Frill SeekersElegant Details Drive Special Occasion Wear

INFANTS’, GIRLS’ & BOYS’ WEAR REVIEW JULY 2010 $5.00

‘In’ CrowdOf-the-Moment

Tween Gifts

To The Rescue K.I.D.S. Marks

25 Years of Giving

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JULY 2010

EARNSHAW’S INFANTS, GIRLS AND BOYS WEAR REVIEW ISSN 0161-2786 (USPS-320-090) The business and fashion magazine of the children’s wear industry is published monthly (except for bi-monthly April/May and November/December editions) by Symphony Publishing NY, LLC, 8 W. 38th Street, Suite 201, New York, NY 10018-0150. The publishers of this magazine do not assume responsibility for statements made by their advertisers in business competition. Periodicals postage is paid in New York, N.Y. and additional mailing offi ces. Subscription price for one year: U.S. $48; Rates outside U.S. available upon request. Single price copy, $5. Copyright 2010 by Symphony Publishing NY, LLC. Postmaster: Send address changes to Earnshaw’s Infants, Girls and Boys Wear Review, P.O. Box 8548, Lowell, MA 01853-8548. Publisher is not responsible for unsolicited manuscripts or photos. Any photographs, artwork, manuscripts, editorial samples or merchandise sent for editorial consideration are sent at the sole risk of the sender. Symphony Publishing NY, LLC will assume no responsibility for loss or damage. No portion of this issue may be reproduced without the written permission of the publisher. Printed in USA.

Rita Polidori O’Brien Publisher

Caletha CrawfordEditor in Chief

Nancy CampbellCreative Director

EDITORIALLeslie Shiers Managing EditorMelissa Knific Features EditorAngela VelasquezAssociate EditorJacqueline Micucci Contributing EditorKionna Lipscomb Editorial Intern

CREATIVETrevett McCandliss Art Director

ADVERTISINGErwin Pearl Vice President of SalesCaroline DiacoSpecial Accounts ManagerJennifer CraigSpecial Accounts ManagerBryn DaviesSales AssociateAlex MarinacciAccount ExecutivePatrick ThomasSales Representative, Canada Maureen JohanClassified Sales

ADMINISTRATIONLaurie GuptillProduction Manager Melanie PrescottCirculation ManagerJulie GibsonWebmaster

CONTACT INFOSales/Editorial Offices8 West 38th Street, Suite 201New York, NY 10018 Tel: (646) 278-1550Fax: (646) 278-1553nyeditorial@symphonypublishing.com

Circulation Office21 Highland Circle Needham, MA 02494Tel: (800) 964-5150Fax: (781) 453-9389circulation@symphonypublishing.com

CORPORATE Symphony Publishing NYCorporate Headquarters26202 Detroit Road, #300 Westlake, OH 44145Tel: (440) 871-1300Xen Zapis, ChairmanLee Zapis, PresidentRich Bongorno, CFOSid Davis, Group Publisher

NEWS6 Apparel 9 Licensing

COLUMNS10 What’s Selling 12 Pampered 13 Coast 2 Coast 14 Unwrapped

IN EVERY ISSUE5 Editor’s Letter 11 Calendar 39 Where to Buy 39 Ad Index

This page: Tallia Orange velvet blazer and shirt. Lace dress from The Collection by Sara Sara. Photography by Glynis Selina Arban

4 J U LY 2 0 1 0 • E A R N S H AW S . C O M

FASHION 26 Spellbound

Enchanting adornments, luxe fabrics and updated silhouettes help little ones get dressed in style.

40 The Look: His & HersCapes make the perfect topper for girls, while boys will feel right at home in the season’s durable workwear.

FEATURES 16 Gimmee More!

How retailers keep up with the here-today, gone-tomor-row nature of the tween gift market.

20 Silver Lining Kids In Distressed Situations celebrates 25 years of helping our industry brighten the lives of children in need.

26

On the cover: Blouse by Ralph Lauren Childrenswear.

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People often ask me what I like about my job. My res-ponse typically includes a comment about how much I enjoy the kids’ apparel industry. At this point in my career, I’ve covered a few different markets—some are overly corporate, others ridiculously cutthroat and a few mind-numbingly boring. Children’s wear is none of these, and the people—maybe because most are parents—genuinely care about the products they design and sell.

Their concern extends to all children, not just their own, which is clear by the number of businesses that have included philanthropic giving as part of their cor-porate charter. It is also illustrated by the outpouring of compassion the industry shows following global disas-ters. Twenty-five years ago, that giving spirit prompted the launch of Kids In Distressed Situations (K.I.D.S.), a charity that started as a way to aid famine-stricken chil-dren in Ethiopia. Fueled by the generosity of the appar-el, footwear and juvenile products industries, K.I.D.S. has grown to encompass the ongoing needs of families around the world as well as homegrown issues like our country’s increasing poverty level. With every new item distributed, the charity spreads hope and lends a hand to those in need. In “Silver Lining” (page 20), we celebrate

the organization’s anniversary and reflect on the many lives K.I.D.S. has touched with the help of donors big and small. We intend for this section to serve as a thank you to all who have participated over the years and inspira-tion for those of you who find you have the ability to do so going forward.

Milestone celebrations are another thing I like about this industry. Thanks to endless new babies, birthdays and bar mitzvahs, there’s always a sense of fun. In “Gimmee More!” (page 16), we investigate which presents tweens clamor for today and how retailers stay abreast of what this age range will want from one minute to the next. Our Unwrapped department (page 14) provides a glimpse of new giftables debuting at next month’s New York International Gift Fair. And in our “Spellbound” fash-ion story (page 26), we showcase the changing face of special occasion wear. Some lament the casualization of American society, but as our spread shows, while dress-ing up today might mean shorts and blouses versus poufy dresses, those ensembles are no less magical.

EDITOR’S LETTER

CALETHA CRAWFORDEditor in Chief

Recognizing the positives inherent in the children’s wear business.Rewarding Experiences

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6 J U LY 2 0 1 0 • E A R N S H AW S . C O M

European children’s shoe label Primigi is covering all the bases with a new clothing collec-tion designed to complement the footwear line. The company will bow layette and sports-wear collections up to size 14 for Spring ’11, showcasing the apparel for the first time at the next ENK Children’s Club show, being held Aug. 1-3 in New York.

According to brand manager Gina LaRossa, Primigi’s reputation for Italian luxury product will now be available to fashion-savvy customers who want to complete a head-to-toe look. The collection will feature unique and trendy garments and accessories made with high-quality materials. For spring, that will include fine cotton pieces, soft denims and knitwear. For more details, call (781) 337-3340 ext. 14 or visit www.primigiusa.com.

apparel news

Primigi Adds Sportswear Collection

The Playtime trade show, which produces editions in Paris, Tokyo and now New York, has announced it has become a platform for approximately 300 international children’s, junior’s and maternity brands to showcase their wares. Participants at the first New York edition, scheduled to take place July 31-Aug. 2 at Soho’s 82 Mercer, will include 3 Sprouts, Atsuyo & Akiko, Baby Eggi, Beberavi, Blindmice, Bonnie Marcus, Californian Vintage, Clover NY, Coral & Tusk, Dagmar Daley, Easy Peasy, Flora and Henry, Fournier, Fragile, Itti Bitti, Jess Brown, Kit + Lili, Lucky Wang, Nico Nico, Nina Couture, Queen Mum, Tamar Mogendorff, Megan Park, Milo Tricot, Seedling Kids, Soft Clothing, Tane Organics, Tom & Drew, Wovenplay and more.

Playtime New York is planning trend spaces throughout the floor to highlight key prod-ucts and directions from the new collections. For a full list of exhibitors and show details, visit www.playtimenewyork.com.

