driving product trials & building brand communication for saffola total through a blogger...
DESCRIPTION
Saffola Total is a revolutionary new cooking oil that uses a patented Losorb technology with the goodness of two oils in one. Influential bloggers in the Food and Health categories were invited to participate in a campaign that involved product trials and reviews done in a creative way. This was done to influence the bloggers' target audience and drive higher sales.TRANSCRIPT
