DRIVING RETAIL INNOVATION

Our ValuesOur Strategy What We Offer | Who We Are | Our People 1

Board of Directors 3Management Team 5

INDEX

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MARKA SPORTS 8UEFA Champions League Experience 9Icons.com Modell’s Sporting Goods 11adidasNike 13Champion Cheeky Monkeys 15

MARKA HOSPITALITY 16Taste of Italy by Heinz Beck 17Morelli’s GelatoReem al Bawadi 19Vicolo Harper’s Bazaar Café 21Ca’puccino

MARKA FASHION 23Weill Laurèl 25CarvenCity Chic 27Essentiel Antwerpdinh van 29 Shiseido

Marka Sports

Marka Hospitality Marka Fashion

Since Marka’s inception in 2014, we have focused

on building the best retail operating company in

the Middle East. Our high ambitions are allied to

an underpinning ethos of excellence, fairness and

transparency across all aspects of our operations.

Excellence: In selecting and working with our

partners, suppliers and employees, we evaluate

every decision based on whether it enables us to

pursue and attain excellence. There are no half

measures.

Fairness: From our internal processes and the

customer-facing operations of our brands, fairness

to customers, partners, employees and communities

is the foundation of all our activities.

Transparency: As a listed company, we have a

commitment to our shareholders, partners and

regulators to be transparent in our operational and

financial activities. This includes upholding the

highest standards of corporate governance over and

above what is required by law.

OUR VALUES

OUR PLATFORM ENCOMPASSES:

• Master franchise and joint venture agreements

as well as strategic acquisitions aimed at

continuously strengthening our position and

share of the retail market

• Developing a diversified portfolio of prominent

international brands in the sports, fashion and

hospitality segments

• Retail concepts developed in tandem with

leading international brands to create unique

brand experiences

• A passionate, motivated and skilled workforce

to provide high quality service to build customer

loyalty and generate high revenues

Our headquarters in Dubai Design District

(d3) in Dubai, home to a thriving retail

industry valued at USD $66 billion per

annum, Marka’s primary focus is on

the growing GCC markets of the UAE,

Saudi Arabia, Kuwait and Qatar. The

unprecedented growth of the region,

driven by prolific investment in world-

class infrastructure, entertainment and

retail facilities, has led to an influx of high-

income tourists and young professionals.

Dubai has been at the forefront of this

growth and is already considered to be one

of the most desirable retail destinations in

the world.

Marka’s distinctive pioneering approach

sets us apart from other retailers. Our

unique position as the only publically

listed retail operator in the UAE has

enabled Marka to quickly establish itself

as a preferred partner for leading brands.

The company is already being seen as

one that can be relied upon to introduce

contemporary established and new brands

into the region, making it the ideal partner

for brands seeking to gain a foothold

within the rapidly-evolving GCC market.

OUR STRATEGY

Attention to every detail ensures our success.

Passionate about retail, we develop

relationships with leading global fashion,

hospitality and sports brands to deliver

the very best products and services. Our

operational strategy is based around

franchise agreements, unique retail

concepts and carefully considered

acquisitions with the most exciting and

dynamic brands from around the world.

Our commitment to corporate governance

underpins our operations, making us a

partner of choice for international brands

seeking a footprint in the region’s growing

retail landscape. And our goal is to be the

leading company in the mid-to-high range

retail and hospitality sectors in the Middle

East.

In addition to building value for our

shareholders, we place a special focus on

ensuring that our employees are happy,

productive and dedicated ambassadors for

Marka. Everything we do is underpinned by

a dedication to serving the communities in

which we operate.

WHAT WE OFFERFounded in 2014 and listed on the Dubai Financial

Market, Marka PJSC (DFM: MARKA) is a world-class

retail operator head quartered in Dubai, UAE. As the

first publicly listed retail operator in the UAE, Marka

is firmly committed to our values of excellence,

fairness and transparency.

WHO WE ARE

Marka’s high standards begin with the people who

represent our brand.

Marka’s corporate leadership team brings an

unrivalled background of retail excellence. The

Board of Directors is comprised of some of the

most eminent business leaders of the UAE. The

management team brings decades of experience

working in international retail, with some of the

world’s leading brands.

OUR PEOPLE

Marka Hospitality introduces Taste of Italy in Galleria Mall, Dubai Parisian couture brand Weill, located in Yas Mall, Abu Dhabi

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A highly respected and accomplished individual, Marka’s Chairman, His Excellency Jamal Al Hai, is the Executive Senior Vice President of Dubai International Airport, where he has played an integral role in the rapid growth of one of the fastest growing airports in the world and recognized as the aviation hub of the Middle East. Mr. Al Hai also holds the position of Chairman at ExecuJet Middle East and Al Hai Motors and is an elected member of the Federal National Council in the UAE Parliament for Dubai.

H.E. Jamal Al HaiChairman

Mr. Almheiri, the Vice Chairman and Managing Director of Marka, is also the founder and CEO of Evolvence Group and serves on the Board of Directors of Arady Real Estate and Amzaan. His experience and business acumen are the driving force behind Marka’s innovative vision and business strategy. His expertise is in strategic direction, business development, and investor and regulatory relations and has a proven track record of establishing retail operations for reputed international brands such as Real Madrid Café in the region.

Mr. Hamad Al Shamsi, Director of Marka, also holds the position of CEO at Private Investment Company, as well as positions on the Board of Directors of several leading government and private institutions engaged in commercial, financial, aviation and service- based activities in the region. His expertise encompasses investments and large-scale real estate development projects which elevate Marka’s investment and development strategies.

