driving innovation in consumer products with sap cloud · source: =sap performance benchmarking...

38
November, 2014 Driving Innovation in Consumer Products with SAP Cloud

Upload: truonghanh

Post on 12-Apr-2018

217 views

Category:

Documents


2 download

TRANSCRIPT

November, 2014

Driving Innovation in Consumer

Products with SAP Cloud

2© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Dynamics in the consumer products industryBusiness and IT need more flexibility and faster time to value

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

Evolving consumer

mindset

Increasing customer

expectations

The new “always on”

consumer

Dynamic consumer

path to purchase

• Rapid global Internet and

smartphone adoption

• New social media consumer

interaction channels

• Consumer sentiment drives

perceived brand value

• Non-linear path combining

physical and virtual channels

• Deliver a compelling

experience at every stage

• Influence and offer across all

channels

• Retailers want support for both

physical and virtual channels

• Consistent experience through

both D2C and retail channels

• Forecast consumer demand

across all retail channels

• Convenience, price, and value

perception trump brand loyalty

• Influence through targeted,

timely information and offers

• Consumers need multichannel

to be included in “service”

Increased pressure on decision makers across the enterprise

3© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

Consumer products and the cloud imperative

Expect a major impact on company

performance within five years

62%

Believe cloud computing will transform their

organization and/or industry

90%

Source: =SAP Performance Benchmarking

Expect cloud to amplify and accelerate other

technology megatrends

57%

4© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Cloud solutions deliver agility and innovation

Faster deployment• Full deployment in weeks

• Mobile-grade user experience = less training

More frequent innovation updates• Multiple innovation releases per year

• Customer feedback a cornerstone of updates

Agile deployment, configuration, and integration• Rapid process configuration

• Faster adoption

• No lengthy upgrade cycles

• Packaged integration

Lower TCO and faster time to value• Lower initial solution and deployment fees

• No maintenance or upgrade costs

• Prepackaged integrations

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

5© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Procurement: Reduce supplier risk, ensure

compliance, and optimize operating expenses

Responsive Supply Networks: Enable fast and

profitable response to dynamic consumer demand

Brand Management: Timely, targeted, omni-

channel offers aligned with optimized trade spend

People and Talent: Empower employees to meet

business goals

Finance: Improve margins, respond profitably to

rapidly changing market conditions

IT Management: Enable the real-time consumer-

driven enterprise

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

The time is now: Transform consumer products

with cloud

6© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Cloud solutions from SAP power operations across

consumer products

From the front to the back office enabled in the cloud

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

Drive

workforce

strategies

Optimize

sourcing

and buying

strategies

Enable two-way

communications

with consumers

through social media

Deliver relevant

consumer omni-

channel

experiences from

consideration to

purchaseGain a real-time

and holistic

view of finance

and risk

Collaborate and

engage with your

partner and

supplier networks

Gain insight

to act quickly

with real-time

customer and

consumer

analytics

Leverage

innovative in-

memory cloud

infrastructure

Better

service for

customers

and

consumers

7© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Challenges in consumer productsWith B2B networks for head of procurement

Sources: 1Ardent Partners, 2SAP Performance Benchmarking

Engaging with the right suppliers to mitigate risk and

ensure a responsive supply network

Effectively capturing more of the consumer products

enterprise’s spending to optimize savings

Enabling simple, intuitive, self-service procurement that

helps employees buy the right goods and services

Automating collaborative invoice management and bank

communications for accurate and timely processing

Leveraging pricing engines and integration with financial

processes to optimize commodity costs and forecasts

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

22%Higher average annual

savings where system

provides real-time visibility

into supplier performance

for proactive improvements2

47%Lower maverick spend

where an enterprise-wide

procurement system is used2

90%Of best-in-class procurement

organizations use accurate

spend data to drive sourcing

results1

85%Spend under procurement

management for best-in-class

organizations1

8© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Ariba delivers

Enhanced buying power and

reduced costs

Discovery of new sources of

supply

Reduced supply chain costs

and risk

Better visibility and predictability

Real-time working capital

management

Lower system maintenance and

costs; improved availability

SuppliersBuyers

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

Ariba source to pay solutions and the Ariba NetworkDelivering realized savings

Spend

Analytics SourcingContract

Management

Operational

Procurement

Invoice

Management

Supplier Management

9© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Challenges in consumer productsWith responsive supply networks for head of supply chain