NEW LINES

• Bearing the tagline “Smart clothes for smart kids,” Meta-Threads launches a line of tees and one-pieces featuring first words, anatomy and advanced vocabulary. Available for 3 months to 5 years, the sayings and images are printed upside down so the wearer can see them. Many also have words on the inside that can be accessed by flipping up the bot-tom of the shirt. Styles include the word “yellow” on a yellow one-piece, a design reading “circle” with a red circle around the word, a style that reads “deltoid” with a cir-cular shape around the corresponding arm muscle, and bodies featuring age/number artwork. Some of the tees are organic cotton. The wholesale price range is $9 to $14. Call (618) 713-0714 or visit www.meta-threads.com. • Kid Karisma launches a line of tees and thermals with attitude for toddler boys. Screenprints made with a durable plastisol ink highlight phrases such as “I know I’m goin’ to heaven… mom says I’m a holy terror” with cherubs; “The world is my oyster and I’m taking the pearl” with a skull and pirate ships; and “If you can’t stand the heat, get out of the fire” with a dragon. The tees are combed cotton and the thermals are a cotton/poly waffle-weave blend. Wholesale prices run $12.50 to $16.50. Visit www.kidkarisma.com. • Encouraging children to lead a healthy lifestyle, Zio Sport debuts its collection of activewear for boys and girls. Targeting kids 4 to 14, the line runs with the idea that chil-dren who are comfortable will keep playing longer. Special features include “cool-edge” fabric technology with moisture wicking and UVB protection, a signature utility pocket on each piece and tagless labels. The collection is comprised of short- and long-sleeve tees, tanks, shorts, hoodies, pants and pullovers. For boys, the color palette spans grenadine, orange, black and gray; girls’ color options span red, pink, green, blue, magenta and regatta blue. Wholesale prices run from $14 to $30. Call (866) 623-7844 or visit www.ziosport.com. • Petit Couture bows a fashion collection for transition/Spring ’11 aimed at ages 3 months to 6T. Highlights from the mix-and-match line include the Simone

Correction: The yellow Eiffel Tower tee on The Look page of the June issue was misidentified. The manufacturer, Petit Confection, can be reached at (408) 621-5381 or www.petitconfection.com.

Playtime to Host International Exhibitors

For all those moms who think great boys’ wear is in short supply, Topsville bows Scarce, a label encapsulating music, tech and motor-grunge street style that offers an alternative to the market’s ubiqui-tous surf/skate looks. “We wanted to offer another option besides those labels tied to a face,” she explained. While the company origi-nally conceived the brand for older boys, Jennifer Zivic, Topsville’s vice president of new business, said younger guys showed interest as well, thus the line is being offered in sizes 4 to 20.

Scarce will launch in August at Sears and Macy’s, but the full fashion collection—which spans tees, woven tops, hoodies, cargo shorts, denim, light outerwear and more for Spring ’11—is open to all mid-tier retailers. Zivic noted that the addition of this brand is a strategic move by the company to build its business beyond mass retail. She believes Scarce, positioned as a premium brand with wholesale prices running approximately $4 to $20, will appeal to specialty stores due to its unique look, intriguing embellishments and tech-y elements, like removable hoods and sporty vest sets. Call (646) 695-5373.

Topsville Introduces Scarce for Boys

>8

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THE LATEST IN CHRISTENING & COMMUNION

Precious & Few is offering a christening suit for infant boys. Available in white linen or ivory silk in sizes 0-3 and 3-6 months, the one-piece features a Peter Pan collar, covered buttons, cummerbund and pleated pants. Prices have yet to be set. The com-pany has also added monogrammed chris-tening pillows ($65 wholesale). Call (718) 492-0283 or visit www.preciousfew.com.

Isobella & Chloe bows communion veils for Spring ’11. The handmade accessories come in either a comb or headband style and comprise tulle, taffeta or satin, some with glass beads as embellishment. The veils can be mixed and matched with the brand’s dresses. Wholesale prices are $12to $14. Isobella & Chloe is also adding expanding its communion jacket collection. Call (626) 443-8089.

Ce Ce Co bows a group ofall-white, cotton knit christen-ing garments, including a gown ($49 wholesale), coor-dinating hat ($12) and blanket ($39). The gown, packed in a white silk purse, comes in sizes 0-3, 3-6 and 6-9 months. Call (732) 888-9988 or visit www.cececo.com.

Sarah Louise continues to forge ahead with its two top-selling silk dresses—one featuring a drawn overlay with bows, pearls and English lace trim around the short sleeves ($127.95 wholesale), and a silk style with an English lace overlay ($159.95 whole-sale). Both come with a bonnet and are available in sizes 3-6, 6-12 and 12-18 months. Call (941) 377-9656 or visit www.sarah-louise.com.

Corrine bows a baby one-piece featuring an embroidered cross ($7.50 wholesale). The white bodysuit is 100-percent cotton and comes in sizes 0-3, 3-6 and 6-9 months. Call (800) 237-9966 or visit www.corrineco.com.

Baby Biscotti expands its selection of boy-specific styles for 3 to 24 months with tailored looks free of feminine details like flowers and bows. The line includes a bonnet and collared gown set with pintucks on the bodice and sleeves ($52 wholesale); a short-sleeve romper ($36); and a jacket with front pockets ($25). All pieces are made from silk shantung. Other additions include a bib ($10), shoes ($10) and a boys’ cap ($12). Call (212) 947-4040 or visit www.biscottiinc.com.

Baby’s Trousseau grows its European-inspired heirloom collection with 16 fine-gauge cotton knit pieces. The line includes white gowns accent-ed with pink rosettes for girls, and white rompers and three-piece sets (pants, sweater and hat) with blue shadow stitch-ing for boys. The line runs $18.50 to $26 wholesale. Visit www.babytrousseau.com.

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8 J U LY 2 0 1 0 • E A R N S H AW S . C O M

apparel news

NEW LINES

Cutie Pa

Tutus

pleat dress, a mod, flutter-sleeve style with buttons at the neck; the Sofie double-layer tulle tutu; the Solara bamboo tunic dress with a tie waist; and a cardigan with ruffles around the neck and down the front. Petit Couture uses sustainable fibers when possible and maintains ethical manufacturing processes. The collection wholesales for $20 to $44. Visit www.petitcouture.com. • Rethinking its boys’ wear, Zaza Couture is taking inspiration from the girls’ brightly colored apparel to create fresh boys’ looks, introducing a new group called Brothers & Sisters. The line will feature coordinating looks for boys and girls, categorized by color. Highlights include a blue/lime green/yellow grouping with heart graphics for girls and car graphics for boys, and a lime green/red group with the phrase “I am a very little person in the big big world” for boys and a crocheted heart for girls. Body styles include Cinderella dresses for girls, pants and tee sets for boys, and one-pieces for both. The apparel wholesales between $20 and $29; accessories run $7 to $9.

Call (214) 750-9918 or visit www.zazacouture.com. • 191 Unlimited takes down its successful men’s line, offering the funky button-downs in boys’ sizes 2T to 20. The company offers a fresh take on collared shirts, adding embroidery, screenprints, epaulettes, zippers and metallic details to solid, striped, plaid, denim and novelty-print bodies. Military looks served as much of the inspiration for the Spring ’11 collection. Wholesale prices are $16 to $22. Visit www.191store.com. • Baby Eggi introduces Eggi Kids, expanding its size range up to 8 years. For Spring ’11, the company will offer a full, cohesive collection spanning the entire size range (down to 12 months). The complete line includes lightweight pants, shorts, rompers, leggings, dresses, tops and jackets—all in 100-percent cotton. Many pieces feature the brand’s original illusionary artwork. Wholesale prices run $10 to $40. Baby Eggi donates 20 percent of its net proceeds to partnering children’s charities, such as New South Africa and Kids Courage. Visit www.babyeggi.com.

