drive 2017 | 25 october - cases ppp - design doing klm - max davidse
TRANSCRIPT
PROTOTYPING ORGANISATIONSDESIGNING THE FUTURE CORPORATE STRUCTURE
IMAGE COURTESY OF MIKE MONONOV / UNSPLASH
WHO AM I?
enthusiastic talker perfectionist
strategic design student aviation geek
MY BELIEFS
servitization of society
digital future
+
increased customer control
+
the need for design thinking
=
DESIGN (THINKING) IS EVERYWHERE
WE’RE ALL IN SEARCH FOR THE NEXT DESIGN DOMAIN
WE’RE ALL IN SEARCH FOR THE NEXT DESIGN DOMAIN
The sub-group of students and staff my master belongs to is
WE’RE ALL IN SEARCH FOR THE NEXT DESIGN DOMAIN
The sub-group of students and staff my master belongs to isplace to crash and call home.
SOLVING WICKED PROBLEMS
DESIGN TO ME
DESIGN TO ME
working iteratively balancing feasibility, viability & desirability
creative & analytical thinking engaging multiple stakeholders
DESIGN TO ME
working iteratively balancing feasibility, viability & desirability
creative & analytical thinking engaging multiple stakeholders
FAIL
FAIL FAST
FAIL EARLY
FAIL OFTEN
ENTER: PROTOTYPES
WHAT’S A PROTOTYPE?
INVISION
PAPER
RABO
TRUMP
IMAGE COURTESY OF MARTHA EIERDANZ
IMAGE COURTESY OF DO BY INVISION
IMAGE COURTESY OF DAVID WALLACE / THE REPUBLICIMAGE COURTESY OF CHRISTINE DE LILLE
RABO
IMAGE COURTESY OF HANS TESSELAAR
IMAGE COURTESY OF DAVID WALLACE / THE REPUBLIC
NEW DESIGN MATERIAL ORGANISATIONAL STRUCTURE
THE TYPICALLY HIERARCHICAL ARRANGEMENT OF LINES OF AUTHORITY,
COMMUNICATIONS, RIGHTS AND DUTIES OF AN ORGANISATION.
ORGANISATIONAL STRUCTURE
COURTESY OF THE BUSINESS DICTIONARY
HIERARCHICAL | COMMUNITY AMBIDEXTROUS | PHENOTYPE
ANARCHY / BURNING MAN?
IMAGE COURTESY OF JIM URQUHART / REUTERS