Khaled AlmheiriVice Chairman andManaging Director

BOARD OF DIRECTORSHamad Al ShamsiBoard Director

Mr. Abubaker Al Khoori is the Chairman of Aldar Properties PJSC and was previously the Managing Director of Sorouh Real Estate PJSC. Mr. Al Khoori has more than 13 years of experience in the fields of finance and investment in private equity funds and direct deals in Western Europe, Eastern Europe and Asia. Prior to joining Sorouh, Mr. Al Khoori worked as the Assistant Director of the Abu Dhabi Investment Authority (ADIA), where his role was to oversee the Private Equities Portfolio of ADIA. He is an alumnus of Harvard Business School’s Executive Business Program and a certified CFA.

As a Board Director of Marka, Mr. Mohammad AlQahtany brings with him a wealth of knowledge and expertise on developing and managing publicly listed companies in the region. He is also the Managing Director of Ahwab Capital (a DIFC regulated company) as well as Chairman and Managing Director of First Equilease (listed on the Kuwaiti Stock Exchange). He has previously held the position of Deputy General Manager of Industrial and Financial Investments Company (IFIC on the Kuwaiti Stock Exchange) where he launched the first internationally recognized index fund in Kuwait (IFIC Dow Jones Kuwait Index Fund).

Mr. Jamal Abdulla Ali Al Shaafar is a Board Director of Marka as well as CEO Al Masaood Group, a 50 year old establishment which he has led to become one of the largest trading and commercial organizations in the region. He is also a partner at 365 Marine Services Center Co, and Emirates Mountain Valley Water, the US based premium bottled water company that has won international awards for “Best Water in the World”. His experience in driving companies to international success is a valuable asset for Marka.

Abubaker Al KhooriBoard Director

Mohammad AlQahtanyBoard Director

Jamal Abdulla Ali Al ShaafarBoard Director

BOARD OF DIRECTORS

Marka’s Board of Directors is comprised of some of the most eminent business leaders in the UAE.

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Nick PeelChief Executive Officer

Wassim GhalayiniChief Financial Officer

Fatima HusseinChief Legal Officer

Nick Peel is a retail veteran whose 25-year career has spanned multi channel retail, operations, property, commercial, digital and branding. His experience includes blue chip companies such as Arsenal Football Club, WM Morrisons, and Halfords. Prior to joining Marka, he was the Operations Director and Country Manager for McArthur Glen in the UK and has worked with leading brands such as Polo Ralph Lauren, Hugo Boss, Calvin Klein and Burberry. In addition to serving as Chief Executive of Marka, Nick is the Chairman of Icons.

Wassim Ghalayini has more than 25 years of finance and audit expertise. As CFO of Marka, Wassim is has oversight responsibility for finance, IT, logistics and procurement. His experience includes leading regional companies including Al Ghurair Group and Masafi Mineral Water Company. In addition, he has extensive operational experience supporting expanding businesses gained as Director of Finance of American University of Sharjah and the University of Sharjah; during his tenure university grew from 700 to more than 10,000 students.

With a legal career spanning 13 years, Fatima Hussein has extensive experience working in the legal sector within the UAE. Her expertise lies in on legal issues pertaining to corporate governance, franchising, joint ventures and shareholding agreements with a special focus on the retail and F&B sector. Prior to joining Marka, she served as Vice Chairman and General Legal Counsel at Al Salman Advocates & Legal Consultants.

MANAGEMENT TEAM

A highly skilled management team with a proven track record of measurable success within all aspects of the international retail industry.

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Hesham AlmekkawiManaging Director of Marka Hospitality

Hesham is an accomplished senior hospitality executive and certified life coach with over a decade’s experience in hospitality management. As a frequent guest speaker on strategic leadership at top educational institutions across the world, Hesham holds a Bachelor’s Degree in Engineering and an EMBA in Service Strategy and Operations Management from the Zicklin School of Business in New York. He has directed some of the world’s best restaurant chains throughout the US and the Middle East, and has worked with Kuwait Food Company and YUM! Brands.

Halyna KitorChief Human Resources Officer

As Chief Human Resources Officer for Marka, Halyna Kitor has oversight and responsibility for an overall HR function. She has more than 10 years of regional experience gained at Al Tayer Group in Dubai, where she worked as the General Manager – Human Resources for Al Tayer Retail division. Prior to that, she worked for Harrods Ltd in London, also in Human Resources. She holds an MBA and a Chartered Membership at CIPD (Chartered Institute of Personnel and Development).

MANAGEMENT TEAMShaheen Domingo Managing Director of Marka Sports, Fashion and Beauty

Shaheen Domingo is responsible for driving Marka’s growth strategy in the Sports, Fashion and Beauty segments. With more than twenty years of experience, he has served in various senior managements roles across Retail Operations, Merchandise, Brand and Sales Management. This has encompassed the setting up of numerous new operations, growth in market share, people development and a strong focus on profitability. His previous experience includes leading fashion retailers in Southern Africa, namely Edgars, TFG, Woolworths and Al Tayer in the Middle East.

MANAGEMENT TEAMRoy Rene Haddad Supply Chain Director of Marka

Roy Haddad is an experienced senior manager with a 29-year track record in supply chain and logistics. His experience includes multinational conglomerates Airlink International, Danzas-DHL Air Ocean, NK Express, American Express and Continental Airlines. Prior to joining Marka, Roy was the Head of Logistics at Retailcorp, where he was instrumental in the coordination and management of the company’s overseas branches. Roy holds BA Degrees in Management and Marketing and Computer Science from Columbus State University, USA.

