e20 lx design: learner journey mapping (academic tribe and rmit university)
TRANSCRIPT
THE TEAM
• Joyce Seitzinger • Mark Smithers
Lecturers • Anne7e Cook • Nicola Hardy Digital Learning Team • Spiros Soulis • Angela Nicole7ou • Eloise Acuna
The world is complex, and so too must be the acEviEes that we perform. But that doesn’t mean that we must live in conEnual frustraEon. No. The whole point of human-‐centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
Don Norman, The Design of Everyday Things
WHAT IS AN EXPERIENCE?
It is crucial to view experience as the consequence of many different systems.
Experience emerges from the intertwined works of percepEon, acEon, moEvaEon, emoEon and cogniEon in dialogue with the world (place, Eme, people and objects).
Experience Design: Technology for all the right reasons Marc Hassenzahl
USER EXPERIENCE DESIGN
…to achieve high-‐quality user experience in a company's offerings there must be a seamless merging of the services of mulEple disciplines.
The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.
Don Norman, & Jakob Nielsen
INTERACTION DESIGN
In design, human–computer interacEon, and soXware development, interacEon design, oXen abbreviated IxD, is defined as "the pracEce of designing interacEve digital products, environments, systems, and services."
SERVICE DESIGN
Service design is the intenEonal and thoughZul design of internal and customer-‐facing acEviEes needed to deliver a service. Where experience design concerns itself only with the customer-‐facing aspects, service design looks also at the experience of staff