Source: SAP Performance Benchmarking

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

Forecasting and meeting customer and consumer demand,

whenever and wherever it occurs

Responding quickly to dynamic demand to deliver on time, in

full, across channels

Optimizing production in the midst of increasing consumer

demand, price, and resource volatility, and global supply

network complexity

Managing risk across a global supply network where

distribution and fulfillment span trade boundaries

28%Lower inventory-carrying

costs on average for

companies with advanced

supply chain practices; also

15% order fulfillment lead

times, and 10% lower

revenue loss due to stock-

outs

13%Lower inventory-carrying

costs for organizations that

identify and reduce sources

of variability

Lower order fulfillment lead

time with enterprise-wide

collaboration (two-way) and

data access with external

business partners (contract

manufacturers, suppliers)

47%

10© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Integrated sales and operations planningIncorporate and align demand and operations with financial targets

SAP Sales and Operations

Planning delivers

Ability to match demand with

supply, aligned to financial targets,

by building a consensus plan

Optimal inventories at each

supply chain tier based on

demand intelligence, business

objectives, and lowest cost to

serve

Real-time visibility into supply

chain KPIs

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

SAP Sales and

Operations Planning

powered by SAP HANA

11© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Challenges in consumer productsWith brand management for head of sales and marketing

Source: SAP Performance Benchmarking

Engaging with consumers throughout the entire path to

purchase

Reaching consumers with relevant information and offers

across physical and virtual channels

Improving consumer sentiment and consumer mindshare to

drive repeat purchases and brand loyalty

Optimizing promotions to build sustainable baseline volume,

maximize revenue and profitability

Align promotions with marketing to maximize overall spend

and mitigate risk of lost sales

Deliver high service levels to customers and consumers

across service delivery channels

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

2= Picture

15%More trade promotions meet

objectives where companies

have higher average ACV

performance on event

execution

26%Less revenue loss due to

stock-outs where forecasting

includes demand history and

adjustments for bad data and

past promotions

Higher customer satisfaction

where profiles, history, and

preferences are available

during customer interactions

7%

12© 2014 SAP SE or an SAP affiliate company. All rights reserved.

hybris and SAPGain complete visibility across all channels

Complete omni-channel commerce platform

incorporating Web, mobile, call center, store,

and social media

A single view of customers and consumers

across multiple demand and delivery channels

made possible by best-in-class product, catalog, and

content management across unified commerce

processes

hybris and SAP – Engage customers and

consumers like never before

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

BUYDEMAND

Omni-channel consumerTrust | Reliability | Consistency

INTENT

ENGAGE

DECISION

CONSUME

OFFER

EVALUATE

13© 2014 SAP SE or an SAP affiliate company. All rights reserved.

SAP 360 Customer Delivering better marketing and service

Service customers and engage

consumers while converting

loyalty into revenue and

profitability

Engage directly with consumers

while driving profitability and

growthMarket

Better

Sell

Better

Exceed customer expectations

and drive brand loyalty anytime,

anywhere, and on any device

Service

Better

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

BUYDEMAND

Omni-channel consumerTrust | Reliability | Consistency

INTENT

ENGAGE

DECISION

CONSUME

OFFER

EVALUATE

14© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

SAP Precision MarketingPersonalized, real-time experiences

Understand the consumer shopping

context: Who, what, where, when

Send targeted offers, product

information, and availability

Analyze performance to optimize

campaigns

Access relevant content from legacy

systems

BUYDEMAND

Omni-channel consumerTrust | Reliability | Consistency

INTENT

ENGAGE

DECISION

CONSUME

OFFER

EVALUATE

15© 2014 SAP SE or an SAP affiliate company. All rights reserved.