Eggi Kids

191Unlimited

Petit Couture

Zio Sport

Kid Karisma

Zaza Couture

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licensing news

Hot PropertiesKee-Ka debuts Little Apple, a New York-centric line of organic one-pieces in sizes 6 to 12 months featuring Metropolitan Transit Authority ad artwork from the 1950s and ’60s and slogans such as “Borough Baby” and “Little Passenger.” The bodysuits are aimed at boutiques and wholesale for $10, with a $200 minimum order. Call (718) 302-9665. • Hot on the heels of this summer’s “Toy Story 3,” Disney Consumer Products (DCP) revs its engines again for Disney/Pixar’s “Cars 2,” which will race into theaters next summer. A proven force in boy-oriented products, the movie will be supported by merchan-dise from Jay Franco, Kids Headquarters, Mattel, Leap Frog, Isaac Morris, Concept One and more. DCP is seeking additional licensees; call (818) 544-0000. • The Bella Sara brand is rolling out new prod-ucts for kids who love horses. Hidden City Entertainment recently announced Berkshire Fashions (732-287-6007) will produce headwear, cold-weather acces-sories, hats, scarves, slipper socks, hosiery, rain gear and underwear for Fall ’10 high-lighting the magical equine characters from the trading card property. These accessories join sleepwear from Bees & Jam (212-725-1500) and toys from Jakks Pacific (310-456-7799). • Chorion is building the Mr. Men and Little Miss brand with new apparel from Junk Food and Freeze as well as baby basics from Silvergoose as the property readies for its 40th anniversary in 2011. Chorion is seeking other partners for footwear, outerwear, swimwear, bed-ding and more. Additionally, the company had brought The World of Eric Carle to new product categories from JEM/Awake (girls’ T-shirts), Bentex (layette, playwear and sleepwear), Stride Rite (footwear), Zoobies (blankets) and Epicuren (children’s skincare products). Many other infant and children’s product categories remain open. For details, call Chorion at (212) 973-4700. • Dr. Seuss Enterprises expands its Loraxproperty, readying for the release of a CGI-animated film in 2012. The Lorax Project, an offshoot of the Dr. Seuss character first seen in 1971, promotes ecological change, and the company is aligning with vendor partners interested in furthering that message. Apparel, bedding and school sup-plies are already on the market. Dr. Seuss Enterprises is looking for additional licens-ees to create bath and beauty, stationery, educational toys, home furnishings and more. Call (858) 459-9744.

E A R N S H AW S . C O M • J U LY 2 0 1 0 9

Company 81, a collegiate lifestyle brand owned by the Oved Group, has tapped Kidz Concepts as its licensee for boys’ and girls’ sports-wear. The manufacturer will pro-duce a collection of woven and knit tops, T-shirts, denim, outerwear and fleece, starting with layette and running through boys’ 20 (includ-

ing husky sizes) and girls’ 16. The line, which is aimed at department and specialty stores, is set to launch for Spring ’11. Company 81 will keep the brand’s marketing in-house.

“This partnership completes our extension into the children’s zone,” said Ronnie Oved, president of the Oved Group. “Our retail success in boys’ will now be complemented with girls’, toddler and infant offerings.” Kidz Concepts president Jason Gindi said his company is excited to collaborate with Oved Group’s branding and marketing team and to add the label to its licensed portfolio, which currently includes the brands Buster Brown, Lee, One Step Up, Essentials by ABS and Beverly Hills Polo Club. Call Kidz Concepts at (212) 398-1110.

Look for of-the-moment accessories brand Silly Bandz to inspire and cre-ate a breadth of new licensed products in the near future. BCP Imports, the manufacturer of the popular animal-shaped rubber band fashion items, has tapped Brand Central to help develop offshoots for the Silly Bandz brand as well as secure licenses for additional Silly Bandz product. Brand managers

see potential for Silly Bandz branded apparel, headwear, and arts and crafts product lines, among other categories. For opportunities, call Brand Central at (310) 268-1231.

Disney/Pixar’s Cars 2

Bella Sara nightgown by Bees & Jam

The World of Eric Carle

Discovery Communications Inc. is pushing its “TLC Baby” program-ming into the realm of baby products through licensing partner Big Tent Entertainment. TLC’s popular shows “A Baby Story” and “Bringing Home Baby” will inspire a comprehensive assortment spanning layette/baby bed-ding/blankets, apparel, learning and development, health and safety, bath, feeding, electronics, furniture and room décor. “New and expecting moms have connected emotionally with TLC’s programming,” said Elizabeth Bakacs, vice president of licensing for Discovery Commerce. “Now the TLC Baby brand will offer viewers practical, high-quality products that they can use in their everyday lives at home, from a brand they trust.” For licensing details, call Big Tent at (212) 604-0064.

Little Apple by Kee-Ka

TLC Inspires Baby Products Line

Kidz Concepts Named Company 81 Licensee

Silly Bandz Brand Looks to License

er_07_licensing_news_02.indd 9 6/21/10 11:04:47 AM

INFANTS/TODDLERSTea Collection: Daily Tea pink, orange or cosmos-print cotton knit rompers

Deux Par Deux: knit tanks with twisted straps and denim shorts sets

Angel Dear: pastel chenille hooded jackets in pink, blue and tan

Kicky Pants: bamboo one-pieces in polka dot, leaf and mod prints

Kissy Kissy: Pima cotton knit bloom-er sets

Mish Mish: navy, black or gray cotton knit, elastic-waist shorts

Catimini: white embroidered circle sundresses with pops of aqua and red

Eliane et Lena: ruffled cardigans and bubble dresses in white and light pink; tan linen shorts and white linen cotton shirts and vests

Morfs: tees with hand appliqués of Sesame Street characters

EyeSpy: unisex orange diamond or chocolate printed board shorts; bubbles in orange geometric prints with lilac accents

GIRLS 4 TO 6XTea Collection: Pima cotton printed tank and shorts sets; Daily Tea cropped gypsy pants in solid colors and striped dresses

Isabella & Chloe: pink party dresses with layered tulle skirts

Mimi & Maggie: multicolored hand-kerchief dresses

Halabaloo: tank sundresses with ruf-fled skirts in nautical navy and white

Eliane et Lena: black gauze tunics with white ruffle-trim leggings and cardigans

BOYS 4 TO 7Alpha Industries: olive cargo shorts

Tea Collection: jersey knit graphic tees

Charlie Rocket: “Windmill Farm” tees

Wes and Willy: tie-dyed “Mr. Nice Guy” T-shirts

Fore Axel & Hudson: golf-inspired bam-boo polos and narrow plaid shorts in orange, brown and green

Morfs: navy shirts with Elmo appliqués

Eliane et Lena: relaxed linen shorts and shirt sets in a mixture of tan, white, gray and black

GIRLS 7 TO 14Truly Me: causal dresses in solid colors

JK Tees: tie-dye tunics with a peace motif

Pinc Premium: navy and gray running shorts

Tru Luv: sublimated tiered tunic dresses

True Religion: denim skirts with embroi-dered rainbow pockets

BOYS 8 TO 20 Joe’s Jeans: medium-wash narrow-fit jeans with accented back pocket

Fore Axel & Hudson: argyle or plaid printed shorts and allover print button-ups and driving caps

ACCESSORIES/FOOTWEARRobeez: soft-sole shoes in chocolate brown, tan or cream with animal prints

BabyLegs: arm and legwarmers in a

pink polka dot or soccer print

Urban Baby Bonnets: bonnets in snow angel and spring prints

Ergo Baby: organic baby carriers

Vulli: Sophie Giraffe retro teethers

Violet Love: stretchy headbands with an American flag theme

Bobux: navy and brown soft leather sandals with ankle elastic

Wee Squeak: green camo tennis shoes

Lelli Kelli: pink sequined Mary Janes

See Kai Run: brown fisherman sandals

Pediped: silver or gold gladiator sandals

GIFTSGreen Toys: toy recycling trucks

Little Giraffe: chenille dot blankets in pink, blue or green

Kushies: waterproof bibs with sleeves featuring geometric shapes

Ribbitt-Ribbitt: handpainted wooden frames with personalized sayings and christening themes

Blue Orange: Yamslam board games

Angel Dear: animal-themed cashmere blankets

Petunia Pickle Bottom: boxy backpack diaper bags

Aden + Anais: cotton muslin blankets in white with pink stars or white with multicolored shapes or letters

RETAILERS IN MINNESOTA GIVE THEIR OPINIONS ON THE CURRENT DELIVERY CYCLES. by kionna lipscomb

PACIFIER • BANANAS • OH BABY!