Darrell Edon Finance Director

Darrell Edon has over 19 years of financial experience, eight of which he acquired working in retail. Prior to joining Marka, Darrell was Business Planning Director for Fawaz Alhokair, based in Saudi Arabia. A results driven, CIMA certified financial director, his experience includes brand acquisitions, mergers and acquisitions, P&L and cash flow projections, budgeting and forecasting, strategic reporting development and operational management with a proven track record of developing and leading successful teams.

Lucy ManghamHead of Buying and Merchandising, Sports, Fashion and Beauty

With over 17 years of buying and merchandising experience, Lucy has extensive expertise in manufacturing, sourcing, product development, merchandise planning and buying. She was previously employed with Majid Al Futtaim and Al Tayer Retail, and her client portfolio includes prestigious brands such as Boots UK Limited, Marks & Spencer, Gap, Coach, Armani Exchange, Diane von Furstenberg, Sandro and Thomas Pink. Lucy holds Honours degrees from Manchester Metropolitan University and the Université de Limoges, and qualifications in Lean Manufacturing and Six Sigma.

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Fadi AdibHead of Government Affairs & Investor Relations

With over 10 years of experience in the UAE retail industry and with extensive knowledge of investor relations and government regulations, Fadi Adib played a fundamental role securing the funding and approvals required to establish Marka as a Public Joint Stock Company (PJSC). His past experiences involve business management, HR and legal at Ginza and Evolvence Capital.

MANAGEMENT TEAM

Brands such as UEFA Champions League and Champion have chosen Marka Sports to develop their brands within the region.

A dedicated business division of Marka

Holding, Marka Sports maximizes the

growing demand for major sporting

brands in the region. Our diverse and

expanding portfolio of brands includes

master franchise agreements as well

as wholly owned brands.

The GCC is rapidly becoming known

as a world-class destination for

international sporting events. The

Formula 1 Grand Prix, Rugby 7s and

Dubai World Cup are just some of the

major tournaments regularly hosted in

the UAE. The announcement of Qatar

being chosen to host the world’s most

popular sporting event in 2020, the

FIFA World Cup, has further spurred

the rising demand for quality sporting

merchandise in the region.

Marka Sports has already been

identified as a leader in the sports

retail market in the region, through

the launch of groundbreaking brands

including the UEFA Champions League

Experience and Icons.com, the world’s

largest football memorabilia company,

which Marka acquired in April 2015.

S P O R T S

A curated selection of unique signed memorabilia will be showcased in a mini museum creating a premium experience for our fans.

Fans around the world will have

unprecedented access to the very best and

latest official merchandise synonymous with

UEFA Champions League. The Experience

is not complete without a half-time break.

Designed as a social and entertaining culinary

journey that compliments the retail element.

Customers can relish their delicacies in a

vibrant environment, designed to share the

moment while watching live football on giant

screens to deliver an authentic experience.

Age, gender, race and religion play no role. It

is the passion for the game known for being

one of the most internationally loved and

played sports in the

world that attracts our

customers. The UEFA

Champions League

Experience seeks to

promote the sense of

pride and belonging

that transforms a

room full of strangers into people that share

the exhilarating experience of a Champions

League game. Fierce pride and passion sets

football apart from all other sports. One of

the most athletic, fast-paced and exciting

games in the world. The UEFA Champions

League’s mission is to “Ensure that each fan’s

experience is the best it can be.” Our goal is

to translate that mission into every aspect

of The Champions

League’s experience by

creating an innovative,

stimulating environment

where customers can

watch live matches and

game highlights while

they shop and dine. We

will recreate the essence of the Competition

through strategic visual displays, lighting,

and iconic branding of the clubs and UEFA

Champions League to stimulate the awe,

wonder and thrill of being present at a real

Champions League stadium match.

PASSION, PRESTIGE, AND PRIDE ABOVE ALL ELSE. OUR

TARGET MARKET CONSISTS OF FOOTBALL ENTHUSIASTS.

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“Location: Yas Mall, Abu Dhabi

A truly unique destination store that encapsulates the authentic core values and DNA of the UEFA Champions league.

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Icons has supplied customers in over 90

countries via it’s online store and works

closely with corporate clients ranging from

small businesses through to multinational

corporations.

Icons first met Leo Messi in 2006, even then

Icons had already spotted the potential and

made the signing happen. Today, eight years

later, Messi is the biggest name in world

football and has a glittering trophy cabinet to

prove it. To date Messi has won six titles, three

UEFA Champions League titles, two FIFA World

Cup titles and four consecutive FIFA Ballon

d’Or awards to name just a few.

Icons is the largest signed sports memorabilia

business outside of the USA and the largest

football memorabilia company in the world.

In 2010, Icons was awarded the world’s first

ever signed football

memorabilia license by

FIFA in 2010 to produce

a range of signed iconic

World Cup products. In

July 2012, the company

was awarded the first

ever official license.

Icons travels the world to personally conduct

every Icons signing in order to bring the

highest quality exclusive shirts, photographs

and boots to the football-loving public. For

the UEFA Champions League, Icons holds

valuable licensing contracts with the world’s

most famous players including superstars

Lionel Messi and Diego

Maradona and enjoys

long-term relationships

with the likes of Neymar

Jr. and Cristiano

Ronaldo. Marka will

integrate dedicated

Icons shop-in-shops

into Modell’s Sporting Goods stores around

the UAE, as well as UEFA Champions League

Experience, located in Yas Mall Abu Dhabi.