SAP Cloud for SalesEmpowering the mobile-enabled consumer products sales force

SAP Cloud for Sales delivers

Effective account management with

comprehensive tools for contact and

opportunity management

Embedded capabilities for in-store

merchandising execution, purpose-built

for consumer products

Mobile enablement to empower a

globally distributed sales force

Integration with financial and other core

business process solutions for strong

cross-functional collaboration

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

BUYDEMAND

Omni-channel consumerTrust | Reliability | Consistency

INTENT

ENGAGE

DECISION

CONSUME

OFFER

EVALUATE

16© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Challenges in consumer productsWith human resource management for HR executives

Source: SAP Performance Benchmarking

Retaining key talent and CP industry specialists in the face

of increasing global competition for talent

Establishing focus and accountability, resulting in clear

correlation between performance and pay

Attracting qualified talent to and in emerging markets and

new growth channels

Recruiting and training the next-generation workforce while

preserving enterprise knowledge capital

Continuing 100% global workforce compliance to changing

local and regional regulations

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

32%Lower employee turnover

where organizations have

enterprise-wide visibility

into workforce availability

and gaps

38%Lower HR costs for HR

organizations with a high

degree of internal integration

40%Higher revenue per employee

for organizations where HR is

integrated with the enterprise

25%More employees served per

HR employee where

transactional work is reduced by

maximizing self-service adoption

17© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Content Integration Extensibility

HR

AnalyticsLearning

Social

CollaborationRecruiting

Performance

Core HR

SuccessFactorsDelivering one set of HR solutions across the entire employee lifecycle

SuccessFactors is a “Leader” in Gartner’s Magic Quadrant and a “Leader” in Forrester’s Wave

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

SuccessFactors delivers

Complete global solution

across all HR functions

Business applications

designed for how people

work

Data analysis, insight, and

guidance across the

enterprise to help drive

maximum business impact

Flexible and extensible

architecture to start

anywhere, go everywhere

18© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Challenges in consumer productsWith financial management for the CFO

Lower financial closing

FTE cost when the

financial system supports

internal and external

accounting requirements

56%

Lower general ledger and

financial closing costs when

general ledger and financial

systems are integrated to

produce accurate data

90%

Fewer days to annual close

when general ledger system

supports multicurrency

accounting processes and

entries

19

Source: SAP Performance Benchmarking

Meeting corporate financial objectives while delivering

sustainable business value

Providing timely and accurate financial and regulatory

reporting

Capitalizing on business opportunities as they arise, while

mitigating financial risks

Improving finance efficiency and delivering superior service

to business stakeholders at reduced cost

Proactively managing enterprise risk and financial

compliance

Fast and timely closing of the general ledger

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

19© 2014 SAP SE or an SAP affiliate company. All rights reserved.

SAP Cloud for Financials solutionsDelivering better financial transformation

SAP Cloud for

Financials delivers

Complete coverage of end-to-end

accounting value chain

Real-time insights and

collaboration

One single source of truth with

central financial data repository

Trusted reporting and analytics

Streamlined and integrated fast-

close processes

Comply with global

financial reporting

requirements

Oversee all

accounting operations

Define and execute

business plansProvide strategic insight

across the enterprise

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

20© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Challenges in consumer productsWith data management for the CIO

Source: SAP Performance Benchmarking1, SAP estimates and analyst discussiions2

Enabling real-time, self-service visibility to customer and

consumer KPIs and risk factors

Transforming Big Data into actionable consumer insights to

drive competitive advantage

Integrating application delivery platforms to minimize TCO

and accelerate time to value for business stakeholders

Building, deploying, and managing consumer products-

specific mobile applications and analytics enterprise-wide

Delivering consumer-grade experiences for customers,

consumers, and the workforce

Ensuring IT systems, data and process security, and

compliance

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

65%Of organizations believe that

the cloud will amplify other

technology megatrends, such

as enterprise mobility,

Big Data, and analytics1

30-50%Reduction in development

time using cloud platforms

versus traditional on-premise

development software2

3xHigher revenue growth

realized by companies with

mature enterprise mobility

best practices1

21© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Cloud options with SAP HANASubscription or bring your own license, elasticity, ubiquitous access