WHAT’S SELLING

10 EARNSHAW’S • JULY 2010

Pacifier Minneapolis This modern boutique, which offers complimentary gift boxes and stroller assembly, can vouch that scheduled deliveries are still a continuous downfall in the retail industry. “We’ve had a few problems with partial shipments and companies not being able to produce items accurately,” said sales manager Kristin Madsen. Tea Collection is one company that has made sure its products arrive in a timely fashion, she noted. “Our relationship with them has been working out well as far as delivery. We place orders once every other week.” Madsen also tries to order from local vendors who can provide quick turnaround times and more easily solve any problems that should arise.

Oh Baby! Edina, Minn.Dubbed “fantastical” by owner Mary Lauer, this charming bou-tique strives for a mix of whimsy and magic. But Lauer is less enchanted by the time frame in which some of her product arrives. “European lines with a 90- to 120-day [delivery] window make them almost impossible to work with,” she noted. “I have to pick and choose certain items that I think will arrive when scheduled.” Vendors that ship products well past the expected delivery date or that send partial shipments are also an issue, as these either leave Lauer with little time to make space for new mer-chandise or scrambling to fill in sparse categories.

Bananas for Kids Wayzata, Minn.Drenched in Caribbean colors, this 1,600-square-foot store has experienced ups and downs with scheduled deliveries. “Manufacturers sometimes send partial orders and separate shipments,” owner Sheila Vaccaro said, noting she prefers to wait until the end of a season before placing new orders so there’s room for new merchandise. “Some companies will ship items in advance with the hopes that we’ll keep them.” Once product does arrive, she said, parcels with hangers and extra stuffing make unpacking a dreaded chore.

Tea Collection

Kicky Pants

Morfs

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CA LENDARMARKET DATES & EVENTS

JULY8-11

TransWorld’s Jewelry, Fashion & Accessories Show

Donald E. Stephens Convention Center

Rosemont, IL(800) 323-5462

www.transworldexhibits.com

13-19 CMC Gift &

Home MarketCalifornia Market Center

Los Angeles, CA(213) 630-3600

www.californiamarketcen-ter.com

14-21Atlanta International Gift & Home Furnishings Market

AmericasMartAtlanta, GA

(404) 220-3000www.americasmart.com

31-Aug. 2Playtime New York

82 MercerNew York, NY

(212) 925-6349www.playtimenewyork.com

AUGUST1-3

ENK Children’s ClubPier 94

New York, NY(212) 759-8055

www.enkshows.com

2-6Vegas Kids

World Market Center Las Vegas, NV

(702) 599-3064www.vegaskidslv.com

2-6Gift + Home

World Market Center Las Vegas, NV

(702) 599-3064www.giftandhomelv.com

3-5FFANY

Hilton Hotel & FFANY member showrooms

New York, NYwww.ffany.org

6-9Deerfield Children’s Show

Embassy Suites North ShoreDeerfield, IL

www.midwestchildrensapp-arelgroup.com

6-10North Branch Kids

1229 N. North Branch3rd Floor

Chicago, ILwww.northbranchkids.com

7-9Kidz at Stylemax

The Merchandise Mart Chicago, IL

(800) 677-6278www.kidzatstylemax.com

8-11LA Kids Market

California Market CenterLos Angeles, CA(213) 630-3600

www.californiamarketcen-ter.com

12-15Dallas Apparel & Accessories

MarketDallas Market Center

Dallas, TX(214) 655-6100

www.dallasmarketcenter.com

14-19New York International

Gift FairJavits Center & Pier 94

New York, NY(800) 272-7469www.nyigf.com

15-17United Boston Children’s

Wear Show75 McNeil WayDedham, MA

(781) 407-0055

16-18KIDShow

Caesar’s PalaceLas Vegas, NV

www.kidshow.cc

17-19 Magic

Mandalay Bay & Las Vegas Convention Centers

Las Vegas, NV(877) 554-4834

www.magiconline.com

18-19 Chicago/Michigan

ChildrenswearFarmington Hills Manor

Farmington Hills, MI(312) 644-1763

www.chicagocwc.com

26-30 Atlanta Apparel Market

AmericasMartAtlanta, GA

(404) 220-3000www.americasmart.com

29-31NW Kids ShowLocation TBD

Seattle, WAwww.nwkidsshow.com

SEPTEMBER

11-13Dallas Total Home &

Gift MarketDallas Market Center

Dallas, TX(214) 655-6100

www.dallasmarketcenter.com

11-13Atlanta International Gift & Home Furnishings MarketAmericasMart, Atlanta, GA

(404) 220-3000www.americasmart.com >38

Cele

brate

Inno

cence

SUPER SOFT CLOTHING FOR INFANTS AND TODDLERSWWW.KICKYPANTS.COM | (310) 492-5707

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1 2 J U LY 2 0 1 0 • E A R N S H AW S . C O M

PAMPERED BABY PRODUCTS & NEWS

Kushies Launches New DivisionHoping to broaden its focus on layette and apparel offerings, Kushies has announced it is launching a separate division to cater to this market. President and CEO Sam Perez noted that layette and apparel has become an increasingly important part of the business and Kushies is dedicated to providing retail-ers with “the very best.” All layette and apparel collections will be sold under three labels: Kushies, Blue Banana and It’s My Planet 2. Each piece will be certified organic. Sales for Kushies’ apparel division will be headed by Christine McCarthy of CMSM. For more information, call (800) 841-5330 or visit www.kushies.com.

åTwo Flowers One Bear adds to its collection of plush products with a new security blanket. Offered in light pink, blue, vivid floral, monkey and geometric prints, the polyester blanket features loops and rings that secure onto strollers, car seats, carriers and shop-ping carts. The wholesale price is $21. Call (310) 316-0494 or visit www.twoflow-ersonebear.com.

¢Snazzy Baby of Australia introduces kneepads made from neoprene to protect new crawlers and walkers that can double as elbow pads. They are offered in four kid-friendly colors and wholesale for $11.56. Value packs that include matching legwarmers are $14.56. Call (978) 471-9523 or visit www.snazzybaby.us.

NEW LINES

© Baby Potential jumpstarts “Career Day” with a line of future-oriented long- and short-sleeve one-pieces and tees. Twelve silk-screened and embroidered gender-neutral patches showcase themes like teacher, artist, chef and philanthropist and coordinate with solid pants, skorts, bibs and burp cloths. Sizes range from newborn to 4T. All pieces wholesale for under $10. Call (210) 824-2100 or visit www.baby-potential.com.

¢ Trend Lab introduces Mini Cakes: velour receiving blankets rolled around three bibs and tied with ribbon. A bath-themed option pair-ing a hooded towel with washcloths is also available. Mini Cakes are packaged on a cake platter and include a gift tag. They wholesale for $9 to $15. Call (952) 890-6700 or visit www.trend-lab.com.

¢Rock Star Baby, a brand by Bon Jovi’s drummer, Tico Torres, adds two gift sets to accompany its edgy apparel and accesso-ry designs. The bottle package includes an 8-ounce feeding bottle, three pacifiers and a pacifier clip in pirate, heart/wing or tat-too motifs. The dinnerware set—available in heart/wing and pirate designs—includes a plate, bowl and cup. Each set wholesales for $19.50. Call (214) 742-6111 or visit www.rockstarbaby.com.

¢ Timi and Leslie’s latest trendy designs easily transform from diaper bags to hand-bags to work totes. Styles include the faux leather Baby Jane ($78 wholesale) with antique brass hardware, the Camilla duffle ($75) and the Hannah tote ($73). Each bag contains a bottle tote, wristlet, removable shoulder straps and accessible pockets for storage. Also, the brand offers lower-priced bags that reinterpret three of its signature silhouettes in durable canvas. The canvas line is $34 wholesale. Call (213) 688-8804 or visit www.timiandleslie.com.

å Loaded with interior and exterior pockets, new nylon diaper bags by Lillébaby, include the Oslo messenger bag ($41 wholesale) and Stockholm shoulder bag ($36). Each comes with built-in stroller clips and removable changing pads. Call (866) 782-6222 or visit www.scichild.com.

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C OA ST T O C OA ST S p o t l i g h t i n g Fa s h i o n s N a t i o nw i d e

Noticing that basic pieces for kids were virtually nonexis-tent—especially when it came to high-quality, moderately priced lines with a good fit—Jamara Ghalayini and Claudia Schwartz combined their fashion exper-tise to develop Daily Threads, a line that would solve this dilemma. “Many of the brands typically associated with basics have kind of abandoned the basics market,” said Ghalayini, owner of the Pumpkinhead Kids boutique in Los Angeles. She referred to lines like Splendid, which she says have gone the fashion route.

