e-commerce
DESCRIPTION
E-COMMERCE. TOPICS TO BE DISCUSSED. Electronic Commerce Types of E-Commerce E-Commerce from the Buyer’s Perspective E-Commerce from the Seller’s Perspective Benefits and Challenges of E-Commerce E-Commerce Applications E-Commerce Security Issues. Electronic Commerce. - PowerPoint PPT PresentationTRANSCRIPT
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E-COMMERCE
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Electronic Commerce Types of E-Commerce E-Commerce from the Buyer’s Perspective E-Commerce from the Seller’s Perspective Benefits and Challenges of E-Commerce E-Commerce Applications E-Commerce Security Issues
TOPICS TO BE DISCUSSED
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Electronic Commerce Electronic commerce (e-commerce)
◦ Systems that support electronically executed business transactions
◦ The fundamental purpose of e-commerce is to execute transactions
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Electronic Commerce
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Types of E-Commerce Business-to-consumer e-commerce (B2C)
◦ Connects individual consumers with sellers , cutting out the middleman
◦ E.g. Amazon.com Business-to-business e-commerce (B2B)
◦ Supports business transactions on across private networks, the Internet, and the Web
Consumer-to-consumer e-commerce (C2C)◦ Connects individual sellers with people shopping
for used items◦ E.g. ebay.com
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Types of E-Commerce
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E-Commerce from the Buyer’s Perspective
Process of buying or acquiring goods or services◦ Realizing a need◦ Researching a product◦ Selecting a vendor◦ Providing payment◦ Accepting delivery◦ Using product support
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E-Commerce from the Buyer’s Perspective
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E-Commerce from the Seller’s Perspective
Sellers business practices◦ Market research to identify customer needs◦ Manufacturing products or supplying services that
meet customer needs◦ Marketing and advertising to make customers
aware of available products and services
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E-Commerce from the Seller’s Perspective Sellers business practices
◦ Providing a method for acquiring payments◦ Making arrangements for delivery of the product◦ Providing after-sales support
Supply chain management◦ From the seller’s perspective, the process of
producing and selling goods ◦ Involves three areas of focus: demand planning,
supply planning, and demand fulfillment
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E-Commerce from the Seller’s Perspective
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Benefits and Challenges of E-Commerce Buyers enjoy the convenience of shopping
from their desktop B2C e-commerce
◦ Levels the playing field between large and small businesses
Challenges◦ Established businesses must alter systems and
business practices ◦ Security, privacy, reliability: E-commerce can
survive only if all involved can trust the system ◦ Social concerns BACK
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E-Commerce Applications E-Commerce
◦ Playing an increasingly important role in our personal and professional lives
◦ Allows us to discover new and interesting products
◦ Allows us to find better deals◦ Used to monitor bank accounts and transfer
electronic funds
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E-Commerce Security Issues
There are significant privacy and security concerns◦ Public network◦ No buyer or seller identity verification◦ Hacker attacks
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E-Commerce Security Issues
Digital certificate ◦ A type of electronic business card◦ Attached to Internet transaction data◦ Verifies the sender of the data◦ Provided by certification authorities ◦ Encryption
Uses high-level mathematical functions and computer algorithms to transform data so that it is unintelligible to all but the intended recipient
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E-Commerce Security Issues
Securing data in transit◦ Secure Sockets Layer (SSL)
Digital certificates combined allows for encrypted communications to occur between Web browser and Web server
◦ Transport Layer Security (TLS) A URL associated with this begins with https Allow for encrypted communication to occur between
browsers and servers Secures usernames, passwords, credit card
information
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E-Commerce Security Issues
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THANKS…
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