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Social Media Marketing for MarketersCory Hartlen, Marketing Cloud, Product Marketing Manager@coryhartlen
Your Customers Share More than Ever Before
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But Enterprises Are Not Prepared to Engage in Social Conversations70%of companies ignore customer complaints on Twitter268%of CMOs feel unprepared to deal with social media11 IBM Global CMO Study 2011 2 Maritz and evolve24 Twitter Study, September 201138%of CMOs are tracking social media metrics1
Social is Disrupting the Entire Enterprise
Lead genCustomer serviceMarketing & PRRecruitingR&DC-Suite
Social Media Has Changed Marketing Forever
EngagingTransparentTargetedUnsolicitedOne to manyUntargetedThe Largest Shift in 60 YearsOld WayNew Way
The Five Cs of Social Marketing
Content is King! Build a CommunityIts all about the Conversation Now lets Collaborate Leverage your Connections
IT ALL STARTS WITH LISTENING, BUT FOR WHAT?
| Align your department and corporate goals
Listen/AnalyzeMeasureEngage/ContentYour BrandYour CompetitorsYour Industry
Love the new Product review
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Share of Voice
How many Shares?
Hiring a CTO Blogger Outreach
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| Avoid the SilosMarketingPRHR SalesCust. Serv.BlogsForumsFacebookTwitterYouTube
| social media councilMarketingPRHR SalesCust. Serv.BlogsForumsFacebookTwitterYouTube
| Hub and spoke modelMarketingPRHRSalesCust. Serv.BlogsForumsFacebookTwitterYouTubeCommunity Team
How Companies Are Approaching Social Media
Dont get hung up on titles Bonin Bough Frank Eliason
A Social Business creates an enterprise wide collaborative communityBoth internal and external communities must provide shared value
| Tools to aid the enterprise
Ineffective MarketingResultsMost Companies Struggle With Social MarketingFragmentedConversationsNo Unified DataToo Many SystemsMultiple groups engagingMixed messagesCustomers only see one brand
Campaigns and engagement disconnectedMultiple measurement dashboardsNo customer record or profileMultiple point solutionsDisconnected from the enterpriseInefficient & uncoordinated
Turn insights into actions and connections into Customers for Life.
Worlds Only Unified Social Marketing Platform
Cory HartlenPMM Marketing Cloud@Coryhartlen Demo
We want to show you today one really critical message, how to delight your customers in a whole new way.
Salesforce.com was born cloud. We were born cloud in 1999. But we have been reborn social, and we're going to show you today our vision for the social enterprise and what salesforce.com is doing to help create that social enterprise.17
Social Monitoring to Drive Marketing EffectivenessDan Zucker, Autodesk, Social Media Manager@djzucker
Influencer IdentificationAutodesk software leading the world in the ALL TIME WORST CUSTOMER SUPPORT EVER. i would very much LOVE to use the product ive paid for.aaaand @autodesk comes through with a solution thanks guys ;) /me closes Mspiant.im telling you, my life is fn silly. who the fk gets tweets from @autodesk and @sn00ki in the same lifetime let alone the same f***ing day
Traditional market research+ Social monitoring Avoid using customer listsAvoid survey question biasPotential cost savings
Product Lifecycle & SupportHey @AutoCAD users, how do you want to see the grid improved? Whats missing, what do you need/want that you dont have #AutoCAD # Feedback
@Autodeskcare having troubles deploying Civil3d 2013 through GPO.
Best PracticesAsk the right questionsSelect your keywords carefullyCombine quantitative with qualitativeShare insights widelyMonitor daily to get smart
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