And so the duo recently launched their own Los Angeles-based brand for boys and girls 3 months to 12 years. Part of their mission was to create a line that focused on

fit: Instead of applying a grading formula, Daily Threads bases its patterns on actual children. Some kids’ lines have problems with fit, Ghalayini explained, adding that she often hears parents in her store complain about boxy shirts and too-long pants. “We wanted to make something that fits each and every child at every stage,” she said. For example, a size 2T from Daily Threads features extra room in the waist to accommodate toddlers’ diapers. Top bodies for girls include a tiered skort with a smocked waist, a scalloped tank and a tunic. For boys, cargo and basketball shorts have emerged as the leading styles. Other items run the gamut from lap tees for babies to pullover hoodies.

The collection features bold, solid hues like grass green, orange, fuchsia, yellow and grape. “It’s like a giant table of jellybeans,” Ghalayini said, describing a table merchandised with Daily Threads’ items. “How could you walk by a storefront without stop-ping?” Super-soft fabrics are either 100-percent cotton or modal blended with cotton and Lycra.

Schwartz, founder of Aden & Anais (who recently sold her share of the company), and Ghalayini have been working on Daily Threads for several years, making sure to cover every detail—right down to the logo. For branding, a patch reading “DT” is on every piece, but it is small and subtle enough that it doesn’t take away from the simple designs. The collection wholesales for $8.50 to $19. Visit www.dailythreads.net. —Melissa Knific

For years, Daphne Henderson had her sights set on creating a full apparel collection, but her time was consumed by another successful project—the heirloom pettiskirt brand Oopsy Daisy Baby, which she launched in 2001. Nearly a decade later, Henderson is now able to do both. She recently bowed Dew Drops Couture, a vintage European-inspired line for girls 3 months to 14 years. Henderson named the Southlake, Texas-based line after her grand-mother, Dew Drop, who taught her how to sew. “She’s the reason why I am where I am today,” the designer added.

The chic line has a nostalgic twist, and Henderson explained that she aims to pre-

serve the innocence of childhood. “Girls are little for only a short time, and there are a lot of clothes out there that make them [look] older than they really are,” she said. Each seasonal assortment focuses on a specific time period (vintage ’60s prints were used in the Fall ’10 collection). Spring ’11 will take a sweet approach with an abundance of ruffles, some tulle and prints with flowers, butterflies and birds. Highlights include an infant romper with crisscross straps and a ruffled bottom (available in seven colors); a machine-washable “wave” skirt that encourages wearers to twirl; and a sleeveless dress featuring a full skirt with ruffles and a large bow that trails down the side. Other pieces range from A-line and trapeze-style dresses to capri pants with coor-dinating tops to ruffled bloomers. “My head is about to explode with designs,” Henderson joked, noting that approximately 100 items are available for spring.

Dew Drops Couture uses domestic and imported European fab-rics—sometimes blending the two—to provide a variety of price points. Wholesale prices range from $14 to $60. The line also features a variety of accessories such as crocheted hats and reversible floral headbands. All items are made in Dallas. Call (817) 488-1123 or visit www.dewdrop-scouture.com. —M.K.

Back to Basics Morning Glory

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E A R N S H AW S . C O M • J UL Y 2 0 1 0 1 3

UNWRAPPED NEW GIFTABLE ITEMS

WRAPPER’S DELIGHTNYIGF’s latest gifts mix function and fun. By Angela Velasquez

APPAREL

PLAY TIME

Alex Marshall T-shirt

Bibi & Mimi one-piece

Lumiere cotton velour sleepsack

Organic cotton bodysuit and keepsake box by The Baby Bunch

Two Sisters Designs tee

Recycled-material plush by Kevin O’Brien

Doll by Alexa Lixfeld

Cate and Levi

puppet

Safari play set by Lilliputiens

Fuzzy Nation by Manhattan

Toy purse

miYim organic

Dr. Seuss toy

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1 4 J U LY 2 0 1 0 • E A R N S H AW S . C O M

ACCESSORIES

Cards with necklaces by Bottman Designs

Necklaces by Caracol

CBH Studio

backpack

Nowali booties

Ballet slippers by Zid Zid Kids

Knit cap by Zooniwear

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GIMMEE MORE!

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UNLIKE GIFTABLES FOR young children and babies, which often center around perennial reorders of the same soft blankies, cuddly plush and adorable layette, the tween market revolves around blink-and-you’ve-missed-them fads. If you recall the Webkinz frenzy, you know such products can be all the rage with middle-schoolers one day and a forgotten relic the next. While staying on top of trends takes a bit of work, the rewards are plentiful. To keep up with tween tastes, retailers channel their inner 12-year-olds, search teenybopper magazines and keep an eye on pop culture phenoms.

MODERN MUST-HAVESBeing a kid today means two things: You must blast Justin Beiber on your iPod and you must wear multiple Silly Bandz on your wrist. The animal-shaped bracelets from Brain Child Products are the “it” item of 2010, spawning a raft of imitators. How long kids will find the need to collect this accessory is anyone’s guess, but judging by the lifecycle of other recent hot products, the company will need to find a way to evolve in order to stay relevant.

For instance, M3 Girl Designs, maker of Snap Caps magnetic bottle cap jewelry, is fueling demand for its product by adding new concepts. “Snap Caps are still hot,” said Amy Ackerman of New York’s Ilene Oren & Company showroom. But it’s newness that sparks excitement, she added, noting the brand’s nine newly launched product groups. “There are bracelets, dog tags and the black chokers are now available in eight different colors. They have matching journals and picture frames. It’s turned into an entire brand.”

The variety of options within the MOGO magnetic bracelet line also keeps kids coming back, according to Jennifer Bruder, owner of the Berkley Girl boutique in New York. “The bands are $14 and the charms are $4 a piece, so the girls can choose from their initials or peace signs and a whole bunch of other designs.”

A common thread between many of these items is the ability for the consumer to personalize. Girls can mix and match charms to fit their mood or coordinate with their outfits. Marilyn Klein, owner of the Klein

Group showroom in Dallas and Atlanta, noted another popular item for tweens: Popochos brightly colored sport watches, which have inter-changeable skins in different colors or embellishments that girls can cus-tomize. The best thing about this attribute? It can translate into multiple sales opportunities for retailers.

In general, jewelry items are very hot gifts for tween girls, especially those sporting peace sign motifs (the old hippie symbol is still de rigeur 52 years after its creation). Kids are also finding cupcakes are as fun to wear as they are to eat. “What’s been selling really well for us is Lulu Princess jewelry—little cupcake bracelets and necklaces, peace sign bracelets and rings in tie-dye colors,” said Jeanette Trujillo, owner of The Glitter Box showroom in Los Angeles. “The Cutie Pie collection of fur-covered backpacks is also doing well, as is any accessory with cupcakes, candies or peace signs on them.”

While Marina Levy, who co-owns the San Francisco Bubble stores with Anna Arzhintar, agrees that jewelry is a given for girls—specifically “evil eye” bracelets and peace sign necklaces by Blee Inara, plus anything from High IntenCity—she also knows how to interest their male coun-terparts. “For tween boys, we do really well with wallets,” Levy reported. “Quiksilver’s soft two- or three-fold wallets with Velcro seem to be what the kids want.”

Anything tech-oriented also has the possibility of crossing gender lines, especially products designed to jazz up a tween’s iPhone or iTouch. Klein noted one of the hot items in her showroom at the moment is Cell Fronts’ protective iPhone cases, which are spiced up with allover crystals, peace signs, butterflies, hearts, stripes and animal prints. In addition, she cited Budclicks—earbud headphone accessories for boys and girls in fun star, skull, iron cross, flip-flop and eight ball motifs—as a prime tween gift.