BEING FOOTBALL FANS OURSELVES WE UNDERSTAND

THE PASSION THAT MAKES FOOTBALL SPECIAL.

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Icons.com - signed by the world’s best

Locations: Dubai-Modell’s, Mall of the Emirates

-Modell’s, City Centre Mirdif

Abu Dhabi- UEFA Champions League Experience

Yas Mall

SELECTION, QUALITY AND VALUE AND SUPERIOR CUSTOMER

SERVICE FOR OVER 125 YEARS

Founded in 1889 by Morris A. Modell, the

Modell’s brand has been developed by

four generations of the family to offer the

ultimate in prime sportswear. Modell’s stands

for selection, quality, value and superior

customer service - all backed by dedicated

associates who are willing to go that extra mile

to guarantee complete customer satisfaction.

As America’s oldest family-owned retailer of

sporting goods, footwear, athletic apparel and

fan gear, Modell’s has become renowned as

the number one name in convenient shopping

for those who love showing their enthusiasm

for field and track activities by wearing of high

quality sports-related clothing.

Modell’s has become renowned as the number

one name in convenient shopping for sports

enthusiasts seeking their favorite brands,

from Nike to adidas to Under Armour, Reebok,

Puma and more.

Locations: Dubai-Mall of the Emirates

-Ibn Battuta Mall

-City Centre Mirdif

-Dubai Outlet Mall

- Al Khail Avenue (Q1 2018)

Abu Dhabi-The Mall World Trade Center Abu Dhabi

-Khalidiyah Mall

Al Ain-Hili Mall

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Modell’s - more than 120 years of retail experience

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The Adidas Originals store concept

FROM THE COURT TO THE CATWALK, THE STADIUM TO THE STREET, WHATEVER THE GAME, WE PLAY THE SAME WAY. HEART OVER HEAD. INCLUSION OVER EGO. UNITED BY PASSION, WE GO

ALL IN.

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Location: Ibn Battuta Mall, Dubai

Adidas is one of the most innovative sports

brands in the industry today. The German

sporting brand is known for its high-profile

collaborations with prominent fashion

designers and has been a major player in

the evolution of versatile and fashionable

sportswear that is designed for the moving

body. Marka Sports, who hold the right to

retail adidas in the UAE, has promoted the

brand’s unique position in the market through

standalone stores and multi-brand outlets,

designed to allow customers to understand

the innovative vision of the brand.

The American sports giant, Nike, is one of

the most valuable brands in the sporting

industry today. Marka Sports has

successfully acquired the rights to retail

the iconic brand in the UAE. Through a

strategic retail framework that uses a

combination of innovative standalone

stores and multi-brand outlets, Marka

Sports has responded to the rising

demand for major sporting brands in the

region by creating innovative, immersive

brand experiences that highlight Nike’s

high-performance values to engage

customers.

Nike is engaged in the design, development,

manufacturing and worldwide marketing

and sales of footwear, apparel, equipment,

accessories and services. It is one of the

world’s largest suppliers of athletic shoes and

apparel and a major manufacturer of sports

equipment.

Sustainability is a catalyst for revolutionizing

the way Nike does business, by innovating

better solutions to create a limitless future

that benefits athletes, the company and the

world.

The Nike ‘‘We Run Dubai’’ event inspired more than 6000 runners The Nike Store, Marina Mall

Locations:

Dubai

-City Centre Mirdif

-Marina Mall

Abu Dhabi

-The Mall World Trade Center Abu

Dhabi

-Abu Dhabi Mall

Al Ain

-Al Ain Mall

-Bawadi Mall

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In 1919 the Feinbloom brothers established

the company that would become known as

“Champion”. Modern sport was taking its first

steps; athletes were passionate but athletic

apparel was often improvised

The Champion mission is to be one of the leading

athletic apparel brands in the world, based

on core values that are relevant to athletes

competing at all levels of sport, from amateur to

professional.

Authenticity is at the heart of the Champion

classic collection, where history, American

heritage and authenticity of the brand come

together. Since 1919 Champion has continued

to develop new product concepts, bringing

authentic innovations, such as the first hooded

fleece sweatshirt. Today Champion products are

sold through a comprehensive distribution mix

of sporting goods retailers, including almost 150

group owned stores in Europe and the Middle

East.

Location:

Al Naeem Mall, Ras Al Khaimah

For more than 95 years, Champion functioned as an inventor and innovator in the development of modern athletic apparel

Named “Best Soft Play Venue” by Time Out in

2015, Cheeky Monkeys is an “edutainment”

play area and birthday celebration destination.

It provides a Montessori-inspired environment

that is designed for children to spend

time having fun, learning and developing

confidence. A wide variety of activities – from

Arts and Crafts and building blocks to gym and

classes – focus on the sensory development of

all children.

Cheeky Monkey’s free play and structured

classes attract 18,000 children on average per

month. Birthday celebrations events attracts

an additional 4,500 children per month.

Most children are accompanied by parents or

other adult supervisors and Cheeky Monkeys

draws over 6,000 moms to visit at each

location.

Each Cheeky Monkeys location features a

giant 3,000 square foot play structure for

children over the age of 4, a smaller play area

for toddlers under the age of 4, a building

blocks zone, and a life size play house.

