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:;

Fifth piece of advice: Steer clear of having individuals "sponsor" families,because those families may reach out to the donors. Since it is an

empowerment model, if the family falls out and is not cooperative with themodel, or isn't able to help subsidize the cost of the home, the donor may feellike there is a lost connection. A better approach would be to explicitly statehow much certain amounts of money can buy as they contribute to the home

(like displayed in the Indiegogo campaign) and having personal stories builtout about the families that live in the homes after they have been built.

Melissa Paulsen Social EntrepreneurshipSpecialist

Creating a marketing piece about the individual that will tell a story wouldbe beneficial. Make is personal so that donors realize E2E tells a story that is"many people's" story. Kiva has been extremely effective in engaging donors

by doing this. Many people put money in there and keep it there. .

Discuss the prospect of implementing a "get or give" philsophy for the Board

Think about what we can do from an operational standpoint -what can we doin the short term for immediate liquidity? Then think about what to do

strategically. Strategic is not in the best interest for tactical, short term goals.Those things need to be formally pinpointed, and then we can determine

where the organization is going.

Think about being innovative when it comes to proposing a BusinessDevelopment or Financial Analyst. The business development position could

incorporate a mixed compensation structure.

Shannon Coyne CARE Organization While Shannon works more on the Policy and Advocacy front at CARE, shehighlighted an example of a fundraiser that has been particularly successful.After they had an engagement trip to Peru, different people wanted to getinvolved and raise awareness about CARE. A famous chef planned an eventcalled "Industry Takeover Night," which was hyped up by social media and

the Washington Post. It was a huge success.

She suggests including some celebrities to engage donors and to engageindividuals in trips to increase their general knowledge base about the issues

the organization is tackling.

Jon Shaffer Partners In Health Jon is the director of Partners In Health's grassroots advocacy network,

PIH|Engage. He offered valuable advice on the operations and feasabilityof a widespread network that would combine the dedication of collegestudents, individuals, and professionals to a cause. While PIH|Engage plays

an important role for Partners in Health, we felt that an advocacy network ofsimilar natur would not be suitable to E2E because of it's high overhead costs.


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