EYES ON THE PRIZED Paying attention to what tweens are watching and wearing is key to keep-ing up with this fickle crowd. Celebrities are a good indicator, too. “Our buyer [co-owner Arzhintar] is big into fashion magazines,” said Levy. “She reads a lot and sees what celebrities and their kids are wearing. We

BY JACQUELINE MICUCCI

E A R N S H AW S . C O M • J U LY 2 0 1 0 1 7

With consumers’ ever-changing tastes, there’s no easy route to tween gift sales

success, but thanks to social calendars filled with birthday parties, the payoffs can be

big. Here, the industry provides its take on how to get the most from this category.

PHOT

OGRA

PHY

BY E

LSIE

FIT

ZGER

ALD

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[also] do a lot of research online, and then there are the showrooms; they give you word in advance about what is selling. They stay on top of the trends.”

“We read lots of magazines—children’s magazines as well as lifestyle magazines like Real Simple,” echoed Gina DeFrank, co-owner of Moxie Kids in Raleigh, N.C. “Also, there are a couple of really good parenting blogs out there that review products and offer us new gift ideas. We par-ticularly like Cool Mom Picks, because they really uncover the innovative and well-designed products.”

Getting a jump on those under-the-radar gifts helps grab the attention of young shoppers. “When I buy gift items, I look for things no [other retailer] has,” explained Simone Oettinger, owner of Maya Papaya & Tony Macarony, a go-to resource for local shopping in Evanston, Ill. “[I want] a mix of classics and items no one else is carrying at the moment—things that are good for birthday gifts.” Kids have countless birthday parties to attend, she said, adding that the typical price range for older kids’ gifts usually falls between $15 and $20.

No matter how attuned you are, it’s very likely the tween consumer is still one step ahead, which is why many retailers rely on tweens them-selves for direction. “I am in the shop almost every day,” said Jean Polsky, owner of the Estella boutique in New York. “I listen carefully to what my customers are saying so that I can anticipate their needs.”

“Talking to customers is important, as is staying in good price points,” asserted Kim Sibley, owner of Little Urbanites, a shop in Portland, Ore. Sibley noted she doesn’t shop trade shows, preferring to source through magazines and uncovering gems on blogs. Still, she is careful to suss out

quality products that provide good value. Bruder of Berkley Girl takes advice from all avenues—customers,

vendors and her sales staff—but she’s also adept at honing in on emerg-ing pop-culture patterns. “It’s important to know what’s popular [with tweens]—the certain shows they’re watching and the merchandise con-nected to them.”

DISPLAY SAVVYOnce the merchandise has been selected, the next step is to let youth shoppers know it’s there to be had. But retailers note there’s more to it than dangling a shiny object at a tween’s eye level.

Levy of Bubble likes to keep giftables visible but out of reach. “We have very large counters in both of our stores,” she said. “I display items on the counter one item at a time. Otherwise, it tends to be overwhelming.” Levy noted that customers sometimes damage product in their zeal to sift through for their favorites, so she puts one of each item on display and keeps the rest of the stock away from customers.

Yet showcasing the product prominently is important. “When I was a buyer at Bergdorf Goodman, I remember the CEO saying that our win-dows were the most valuable real estate we had,” Polsky explained. “I’ve carried that wisdom with me and make sure we use our windows very strategically here.” Wise words—especially since with tween customers, it’s vital to get the product out of the box and into their hot little hands before the trend goes cold. •

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“People want really soft things and/or really adorable things. The items constantly selling in my shop are the Metrocard baby rattle and Lucky Jade’s cashmere animal blankets.”

—Jean Polsky, owner of Estella in New York

While always chasing the new hot thing in the tween cat-egory, retailers can rely on a few tried-and-true reorders in the baby market to keep the registers ringing. —J.M.

“Our biggest gift seller is the swaddle muslin wraps by Aden + Anais. Customers buy them as shower gifts and then the new mom will come back and buy them for her friends. They can be used for swaddling or as a lightweight blanket, stroller cover, burp and nursing shield. Moms love a single product with so many uses.” —Gina DeFrank, co-owner of Moxie Kids in Raleigh, N.C.

“Zebi bibs are popular. But my [proven] gift item is the Twilight Turtle [a plush turtle nightlight that projects a starry constellation onto the ceiling]. They are $34 and they always sell through. They make great birthday presents and they’re educational.” —Kim Sibley, owner of Little Urbanites in Portland, Ore.

“The hottest gift items are the classics. I sell a lot more of the tried-and-true items for baby like the Gund Huggybuddy plush blankie. Those are great and the price is right at $25. Trumpette socks continue to sell well. Constructive Eating utensils [flatware designed like trucks] is another [good one]. It’s unique and has some pur-pose to it. I keep them by the cash wrap because it’s such a catchy gift item.” —Simone Oettinger, owner of Maya Papaya & Tony Macarony in Evanston, Ill.

“The Sophie Giraffe baby teething toy is popular for infants, as are animal blankies by Angel Dear. Hats and headbands with big flowers also do very well.”

—Marina Levy, co-owner of San Francisco-based Bubble

OLD FAITHFUL

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2 0 J U LY 2 0 1 0 • E A R N S H AW S . C O M

Through donations both big and small, K.I.D.S. has grown in scope and reach, bringing relief to children and families across the globe.

CUMULATIVE EFFECT

1985 The beginning: K.I.D.S. sends its first product donation worth $250,000 to Ethiopian famine victims through the Adventist Development and Relief Agency. • By December, the charity is incorporated; $350,000 worth of goods is shipped to Colombia and Uruguay after mudslides.

1986 Forms committee structures; Fred Brown elected first volun-teer president. • Initiates relief efforts to Mozambique. • Receives Childrenswear Manufacturers Association endorsement. • Grows network of recipient agencies to 14.

1987 Receives Juvenile Products Manufacturers Association endorsement.

1988 Holds first annual ‘K.I.D.S. for Kids’ event honoring contributors. • Receives Toy Industry Association endorsement. • Initiates hurri-cane disaster relief in Mexico and Jamaica and earthquake aid in Armenia.

1989 Exceeds $3 million yearly goal by $350,000.

1990 Raises money through teddy bear sales promotions via JCPenney’s Christmas catalog. • Extends aid to Romanian orphanages. • OshKosh recognized as the first company to donate more than $1 million in merchandise.

1991 Exceeds $4 million product dona-tion goal by $1 million. • Joins InterAction, an association of U.S. private voluntary organizations engaged in international humanitarian effors. • Amends bylaws to include domestic aid.

SPECIAL REPORT

This year, Kids In Distressed Situations (K.I.D.S.) celebrates 25 years of delivering hope to children around the world in the form of neces-sities they would otherwise go without. The organization—which was originally formed by Carol Reisman, Barbara Toback, Karen Bromley, Fred Brown and Ezra Dabah to aid children in Ethiopia—has deve-loped into a charity that in 2009 provided approximately $90 million worth of products to 4.5 million kids around the globe. From its original focus on apparel, the organization now also collects and distrib-utes shoes, toys, DVDs, educational materials, books, furnishings, baby gear and more, drawing resources from a growing pool of philanthropic manufacturers, retailers and industry groups. K.I.D.S. has successfully managed its growth, consistently landing on top charity lists and main-taining a very low overhead of just 2.5 percent. Yet as the organization’s scope broadens, it is also servicing a growing number of worldwide agen-cies, a network that illuminates the signifi cant number of children and families in need around the world. By Leslie Shiers & Caletha Crawford

Silver Lining

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E A R N S H AW S . C O M • J U LY 2 0 1 0 2 1

1992 Launches “Can you picture a kid without a toy?” ad campaign. • Responds to hurricane Andrew with $1 million in goods. • Installs donation canisters at all Kids ‘R’ Us stores.

1993 Sends goods totaling $100,000 to victims of the Mississippi and Missouri river floods. • Receives $93,000 in merchandise from the JPMA trade show.

1994 Raises $10,600,000 for the year. • Sends aid to flood victims in Georgia. • Celebrates 10th anniversary with dinner/dance event in New York.

1995 Welcomes Mark Gelber as first staff president. • Receives $20,000 from Paul Newman’s charity, Newman’s Own. • Donates toys and other items to children affected by the Oklahoma City bombing.