Cheeky Monkeys is the celebration expert,

and has hosted over 5,000 birthday parties

to date. Offering multiple private party rooms

that feature different themes and packages,

Cheeky Monkeys provides everything a child

may want in a birthday celebration.

Parents and children enjoy free wi-fi at the

Cheeky Monkeys Café area, which offers a

variety of gluten free snack packs, sandwiches,

freshly squeezed juices, and some tasty treats

to indulge in.

PLAY IS OUR BRAIN’S FAVOURITE

WAY OF LEARNING.

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The Arts & Crafts Garden allows for endless creativity

Locations: Dubai- Al Barsha Mall

- Marina Mall

- Mirdif Etihad Mall

- J3 Mall

- Arabian Ranches Casa (Q1 2016)

Ras al Khaimah-Al Naeem Mall

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We redefine dining in the region by introducing a portfolio of international and homegrown concepts that deliver an extraordinary experience.

Marka is committed to operating a

diversified portfolio of international and

homegrown concepts that consistently

deliver an extraordinary customer

experience.

Marka Hospitality, Marka’s specialized

F&B division, is dedicated to developing

and introducing high-value F&B

concepts into the GCC that will cater

to the increasingly fast-paced, urban

lifestyle.

Service excellence, speed and efficiency

are prominent factors across a portfolio

of unique high-quality concepts that

include established and homegrown

brands especially developed by Marka

in collaboration with globally renowned

partners.

The GCC customer has evolved into

a highly sophisticated one who

demands accessible, value-for-money,

innovative dining experiences which

do not compromise on quality or

service and accommodate their busy

schedule. Marka Hospitality caters

to its customers with authentic,

sophisticated and innovative F&B

concepts that are located at their very

doorstep.

H O S P I T A L I T Y

Heinz Beck holds five Michelin stars and is

associated with some of the most popular fine

dining restaurants across the world, including

cities such as Rome, Algarve, Tokyo and Dubai.

Taste of Italy by Heinz Beck is the renowned

chef’s first casual dining concept, offering

diners the chance to indulge in gourmet cuisine

infused with his signature, Michelin-rated twist

on Italian style home cooking.

Featuring a seasonally updated menu of

authentic Italian regional cuisine, Beck brings

real Italian “gusto” to the tables of the U.A.E.

The concept is centered around the traditional

art of Italian cuisine in a contemporary and

relaxed setting that encapsulates the jovial

spirit of Italian culture along with their

professionalism and passion for fine dining.

Taste of Italy aims to cater to anyone seeking

a more refined yet authentic Italian dining

experience. From the dynamic, interactive

environment to the range of high-quality Italian

cooking essentials available for home-cooking

to the easy take-out meal options, Taste of

Italy will transform Italian gourmet meals into a

complete social experience.

The restaurant enables customers to take a

piece of Italy home with a dedicated space

featuring a personally and carefully curated

selection of quality gourmet products from every

corner Italy. From homemade artisan breads

and pizza crusts to irresistible sauces and

gelatos, the gourmet retail market will provide

the best of the best of Italian grocery products.

Coupled with the passionate, knowledgeable

staff at hand, Taste of Italy will serve as a hub

for those in search of true Italian authenticity.

Location: Galleria Mall, Dubai

Visit the First Taste of Italy in Galleria Mall, Dubai

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Locations:

Dubai- Dubai Mall

- The Beach Mall

- VOX Cinemas, Mall of the Emirates

Saudi Arabia- Mall of Dhahran

Bahrain- Bahrain City Centre Mall, Manama

Kuwait- The Avenues Mall, Kuwait City

Qatar- Mall of Qatar, (Q3 2016)

Morelli’s Gelato is an internationally

recognized, heritage brand with an

established global presence.

Morelli’s ice-cream is made using a 100-year

old secret family recipe and using only the

very best ingredients, which are carefully

sourced from around the world. Together,

they combine to create a delicious gourmet

product at an affordable price. From gelatos

to milk shakes, waffles to coffees, Morelli’s

menu features many sweet temptations

designed to please even the most discerning

customer of frozen treats.

The Morelli family has been making their

famous ice cream for five generations to a

trademark recipe which was introduced into

the UK in 1907, when Giuseppe Morelli, after

emigrating from Italy, started selling it from

the back of his bicycle.

The original Morelli’s Gelato ice cream parlour

opened in 1932 on the seafront in Broadstairs,

Kent, and this parlour still proudly serves loyal

customers today. From this beginning the

business continued to grow throughout South

East England and eventually nationwide. In

2003, Marino Morelli, great grandson of the

founder, opened a Morelli’s concession at

Harrods in London. Today, this luxury brand

is present in premium destinations across

Europe, Africa and the Middle East.

OUR BRAND IS OUR NAME - WE CARE - AND HAVE DONE SO FOR 5

GENERATIONS!

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Making ice-cream for 5 generations long

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Reem al Bawadi currently owns and

operates five locations in the UAE. It also

has two franchised outlets in UAE, two

outlets in Jeddah (Saudi Arabia) and one in

Bahrain. Marka acquired Reem al Bawadi

in April 2015 and plans to expand the brand

across the GCC. Plans include opening new

locations in Dubai and Abu Dhabi, as well

as new franchise outlets.

Recipient of the “Best Middle Eastern

Restaurant” awards at the BBC Good

Food ME Award, 2014 and What’s On

Awards, and 2014, Reem al Bawadi is

renowned for its

authentic Middle

East cuisine and

superb hospitality.

