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Challenges to delivering

a successful future for online video

Nicolas Weil

Senior Solutions Architect

©2015 AKAMAI | FASTER FORWARDTM

Company Snapshot

• Delivering around 30% of

global Web traffic.

• 2 trillion interactions daily.

• Over 200,000 servers

located in the Internet

• 7,600 hours of video content

streamed every 60 Secs


Grow revenue opportunities with fast, personalized

web experiences and manage complexity from peak

demand, mobile devices and data collection.Everyone and everything is getting connected.




demand, mobile devices and data collection.BILLIONS OF PEOPLETENS OF BILLIONS OF DEVICESCOUNTLESS PETABYTES OF DATA




demand, mobile devices and data collection.Enormous Opportunity…




demand, mobile devices and data collection.

ENORMOUSEXPECTATIONS


Viewers Expect High Quality Video

COMPRESSED

BIT RATE (Kbps)50,000

40,000

30,000

20,000

10,000

2001

QVGA

MPEG1

550

Kbps

48%

CAGR

VGA/SDTV

MPEG2-4

1,800 Kbps

200475%

CAGR

2015

4K-UHD

HEVC/H.265

16,000-30,000

Kbps

21%

CAGR

HD-1080p

AVC/H.264

7,500 Kbps

201125%

CAGR

HD-720p

AVC/H.264

3,500 Kbps

2007


WHAT A DIFFERENCE 4 YEARS MAKES…

200+ PETABYTES SERVED IN TOTAL

Average Quality

Peak Viewers

Peak Traffic/Day

Total Traffic

2010

1 Mbps

1.6 M

1.5 Tbps

26 PB

2014

1.7 Mbps

5 M

7 Tbps

221 PB

CAGR

14%

33%

47%

71%


Ondemand vs traditional linear (Source: 2015 ConsumerLab TV and Media Report, Ericsson)

http://www.ericsson.com/news/150903-consumerlab-tv-media-report_244069645_c


The Two Second Rule


QUALITY LEADS TO MORE ENGAGEMENT

PHONE TABLETCONNECTED

DEVICE

+40%

+30%

+30%

Tablet and Connected device users need higher quality


QUALITY TRANSLATES TO THE BOTTOM LINE

Working with Akamai,

Wuaki.TV improved viewer

experience KPIs by over

60%. This yielded a 25%

increase in customer

satisfaction and a 30%

increase in revenues.


Avoid data theft and downtime by extending the

security perimeter outside the data-center and

protect from increasing frequency, scale and

sophistication of web attacks.

2000 2002 2004 2006 2008 2010 2012 2014

0

10

20

30

Pe

ak T

bp

s

~2020

>26 Tbps

>60% CAGR

Traffic Growth on Akamai’s Platform

DEMAND IN 2020

(AKAMAI CAGR MODEL)

34 Tbps (2015 Peak)

X 10

340 Tbps


202520232021201920172015

Bandwidth exactly 10 years ago

Wednesday June 18 2005

84.943 Gbps peak

Friday June 18th 2014 00:00 GMT

26.743 Tbps peak

314x greater!

Sunday June 18th 2025 00:00 GMT

We should expect 8.3 Petabits/s

This is equivalent to sending a

8.3Mbps stream to 1 billion people

simultaneously.


WILL VIDEO BREAK THE INTERNET?






The Scalability Challenge






The Last Mile Has Enormous Capacity

400M Lines

10,000 Tbps

X 25 Mbps


Connection speeds over 4Mbps in Europe

720p/1080p OTT speeds typically between 3-8Mbps

Average of 80% able to stream 720p@3Mbps



720p/1080p OTT speeds typically between 3-8Mbps




4K OTT speeds typically between 12-18Mbps







The Problem is at the CoreCloud Data Centers

100 Major Networks

500 Tbps

X 5 Tbps






The Problem is at the CoreCloud Data Centers

500 Tbps

8,300 Tbps

6% of what

we needin 2025!

=






Akamai’s Edge Strategy Today: Inside Over 1,400 Networks

Akamai Servers






AKAMAI’S NEXT-GEN PLATFORM STRATEGY: Client-Assisted Delivery Extends the Akamai Edge

Residential

Gateway

HTTP/UDP

Unicast Acceleration

Multicast

HTTP/UDP Unicast Acceleration

Multicast

Intelligent Prepositioning

Intelligent

Prepositioning

Peer-Assisted

Delivery

✔Ready to

Play Later Peer Assist

=

Client SW

Library


Questions?


Thank You!

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