How to Earn Expert Recognition

June 2, 2011

Client Services Manager

Flagship Enterprise Center

• Business Incubator and Accelerator• 40+ Clients• Raise Capital• Market Online

ExecutivePlan helps entrepreneurs write more powerful, effective, and memorable business plan executive summaries in order to raise capital.

Today’s Outline

• The Expert Economy

• The Benefits of Expert Recognition

• How to Earn Expert Recognition

Scenario 1: You are a salon owner looking for a marketing firm to help market your business.

Scenario 2: You need a patent attorney to help protect your solar panel invention.

www.patentattorney.com

www.thesolarpatentattorney.com

Scenario 3: Your banker asks you to send in a business plan executive summary for a loan

application.

ExecutivePlan helps entrepreneurs write more powerful business plan executive summaries in

order to raise capital.

The Expert Economy

• We inherently want to work with the expert

• Experts have a narrow focus

• Easier to sell expertise

The Benefits of Expert Recognition

• Easy to refer

• Easy to stand out

• Wider geographic market

• Experts can charge a premium

• Doors simply open for experts

David S. Rose

Founder & CEO – Angelsoft

Has founded or invested in 100 companies

Loves to hang out on Quora - Question and Answer Website

Asked a Question on Quora

David reviewed my website

Asked me to move to New York City to work for Angelsoft as a Community Manager

This is NOT – How to Become an Expert

This IS – How to Earn Expert Recognition

I want to help you learn:

• How to choose a niche to establish your expertise

• How to build a website that demonstrates expertise

• How to generate traffic to the website

• How to turn website visitors into leads

• How to convert leads into customers

How to Choose a Niche

5 Things that you are:– Excellent at– Passionate about– Uniquely qualified for

Rank your topics

What do people want?

Why the laptop repair business sucks!

• Tons of competition

• Impossible to differentiate

• Geographically Limited

• Race to the bottom – commoditized service

The Typewriter Repair Business

• Very little competition

• Easy to differentiate

• Minimum Geographic Limitations

• Specialized Service – Premium Fees

Google Adwords Keyword Tool

• Pureed Food Recipes – 1,300

• Post Bariatric Diet - 720

• Dysphagia Recipes - 390

• How to Puree Food – 1,000

DIY Website

How to Generate Traffic

Content, Content, Content

200 Blog Posts

20 Guest Blog Posts

50 Answers

100 Comments

20 Youtube Videos

How to Generate Leads

Information in Exchange for Lead

1,300 emails sent

478 Opens

128 Clicks

Turn Leads Into Sales

Day 1 – Free EbookDay 4 – Free Webinar or PresentationDay 10 – Guest Blog PostDay 17 – Product or Service IntroDay 30 – Discount CodeDay 45 – Sales Pitch

What Can You Sell?

Recap• Expert Economy means opportunity

• Specialize don’t generalize

• Implement as a business owner or employee

• You can start today