Feeding the Content Monster: How to Repurpose Your Association's Web Content for Use in Social Media

Leslie O’Flahavan, E-WRITE@LeslieOAssociation Media & PublishingMarch 19, 2013

Content monster wannabe

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Content monster wannabe

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Content monster

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Topics for today’s workshop

1. Reuse web content as the source material for social media messages

2. Use your web content to produce evergreen social media messages

3. Write H1 headings so you can use them in social media

4. Know which types of web content do not make good social media messages

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Part 1: Reuse web content as the source material for social media messages

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Reuse web content for social media messages: The Old Familiars • Press release

• Article

• Publication

• Event

• Report

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The Old Familiars: Press Release

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The Old Familiars: Article

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The Old Familiars: Publication

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The Old Familiars: Event

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The Old Familiars: Report

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Part 2: Use your web content to produce evergreen social media messages

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Nose-to-Tail: The Whole [Content] Movement

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Search your web content for evergreen social media messages: Four New Candidates

1. “We’ve said it before, but today it’s in the New York Times”

2. “Hey kids, want to see the Parent Handbook?”

3. “Good stuff, good stuff. You might want to take a look at this”

4. “We know it’s old content, but it’s still interesting”

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1. “We’ve said it before, but today it’s in the New York Times”

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2. “Hey kids, want to see the Parent Handbook?”

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3. “Good stuff, good stuff. You might want to take a look at this”

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4. “We know it’s old content, but it’s still interesting”

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4. “We know it’s old content, but it’s still interesting”

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Part 3: Write H1 headings so you can use them in social media

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Reuse made easy: A good heading for web content often equals a good social media mesage

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A good web content heading = good social media message

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Revise this heading so it can be reused for Facebook or Twitter

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Part 4: Know which types of web content do not make good social media messages

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These types of web content do not make good social media messages• Organization-focused content

• Obligatory content

• Tiresome content

• Mechanically archived content

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Organization-focused content doesn’t make good social media messages

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Obligatory content doesn’t make good social media messages

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Tiresome content doesn’t make good social media messages (duh)

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Mechanically archived content doesn’t make good social media messages

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Questions? Comments?

Contact info:

Leslie O’Flahavan, E-WRITE

Leslie@ewriteonline.com

301-989-9583

www.ewriteonline.com

@LeslieO

www.linkedin.com/in/leslieoflahavan

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Resources• PPT for today’s session

Go to ewriteonline.com > Whitepapers

• Download “Guide to Writing for Social Media”Go to ewriteonline.com > Whitepapers

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