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

Private Cloud,

HybridPublic Cloud On-premise

Partner ScaleAny Scale Elastic ScaleLimited Scale

SAP HANA One

Public Cloud (AWS)

• Subscription license at

99 cents / hour

• 30GB of compressed

data max

SAP HANA

On Premise

• 10 certified hardware

partners

• Scales to any size

SAP HANA

Enterprise Cloud

Managed Cloud

• Enterprise grade cloud

• Mission critical 24 x 7

Open

Cloud Ecosystem

• Cross license

reference architecture

• Portability

22

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Managed cloud-as-a service from trusted partnersSubscription pricing with cloud agility and economics

SAP-proven solutions available via partner-

delivered private cloud environment

Cash preservation/optimization with

subscription-based opex model

Reduced IT costs – 30% lower total cost of

ownership (TCO) over on premise*

– 51% of the savings realized in the first year*

Rapid time to value

– 90% improvement in implementation time *

Fully managed, enterprise-class solution with

proven partners

* VMS AG SAP Managed Cloud as a Service (MCaaS); July 2013

23

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Cloud computing benefits for consumer productsDramatically improve the economics and business agility of your company

Shorter time to value

• Configure and deploy

new technologies

quickly

• Always have the latest

versions of applications

and solutions

• Leverage well-tested IT

best practices

Cost reduction

• Cloud-based solutions

require less up-front

capital investment

• Usage-based pricing

enables flexibility in

response to consumer

products market

dynamics

Lower barriers

to innovation

• Expand rapidly into both

developed and

emerging markets with a

lighter IT footprint

• Increase IT capacity to

drive innovations by

managing multiple

projects in parallel

Scalability

• Connect and transact

with customers,

partners, suppliers and

consumers globally,

faster and far more

cost-effectively that with

traditional IT

architectures

24© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Best-run customers in the cloud

1.2 millionconnected companies

from 190 countries

collaborating on >$600

billion worth of commerce

annually. That’s 3x-50x

the size of any other

business network

30 millionCloud users

2 millionCloud deployments

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

25© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Unmatched SAP expertise and traction

Source: SAP analysis of Fortune 500 rankings (May 2012),CGT Magazine Top 100 and SAP customer database

Of the world’s largest

consumer products

companies use SAP

99 of

Top 1004,000+ consumer products

customers worldwide

Deep consumer products

capabilities and expertise

Embedded, preconfigured

industry best practices

Clear industry roadmap

All of the Top 10 food, beverage,

home and personal care, and

durables companies use SAP

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

26© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Analyst sentiment on cloud offerings from SAP

Source: Gartner “Magic Quadrant for Talent Management Suites”, March 2013; Gartner “Magic Quadrant for Strategic Sourcing Applications Suite, July 2013; Ovum

View, December 2012 http://ovum.com/2012/12/18/saps-financial-services-network-offer-may-provide-lessons-for-ariba/ ; PAC Blog, July 2012 http://blog.pac-

online.com/2013/05/sap-builds-cloud-offering-around-hana/

SuccessFactors is a

“Leader” in Gartner’s

2013 Magic Quadrant

for Talent Management

Suites

Ariba is a “Leader” in

Gartner’s 2013 Magic

Quadrant for Strategic

Sourcing

“SAP HANA Enterprise

Cloud offers companies

a good way to deploy

SAP HANA without

heavy investment into

hardware.”PAC

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

27© 2014 SAP SE or an SAP affiliate company. All rights reserved.

SAP: Your partner for co-innovation

SAP for Consumer Products:

99 of the top 100 world’s largest

consumer products companies use

SAP

Creating tightly integrated end-to-

end business solutions

Leveraging key breakthrough

innovations

40 years of delivering value to

consumer products companies

Dynamics SAP Cloud Innovation Why SAP? E2E Cloud Transformation

Services Portfolio

E2E Cloud Transformation

Services PortfolioWhat do we offer along the cloud transformation

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 29

Core Cloud Transformation Services

Cloud Transformation Services by SAP

Advise Prepare Implement Operate Expand

How can cloud

impact my SAP

based business?

