E- COMMERCEMade by –

Digisha Singhal 13bec026

Kinjal Aggrawal 13bec054

Guided by- Dr. Mehul Naik

CONTENTS

E-commerce E-marketing Benefits of E-marketing Flipkart E-bay Jabong Amazon Snapdeal

E- COMMERCE Now trending in India

Growing in every place

There are so many portals which are unique in their features

The following are the some ecommerce portals: Flipkart.com Amazon.com eBay. In Snapdeal.com Shopclues.com Jabong.com Yebhi.com Myntra.com Homeshop18.com

HOW IT WORKS??

E-Commerce

Security

Services Web

Hosting

Shopping Cart

Web Desig

n

Merchant Processing

Online Marketing

Data Storage

Consulting

Payment Gateway

WHAT IS E-MARKETING? E marketing or Electronic marketing refers to the application of marketing principles and techniques

via Electronic media and more specifically the Internet It is the process of marketing a brand using the marketing. It includes both direct response marketing and indirect marketing elements Uses a range of technologies to help connect business to their consumers. Companies can reach a wide customers for a small fraction of

traditional advertising budgets Convenient to research n purchase of goods and services Pay per impression, Pay per click, Pay per action 24/7 marketing

Interactive advertising Methods of digital marketing is less

expensive E-marketing is marketing to

consumers through online channels like websites. It makes marketing easier

Reaches out to far away customers also.

It increases the choice of products, services and sellers.

Vast availability of information.

Contact from one side Traditional marketing methods more

expensive It refers to offline marketing tactics such

as print advertisements, television and radio ads, direct mail and trade show advertising. 

There are less choices available.

E-MARKETING TRADITIONAL MARKETING

“AB HAR WISH HOGI POORI; EVERY WISH WILL BE FULFILLED!”

INTRODUCTION Flipkart went live in 2007 with the objective of making books easily available to

anyone who had internet access. They’re present across various categories including movies, music, games, mobiles,

cameras, computers, healthcare and personal products, home appliances and electronics – and still counting!

With over 11.5 million book titles, 11 different categories, more than 2 million registered users and sale of 30000 items a day, they’re one of the leading e-commerce players in the country.

ABOUT FOUNDERS Sachin Bansal CEO and Co-founder Sachin spent his early years in Chandigarh. He graduated from IIT-Delhi with

a degree in Computer Engineering. In 2006 he joined Amazon.com in India which he later left to set-up Flipkart.

Binny Bansal COO and Co-founder Born and raised in Chandigarh, Binny went on to get a degree in Computer

Engineering from IIT Delhi. He had a brief stint at Amazon before taking the entrepreneurial plunge with Flipkart.

FLIPKART STORY Initially they used word of mouth to popularize their company. Within two years

through word of mouth of their services, Flipkart became one of the top 100 Indian sites and was credited for being India's largest online bookseller with over 10 million titles on offer.

Flipkart employs over 3000 people. Also it had experienced 2 million unit sales and 4 million unique visitors per month

with sales growing at 25% per month, eyeing a $50 million run rate as reported by TechCrunch.

There has been large newspaper ads, TVCs and a lot of web ads. Initially funded by the Bansals themselves with just 4 Lakh(INR).

SCREENSHOT..

WHY FLIPKART? Discoverablity SEO - Search Engine Optimisation “We Do Not Sell Used Books” tagline. All the books listed at Flipkart.com are new books. The books listed at Flipkart.com

are NOT available for free download in ebook or PDF format....” Payment cash on delivery, auto redirection to banking site Delivery: Flipkart is seen delivering through their own delivery boys in Bangalore and

at times within 12hrs from order. Flipkart is looking to build its own courier company. The recent $20Mn funding from

Tiger Global was only part of a larger sum they are known to be raising.

CONTD… Flipkart has added a prepaid Wallet feature to its e-commerce platform that allows

shoppers to store money on the site and use it to purchase items, without having to reach for their credit card for each transaction.

"World's Online Marketplace.“"When it's on your mind, it's on eBay"

HISTORY Founded in 1995 ,September 5th. One of the first items sold on eBay was a broken “Laser Pointer ”for $14.83. “Pierre Morad Omidyar “is, the founder and chairman of the eBay auction site.

ITEMS IN EBAY Millions of collectible décor, appliances, computers, Furnishings, equipment, domain names vehicles, and other miscellaneous items are listed, bought, or sold daily on eBay.

“BE YOU!”

INTRODUCTION Rocket Internet backed Jabong.com was launched in India in January 2012. Jabong is a fashion and lifestyle e-commerce owned by rocket internet. Jabong

retails apparel, footwear, accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products.

Its co-founders were Lakshmi Potluri, Arun Chandra Mohan, Praveen Sinha, Manu Jain & Mukul Bafana.

STRATEGY Jabong’s targeting the womenfolk more than men even though they have an equally

good inventory for men. It has a phenomenal presence on Facebook and a good strategy for Twitter as well.

Apart from that, it’s also present on YouTube and Google+.

"EARTH'S  MOST  CUSTOMER- CENTRIC COMPANY"

INTRODUCTON American electronic commerce and cloud computing company with headquarters

in Seattle, Washington. Founded 21 years ago by Jeff Bezos. It is the largest Internet-based retailer in the United States.] Amazon.com started as

an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry.

The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone—and is the world's largest provider of cloud infrastructure services (IaaS).

Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.

"ACHHA KIYA BATA DIYA — YAHAN SE KHAREEDO" (GOOD THING YOU TOLD US — BUY FROM HERE)”

INTRODUCTON

Snapdeal.com is the fastest growing e-commerce company in India. Snapdeal.com was started in February 2010, as a daily deal platform, but later

expanded into product retailing across various categories. Kunal Bhal is the CEO and co-founder of Snapdeal. Rohit Bansal is the COO & co-founder of Snapdeal. Snapdeal provides discounted deals everyday on: Retail services merchants such as Restaurants, Health & Beauty, Entertainment. Branded products like Mobile phones, Electronics, Perfumes, Watches, Bags,

Sunglasses, among others.

AWARDS & RECOGNITIONSnapdeal acquired Bangalore-based group buying site, Grabbon.com in June 2010 & esportsbuy.com in April 2012.In June 2011, Snapdeal adopted a remote village(Shivnagar, UP) in India and enabled clean drinking water facilities by installing manual pumps.Winner of Red Herring Asia Awards 2011.E-commerce site of the year at WAT awards that took place in Jan 2012, Mumbai. Voted amongst the Buzziest brands of India in afaqs's annual buzz-making poll.Rated the #1 e-commerce site in India, in terms of traction by Dataquest/Sapient E-commerce Survey 2011.

THE STORY SO FAR…..

STORY SO FAR……