Over the last

decade, it has built

a reputation as a

‘home away from

home’ due to the authentic flavors in

the food and the restaurant’s ambience,

which is reminiscent of family barbeques

and gatherings among friends for special

occasions. Reem al Bawadi is a landmark

for Arabic food in the UAE and a home for

friends, family and the curious explorer.

With a vision to provide world-class

service, a traditionally

hospitable Arabic

atmosphere and a

culinary experience

that is second-

to-none, Reem Al

Bawadi is committed

to serving the finest,

authentic Arabic and international

cuisine in an ambience that reflects the

warmth shown to guests by the region’s

welcoming culture.

THE EXQUISITE TASTE OF ARABIA. THE MIDDLE EAST

ON A PLATE

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True authentic Middle Eastern cuisine

Locations: Dubai- Marina Walk

- Al Manara Street, Sheikh Zayed Road

- Downtown Dubai, StandPoint Tower

- Jumeirah Beach Road, Jumeirah 3

- The Pointe (Q3 2016)

Sharjah- Sahara Centre

Ras Al Khaimah- Al Naeem Mall

Al Ain-Hili Mall

Bahrain-Ramada hotel, Manama (Q1 2016)

-Saudi Arabia-Al Rawdah Street, Jeddah

-Obhur, Jeddah

There is something magical about the streets

of Italy. Whether you are navigating the vicolos

of Rome and Florence or the canals of Venice,

one of the most prominent features of every

city is the delightful cuisine that each region

offers and the passion with which the foods are

prepared.

Italian street food is world famous, and even

the most discerning diners acknowledge that

to really experience that perfect stuzzichini

or pasta, there is no better place to turn than

those small roadside cafés and stalls where the

true Italian flavours originate.

Marka brings the experience of Italian street-

food to the UAE. With focus on authentic

regional recipes and a detailed, rustic setting,

Vicolo will serve to recreate the bustling, lively,

social culture of Italian street dining.

An authentic street food concept, Vicolo

literally means ‘‘a narrow city street’’ in Italian.

Headed by the highly esteemed chef Marco

Zuccala, Vicolo’s menu will be an ode to those

secret Italian street recipes that were passed

down through generations with a modern twist

to truly tantalize the tastebuds.

The social aspect lies at the heart of the

concept and Vicolo will differentiate itself from

competitors by promising diners with venue

they can count on to serve as a social hub with a

delicious menu offering that is both convenient,

affordable and accessible for everyone.

UNO NON PUÒ PENSARE BENE, AMARE BENE, DORMIRE BENE,

SE NON HA MANGIATO BENE-

ONE CAN NOT THINK WELL, LOVE WELL, SLEEP WELL, IF ONE HAS

NOT EATEN WELL

“

“

Italian music, friendly service and a open kitchen concept.

Locations: Dubai- Dubai Design District (Q1 2016)

- The Pointe (Q3 2016)

- La Mer (Q3 2016)

21

‘what’s next.’ Covering popular culture, art,

and engaging personalities as well as fashion

and beauty, Bazaar informs and inspires, as it

has since it was first published in 1867.

Dubai Design District is home to the first

Harper’s Bazaar Café. A meeting place for

fashion forward creatives that nurtures

both local and international talent alike, the

D3 location provides an ideal showcase for

Harper’s Bazaar’s new Café concept. Centrally

located amongst the area’s fashion head-

quarter district, the urban community feel

is already complemented by a wide range

of initiatives that draw in both visitors and

tourists to the area.

Harper’s Bazaar is synonymous with

sophistication, fashion and trend-setting

couture. Hearst International has appointed

Marka Hospitality

to translate it’s

globally renowned

brand into a physical

space; a venue

designed to be an

ever-changing social

space that serves

up vibrant food, fashion and art in celebration

of the heritage and style of the magazine.

A living embodiment of the iconic fashion

magazine, the Harper’s Bazaar Café will be

a sophisticated and immersive experience,

capturing the chic and provocative elegance

that defines the brand. The distinctive outlet

that is set to become a favourite with the UAE’s

in-crowd. Featuring a mix of different chair

sizes and types; dining,

lounge, sculpted-back

and sofa, to give an

intimate, personal

ambience. Epitomising

the sense of luxury,

the designer outlet will

offer an extensive menu

of favourite food and beverages, as well as

more exotic fare that highlight the magazine’s

contemporary and cosmopolitan traditions.

With 31 editions around the world, Harper’s

Bazaar is a visual muse and an unrivalled

source of ownable style, from ‘what’s new’ to

AN ELEGANT DINING EXPERIENCE THAT CAPTURES

THE ESSENCE OF HARPER’S BAZAAR

“

“Location: Dubai

- Design District , Dubai (Q1 2016)

- City Walk, Dubai (Q2 2016)

A luxurious, sophisticated, feminine and timeless character, with a direct relation to the Harper’s Bazaar brand

Ca’puccino will offer discerning customers

an authentic Italian experience in a dynamic,

premium environment. The menu, which is

sourced in Italy and created by a resident Italian

chef, includes savoury tarts, delicious soups,

flans and panini along with fresh, handmade

ice-cream and several regional Italian coffees

to enjoy. The food is honest and exquisite, and

according to Italian traditions. Many of the

desserts are completely unique to Ca’puccino

and cannot be tasted anywhere else.

