EVER. i would very much LOVE to use the product ive paid for.aaaand @autodesk comes through with a solution thanks guys ;) /me closes Mspiant.im telling you, my life is fn silly. who the fk gets tweets from @autodesk and @sn00ki in the same lifetime let alone the same f***ing day

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Persona Development

Traditional market research+ Social monitoring Avoid using customer listsAvoid survey question biasPotential cost savings

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Product Lifecycle & SupportHey @AutoCAD users, how do you want to see the grid improved? Whats missing, what do you need/want that you dont have #AutoCAD # Feedback

@Autodeskcare having troubles deploying Civil3d 2013 through GPO.

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Best PracticesAsk the right questionsSelect your keywords carefullyCombine quantitative with qualitativeShare insights widelyMonitor daily to get smart

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Learn more at salesforce.com/marketing-cloud