Cloud Catalyst for SAP

on-premise solutions

How do I move SAP

into the private

cloud?

How can I accelerate

the cloud adoption?

Implementation of SAP

Netweaver LVM

I am in the cloud

but how do I

extend?

Inn

ova

tio

n A

do

ptio

n th

rou

gh

Clo

ud

How can I

optimize IT

operations in the

cloud

Cloud migration for SAP

landscapes

Assessment for SAP

HEC

Onboarding & Migration

for SAP HEC

Cloud Integration

Services

Cloud Advisory &

Strategy

Pre-assembly for RDS

Advisory & Design for

SAP on VMware

SAP HANA Cloud

Platform Enablement

Services

Custom Applications &

Extensions for Cloud

Application

Management for

SAP HEC

Value Prototyping

Project Infrastructure

Hosting

Private Cloud &

Virtualization

HEC Services

Build in the

Cloud

Legend

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 30

Core Services for Cloud & Virtualization

Build a private or hybrid cloud with providing the flexibility and scalability

of a virtualized platform

Advisory & Design for SAP on

VMware (CRM # 50120533)

Implementation of SAP

Netweaver Lifecycle &

Virtualization Management (CRM

# 50113645)

Cloud migration for SAP

landscapes

(CRM # 50113644)

Joint offering from SAP + VMware to create the best value for investments to

virtualize SAP landscapes. This service provides advisory on sizing and security,

design on architecture and sizing as well as implementation support to virtualize

your SAP landscape.

Implementation and coaching of SAP LVM so customers are able to manage

virtualized SAP systems with IT processes like post copy automation, cloning,

moving and system switching.

Build a private cloud and migrate on-premise systems into virtualized systems

Cloud Catalyst Service for on

premise solutions (CRM

#50117905)

Define a detailed hybrid cloud strategy and roadmap for a customer by performing a

POC on a selected on-premise system to let the customer experience managing a

private cloud environment.

Cloud Advisory & Strategy

(CRM # 50109192)

Outline the SAP cloud solutions and services and elaborate with the customer

which value they provide. Elaborate the potential fit/gaps and the feasibility on a

roadmap to go forward.

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 31

Core Services for Prototyping & Pre-Assembly

Get instant proof points with rapid prototypes demonstration the business

value of our solutions. Pre-assemble them to reduce project duration

Value Prototyping

(CRM # 50108941)

Pre-assembly for RDS

(CRM #50117833)

Cloud Logistics

(CRM # 50117834)

Build proof of concepts to specify and show how SAP solutions address business

requirements with iterative deliverables every 2 weeks on-demand to demonstrate

that. Providing highly flexible and fast setups of enterprise- class systems and

landscapes directly in the cloud.

Jump-start projects with pre-deployed, pretested templates in the cloud.

Accelerate development by eliminating common, manual configurations

Deploy system landscape in cloud first then move to final infrastructure. Start

development early in staged environment without delay

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 32

Core Services for Cloud Integration

Open up your landscape for SAP’s public cloud solutions and integrate

them to your on-premise data and solutions

Connect your back-end SAP software securely and reliably to the Ariba Network.

The integration supports the whole procure-to-pay process and with the new

version includes also integration with Ariba’s discount management. In addition, you

can go live with the first wave of suppliers with preconfigured integration for the

procure-to-pay process

Integration to the SuccessFactors Business Execution (BizX) Suite to help

automatically transfer HR data – including basic employee, compensation

planning, and workforce analytics data – to the cloud.

Integration between on-premise and SAP Cloud solution e.g. Cloud for Travel,

Cloud for Customers, ByDesign, Hybris, etc.

Cloud Advisory & Strategy

(CRM # 50109192)

Outline the SAP cloud solutions and services and elaborate with the customer

which value they provide. Elaborate the potential fit/gaps and the feasibility on a

roadmap to go forward.

Cloud Integration Services

(Custom Development)

Workshops to explain and enable developers to built on SAP HANA Cloud

Platform with the web-based full featured IDE (PaaS) to succeed in today’s

always-on, mobile, social and data driven world.