1996 Establishes “Business for Kids” arm to accept financial donations.

1997 Provides eye exams and glasses to indigent children through LensCrafters.

Why do you think companies find it reward-ing to donate to K.I.D.S.? JW: So many companies feel good about the fact that they’re helping kids, and that they can perhaps save or build a life that—without clothes, books or baby gear—would otherwise be less functional. People feel that providing such items truly makes a difference, and there-fore they’re happy to participate. Donating to K.I.D.S. can build morale among a company’s employees, while the notion of helping chil-dren also has a positive influence in their own community. We work with hundreds of manu-facturers and retailers, large and small, and I think many feel they’re affecting lives with one product at a time. And last but not least, our donors receive a tax break.

How can a company donate product?It’s the simplest process. Donors fill out a form [available on KIDSdonations.org] and identify the retail value of the items they’re donating. Then, either K.I.D.S. will pick up the products and distribute them to an agency, or the donor can identify a particular agency they’d like to support. Afterward, K.I.D.S. will send them a tax receipt letter. That’s it. We’re efficient and effec-tive, and donating relieves a burden for compa-

nies that want to get excess inventory out of their distribution centers, warehouses, offices, stores, showrooms, etc. We make it very easy.

What would you say to a prospective donor to incite them to contribute? That children depend on them. Without their support and generosity, families that are facing crises are even more burdened. And every day is the day they have the opportunity to give back in brand new ways.

Disasters such as the Haiti earthquake spur giving, but how do you keep donors interest-ed as such stories fade from the headlines? It’s very hard. Often people will respond to crises, but you can’t motivate them to continue to help those struggling every day. [Americans] don’t always see these problems in their own backyard, but people who you might think are managing all right are not necessarily doing so. We simply want to impress upon them the fact that there are people in parts of this coun-try that can’t make it through. There are kids going back to school who need clothes, shoes, books and notebooks—things the rest of us may take for granted. We try hard to communi-cate through every vehicle possible what these

families are facing and the need for people to be involved. We’re careful to share stories, let-ters and photos from the recipients as often as we can so our donors can see the people they are helping. In a situation like Haiti, we keep stressing that there are ongoing problems that have not been solved, and that K.I.D.S. is there for the long term.

What goals has K.I.D.S. set for 2010? We’d like to distribute $100 million worth of goods this year, and we’d like to grow from reaching 4.5 million children to 5 million. We’d like to increase our partnerships with young mothers and expectant mothers via baby show-ers and other vehicles. And we want to get our message out to a broader group of people, increasing our visibility through our website, blogs and social media. We’re known in indus-try, but we’re trying to make the public more aware.

What is the best aspect of your job?The whole job is rewarding. You know you’re doing something direct and tangible and imme-diate for people who, if they did not have what we gave them, would be missing some basic essential they need in order to function.

REWARDING ENDEAVORS As K.I.D.S. continues its work to fight ongoing poverty and also answer immediate demand resulting from natural disasters, charity president Dr. Janice Weinman told Earnshaw’s why getting involved is gratifying for businesses and also resonates with donors on a personal level.

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2 2 J U LY 2 0 1 0 • E A R N S H AW S . C O M

1998 Responds to Hurricane Georges in Haiti and the Dominican Republic. • Launches first website with online donation capabilities.

1999 Sends more than $3 million in goods to refugee children in Kosovo via AmeriCares. • Helps 6,000 children after the Oklahoma City tornado.

2000 Debuts on the Chronicle of Philanthropy’s list ofthe nation’s top 400 charities as No. 243. • Launches programs to reach children in rural areas like Oklahoma, Florida and southern Nevada. • Donates merchandise worth $720,000 to residents of Los Alamos, N.M., affected by a forest fire.

2001 Donates $750,000 through New York mayor’s clothing bank to 9/11 victims. Provides thousands of cartons of Sears clothes to victims of the Hoisington, Kan., tornado.

2002 Serves families in abject poverty on Indian reservations in North and South Dakota.

2003 Hires nonprofit veteran Dr. Janice Weinman as president. • Broadens scope to include educational materials, books, accessories and shoes. • Provides hundreds of thousands of Scholastic books to Native American reservations.

SPECIAL REPORT

K.I.D.S. HAS SOLIDLY committed itself to fight-ing against the ongoing problem of poverty, but when a natural disaster suddenly upends family life, the charity jumps to respond. In recent years, the organization has stepped up in response to the earthquake in Haiti, California’s wildfires, torna-does that ravaged Oklahoma and more, funneling much-needed children’s items—from diapers to underwear to baby cribs—through to local service agencies that can swiftly distribute the products to people in need.

“We do a lot of disaster relief,” K.I.D.S. president Dr. Janice Weinman noted. “We try very hard to be in situations where we can break through the red tape and get basic needs to children as immediately and directly as possible.”

Ongoing partnerships with organizations from coast to coast help the charity do just that. When Hurricane Katrina hit New Orleans in August of 2005, for example, K.I.D.S. had already been work-ing with local food banks for years, and through those agencies it was able to get donated products to devastated families in an organized, timely fashion. In conjunction with Fashion Delivers, K.I.D.S.’s sis-

ter charity that distributes adult apparel, the orga-nization was able to deliver more than $12 million worth of product to the region in the three weeks following the hurricane.

Martha Marak, executive director of the Food Bank of Northwest Louisiana in Shreveport, La., said the response from K.I.D.S.—both in the immediate aftermath and today—has had a huge impact on fami-lies displaced by the disaster. “We’ve received a lot of help from K.I.D.S. since Katrina,” she said, noting that shipments come by the trailer load. “A lot is infant clothing. We partner with a couple of agencies that have really enjoyed receiving that, such as a pregnan-cy crisis center that gave the apparel to new moms.”

Initially, Marak recalled, many families were in shock over the loss of their homes. By now, many have come to grips with their new lives. However, the need in the area remains. The Food Bank targets seven parishes in Louisiana, where roughly 95,000 households live below the poverty level. “Those are the folks that we assist,” she said, noting her organi-zation provides goods and services to about 65,000 of them—one-third of whom are families with chil-dren. The state of Louisiana has the highest number of children age 5 and under living below the poverty level, Marak continued, noting K.I.D.S. donations give their families a vital boost. “We just love being able to not only provide food but other items we know they need,” she said. “If a family is on a limited income and can save money on necessities like baby clothing, they can then use that money for things they might not otherwise be able to do.”

K.I.D.S. was also at the ready after floods devas-tated homes in the Midwest last year. Dedicated to helping military families, the organization has established long-term partnerships with Operation Homefront chapters across the nation, and when

floodwaters washed out several families’ homes last year, Jon Jerome, head of the Missouri chap-ter, said the charity quickly came to the rescue. “Around here, when it floods, it floods quickly,” he said. Many houses needed serious repairs, and making matters worse, several of the military men and women affected were about to deploy. K.I.D.S. helped restore the houses with flooring donated by IKEA and replaced lost clothing, bedding, baby sup-plies, cribs and more.

Jerome noted that K.I.D.S.’s connections with-in the juvenile industry make it an irreplaceable resource. Jerome recalled a shipment of toys that K.I.D.S. secured from Toys “R” Us. “They sent a 53-foot tractor trailer filled with car seats, baby strollers—everything a new family would need,” he said. “It’s hard [for us] to get those baby items.” Yet those everyday necessities become crucial not only after a disaster but when families face pay cuts when a reserve unit deploys. The Missouri chapter distributes products families can use immediately (as tipped off by the military’s Family Readiness group) and stores the rest in a warehouse for emer-gency situations. “When need arises, it’s in place,” Jerome said.

K.I.D.S.’s relief efforts are not solely reserved for domestic disasters. The charity has been instru-mental in channeling children’s products to Haiti in the wake of the devastating earthquake that shook the country on January 12. The organization has had a long presence in Haiti, having provided aid to the country—the poorest in the Western hemi-sphere—since 1995. When the quake took the homes of more than 1 million people, an already grim situ-ation turned dire.

Weinman, who visited the country in May, described the scene in Port-Au-Prince as the worst

ANSWERING THE CALLWhen an unforeseen disaster strikes, K.I.D.S. is there to help on-the-ground organizations field the need.