Our coffee is our trademark and our unique

identity card. Our signature house blend is 100%

Arabica originating from Brazil, Colombia and

India combining a perfect blend of acidity, body,

taste and aromas. We roast our coffee beans

using the Venetian method, roasting the beans

from each region separately and then combining

once cold. Using this blend we lovingly put

together a range of unique, traditional and

speciality coffees for you to savour and enjoy.

Our signature desserts are carefully made by

hand by the finest ‘pasticceri’ of Italy. Our cakes,

tortes, tarts and biscuits are made with honest,

simple ingredients and traditional Italian

recipes. A lot of desserts are completely unique

to Ca’puccino and can’t be tasted anywhere

else!

Ca’puccino is a synthesis of “made in Italy” excellence: good taste, authenticity, elegance.

Locations: Dubai- City Walk, Dubai (Q2 2016)

- Roman Village (Q3 2016)

Marka Fashion offers an evolved approach to retailing that appeals to the well-travelled and savvy fashion customer.

Dubai and the surrounding region

has established itself as a rapidly

emerging fashion capital. Second only

to the UK, the UAE is the one of the

most highly penetrated global market,

attracting 53% of internationally

recognized branded retailers. The

central location of the GCC coupled

with its high disposable incomes and

surging population makes it a critical

destination for any international label.

Marka Fashion focuses on the mid-

to-high range market to build upon

its existing success of introducing

sought after, established brands such

as Weill, Carven, Laurèl and Essential

Antwerp, into the region.

Marka aims to distinguish its

dedicated fashion division, Marka

Fashion, by offering an evolved

approach to retailing that appeals to

the well-travelled and savvy fashion

customer. The brands operated

by Marka Fashion are unique,

contemporary fashion destinations

that appeal highly to style-conscious

customers.

F A S H I O N

23

For over five generations, Weill and its

signature horse-drawn carriage logo have

become synonymous with high quality Parisian

fashion at affordable prices. Known for its

feminine suits, tweed, cashmere and printed

silks, Weill is the recognised pioneer of the

‘ready-to-wear’ fashion category. Established

in the heart of Paris in 1892, Weill has the

distinction of being one of the oldest French

fashion brand. Marka Fashion is spearheading

its expansion into the GCC with its premier

dedicated outlet that promises the region’s

discerning fashionistas a taste of elegance at

prices that won’t break the bank.Weill’s ethos

is one of ‘fashion to be worn’ and it is a style

philosophy that combines the brand’s strong

heritage with a modern twist. Weill collections

use only the most beautiful material of the

highest quality for their designs, which are

perfectly tailored and finished. Every piece if

imbibed with a sense of grace ad pragmatism,

making them the perfect stylish everyday

items that are a must in every fashionistas

wardrobe.

Weill’s garments are feminine and modern

everyday wardrobe essentials that can easily

be taken from day to night. The collections

are focused on delivering a continuous flow

of updated, chic essentials which subtlety

incorporate the latest fashion trends in

a mature and sophisticated manner. The

company’s refined collections are certain

to become highly sought after and prized

additions in the wardrobes of the region’s

highly fashion conscious clientele.

TIMELESS ELEGANCE INTERPRETED WITH PRACTICAL AND CHIC

UNDERTONES FOR THE DISCERNING FASHION ENTHUSIAST.

““

The first dedicated Weill outlet in the region

LocationsDubai- City Walk (Q2 2016)

Abu Dhabi- Yas Mall

- Marina Mall (Q2 2017)

Qatar- Mall of Qatar (Q2 2016)

In every situation, she shows that personality

is a question of attitude - she is self-assured

and at the same time approachable. Laurèl

captures this confident femininity with a range

of collections that offer exceptional details

and vibrant colours, the underlying motif being

a zest for life. For the first time, Marka Fashion

is bringing to the UAE’s fashion lovers the

brand’s classy and spontaneous style.

SEE. FEEL. LOVE. “

“

The Laurèl store in Yas Mall Abu Dhabi

Founded in 1978, Laurèl is a Munich-based

fashion house whose collections are defined by

a perfect fusion of glamour and nonchalance –

playful attire that blends and contrasts strong

lines and draped fabrics to create classic

wardrobe pieces that imbue the wearer with a

casual and easy-going style. Two collections

per year translate fashion extremes and

traditional elements into wearable garments

that exude quality, modernity and a chic sense

of fun. Laurèl is about passion and a love of

fashion. The brand defines the Laurèl woman

as one who is cosmopolitan and contemporary,

yet radiantly feminine at the same time. She

loves her urban lifestyle and its spur-of-the-

moment excitement.

Locations: Dubai- City Walk (Q2 2016)

Abu Dhabi- Yas Mall

25

In just 5 years, designer Guillaume Henry

has transformed Carven from a classic

heritage-rich French label to one that has

become the cool girl’s ‘label du jour’. His

collections for the brand are based on the

concept of creating simple, feminine and

chic that have a distinct taste for contrast.

Carven is known for its simple, universally

flattering cuts that exude a sense of

nostalgic femininity, with a focus on

combining unexpected textiles and fabrics

to deliver striking pieces that appeal to the

sophisticated, fashion-forward woman.

Marka Fashion has brought the successful

brand into the Dubai to cater to the fashion-

conscious women of the region who seek

effortless yet striking pieces which bring

a sense of Parisian sophistication to their

everyday style.

‘‘From the couture years, Carven kept has

its heritage. It lives on in spirit combining

impeccable design with the perfect choice

of quality fabrics. Today, the house offers

ready-to-wear pieces and accessories that

are both inspiring and accessible.’’