SAP HANA Cloud Platform

Enablement Services (CRM #

50117381)

RDS SAP BS Integration with

Ariba Network (CRM # 50115683)

RDS SAP ERP HCM Integration to

SuccessFactors (50112888)

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 33

Core Services for SAP HEC

SAP provides a clear transition plan for customers who want to build their

virtual private cloud by moving into the SAP HEC

Onboarding & Migration for SAP

HEC (CRM # 50118253)

Productive Infrastructure Hosting

(CRM #8000801)

Project Infrastructure Hosting

(CRM #8000859)

Prepare the as-is solution and execute the onboarding and migration toward SAP

HEC

Provisioning of productive DEV/TEST/PROD cloud hosting infrastructure as a

monthly subscription with defined Service Level Agreements

Temporary provisioning of cloud hosting infrastructure for implementation projects

or demo/testing as a monthly subscription with the defined Service Level

Agreements

Assessment for SAP HEC(CRM # 50118252)

Mandatory assessment on technical aspects for solution in scope with action and

transition plan

Application Management for SAP

HEC (CRM #8000930)

Provide application incident support and monitoring as a monthly subscription with

the agreed Service Level Agreements

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 34

Process

Business

Model

Data /

Information

Application

Technology

E2E Cloud Transformation

Cloud Transformation Services by SAP

Advise Prepare Implement Operate Expand

Cloud

Advisory

Data

HarmonizationData

MigrationData aging

Cloud

Integration

Application

consolidation

Onboarding

& Migration

Cloud-based

prototyping

Application

optimization

Solution Pre-

assembly

Cloud-based

Hosting

Application

management

Landscape

virtualization

Test

management

Cloud Opera-

tion & Mgmt.

Cloud

Governance

Cloud

Security

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 35

Process

Business

Model

Data /

Information

Application

Technology

E2E Cloud Transformation Service Portfolio

Cloud Transformation Services by SAP

Advise Prepare Implement Operate Expand

Cloud Logistics (50117834)

Implementation of SAP NW LVM

(CRM 50113645)

Cloud Migration for SAP Landscapes

(CRM 50113644)

Pre-assembly for RDS & SAP Best

Practice (50117833)

HEC Assessment (50118252)

HEC Onboarding & Migration

(50118253 )

AMS for HEC (8000930)

SAP HANA Cloud Enablement

Services (50117381)

Cloud Integration Services (Custom

Development)

Advisory & Design for SAP on VMware (CRM 50120533)

• Cloud Advisory & Strategy

Service (50109192)

• Cloud Catalyst Service for on-

premise solutions (50117905)

Refactoring of Custom Code

(Custom Development)

Strategy and road map service for

system landscape transformation

(50114207)

HEC Production Hosting (CRM

8000801)

HEC Project Hosting (CRM 800859)

Value prototyping (50108941)

• Value Partnership for Transformation (50109690)

Organisation Change Management (50109666) for Cloud Transformation

(50109666) CCOE Optimization (50109654)

Custom Cloud Apps

(Custom Development)

Rapid Prototyping Roadmap

(AGS)

HANA Migration Roadmap

(AGS)

Data and Processes Harmonization

Services (SLO)

Landscape Consolidation and

Transformation Services (SLO)

Data Migration Services (EIM) Information Lifecycle Management

(EIM)

Data Integration & Quality Services

(EIM)

Shared Service Center Optimization

(50109656)

Cloud Governance (50111854)

Test Management for HEC

(50109938)

Custom Code Optimization

(50119018)

Near Zero Downtime for

OS/DB-Migration

(CRM # 50114257)

Data Volume Optimization

(CRM # 50112648)

• Cloud Advisory & Design for

HR, CRM, SCM in the Cloud

(Q1/2014)

RDS SAP BS Integration with Ariba

Network (CRM50115683)

RDS of Ariba Network Integration for

SAP Business Suite (50115683)

