drew benvie cipr aug 2011 location based social networking
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@drewb
#CIPRsm
PR & location based social networks August 2011 // Drew Benvie, Hotwire Group
The future of social media.... The future of social media....
Is mediaIs media
What is location What is location based social networkingbased social networking
The future of social media.... The future of social media....
Is mediaIs media
The future of location-based social The future of location-based social media....media....
Is social mediaIs social media
What is location What is location based social networkingbased social networking
The future of social media.... The future of social media....
Is mediaIs media
The future of location-based social The future of location-based social media....media....
Is social mediaIs social media
Foursquare, Facebook Places....Foursquare, Facebook Places....Are the futureAre the future
What is location What is location based social networkingbased social networking
What is location What is location based social networkingbased social networking
Image courtesy of Foursquare
Image courtesy of Foursquare
How are brands being discussed?How are brands being discussed?Image courtesy of Foursquare
What are brands currently doingWhat are brands currently doing
As a brand, either you’re a As a brand, either you’re a placeplace
You add value to placesYou add value to places
You are at placesYou are at places
What are brands currently doingWhat are brands currently doing
As a brand, either you’re a As a brand, either you’re a placeplace
Image courtesy of Foursquare
You add information to You add information to placesplaces
What are brands currently doingWhat are brands currently doing
What are brands currently doingWhat are brands currently doing
Or you are at placesOr you are at places
Or you are at placesOr you are at places
What are brands currently doingWhat are brands currently doing
Or you are at placesOr you are at places
What are brands currently doingWhat are brands currently doing
What are brands currently doingWhat are brands currently doing
You are at placesYou are at places
What are brands currently doingWhat are brands currently doing
You are at placesYou are at places
What are brands currently doingWhat are brands currently doing
You are at placesYou are at places
What are brands currently doingWhat are brands currently doing
You are at placesYou are at places
Why do we do Why do we do it? it?
Image courtesy of digdang.com
Why do we do Why do we do it? it?
1. Social networking1. Social networking
2. Earning rewards2. Earning rewards
3. Gamification3. Gamification
The stream Explore
How does it work? How does it work?
How does it work? How does it work?
Places Specials
How to do it as a How to do it as a brandbrand
1. Claim a venue1. Claim a venue
2. Programme specials2. Programme specials
3. Add to the community3. Add to the community
http://bit.ly/4sqhelpukhttp://bit.ly/4sqhelpuk
How to do it as a How to do it as a brandbrand
1. Claim a venue1. Claim a venue
2. Programme specials2. Programme specials
3. Add to the community3. Add to the community
http://bit.ly/4sqhelpukhttp://bit.ly/4sqhelpuk
How does it work? How does it work?
DealsDeals
The opportunities for The opportunities for brandsbrands
Ways to engage the Ways to engage the consumerconsumer
Ways to draw in passers-Ways to draw in passers-byby
Engage and cut through the Engage and cut through the noisenoise
Content FunnelBlog
Coca Cola: Recycling KingCoca Cola: Recycling King
10,000 recycling bins on Facebook 10,000 recycling bins on Facebook PlacesPlaces
http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9
McDonalds: Foursquare McDonalds: Foursquare vouchersvouchers
33% increase in footfall in one day33% increase in footfall in one day
http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9
Dose Espresso: RewardsDose Espresso: Rewards
Free coffee for mayors on Free coffee for mayors on FoursquareFoursquare
http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html
Badges: the game in Badges: the game in FoursquareFoursquare
“Starbucks recently announced a relationship with Foursquare, which enables us to engage with our customers in unique ways by breaking down barriers of digital and physical worlds. Foursquare is another way for Starbucks to take the pulse of the experience in physical stores in real time and hear feedback from our customers.”
Courtesy of Mashable
Future trends? Future trends?
Future trends? Future trends?
Automatic check insAutomatic check ins
Connection to your walletConnection to your wallet
Connection to your pointsConnection to your points
Thank you
Cartoons courtesy of Hugh Macleod
0207 608 4660
www.hotwirepr.com
@drewb