© 2013 IBM Corporation

Dynamic Signal – GTS Social Eminence Program

Feburary 2015

© 2013 IBM Corporation2

How will Dynamic Signal support GTS Social Strategy: Provides SMEs a centralized platform to access and publish GTS content on their social profiles

Always-On Marketing System Marketing

ServicesClient

Experience

Dynamic Signal – “A complete content and advocate management system”

© 2013 IBM Corporation3

How it works…

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Connect Social Profiles

Main Feed – Browse GTS Content

Share Content – Real time or Scheduled

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Dynamic Signal & GTS – Current status and ongoing management

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Completed

•Template submitted adding GTS keywords, third party content sources, IBM owned blogs, Twitter influencers ( 18 ), names of SMEs participating ( 150 •Content Managers selected – Brandi Boatner, Angie Welchert, and David Stark•Back-end walk through completed with content managers and DS

Next Steps

•Complete invitation letter to SMEs •Curate initial GTS content•Confirm SME training date/time with DS (potentially this Thursday) •Send training invitation to SMEs – complete training

Ongoing Management

•Continue to identify new SMEs from each business line in all IOTs•Curate content from GTS core, mobile, TSS•Measure success – content amplification, SME participation •Become more sophisticated in monetizing this platform

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Top 5 Social Media Tasks for IOT Subject Matter Experts

1. Become a member of the GTS Social Eminence Program and become an external Forward Thinker: https://ibm.biz/BdRzwf

2. Attend social media training sessions hosted by WW GTS digital marketing & performance marketing teams

3. Visit the Digital IBMer Hub for social media education: https://ibm.biz/BdRzTC

4. Register for the My Social Sharing Hub (DS): https://www.mysocialsharinghub.com/

5. Follow IBM Services social venues from your personal social network: 1. Twitter: @IBMServices #IBMServices2. LinkedIN: IBM Services Group 3. YouTube: IBM Services Channel 4. Google+: IBM Services (coming soon) 5. Flipboard: IBM Services (coming soon)

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