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 36

Customer entry points for cloud transformation

Process

Business

Model

Data /

Information

Technology/

Customer

development

Application

Bu

sin

ess-d

riven

TC

O-d

riven

Known

Potential

Customer wants to develop new customer specific

functionality (CDP)

Qualit

y A

ssura

nce

Agility increase; Decr. Of time for G2M

TCO-Optimization

Automating landscape

management

Change provider,

In-/Outsourcing

Hybrid models

Hardware

refresh/Replatforming

Customer wants to handover maintenance

of customer built solution and

simplify/improve customer built coding

Customer wants to develop new customer

specific applications (e.g. also on HANA

Platform)

Customer wants to refactor customer built

solution on SAP’s new innovations like

HANA

IT

Architect

ure (incl.

cloud

deploym

ents)

Simplify current SAP landscape

Customer needs to integrate

SAP OnPremise with a Cloud

infrastructure

Optimize IT and Business Operations

Define cloud strategy

Operate Hybrid Cloud

TCO-Optimization

Process standardization

Customer wants to design a new business model based

with new technology

Define Big Data strategy

Define cloud strategy

Optimize SAP Support

Cloud Transformation Services by SAP

Advise Prepare Implement Operate Expand

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 37

IaaS

PaaS

SaaS

Core Cloud Transformation Services per Layer

SAP Cloud services

and solutions

SAP

Netweav

er LVM

HANA

Enterpris

e Cloud

SAP

HANA

Cloud

HANA

One

Cloud Transformation Services by SAP

• Assessment for HEC

(CRM 50118252)

• Onboading & Migration

for HEC^(CRM

50118253)

• AMS for HEC

(CRM 8000930)

HEC Production

Infrastructure Hosting

(CRM 8000801)

Assessment for Cloud

(50109192)

Implementation of SAP NW

LVM (CRM 50113645)

Cloud Migration for SAP

Landscapes (CRM 50113644)

SAP HANA Cloud

Enablement Services

(50117381)

Afaria,

Cloud

Edition

• Cloud logistics (50117834 )

• Pre-assembly for RDS &

SAP Best Practice

(50117833)

Cloud

Applian

ceLiibra

ry

•C

loud C

ata

lyst S

erv

ice f

or

on

-pre

mis

e s

olu

tio

ns (5

0117905)

HEC Project Infrastructure

Hosting (CRM 8000859)

Advisory & Design for SAP on

VMWare (CRM 50120533)

Cloud Advisory & Strategy

Service (50109192)

Advisory & Design for HR

in the Cloud

Advisory & Design for

CRM in the Cloud

Advisory & Design for

Procurement in the Cloud

In Development Ideas• Existing

RDS SAP BS Integration with Ariba

Network (CRM50115683)

RDS SAP ERP HCM Integration to

SuccessFactors (50112888)

• Value Prototyping

(50108941)

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 38

E2E Cloud Transformation Service Portfolio

Database & TechnologyBTS

Cloud Catalyst Service for on-premise solutions

(50117905)

Implementation of SAP

NW LVM (CRM 50113645)

Cloud Migration for SAP

Landscapes (CRM

50113644)

SAP Application

Management (50109933)

HEC Onboading &

Migration ((50118253)

AMS for HEC (8000930)

Custom

Development

Cloud Integration

SAP HANA Cloud

Enablement Services

(50117381)

HEC Assessment

(50118252)

HEC Project

Infrastructure Hosting

(CRM 800859)

Cloud Advisory & Strategy Service (50109192)

Advisory & Design for

SAP on VMware (CRM

50120533)

Advisory & Design for

HR in the Cloud

Advisory & Design for

CRM in the Cloud

Advisory & Design for

Procurement in the

Cloud

Value Prototyping

Cloud Logistics

(50117834 )

Pre-assembly for RDS &

SAP Best Practice

(50117833)

HEC Production

Infrastruct-ure Hosting

(CRM 8000801)

HEC Cell on Premise

Value prototyping

(50108941)

RDS SAP BS Integration

with Ariba Network

(CRM50115683)

RDS SAP ERP HCM

Integration to Success

Factors (50112888)

Cloud Apps Development

In Development• Existing

Custom Code

Refactoring