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ContentMeaning of DSS

Benefits of DSS

DSS in Proctor & Gamble

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Decision Support

SystemsDecision support systems (DSS)

Decision support systems constitute a class ofcomputer-based informationsystems including knowledge-based

systems that support decision-making activities.

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Benefits of a DSS (1)Handles large amounts of data from different

sources.

Provides report and presentation flexibility.

Offers both textual and graphical orientation.

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Benefits of a DSS (2)Performs complex, sophisticated analysis and

comparisons using advanced software

packages.

Supports optimization, satisfying, andheuristic approaches

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Benefits of a DSS (3)Performs different types of analyses

What-if analysisMakes hypothetical changes to problem and

observes impact on the results

SimulationDuplicates features of a real system

Goal-seeking analysisDetermines problem data required for a given result

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-Decision Support

SystemsWeb-based decision support systems

Decision support system software providesbusiness intelligence through web browserclients that access databases either through theInternet or a corporate intranet

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Procter & Gamble

an OverviewOne of the largest company in the world

Annual revenue of $51 billion

80,000 employees in 140 countries with morethan 300 brands

In early 1990s P& G started to reduce supplychain cost

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Question are to be

answeredHow many plants should there be for a new

product ?

Where should they be located ?Where should distribution centers be

located ?

How can we deliver these products faster and

better to our major customers?

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Organization

Technology

Informationsystem

Businesssolution

BusinessChallenges

Management

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solutions Company hired LINDO Systems for

maintaining data.

Collected data form the all the departments.Processed on this and a system become DSS.

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users

Model

mgmt

Dialog

uemgmt

d/bmgmt

Model base

Modelexecuter

D/Binterface

Queryprocess

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Local DSS

DBMS

Queryprocess

Data dictionary

Base interface

Enterprisedata

Eternal data

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