Drupal as Open Business Software Solution

● Business needs categorized● CxO decision making 101: Cost vs Investment● TCO break-down● Software licensing models:

Proprietary vs Free, Open Source, Open SaaS

Program

Marketing

Consultant, Web Strategy at RICHLTD.com● 2.000 unique visitors in 2008 to over 15.000 in 2011● Drupal webmaster, Design, Content marketing, CRM

Export Consultant at Vinapackingfilms.com● Build Drupal based website and inbound marketing strategies● From 0 to 7 containers exported monthly in 2012

Business = Management of

● Project● Document Management● Business Intelligence● Corporate Web Portal● E-Commerce● Mobile apps● Integrations with other systems

Business = Management of

● Financials● Sales● Purchase● Stock inventory● Manufacturing● HRM, Payroll, Timesheets● POS● CRM, Customers, Suppliers

Cost vs Investment● Lost of opportunity (cost)● Fail to meet quality ● Lack of security (data lost)● Incompatibility ● Replacement / Change

Main Difference: Purpose- Expense to maintain current processes- Expense to increase future total value

Cost vs Investment (conceptual)● Lost of opportunity (cost)● Fail to meet quality ● Lack of security (data lost)● Incompatibility ● Replacement / Change

Main Difference: Purpose- Expense to improve current operations- Expense to increase future total value

Cost for maintenance

Investment for future

Open as concept● Open data and standards● Open for integration● Open for ownership● Open for suppliers / supporters● Free Software != Open Source != Commercial Open Source

Summary

● Business applications very complex and wide

● As CIOs/CTOs make cost/benefit analysis● Consider whole cost of software during

complete product life cycle● Purchase of software is only about 10% of

total (TCO iceberg)● Cost vs Investment● “Open” vs not open