Haitians wait to receive donated children’s products.

er_07_KIDS_02.indd 22 6/23/10 8:43:37 AM

E A R N S H AW S . C O M • J U LY 2 0 1 0 2 3

K.I.D.S.’s aid to Haiti gives local

children a reason for hope.

2004 In partnership with Pennsylvania’s governor, continues three-year drive to raise $1 million for needy children in the state. • Expands work with shelters, prisons and hospitals. • Distributes more than $4 million worth of clothing and blankets to children affected by the tsunami in Southeast Asia.

2005 Delivers more than $12 million worth of product after Hurricanes Katrina and Rita. • Develops strategic alliance with Fashion Delivers, a men’s and women’s apparel charity, and Ready-to-Learn Partnership to enhance literacy in the United States. • Holds first major benefit gala in New York in celebration of 20th anniversary. • Focuses on key areas—homelessness, domestic abuse, literacy, children of incarcerated parents, military families and illness—as well as disaster relief.

2006 Holds first Women in Industry Luncheon. • Joins Operation Homefront to support military families with members serving overseas.

2007 Begins donating healthcare products fromJohnson & Johnson. • Distributes more than $2.5 million in goods to victims of California wildfires.

2008 Establishes major new partnerships with Toys ‘R’ Us and Gymboree to distribute excess inventory from more than 800 stores. • Recognizes Toys ‘R’ Us as largest retail donor. • Debuts new slogan: “Giving Back in Brand New Ways.”

2009 Forms partnership with Communities in Schools to sup-ply product to encourage kids to stay in school. • Renews part-nership with Soles4Souls for children’s footwear. • Recognizes Carter’s as its third largest retail donor. • Raises more than $4 million in goods for victims of the California economic crisis. • Surpasses all previous annual donation totals with almost $90 million in product, distributed to more than 4.5 million children and families worldwide.

she’s ever witnessed. “This is a complete country of people living in sub-acceptable conditions,” she said, noting that many still struggle for the funda-mentals—food, water, medical supplies—much less clothing and shoes. Still, Weinman believes K.I.D.S. has been able to make a significant impact via its already existing network in the region. The charity sends goods to a warehouse, from which products are then distributed to schools, churches, orphanag-es and other ground-level agencies, where Weinman hopes they give suffering children a reason to smile. “The mood in Haiti is flat,” she said, recalling the lack of sparkle in the citizens’ eyes. “There’s a kind of dullness to their expressions. They lack the emotion to dare to hope, and I think that shows.” Giving a pair of pants or a shirt to a child that has been going without, she noted, “provides them with some sense of, if not hope, at least reassurance.”

One of K.I.D.S.’s major partners in Haiti is Operation Compassion, a ministry that supplies relief efforts worldwide. President David Lorency said his organization has 27 partners on the ground in Haiti, including hospitals, orphanages and feed-ing centers that help it aid as many as possible. Since the quake, he noted, “K.I.D.S. product has been at the forefront of our distributions—baby diapers, clothes, shoes, high chairs.” Even simple sippy cups have helped, as overflowing aid camps can at least provide that much to homeless parents they have no choice but to turn away.

The two organizations had been working together long before the quake, so product was in the region and available for immediate response. Lorency noted this was key as relief shipments flooding into Haiti created a bottleneck, stopping up the flow of goods. “The quality, variety and newness of K.I.D.S.’s product allows us to respond with real efficiency,”

he said. “They’re not sending product for the sake of product, but rather product that meets specific needs. These are items that people in crisis and pov-erty are asking for immediately. That’s what makes K.I.D.S. so great.”

Kristi Shaw, account manager for World Vision’s Key Partnerships Department, also noted that in her experience with K.I.D.S.—which contributed to its Haiti relief as well as getting vital children’s items to Nicaragua, Zambia and other desperate regions—the organization’s efficiency is key to its success. “K.I.D.S. really takes the time to understand the organizations they’re working with,” she said. “They know we’re trying to achieve, so when they receive product, they easily can evaluate and say, ‘Hey, this would be great for World Vision. We know this is the stuff they’re clamoring for.’”

K.I.D.S. was also supportive of World Vision’s care in sending goods to Haiti at the right time. “The initial focus was to meet primary needs, but now we’re starting to send other basic items,” Shaw noted. “A few weeks ago, we sent our first mixed load of clothing, shoes and things of that nature. As the year progresses, there will be more opportunities to send K.I.D.S. products to Haiti. Children’s clothing is especially going to be needed there.”

Deborah Stempien, who heads the Haiti commit-tee of The Church of Bible Understanding, which runs several orphanages in the region, applauds K.I.D.S. for assisting smaller operations on the ground level as well. Her mission has received ship-ments of clothing and toys from the charity to sup-ply its orphans. “We’re helping a lot more people than we used to,” she said. “It’s hard to get across how much things have changed in Haiti. Our inten-tion is to help children, and there are a lot more orphans now.” •

er_07_KIDS_02.indd 23 6/23/10 8:43:46 AM

2 4 J U LY 2 0 1 0 • E A R N S H AW S . C O M

>>>DOMESTIC AFFAIRS While K.I.D.S. began as a security net for children around the world, the charity quickly expanded its charter to include support of children in the United States. This mission has renewed importance today as families try to pull out of the worst recession in decades. Though the full scope of how the economic turmoil has affected families in this country has yet to be calculated, it is already clear that children have been among the hardest hit. Here, a snapshot of statistics showing the need that K.I.D.S. seeks to fulfill every day.

—“Household Food Security in the United States,” a study by the U.S. Department of Agriculture

THE OFFICIAL POVERTY RATE IN THE UNITED STATES ROSE TO 13.2 PERCENT (OR 39.8 MILLION) IN 2008, UP FROM 12.5 PERCENT IN 2007.—”U.S. Census Bureau, Housing and Household Economic Statistics Division: 2008”

BETWEEN 2000 AND 2008, THE NUMBER OF POOR AMERICANS GREW BY MORE THAN 9 MILLION.—U.S. Census Bureau, “Housing and Household Economic Statistics Division: 2008”

Between August 2008 and August 2009, the number of people receiving food stamps (now called SNAP benefits) increased by 7.0 million, or 24 percent. —B R O O K I N G S I N ST I T U T E

NEARLY ONE IN FIVE CHILDREN UNDER THE AGE OF 18 LIVED IN POOR FAMILIES IN 2008.

—U.S. Census Bureau

CHILDREN REPRESENT 25 PERCENT OF THE POPULATION, YET 35 PERCENT OF THE POOR POPULATION. IN 2008, 14.1 MILLION OR 19 PERCENT OF ALL CHILDREN WERE POOR.

—National Poverty Center

THE NATIONAL UNEMPLOYMENT RATE HAS MORE THAN DOUBLED SINCE DECEMBER 2007, RISING FROM 4.9 PERCENT TO 10.2 PERCENT IN OCTOBER 2009 —BROOKINGS INSTITUTE

The number of families with at least one unemployed member rose from 6.1 million in 2008 to 9.4 million in 2009.—U.S. Bureau of Labor Statistics

17 MILLION

The number of children living in poor families increased by

between 2000 and 2008.—National Center for Children in Poverty

21%

households had difficultyconsistently providing enough foodfor all of their members in 2008. In 2007, that number was 13 million.

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SEPTEMBER11-13

Northwest Market Assn. Show

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12-13Livonia Children’s Show

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12-15United Boston Children’s

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15-16Gulf Coast Children’s Caravan

Crown Plaza New Orleans Airport

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22-23Gulf Coast Children’s Caravan Verizon Arena, Rooms 1A & 1B

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26-28 CMC Gift & Home MarketCalifornia Market Center

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29-30 Chicago/Michigan

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29-30Indy Children’s Show

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NW Kids ShowLocation TBD

Seattle, WAwww.nwkidsshow.com

3-5ENK Children’s Club

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10-13ABC Kids Expo

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14-18 Atlanta Apparel Market

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21-24Dallas Apparel & Accessories

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Editor’s Note: Show details are subject to change. Please call the phone numbers or check our website for up-to-date schedules. Show sponsors may e-mail up-dates to nyeditorial@symphony-publishing.com.

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