The Carven label can be found throughout the world as a result of extensive distribution of licensed products

Location: City Walk, Dubai

‘‘Not only is the City Chic woman bold, sexy,

glam and chic, she is fun, fashionable,

and fearless. With a hectic lifestyle and a

passion for fashion she is not defined by

the way she looks, but by the way she feels

and embraces her curves.’’

City Chic is a leading, high end,

international, plus size fashion brand that

focuses on an ethos of being bold, confident

and inspiring. The brand takes pride in

empowering women across the globe to

embrace who they are by highlighting

their curves with well-fitted, flattering

fashion essentials inspired by the latest

runway trends. The one stop shop offers a

wide selection of plus-size fashion, denim

and lingerie especially designed for curvy

women using unique cuts, fabrics and

prints in high quality fabrics.

Locations: Dubai- Dubai Festival City

- Al Khail Avenue (Q1 2018)

Sharjah- Sahara Centre

Ras Al Khaimah- Al Naeem Mall

Qatar- Mall of Qatar (Q2 2016)

27

it’s first store. Four seasons later, knitwear,

jackets, dresses, shirts and trousers in trendy

colours, were added to the collection, along

with more materials and an entire new range

of accessories, affirming the brand’s place in

the fashion industry. Following its expansion

to new markets, Essentiel Antwerp has

now established itself as an internationally

renowned purveyor of refreshing, offbeat,

luxurious fashion items characterized by

striking graphic and floral prints in trendy

color combinations. Essentiel Antwerp’s new

store is located along The Beach opposite

JBR, Dubai, with the outlet expected to pull in

the city’s style gurus who are always keen to

seek out that new and exclusive look. Marka

Fashion is proud to have this exciting new

brand under its umbrella.

OFFBEAT AND LUXURIOUS FASHION RENOWNED FOR

BEING FRESH, UNIQUE AND ACCESSIBLE.

“

“

The first Belgian fashion brand succeeding worldwide

Essentiel Antwerp started out as a T-shirt

brand in 1999 - a few ‘essentials’ in an

array of colours. The word was the natural

choice to coin the brand, with the second

component in the company’s name taken

from its home city of Antwerp, capital of

the Belgian province where the company

was born. Starting out in its founders Esfan

and Inge Eghtessadi’s apartment, Essentiel

Antwerp’s T-shirts quickly became fashion

‘must-haves,’ enabling the company to open

Locations: Dubai- The Beach Mall

- City Walk

29

He took a real interest in everything

happening in his time, especially in

everything that was new. He joined a group

of designers who wanted to free jewelery

from the constraints of “preciousness”.

He craved for creating jewels that can be

bought by women and worn every day, his

vision of ultimate luxury.

In 1965, Dinh Van set up is own business in

complete antithesis to the traditional style

of French jewelery near Place Vendôme

in Paris. His collections put forth his

revolutionary vision of ultimate luxury:

discreet jewels that can be bought by

women and worn everyday.

JEAN DINH VAN - A FREE SPIRIT WHICH GAVE BIRTH TO A

MINIMALIST STYLE.

“

“Born in 1927 near Paris, Jean Dinh Van

imagined himself as a sailor. Fortunately

for women, influenced by his father who

was a lacquerware craftsman, he decided

to craft jewelry. After studying at Les

Beaux Arts de Paris, he spent ten years at

Cartier learning his jeweler’s craft, and it

was here that his hands “fell in love with

metal”. That experience influenced and

forged his own idea of luxury and beauty.

Locations: Dubai- City Walk

Qatar

- Mall of Qatar (Q2 2016)

A pioneer of the 19th century and still

unique today, Shiseido is the fruit of an

alliance between Eastern traditions and

philosophies and Western science and

technology. Shiseido’s quality products

and services have since evolved to include

the most groundbreaking technologies

and breakthroughs to consistently

deliver the very best in beauty. Every new

development is consistently centered

around the brand’s three core values

which were established 1872, to ensure

that Shiseido continually delivers a level

of satisfaction that exceeds industry

standards:

Rich: The continual research for beauty

and aesthetics

Human science: Focused on the humanity

behind the creation of a product or the

ritual of a treatment

Omotenashi: Devotion to clients

These three values are all present in

the philosophy of the Shiseido spas.

The attention paid to the clients,

the treatments, the decoration and

architecture, the devotion of the Beauty

Therapists. Everything is here for one

thing: the absolute satisfaction of the

Client. Everything is done to assist them

in finding their path on their journey to

total serenity and well-being.

Every spa is created in harmony with its

environment, with profound respect for

every special place in which it is settled.

Nothing should disturb the senses. The

client is welcomed in a magical, luxurious

cradle, dedicated to their beauty, well-

being and serenity, in the tradition of

omotenashi.

DEVOTION TO CLIENTS IS AT THE CENTER OF SHISEIDO SPAS’

PHILOSOPHY.

““

Location: City Walk, Dubai (Q1 2016)

A scientific exploration of body, mind, spirit and beauty

CONTACT DETAILS:

Hesham Almekkawi - Managing Director of Marka HospitalityE-mail: hesham.almekkawi@markaholding.comTelephone: +971 50 455 9010

Shaheen Domingo - Group Managing Director of Marka Sports, Fashion and BeautyEmail: shaheen.domingo@markaholding.comTelephone: +971 50 900 0759

Fadi Adib - Head of Government Affairs and Investor RelationsEmail: fadi.adib@markaholding.comTelephone: +971 50 658 1101

www.markaholding.com

DRIVING RETAIL INNOVATION